Indlela Yokugwema Izikhwama Ze-SEO Ezivamile kuhlanganise nezivivinyo zamahhala
Noma ubani angabhala imethadatha futhi "alungise" iwebhusayithi. Ngalokho ngisho ukuthi, kusukela kumbono wobuchwepheshe ofaka imethadatha kwikhodi yekhasi lewebhu akudingi amakhono amaningi okuhlela. Eqinisweni, izinhlelo eziningi zewebhu zikugqugquzela amathegi we-meta futhi uthayipha amagama oyifunayo futhi uhlelo ludala futhi lufaka ikhodi kuwe.
Kodwa ukudala imethadatha eyigugu nokuthuthukisa iwebhusayithi kudinge amakhono athile okubhala ahlukile kanye nolwazi olunzulu lokuthi ama-robot asebenza kanjani.
Cabanga ngakho ngale ndlela, noma ubani angabhala isiqubulo sokukhangisa, kodwa akuwona wonke ama-slogans wokukhangisa azosiza ukuthengisa umkhiqizo.
I-SEO (injini yokusesha injini) ingaphezu kwamagama nje kuphela nokudala imishwana yegama elingukhiye. Kuyithuluzi elibalulekile elidingekayo ukuxhumana namarobhothi futhi kusiza ukuphoqelela izivakashi zakho zomuntu ukuba uchofoze kusayithi lakho.
Uma ucabangela ukuqasha umuntu ukuba akhulise iwebhusayithi yakho khumbula lokho engikushilo nje: amakhono ezobuchwepheshe adingekayo ukuze ukhiye kulwazi lwe-meta yizinga lokuqala. Kunamakhulu uma kungenjalo izinkulungwane zabantu enikeza amasevisi we-SEO angenawo amakhono wangempela adingekayo ukuze ahlole i-website. Lesi yisinye sezizathu eziningi izinkampani zokumaketha manje zithatha umsebenzi futhi zikhokhisa amakhasimende amazinga amaningi bese ziphendukela futhi zithumele umsebenzi ngaphandle kwezilwandle ngamapeneni kwi-dollar. Ngamanye amazwi, kunamanje amafemu amaningi okumaketha asebenza nje njengomuntu ophakathi - athatha imali yakho bese ephenduka futhi anikeze umsebenzi kumuntu osebenza kancane.
Ukwenza imethadatha ngokuzenzakalelayo kulula, kodwa ukwenza kahle kudinga ulwazi futhi uma ungathola inkampani egcina umsebenzi wayo endlini, cishe uzobe uhamba kahle.
Ifulegi elibomvu kufanele likhuphuke noma nini lapho inkampani ye-SEO yenza izimangalo ezithile noma izithembiso. Uhlu olulandelayo lwezinto okufanele uzigweme luzokusiza ukuthi uthole inkampani e-SEO embi futhi ugweme ukuhlaselwa:
1. Izinsizakalo zamahhala zamahhala
"Zama izinsizakalo zethu mahhala izinsuku ezingu-30. Mane usinikeze ukufinyelela kusayithi lakho futhi ubone ukuthi yini esingakwenzela yona!"
Angikaze, noma nini, (ngithi angikaze?) Unikeze iphasiwedi yakho futhi ufinyelele ulwazi kunoma ubani oninikeza izivivinyo zamahhala. Ungase futhi ubanike izikhiye zemoto yakho nephasiwedi ye-ATM, futhi.
2. Ngaphansi kwamasevisi aphansi noma aphezulu
Qaphela izingosi ezifana ne-Elance lapho abathengi beza kuzo zonke izinhlobo nobukhulu. Umuntu ongekho amanani akhe angahambisani nabanye ngokuvamile akumele athembeke.
Ukucaphuna okuphansi kuzokuthenga umsebenzi wekhwalithi ophansi kanye nenani elibonakala liphakeme kakhulu, kahle, kungenzeka. Inkampani enegama eliqinile ngokwanele lokuthola izimali eziphakeme akudingeki ukuba ibhizinisi livela ku-Elance: liyalithola ngokusekelwe kudumela labo.
