Kungani Ukukhangisa Kudingeka Ukunyanyiswa Ukuze Ube Ngukudala.
Enye yezindlela ezivame kakhulu zokukhangisa izikhungo ezisetshenziselwa ukuthengisa umkhiqizo ukugwedelela. Manje, akukwazi nje ukugqweba nje , njengoba lokho kungahle kudideke ngokoqobo. Cha, kufanele "igcwele, ngaphandle, kuphela i-idiot ephelele eyoyikholelwa" ukunyanyisa.
Isibonelo, ake sithi uthengisa imoto. Esikhathini sikhangiso se-TV, umshayeli ungena emotweni, abuyele emuva, bese imoto isuka.
I-speedometer ibonisa imoto iya 180mph. Manje, kuyimoto yomgwaqo evamile, futhi imoto yokukhiqiza evamile inejubane eliphezulu elizungeze i-110mph. Abanye bangase bahambe ngokushesha. Kodwa iphuzu liwukuthi, 180mph alanele ngokwedlulele. Umthengi ojwayelekile wayengacabange kalula ukuthi imoto ingahamba ngokushesha. Kodwa-ke, uma ubonisa umshini wokugudluza umshini ophula inaliti, namalangabi adubula amasondo njengoba ethatha futhi adlula indiza, akunjalo. Yilokho ukuhambisa isivinini, kodwa ngendlela engenangqondo. Manje isikhangiso sithi imoto izwa ngokushesha. Kuhle ngomzwelo kunokwamaqiniso.
Ezweni lokuziqhenya lokukhangisa, izingulube zingahamba, izinsana zingakwazi ukukhuluma, futhi ukuthunyelwa kwezingcingo kungokoqobo. Isizathu esisebenzisayo njengendlela elula: yenza isikhangiso sibe nethonya elikhulu, futhi sikhumbule okungaphezulu. Awulindele ukubona "i-puppymonkeybaby" ukudansa egumbini lakho lokuphumula, noma i-satan ikunikeza imoto ngokushintshaniswa nomphefumulo wakho waphakade.
Futhi ngaleyo ndlela, isikhangiso siyaqaphela, futhi sikhunjulwa.
Nokho, ngenxa yemithetho emisha esongela indlela yokukhangisa esebenza e-UK, lokhu kungashintsha.
Ukuthi Amazinga Okukhangisa Agxile Emhlabeni Wonke
I-Sauce ye-goose akusiyo njalo isiphuzo se-gander. Amazwe ahlukene anamazinga ahlukene, futhi ahlanganisa izinto ezifana nezitatimende ezikhohlisayo, ukuqhathanisa okungalungile komqhudelwano, ubunqunu, ukuhlambalaza, futhi-ke, okubaluleka njengokugqweba okusobala ngokuhambisana nento engakholelwa ngumthengi ojwayelekile.
E-America, ungabiza abancintisana kuzikhangiso. Eqinisweni, impi egcwele ukulwa. I-Pepsi kanye neCocke ene-bitch-slapped ne-Santa On Vacation ad. I-infamous, futhi ehlakaniphile, "Ngingu-Mac, ngingu-PC" izikhangiso zenze into efanayo ngomkhankaso wonke. Futhi ngemuva kokuba u-Apple eseqedile ukuthatha ukuguqulwa kuma-PC, amatafula aphendulwa futhi ama-PC, ngenxa ye-Microsoft, abuyele nomunye umkhankaso.
E-Australia, eFrance, eSweden nakwamanye amazwe, imithetho ikhululekile kangangokuthi ubunqunu nokufungela kuvame ukuyingxenye yokuhlanganiswa kokukhangisa. Ezinye izikhangiso esikhathini esidlule zifake ubunqunu, abesifazane besithukuthezi kuma-saunas, amadoda efihla ukukhishwa kwawo ngamaphephandaba futhi, kahle, wehlela phansi lapho esuka khona.
Kodwa e-United Kingdom, imihlahlandlela yokukhangisa inamandla kakhulu kunokuba ayeseMalume Sam. Ababhali abasha abasha nabaqondisi bezobuciko bafuna ukungenela izimpi zomphakathi nemikhiqizo yabompikiswano, kuphela ukuthi batshelwe ukuthi akuvumelekile. Awunakukwazi ukubiza abaphikisayo ezikhangisweni, akukwenziwanga. Futhi izindinganiso zokukhangisa ziyaqhubeka ziqinile kakhulu, nezikhangiso zivinjelwe ngokumane zenze isimangalo esiningi kakhulu.
