Funda ukuthi ungayithola kanjani umsebenzi wakho eShelfini
Izinhlelo ku-Barnes & Noble zenza kube lula abalobi abazimele nabanyathelisi abangabonwayo abangenayo i-movie ukuze bathole umsebenzi wabo kuma-shelf (okwangempela) we-" World's Largest Bookstore ."
Funda kabanzi mayelana nalezi zinto ezibonakalayo ze-Barnes & Noble NOOK namathuba okucindezela we-Studios abenzi bokuqukethwe, ngezansi - futhi uthole ezinye izici zokuphila zangempela ezokusiza ukuthi uthole incwadi yakho siqu eyashicilelwe ohlelweni lwe-NOOK Press.
Umbhali Oshicilelwe Wokuzijabulisa Ukuthenga I-Opportunity e-Barnes & Noble
I-Barnes ne-Noble esungulwe kusitolo-QAPHELA Cindezela insizakalo yokuphrinta-okufunayo kubalobi abazishicilela ngo-2014. Lolu hlelo lwenza abalobi bahambise incwadi yabo ye-NOOK yokucubungula ukuze kuhlolwe ukusatshalaliswa kusitolo - ngisho nokufakwa ezinhlelweni zokumaketha - ku- izinga lendawo, lesifunda noma lesifundazwe futhi kufakwe phakathi kwezenzakalo ezibucayi zokukhangisa esitolo, njengezincwadi zokubhalisa.
Ngo-June 2016, ukuxhaphaza amandla okutholakala kwesitolo sabo, uhlelo oluthuthukisiwe lwe-NOOK Uhlelo lokusebenza lunikeza "ukuhanjiswa kwezwe okubhaliwe kwabalobi abazishicilela abazozuza kulokhu okugcinwe esitolo ku-Barnes & Noble ezitolo naku-intanethi ku-BN.com," ngokusho ku-Fred Argir, oyi-Chief Digital Officer kumthengisi.
Lokhu kuyithuthukiselo ebalulekile kubalobi abashicilele ngokwabo ngoba limelela ithuba lokuba nezincwadi zibe nesitolo esisekugcineni, esitfombeni, ukutholakala komzimba - kufana nencwadi evela kumshicileli wendabuko.
Esikhathini esingcono kakhulu, singavimbela igebe ekufundeni kwabafundi kanye nabezindaba phakathi kwezincwadi zendabuko nezinyathelisiwe .
Lokhu futhi kubonisa ithuba likaBarnes & Noble ukuthengisa ezinye izincwadi. Izindawo ezingu-640 zezitini nezindawo ezisezindaweni ezingu-50 zihlala endaweni yokubhuku kanye nabathandi be-cappuccino.
Ngokubaluleka kokubambisana komfundi-mfundi emizamweni yokumaketha, lokhu kubonisa inzuzo enkulu yokuncintisana ngaphezu kwama-Amazon.
Kulolu hlelo, i- New York Times yombhali odayise kakhulu u-HM Ward wathi, "Lokhu kuyishintsha yemidlalo futhi kubonisa ukuthi uBarnes noNoble banamandla okushintsha imodeli yokushicilela ngokuzikhohlisa ngendlela engekho omunye umuntu ongayenza."
Indlela i-B & N NOOK Iseza Ababhali Abashicilelwe Abazimele Bathengisa Izincwadi Zomzimba
UBarnes noNoble banezisebenzi zabathengi besigaba kanye nabasebenzi abasebenza ukubuyekezwa amakhulu ezinkulungwane zezincwadi ezinikezwa kubo ngonyaka kusukela kubamemezeli bendabuko. Akudingeki ukuthi, laba abathengi bezincwadi baphishekile.
Okushiwo yi-NOOK Programme Press inikeza abalobi abafanelekayo abashicilelwe ithuba lokuthola izincwadi zabo zibuyekezwe ngabathengi abafanayo - kubathengi beMinyango Yabamashicileli nakwezinye izigaba ezifanele - lezo zincwadi ezishicilelwe ngezilimi zithola. Ngenxa yokuthi laba bantu bamatasa kakhulu, kunamapharamitha adinga ukuhlangana ukuze ibhuku libhekwe.