3. Sithembisa Indawo Yakho Sizobekwa yi-Indexed emahoreni angu-48!
Noma ubani othembisa ukuthi ubhalisa ngenjini enkulu yokusesha ngaphandle kokuqala ukuvakashela iwebhusayithi yakho futhi ukuyihlola akukwenzi okwesithathu kokusebenza komsebenzi we-SEO professional - ucwaningo.
Ikhwalithi nomthamo wokuqukethwe nokuthi isayithi lakho lihlelwe kanjani nje kuphela phakathi kwezici eziningi ezibalulekile ekutholeni uhlu oluhle.
I-SEO enkulu iqala ngewebhusayithi enkulu . Uma okwenziwe kungenzi kahle, i-SEO evelele ingakuthola indexed, kodwa akusho ukuthi uzovela emibutshini ye-keyword engukhiye we-search.
4. Siqinisekisa Ikhasi le-X, noma isisindo esiphakeme esikhathini se-X
Ungenzi ibhizinisi nanoma ubani othembisa isikhundla esithile sekhasi, noma ukuhlelwa kwekhasi nhlobo ngesikhathi esifushane.
Isikhundla senziwa njalo nge-Google, hhayi nsuku zonke, futhi akukho okunye ongakwenza kuzosheshisa inqubo. Kungathatha amasonto noma izinyanga ukuze uthole ikhasi elibekiwe futhi isimo sakho sisekelwe kwezinye izikhundla zesayithi.
Isayithi lakho lizoqhathaniswa namanye amasayithi afanayo ukucacisa ukuhambisana nokuthandwa. (Ngendlela, amanani wekhasi ashintshiwe futhi angabelwe isikhathi esisodwa futhi awazange aguquke. Aguquka. Futhi, amakhasi aphansi angabonakala ephezulu emiphumeleni yosesho, futhi amakhasi aphezulu angase abonakale nhlobo.)
Asikwazi ukukusho lokhu ngokuqinile: i-SEO ayikwazi ukuyenza masinyane ngaphandle kokuthi yenziwe kahle.
5. Ama-Massive Search Engine Iziphakamiso
"Sizohambisa iwebhusayithi yakho ibe yizinjini ezingu-1 000 zokusesha!" Uyabona cishe zonke izicelo ze-SEO.
Okubalulekile. Lokhu kuyinto engafanelekile ukuyikhokhela. Isayithi lakho ngeke lihambisane nezinjini zokusesha ezimakethe "1,000,000" ezimbalwa abantu abasebenzisa ngazo.
Iqiniso liwukuthi isayithi elenziwe kahle alidingi ngisho nokuthunyelwa ezinjini ezinkulu zokusesha. Eqinisweni, i-Google, Yahoo, i-MSN, icebisa ukuthi ukuhambisa noma ukuhambisa ngaphezulu izinjini kuzokulimaza. Futhi, ukuthumela isayithi lakho akusheshisi inqubo noma isiqinisekiso sokuthi sizoyithatha. Cabanga ngokuthumela izingosi njengokuthumela i-post-it inothi ku-Google ukuze unamathele odongeni lwezigidi "zokuvakashela" amawebhusayithi.
Ngaphandle kwalokho, kunezinsizakalo eziningi zamahhala ku-intanethi ngokuchofoza okukodwa ukuthunyelwa ezinjini eziningi zokusesha ongakwenza ngokwakho mahhala kumbuthana wemizuzwana. (Kodwa sincoma ngalokhu!)
6. Amakhulu (noma ama-Thousands) weZixhumanisi ku-Site Yakho
Noma iziphi izixhumanisi ozithola kusuka kulawo mabango kungenzeka ukuthi zilimaze isayithi lakho kunokusiza. Ukwakha izixhumanisi ngokusheshisa kakhulu kumasayithi angalungile kubhekwa njenge-black hat SEO futhi kungalimaza ukwethembeka kwewebhusayithi yakho ezinjini zokusesha. Uma i-Google ikuthinta ukwakha izixhumanisi namaqhinga amnyama isayithi lakho lizohlawuliswa ngabantu abamnyama.
