01 5 Izinyathelo Zokuqala Okuphumelelayo Ekuthengiseni Ngokuqondile
Ukuthengisa ngokuqondile, ibhizinisi elivamile labasebenzi labafundi basekhaya, linikeza indlela yokuthola imali eyengeziwe ngenkathi kugcinwa ukulinganiswa kwempilo yasemakhaya kanye nesimiso esivumelana nezimo. Inezinzuzo eziningi: Ilinganiselwa esikhathini esitholakalayo. Akusho ukuthatha utshalomali oluphambili. Futhi ingaba ibhizinisi elijabulisayo nezenhlalakahle, ikakhulukazi lapho amaqembu asekhaya engaphandle kwezokuthengisa. Abangani bakho nomndeni bakho bangabi amakhasimende akho kuphela kodwa mhlawumbe ozakwabo futhi njengoba uthola abaxhumanisi abasha bokuthengisa eqenjini lakho.
Uma ucabanga ukuthi leli bhizinisi lingase libe yindlela yokuthola imali, funda ukuze ubone ukuthi yini ongayicabangela ngaphambi kokuthengisa ngokuqondile, indlela yokunquma imigomo yakho kanye nomkhiqizo futhi ekugcineni ungayenza kanjani uhlelo lokuthengisa oluphumelelayo lebhizinisi lakho.
Okulandelayo:
Ukuqonda Indlela Ukuthengisa Okuqondile Okusebenzayo
Ukunquma ukuthi yini oyifunayo kusuka ebhizinisini lakho
Ukukhetha uMkhiqizo
Ukufunda Mayelana Nezindleko Nokuxhaswa
- Ukudala uhlelo lwebhizinisi
02 Ukuthi Ukuthengisa Ngokuqondile Ukusebenza Kanjani
Ngokuthengisa ngokuqondile, owaziwa nangokuthi ukumaketha kwezinga eliphezulu noma ukumaketha kwenethiwekhi, ababonisi (noma abahambisa) bathengisa imikhiqizo kanye nezinsizakalo ngqo kumakhasimende ngaphandle kokusebenzisa ukuthengiswa okungokwenyama. Ukudayiswa ngokuvamile kwenziwa ngokuxhumana nomuntu oyedwa - njengamaqembu ekhaya - kodwa ukuthengisa kungenziwa ngefoni, ekhaya lekhasimende noma ehhovisi, ngokusebenzisa imidiya yomphakathi noma kwi-intanethi.
Izinkampani zokuthengisa ngokuqondile zihlelwe njengezinhlangano eziningi zokumaketha (level MLM). Lokhu kusho ukuthi isinxephezelo se-reps yokuthengisa sisekelwe kokubili kokuthengiswa komkhiqizo nokuqasha amanye ama-reps yokuthengisa. Ababonisi abaletha abangane abasha emkhombeni bese bethola amakhomishana ngokusekelwe ekuthengiseni okuzayo 'nokuthengisa kwabo'. Ama-pyramid schemes empeleni asebenza ngendlela efanayo, ngaphandle kokuthi umehluko phakathi kwesimiso sepiramidi kanye ne-MLM ukuthi uhlelo lwepiramidi lusekelwe ekuqatheni kuphela, hhayi ukuthengiswa komkhiqizo ngenzuzo. Ngenxa yalesi sizathu, gwema imisebenzi yokuthengisa eqondile egcizelela ukuqashwa ngokuthengisa.
Ku-MLM, abaqashi bakho nabaqashi bazo "yi-downline" yakho, futhi umuntu owangenisa (nalabo ngaphambi kwakhe) "yi-upline." Ngokuvamile kunemingcele yokuthi ububanzi be-upline ne-downline bungakanani. Funda kabanzi mayelana nemigomo yokuthengisa eqondile .
Abaningi abaqondisi bokuthengisa ngokuqondile basebenze isikhathi esithile, nje kuphela ukufaka imali engenayo yomndeni wabo. Ngokusho kwe-Direct Selling Association, ababonisi abathengisa ngqo bathola imali engama-$ 2,400 ngonyaka ka-2011 (ngonyaka odlule i-DSA ikhishwe lolu lwazi). Ngonyaka we-2014 i-DSA ibike ukuthi amaphesenti angama-94 e-consultants ngqo yokuthengisa asebenza amahora angu-29 noma ngaphansi ngesonto.
Abathengisi abathengi abasha ngokujwayelekile bathengisa isitifiketi sokuqala, cishe kusuka kumuntu owabazisa emkhiqizo. Izindleko zamakethi zihluka kakhulu, ngokusekelwe entengo yemikhiqizo ethengiswayo. Izitshalo ngokujwayelekile ziqala azungeze u-$ 100 futhi zikhuphuke zisuka lapho. Izinkokhelo nezinkokhelo ze-upline zingancishiswa ekudayiseni, futhi imikhiqizo ingaba nesakhiwo esivamile esinezinga eliphezulu lentengo esekelwe kumthamo. Futhi inkampani ngayinye inezinqumo zayo siqu mayelana nokuthengisa emuva isamba se-unsold enkampanini.