Indlela Yokuthengisa Amabhuku Wakho Okushicilelwe Ku-Barnes & Noble Stores
Iziqu zokungena kwi-NOOK Cindezela uhlelo lokugcina esitolo:
- Le ncwadi kufanele ishicilelwe nge-NOOK Press, i-B & N eyakho siqu yokushicilela ingalo.
- Le ncwadi kumele idayise okungenani amayunithi angu-1,000 ebook (cishe nge-NOOK Press futhi hhayi enye imishini ye-digital) ngonyaka odlule.
Kubalobi abazishicilele, ukufika kulezi zinga akulula - kodwa, khumbula, la mazinga kanye nanoma yikuphi ukuphakama okungase kutholakale ngokutholakala kokungena kokugcina kwesitolo ukuthuthukisa ukukhula kokuthengisa ekunakekeleni okungenzeka kunommemezeli omkhulu uma lokho kungumgomo wakho .
Yiqiniso, izinombolo zokuthengisa azitshele lonke indaba, ngakho-ke ngisho noma izibalo zakho zokuthengisa zithinta ubuncane, akulimazi ukunikeza umsizi wakho usizo oluthile. Nansi indlela:
Zenzele isenzo sebhizinisi esinamandla se-B & N
Yenza icala kumthengi ukuthi kungani izitolo ze-B & N kufanele zithwale le ncwadi ngokubheka ibhizinisi - okungukuthi, zibonise njengengcweti oqonda ibhizinisi lokuthengisa nokuhlonipha ukuthi ibhuku lakho lizodinga ukuthengisa.
- Qinisekisa ukuthi ibhuku lakho libukeka lihle ngekhava elibukeka ngobuchwepheshe kanye nomklamo wendawo yangaphakathi futhi ihlelwe kahle . Yebo, lokhu kuyi-self-publishing 101 kodwa kungenzeka ukuthi ungenzi lezo zinto bese ususa amanye amakhophi e-ebook. Khumbula ukuthi abamemezeli bendabuko benza okuningi kokubhala kwemibhalo yesandla kanye namaphakheji encwadi. Uma ufuna ukuthi ibhuku lakho lizimele kulowo mbhangqwana, uzokwenza kahle ukuqinisekisa ukuthi abathengi ababukezayo babona ukuthi uyaqonda izidingo zomakethe wokufunda wokuphrinta nokuthi ubonisa ukuthi ungumuntu ofanelekile.
- Bazise ngesikhulumi sakho somlobi . Usebenza kanjani ukugcina incwadi yakho kanye nawe phambi kwabantu? Ibhulogi, umsakazo, abalandeli be- Twitter , bekhuluma ngobuchwepheshe bakho besifundo - i-platform yakho yemidiya ibalulekile kulabo abafuna ukuthengisa ibhuku lakho. Bhala uhlu lapho ufaka khona njalo futhi / noma uvele. Lokhu
- Uma le ncwadi "yenzalo," qiniseka ukuthi ubazise. Izincwadi ezishicilela ezithakazelisayo zendawo ngokuvamile zenza kangcono. Ngisho noma zingakujabulela ngokubanzi (njengeveli), izincwadi eziboshwe endaweni yendawo noma yesifunda ngandlela-thile ziqala ngamandla kule ndawo lapho ukukhushulwa kungagxila kuqala kulabo abathinta isihloko sabo noma ingemuva ulwazi noma izimpawu zomhlaba kungenzeka ziphinde zenzeke. Funda ngokuthuthukisa amabhuku wendawo eBarnes & Noble, ngezansi.
- Vumela abathengi bazi nganoma yimiphi yemizamo yakho yokumaketha. Yenze baqonde ukuthi ungumlingani kulokhu uzama futhi usebenza ekubhekiseni ukuthengiswa kwezincwadi kanye nabezindaba. Uma une- marketing noma uhlelo lokwazisa , yabelana ngakho.