Sichitha isikhathi sokwakha izici zakho ezingenayo ezifakiwe. Indlela engcono kakhulu yokuthola izixhumanisi ilula: nikeza okuqukethwe okunenjongo (futhi okuningi), futhi ulawule ukuthi ubani okhuthaza imikhiqizo yakho namasevisi.
Enye iphuzu : Ungabeki izixhumanisi zekhwalithi eziphansi kwisayithi lakho futhi ugweme ukuxhumanisa kabusha. Ama-Robot ahlakaniphile futhi azi uma uzama ukukopela uhlelo!
7. Gwema Izinkampani Ezicela Ama-Copyrights kuya ku-SEO kanye ne-Data Meta
Uma kungenzeka, ungenzi ibhizinisi nanoma ubani ophikelela ekugcineni amalungelo okukopisha kunoma yikuphi noma imethadatha ayidala, ukuhlela noma ukuhlaziya. Uma zigcina noma zineli lungelo elinikezwe zona, zingakuvimbela ngokomthetho ukuthi ungayisebenzisi, noma uqede ngokuphelele isayithi lakho.
Ngeshwa, abanye bathi ( kuhlanganise neCalifornia ) banemithetho emibi ye-copyright eyenza ukudluliselwa kobunikazi ngaphansi kwesivumelwano esithi "Work for Hire" ngokungemthetho ngaphandle kokuthi umdali aphathwe njengesisebenzi. Lokhu kusho ukuthi kufanele uthenge inkampani yabasebenzi kanye nomunye umshuwalense wokuvunyelwa ukuthola ama-copyright. (Shayela umnyango wakho womshuwalense futhi uthi uma kunemithetho yomshuwalense osekelwe e-copyright esimweni sakho.)
Kodwa ngisho noma kungekho mithetho evimbela amalungelo okukopisha (noma awela eMsebenzini Wokuqoqa imithetho ye-copyright) kuwumkhuba ojwayelekile embonini ye-SEO umuntu / inkampani ukucela amalungelo okukopisha ku-SEO idatha abayidala isayithi lakho.
Emawebhusayithi amaningi, imethadatha ingabonwa nanoma ubani. Ningikholelwa mina? Chofoza ngakwesokudla imouse yakho ngenkathi kuleli khasi bese ukhetha "Buka Umthombo Wekhasi." Kukhona - imethadatha "yemfihlo" yale khasi lewebhu.
I-Metadata ngokwayo ayinakho "izimfihlo zezohwebo." Kuyinto uchungechunge lwamagama nezincazelo kanye nezinye izinto ezisiza iwebhusayithi yakho ukwenza. I-SEO yakho kufanele ibe yi-100% eyingqayizivele kusayithi lakho. Kungenzeka ukuthi akekho omunye okufanele akwazi ukuyisebenzisa kusayithi lakhe futhi athole imiphumela efanayo. Futhi, awukwazi ukuthengisa imethadatha yakho - akekho ongayithenga! Ngakho yini okumele ivikeleke?
Kuyaqondakala ukuthi inkampani ingacela ukuthi ungahlanganyeli namasu abo nabanye futhi usayine isivumelwano semfihlo mayelana nomsebenzi abakwenzela wona. Kodwa uma usayina inkontileka yamasevisi ngaphandle kwamalungelo kumkhiqizo (i-SEO kuwebhusayithi yakho ) ungathola wena enkingeni enkulu.
8. Izinkampani Ezingaziphenduli Imibuzo Yakho
Izinkulumo ezinamandla phezu kwekhanda lakho noma phansi kuwe noma ukumane uzizwe ukhuluma. Uma kufanele baqinisekise ukuthi bahlakaniphile kanjani ngokukubonisa ukuthi uyisimungulu, hamba phambili.
Buza imibuzo nokuningi kwazo. Ummeleli othengisa kuphela okhuluma ngalokho abangakwenzela khona kunokuba uchithe isikhathi ebuza imibuzo mayelana nesayithi lakho, ibhizinisi lakho, imboni, nemigomo kanye nokulindela kuthanda kuphela imali yakho. Akunakwenzeka ukunikela ngezinsizakalo ze-SEO eziphezulu kunoma iyiphi iwebhusayithi noma umnikazi webhizinisi uma inkampani ehlinzeka ngamasevisi wokumaketha ingathathi nesikhathi sokuqonda ibhizinisi lidayiswa.