Ukuze uqonde kangcono ukuthi ukuthengisa okuqondile kusebenza kanjani kufanele ufunde izivumelwano nezincwadi ngokucophelela bese ubuza imibuzo eminingi ngaphambi kokuthi uqale.
Okulandelayo: Deciding What You Want From Business Your Direct Sales
03 Thola ukuthi yini oyifunayo kusuka ebhizinisini lakho lokuthengisa eliqondile
Ingabe ujabulela umqondo wokuzijabulisa ekhaya lakho ngesikhathi esifanayo ukwenza imali ethile ukuze ususe izindleko?
Ungathanda nje ukuthola imali encane ngaphandle kokuzibophezela okukhulu kwesikhathi nemali?
Ingabe uzama ukwakha ibhizinisi lesikhathi esigcwele nethemba lokuthola ingxenye ebalulekile yengeniso yomndeni wakho ekuthengiseni okuqondile?
Ingabe uthanda umkhiqizo othize futhi ikakhulu nje ufuna ukuyithenga esaphulelo?
Azikho izimpendulo ezilungile nezimbi kule mbuzo. Lezi zonke izizathu ezizwakalayo zokuqalisa ngokuthengisa okuqondile. Ukwazi ukuthi izizathu zakho ziphi, noma kunjalo, zizophazamisa ngqo umkhiqizo oyikhethayo, uhlelo lwebhizinisi owenzayo kanye nempumelelo yakho jikelele.
Kungakhathaliseki ukuthi ulinganisela kangakanani ekuthengiseni kwakho ngokuqondile, isinqumo esiphumelele empumelelweni yaso siyoba nawe . Ingabe unobuntu bomthengisi? Cabanga ukuthi unamakhono okuba ngumnikazi webhizinisi lasekhaya futhi uma ungathanda ukusebenza ekhaya. Ungakwazi yini ukulinganisela umndeni futhi usebenze konke endaweni eyodwa?
Ingabe unobuntu obulungile bokusebenza emsebenzini wokuthengisa? Kumele ube yinto enengqondo futhi enomusa. Udinga ukusebenza ukuze unqobe ukuphikisana ngenkathi usebenzisa kahle (nokufunda kusuka) ukulahlwa. Kumelwe ube nesisusa futhi ukwazi ukusetha futhi ufinyelele imigomo kuwe.
Lolu hlobo lokuzihlola luyisiqalo esihle. Kodwa-ke, ukutshalwa kwezimali okuqala ekuthengiseni ngokuqondile kuhle kakhulu, ngakho-ke lokhu kungaba yindlela enhle yokubona ukuthi unjani ngempela osomabhizinisi.
Okulandelayo: Ukukhetha Umkhiqizo
04 Khetha Umkhiqizo Ukuthengisa
Okokuqala, buza imibuzo emayelana nomkhiqizo:
Ucabanga ukuthi umkhiqizo ukhulu kakhulu? Kunzima kakhulu ukuthengisa into ongazizwa ngayo ngokujulile. Cishe uqala ngokuthengisa kubangani bakho nomndeni wakho, ngakho qiniseka ukuthi uzimisele ukuma ngemuva komkhiqizo. Qaphela ikakhulu imikhiqizo eyenza izimangalo zezempilo.
Ingabe umkhiqizo ungadliwa? Kusobala ukuthi umkhiqizo ojwayele ukukhishwa unamathuba amakhasimende aphinda ngendlela yokuthi izimpahla eziqinile azikho.
Iyini izinga lomkhiqizo? Kungakhathaliseki ukuthi umkhiqizo ungadliwa noma cha, ikhwalithi nedumela yizici ezibalulekile ekwakheni amakhasimende aphindaphindiwe.
Iyini intengo yomkhiqizo? Izinto ezingezona ezithengiswayo njengezimpahla zokugqoka nezimpahla zasendlini zivame ukuba nezindleko eziphakeme futhi ngaleyo ndlela zinikeza ithuba lemali engenayo ngokudayiswa.
Ubani ozokuthenga lo mkhiqizo? Nakuba kungase kubonakale kunesidingo somkhiqizo ukukhawulela ingxenye enkulu, izimpahla ezinamakhasimende amancane zingaba yimpumelelo uma leyo migqa ihambisana neyakho inethiwekhi yabangane nabaziwayo. Isibonelo, uma ungumama wabantwana besenkulisa, amathoyizi nezincwadi ezihloswe ngalolo nyaka zizobhenela abantu obaziyo, okwamanje okungenani.
Ingabe umkhiqizo into yokunethezeka noma isidingo? Izinto zokunethezeka zinezinga eliphezulu kakhulu futhi zizokwenza kahle ngamaholide. Nokho, ezikhathini zomnotho ezinzima, ukuthengisa kumile masinyane.
Ngaphambi kokwenza isinqumo sokugcina emkhiqizo wakho, qiniseka ukuthi uyaqonda izindleko zenkampani kanye nenxephezelo.