- Nikeza i-B & N "ubufakazi bezenhlalakahle" ezizobasiza ukuba banqume ukuthengisa ibhuku lakho. Ngokuyinhloko uthi, "Ungahambi nami - lalela lokho abanye abakushoyo." Ubufakazi bezenhlalakahle bungaba bhala kusukela kubalobi abasungulwe, imibono emihle yokubuyekezwa kwezincwadi kusuka (digital, ukuphrinta noma ukusakazwa), noma ngisho namazwana avela kubafundi (bheka uqaphile, ngezansi).
- Qonda ukukhishwa kwencwadi yokuncintisana kwencwadi. Ungakhulumi noma uthumele izixhumanisi ze-Amazon noma omunye umthengisi. Lokhu kuyimilayezo yokushicilela engalungile futhi igweme kakhulu. Uma usebenzisa amazwana we-Amazon reader ngokuthi "ubufakazi bokuxhumana," qiniseka ukuthi uhlwitha umthombo.
Indlela Yokuthola Izincwadi Zakho Zokunyathelisa Ekhuthazwa eBarnes & Noble
Ukubonakala kwangaphakathi kwesitolo kunika abalobi amandla okuthengisa kalula izincwadi zokuphrinta, ukuhlangabezana nabalandeli futhi, ngokuqinisekile, badonsela ezithameli ezintsha - ngokucacile inzuzo kulabo abazishicilelayo futhi nalabo abanendawo elandelayo.
Umbhali Ward uthe, "uBarnes & Noble nabalobi bangenza izincwadi ezishicilelwe ezitholakala ezitolo nasezenzweni, okuyinto into emncintiswano ongenakuyenza." Ngempela lokhu kungaba inzuzo kubalobi ngento yokufundisa, noma labo unelwane elilandelayo elilandela ukudweba isixuku.
Ukubamba iqhaza ezenzakalweni ezitolo, NOOK Ababhali bokucindezela kumele bathengise okungenani amabhuku ama-500 kunyaka odlule, okwenza bakwazi ukuhlolwa komcimbi kusuka kumphathi wesitolo se-Barnes noNoble.
Konke okushiwo, abaphathi be-B & N Store kanye neZemicimbi bafuna izinto ezifanayo abathengi abazenzayo: ukuthengisa amabhuku. Okusho ukuletha isixuku ekubhaleni. Ngakho ngaphambi kokuthi uchofoze kuleso-imeyli, thola amadada wakho wokumaketha ohlwini ukuze avele afaneleka njengomlobi nomgqugquzeli womcimbi.
- Indawo yendawo enhle. Khumbula, ukudweba isixuku esingumuntu -muntu , udinga ukuba nabangane bakho / abangane / izihlobo ezilandelayo (noma abathandekayo abazimisele ukuhamba) noma incwadi yentshisekelo yendawo. Uma ungakwazi ukufakazela kusuka kokuhlangenwe nakho kwangaphambilini kolunye uhlobo ongathola abantu ukuba bafike, amathuba akho azoba ngcono. Ukuze unikeze ubufakazi bokuthi ...
- Bonisa ukuthi ungakhuthaza umcimbi kubangani bakho, abalandeli, nabalandeli. Unayo i-newsletter yombhali? Amathani wabalandeli bezenhlalakahle zendawo? Ubuhlobo obuhle nomshini wendawo? Uhla lokuposa lweposi leposi? Umseshi? Ingabe uzimisele ukuxhaphaza bonke labo ukuze uthole abantu ekufundeni noma ekubhaleni ibhukwana lakho? Bonisa ukuthi uzimisele futhi uyakwazi ukugqugquzela umcimbi wakho okuningi - noma ngaphezulu - kunokuba isitolo sithande.