Uma ubuza umbuzo futhi uthole impendulo enokuthi "sinezinqubo ezintsha futhi siyimfihlo yokuhweba" lokho abakusho ngempela ukuthi "sifuna ucabange ukuthi siyazi ukuthi senzani - futhi asikwazi."
Noma yini ofuna ukwazi mayelana nokwandisa isayithi cishe ingatholakala kwi-Inthanethi kakade. Okukhokhayo ngempela akuyona imfihlo yezohwebo, kodwa isipiliyoni.
Uchwepheshe we-SEO omuhle uyazi "imithetho" kanye "nezimfihlo zokuhweba" kodwa uyazi nokuthi angacwaninga kanjani amagama angukhiye futhi azibeke ndawonye ngendlela engcono kakhulu. Ngaphandle kokuthi isayithi lakho lingamakhasi ambalwa kuphela, noma ubani othi uyakwazi ukuthola isayithi lakho ngezinsuku ezithile ngeke enze umsebenzi omuhle.
9. Imali Ekhokhelwa Amanani Aphansi Namaholo Aphansi Wokuthuthukisa Nokuthuthukisa Uhlelo Iwebhusayithi Yakho
Ukusebenza kahle kwe-search engine kudinga umuntu owaziwayo nolwazi futhi onokubekezela okudingekayo ukuhlola isayithi, nokwandisa isayithi, futhi alandele isayithi ukuqinisekisa ukuthi umsebenzi uhamba kahle. Kuyinto esebenza isikhathi esiningi futhi esezingeni eliphezulu le-SEO umsebenzi awushibhile. Ukubonisana kwe-SEO kuphela kungadla amakhulu amaRandi ngehora, futhi kwezinye izimo, okungenani u-$ 1,000 ngehora.
Izinga eliphansi, izindleko ezibiza izindleko eziphansi cishe zizokuthola ize. Kuthatha amahora amaningi ukuhlaziya nokulungisa iwebhusayithi kahle. Inkampani enhle yokusesha injini yokusesha izofunda okuqukethwe kwakho kumasayithi, funda imboni yakho kanye nomncintiswano wakho ngaphambi kokwenza ngisho nokucaphuna kwamanani noma esinye isiphakamiso.
Uma ungeke ukwazi ukukhokhela lokho okubiza ngempela ukuqasha uchwepheshe we-SEO, faka imali ezincwadini eziningi zokumaketha futhi uzifundise ukuthi uzokwenza kanjani-mhlawumbe uzokwenza umsebenzi ongcono ngokwakho kunenkampani eshibhile, ehamba ngezinkanyezi ze-SEO.
10. "Siyamazi Umuntu Ongaphakathi"
I-SEO inkampani engalungile isethembise i-SEO engcono futhi isethwe (isayithi lami seluvele lihle kakhulu ezindaweni eziphezulu ezintathu zokusesha ngamanye amagama angukhiye amakhulu) ngoba u-spammer wangitshela i-imeyili ku- "abamukeli abangaziwa," ukuthi behluke - babengcono kunezinye izinkampani ngoba "babe noxhumana ngaphakathi ngaphakathi ku-Google." Bayazi izinto ezinye ze-SEOers ezingazange zikwazi.
Ungabaza.
Bonke abasebenzi bezinkampani zosesho basayina izivumelwano zobumfihlo. Ijaji ingabafaka etilongweni.
Uma uchwepheshe we-SEO akakwazi ukumisa idumela lakhe kodwa kufanele aqambe igama, akayena umuntu okudingayo owaziyo.
11. I-SEO engaxhunywanga
Sake sithola i-imeyili evela kumuntu owatshele ukuthi angathuthukisa ukuma kwekhasi lami kumazwi angokhiye athile ohlwini lwamakhasi ewebhu anginike wona ngomusa avela kuwebhusayithi yethu. Qagela? Sasevele sisezinombolo 1 nendawo ezimbili ku-Google (futhi nenombolo eyodwa ku-Yahoo, futhi).