Okulandelayo: Izindleko Nokunciphisa
05 Ukuqonda Izindleko Nokuhlanzeka
Ukuqonda isinxephezelo kuyisihluthulelo ekukhetheni umkhiqizo nokwenza uhlelo lwebhizinisi. Amanye amaphuzu enxephezelo agcizelela ukuthengisa nokuqashwa kwabanye.
Uhlelo lwe-Unilevel - Kulolu hlelo uthola abantu abaningi ngangokunokwenzeka ekunciphiseni kwakho, futhi bazohlala ekunciphiseni kwakho uma nje uthengisa. Yilokho okuvame ukubizwa ngokuthi uhlelo lweqembu. Kuloluhlelo, ukuqashelwa ngokulingana nokuthengiswa, kokubili kwakho nokunciphisa kwakho, kuholela ekuphumeleleni kwezimali.
I-Stairstep noma i-Breakaway Plan - Kulolu hlelo oluvame kakhulu, abasabalalisi abasha obaqoqelayo bangagcina behluke ekunciphiseni kwakho lapho befika ngevolumu elinqunyiwe noma inani labathengisi be-downline. Ehlangothini le-flip ungaphula kude nokuphinda kwakho. Lolu hlelo lugcizelela ukuthengisa mayelana nokuqashwa.
Izinhlelo Zobuningi Nezinye Izinxephezelo - Esikhathini sohlelo lokubambisana, ukhawulelwe kubanikezeli ababili abaphezulu ekunciphiseni kwakho kanye nevolumu yokuthengisa ekunciphiseni kwabo kungumthombo wokuphumelela. Ngokujwayelekile lezi zinhlelo zikhokha masonto onke. Amalungiselelo okunye okungafani nenani labasakaza kanye namazinga okunciphisa amaningi.
Iyini izindleko zento yokuqala? Kumele kuhambisane nezindleko zomkhiqizo futhi, okubaluleke nakakhulu, kungabizi kakhulu kuwe.
Iyini isakhiwo sekhomishini? Kubonakala sengathi amakhomishana aphezulu angeke abe ngcono, kodwa ikhomishana ephakeme kakhulu ingabonisa ukuthi umkhiqizo ugcwele ngokweqile, okwenza kube yithuba elihle lokuhlala isikhathi eside.
Iyiphi imali yesondlo yenyanga noma ezinye izindleko? Uma nje uhlela ukuthengisa ngesinye isikhathi, lo mbuzo ubaluleke kakhulu njengoba izimali zingadla inzuzo yakho.
Yikuphi ukulinganiselwa okukhona lapho kuthengisa i-unsold inventory? Futhi cabanga ukuthi kunezizathu ezinkulu zokugqugquzela ukusungula ngenxa yevolumu izaphulelo. Lena ifulegi elibomvu.
06 Yakha uhlelo lwebhizinisi lakho lokuthengisa eliqondile
Ngenkathi ukudayiswa okuqondile kungenye indlela encane kakhulu kunamanye amabhizinisi asekhaya, usadinga uhlelo. Ukubeka imigomo, ukudweba izinyathelo nokudweba uhlelo kungakugcina endleleni. Lolu hlelo lwebhizinisi olulula lubonisa izinyathelo eziyisisekelo noma yiziphi osomabhizinisi okufanele azithathe ekuchazeni umkhankaso omusha.
Ngempela usuqalile kakade le nqubo ngokubukeza izizathu zakho zokungena ngokuqondile, ucabange ngamandla akho kanye nobuthakathaka bese uthola ububanzi benkampani yakho. Uqonda izakhiwo zempesheni futhi wazi ukuthi ungabheka kumkhiqizo. Ulungele ukuqala ukubeka izinyathelo ozothatha.
Ngemuva kokuqaphela ngokucacile isikhathi esingazinikela ekuqondiseni nasekukhulumeni nabanye abathengisa lo mkhiqizo, beka imigomo yokuthengisa yesikhathi esifushane kanye nesikhathi eside. Hlela imigomo ekuqasheliseni kanye.
Ngenkathi usenza ukhetho lomkhiqizo wakho, kungenzeka ukuthi uvele nombono wokuthi ungathengisa bani, kepha manje buka leyo makethe eduze. Ingabe kukhona abanye abathengisi abaningi balo mkhiqizo kunethiwekhi yakho siqu? Ungayithola kuphi ingxenye yamakethe entsha? Mhlawumbe, ekugcineni uzodinga ukudala iwebhusayithi noma imakethe usebenzisa imithombo yezokuxhumana. Ziyini izinyathelo zokwenza into? Yimaphi amakhono amasha ongadinga ukuwazuza? Ngesikhathi esifushane uzoqala kanjani ukwenza ukuthengisa?
Bhala phansi izimpendulo zale mibuzo bese ucacisa umugqa wesikhathi. Uma usuwenzile konke lokhu, thenga ithuluzi lakho lokuqala bese uqala ukuthengisa!