- Izinhlelo zokukhangisa kanye nokukhangisa kanye nobufakazi bezenhlalo zibalulekile lapha, futhi. Njengoba ngenhla, izinhlelo zakho zokumaketha kanye nokukhangisa zibalulekile lapha, futhi. Abashicileli bezincwadi zendabuko benza ukuthuthukiswa kokuthengisa ekuqalisweni kwencwadi kokubili kokubonakala komlobi nokukhangisa ngesikhathi sokuvakasha kwencwadi. Ngaleyo ndlela, umthengi endaweni okungenzeka ukuthi umthengi wencwadi angase azwe igama lomlobi noma lencwadi kusuka ezindaweni eziningana ngesikhathi esisodwa - iphephandaba, uxoxisana nomlobi, indawo yomsakazo. Sebenzisa leli qhinga elifanayo lapha. Uma uzokwenza umzamo wokumaketha phakathi nesikhathi sokusayina, yenze igxile futhi yendawo bese uvumele B & N ukuthi uzimisele ukuxhumanisa imizamo. Lokhu kuzokwenzela ukunakwa - futhi ubasize bathengise - incwadi emva kokusayina, futhi.
Futhi, uma uthola ukusayina, landela imikhuba emihle yokufundwa komlobi nokubhaliswa .
Ezinye izindaba Thola ama-B & N Amathuba, Njalo
Nakuba izincwadi ezithengisa kakhulu zivame ukuphindwa zibe yizindaba ezihlukahlukene, izincwadi ezithengiswa kakhulu namuhla namafilimu e-blockbuster nawo angase abe nemvelaphi ekuqalisweni okuthobekile kwezezindaba. Okuqukethwe kwedijithali, izihloko zephephandaba, imidlalo yevidiyo, imidiya yezenhlalo, ukugibela ipaki yokuzijabulisa, noma izincwadi ezishicilela (njenge -Martian) zingase zibe yisisekelo se-hit enkulu elandelayo.
Futhi kungenzeka ukuthi kuyisisusa sikaBarnes & Noble sika-Adaptive Studios, esithuthukiswe ukunikeza "amakhasimende ukufinyelela ezincwadini ezintsha kusukela ekucatshangweni nasezintweni ezivuselelwe."
I-Studios Adaptive (inkampani yemidiya enezikweletu zayo ihlanganisa i-HBO's Project Greenlight ) idala futhi ithole impahla engokwengqondo njengemibono yeskrini ne-scripts engakhiwe, iphinde ibuye iphinde ibe yizindawo zokuzijabulisa zendabuko nezedijithali kufaka phakathi izincwadi, ifilimu nezakhiwo ze-TV, nochungechunge lwedijithali. Isigaba sabo se-Adaptive Books sizoshicilela izincwadi eziyishumi "eziphezulu" nezincwadi zamagraphics minyaka yonke, zithengiswa nge-oda elilodwa lokudayisa ne-B & N.
Cishe, ukutholakala kwencwadi kuzokusiza ukukhulisa izethameli ukukhulisa izakhiwo zokuhleleka kwezinye izinto - nakwezinye izikhathi. U-TJ Barrack, uMsunguli oQalayo, ama-Adaptive Studios wathi, "Ukuqala ngomqondo wethu, yonke impahla ye-Adaptive yubambiswano phakathi kwethu, umdali, kanye nababukeli bethu. Lokhu kubambisana kuzovumela izindaba zethu ukuba zifinyelele iqembu elikhulu kakhulu labafundi nababukeli, futhi silindele ukusebenzisana noBarnes noNoble ukuqhubeka nokuthuthukisa iziqu ezikhuluma namakhasimende ezweni lonke. "
Njengoba umhlaba wokushicilela ushintsha, akungabazeki ukuthi kube nokuthuthukiswa okukhulu kokunqunywa kwezinto zokuqukethwe kanye nezinhlelo eziningi kulo lonke izwe elizosiza ukunika amandla abalobi abanethalente, abathintekayo (abazishicilela futhi bendabuko) nabathengi bezindaba kubo bonke abezindaba.