Iyini Impembelelo Yokuvinjelwa Izikhangiso?
Lapho i-UK ivinjelwe izikhangisi ezithile zezimonyo, yenza abaningi bahlale phezulu bacabange-yikuphi umyalezo ukuthumela lokhu?
Ukukhangisa akufanele kudukise. Ngeke ikutshele ukuthi umkhiqizo uzokwenza into ecacile ayikwazi. Kodwa ngokuvamile kuvame ukugcizelela inzuzo kuze kube iphuzu lokunganaki. Vele ubheke uhlu olulandelayo 'lwezinzuzo zomkhiqizo' olungenakwenziwa ngempela:
- I-Ax Deodorant iqinisekisa ukuthi abesifazane abathandeka kakhulu bazogijima emva kokucela ubulili, kungakhathaliseki ukuthi ubukeka kanjani noma yini oyenzayo.
- I-Red Bull yenza ukuthi uhlume amaphiko futhi uhambe. Ngezwi.
- I-Wonderbra yenza amabele akho abonakale kakhulu kangangokuthi amadoda azophuma emgwaqweni, izingane zingabasebenzisa ukuba zivikele emvula futhi uzoba yi-CEO ngaphandle kokuba nesipiliyoni noma iziqu.
- Ama-battery energizer agcina cishe unomphela!
- I-Tabasco ishisa kakhulu, ukuphefumula kwakho kuzothatha umlilo ezintweni bese kucibilika ipulasitiki.
Lokhu kugcwele. Muva nje, isikhangiso esihlakaniphile sibonise owesifazane ovula i-can of tuna ngepikili yakhe.
Umkhiqizo wawukhona, ngokwemvelo, into eyasiza ekuqiniseni izipikili. Ingabe noma yimuphi owesifazane u-EVER uzokwazi ukwenza lokhu? Ngokusobala akunjalo. Kuyinto inzuzo exaggerated yokwenza iphuzu. Lo mkhiqizo uqinisa izipikili.
Ukuvinjelwa kwezikhangiso kusenza singene endaweni ethile embi kakhulu, engathatha ukukhangisa endaweni enesabekayo kakhulu futhi ephikisayo. Ngesinye isikhathi, i-can of peanuts yayingumuthi wamanqamu. Manje, lokho okungenzeka kwamanqamu kufanele kubhalwe ukuthi "kuqukethe amantongomane." Yebo, siqinisekile ngokuzivikela kulezi zinsuku.
Ingabe Izikhangiso Kufanele Zenze Izitatimende Ezimemezelayo?
Akukona okwedlule ukucabanga ukuthi isikhangiso esisodwa sivinjelwe singaholela ekubulaweni kwemithetho emisha nemithethonqubo emayelana nezikhangiso. Lokho okwakungeyindawo yokudlala yokudala ingaba yindawo yamabhomu ukuthi akukho klayenti ofuna ukuhamba. Futhi uma bekwenza, oh imbiza yezomthetho okufanele kuhambisane nayo.
Nakhu ukubuka imikhiqizo embalwa okukhulunywe ngayo ekuqaleni, manje enejubane elifanele lomthetho ukuze wonke umuntu aphephe. Ingabe lesi yisiqondiso esihle sokungena? Cha. Kodwa kungenzeka yini? Ngomthetho wezomthetho osebenza ngendlela owenza ngayo, ngubani owaziyo.
- I-AX - * Iphuza Kulungile, kodwa ngeke empeleni ingenze ungenakuvinjelwa kwabesifazane.
- I-RED BULL - * Izokunika amandla engeziwe kodwa ngeke empeleni ikunike amaphiko.
- I-WONDERBRA - * Kubonakala sengathi yandisa ubungako besifuba kodwa ngeke ibenze kakhulu noma iqinisekise noma yikuphi uhlobo lokuphakanyiswa kweholo noma ukukhuthazwa.
- I-ENERGIZER - * Yigcina cishe nje noma yiliphi elinye ibhethri, futhi hhayi amashumi eminyaka.
- I-TABASCO - * I-sauce esiphundu engeke ikunike amandla okuphefumula okungaphezu kwamaduna.