Abakwa-Spammers bavame ukusebenzisa ama-spider ukukhahlela uhlu lwe-URL namakheli e-imeyili. Noma nini lapho uthola isipho esingakunqunyiwe nge-imeyili kusuka kumuntu obiza ukuthi uvakashele isayithi lakho, wahlatshwa umxhwele kangangokuthi bafuna ukusiza, futhi unesivumelwano sokunikela - faka i-imeyili lapho kungokwakho: KuFolda Yesigaxekile.
I-flattery akuyona into oyidingayo - ukuhlolwa okulungile kanye nokunikezwa okungafuneki okusekelwe "sihlolisise iwebhusayithi yakho" kuhlale kunamahloni. Inkampani ingase isetshenzisile ithuluzi lokuhlola elizenzakalelayo futhi lakhiqiza umbiko wewebhusayithi yakho, kodwa kungani inkunkuma yenkampani (okungenani) amahora amaningana athululela ngaphezulu kwewebhusayithi yakho futhi ikunikeza ngempela ukuhlolwa okulungile embonweni wesintu bese ikuthumela kuwe Ngethemba lokuthi uzothenga izinsizakalo zabo?
Uma uthola isipho sokuhlolwa kwe-website yamahhala, kungenzeka ukuthi akukho ukulimala ekumeni - uma nje ungadingeki ukuthi usayine lutho, uthenge noma yini, noma unikeze ikhadi lesikweletu. Kodwa-ke, thatha umbiko "okhululekile" ngotshani kasawoti bese usuka ku www.woorank.com uphinde ugijime umbiko wakho ozimele mahhala.
12. Imikhankaso yokusongela nokuphanga
Yebo, kunezingcingo ezikhona lapho empeleni ezisongela ukususa iwebhusayithi yakho uma ungabavumeli ukuthi bakubhekele. Laba badlwenguli bangase bathi ngisho nezinto ema-imeyli afana, "Ngifuna ukuxoxa ngalokhu nawe uhlala, ngingakubiza ngokuthi ..." bese ubhala ngempela inombolo yakho yefoni!
Bafuna ukuthi ucabange ukuthi uhlosiwe futhi uma ungahambisani nenkonzo yabo iphimbo eliphansi ukuthi bazokwenza into embi kakhulu.
Zibaze. Konke kuyi-hype. Futhi, futhi akukho emthethweni ukusongela noma ukuzama ukudlulisa imali phezu kwe-intanethi. Bika esikhungweni se-Inthanethi se-Crime Crime Complaint Centre.
Imicabango yokuvala
Ngigijima isiteji sokumaketha futhi nginewebsite yenkampani ukudala ukuhola. Ngithengisa i-website yami, ngokusobala, nokho, ngithola okungenani ama-imeyili amasha angama-5 angakashaywanga kusuka kwezinye izinkampani zokumaketha njalo ngosuku olulodwa ngefomu lokuxhumana lami lewebhu. Lawa ma-mailers amaningi abonakala engacabangi ukuthi abuye axhumane nomunye umakethe wokuthengisa futhi kungenxa yokuthi akekho umuntu obuka iwebhusayithi yami.
Iqiniso lokuthi izinkampani zokuthengisa zithola ukunikezwa kogaxekile kusuka kwezinye izinkampani zokumaketha zikutshela okuthile - lezo zinhlinzeko ezingafuneki ziyathunyelwa emkhankasweni we-imeyli omkhulu kunoma imuphi umnikazi webhusayithi. Uma uthola i-imeyili enjalo, ungavumeli ukuthobeka "isayithi lakho linamandla" noma "unento enkulu" ekukhohliseni ukuba ukholelwe ukuthi bangakwenza kangcono kuwe.
Kuze kube yilapho inkampani yokukhangisa ibheka isayithi lakho NAMAKHOSI wakho omncintiswano, kufanele ubatshele ukuthi awunanto ongayisho kubo ngaphandle kokuhlelwa. Okungcono - faka ama-imeyili abo lapho bekhona - kudoti.