Barnes & Noble
122 Fifth Avenue
ENew York, eNew York 10011
Ifoni: 212-633-3300
Ifeksi: 212-675-0413
Iwebhusayithi Yokuthengisa
Iwebhusayithi Yebhizinisi
I-Barnes ne-Noble Booksellers - Sibutsetelo
I-Barnes & Noble, Inc. (i-NYSE: BKS) - noma i-B & N, njengoba ivame ukubhekwa kuyo - inkampani ye-Fortune 500. Nguye umthengisi wencwadi enkulu kunazo zonke emhlabeni okhulunywa ngaye (okungenani ngokomqondo) kanye nomkhiqizo wokuthengiswa kwezitini ezibheke kakhulu kunomhlaba.
Le nkampani isebenza ngamabhuku okuthenga amabhizinisi angaba ngu-700 ezindaweni zokuthenga ezitolo zesifundazwe, izikhungo ezinkulu zokuqhafaza kanye nezindawo ezihamba phambili ezindaweni ezingu-50, kanye nezincwadi zokugcina izincwadi ezingu-636 ezisebenza ezikoleni zamakolishi ezikhonza abafundi abangaphezu kwezigidi ezingu-4.6 namalungu ekhono emakolishi nasemayunivesithi aphesheya kwe-United States. Futhi, ingxenye enkulu yebhizinisi layo lencwadi lwenziwa nge-intanethi nge-barnesandnoble.com.
Ngomlando omude ezincwadini, uBarnes & Noble manje uyinkampani ehamba phambili yokuqukethwe, yezohwebo, neyekhono lobuchwepheshe enikeza amakhasimende ukufinyelela okulula futhi okulula kuncwadi kuphela kodwa omagazini, amaphephandaba kanye nokunye okuqukethwe kuwo wonke amasayithi wokusabalalisa wesiteshi.
I-Barnes Nomlando Wokuqala We-Noble
Umlando kaBarnes & Noble waqala ngo-1965 lapho uLeonard Riggio , owayengumabhalane wezincwadi kanye nomfundi e-NYU, evula incwadi yakhe yokugcina izincwadi, i-Student Book Exchange (SBX). Wayekhulise i-SBX ekhungweni elincane lezincwadi zokugcina izincwadi zasekolishi lapho, ngo-1971, wathola isitolo esinehlulekayo e-Fifth Avenue eManhattan ebizwa ngokuthi iBarnes & Noble.
Kuwo wonke ama-1970 nangama-1980, iRiggio yenza izinto eziningana zokuthenga izincwadi. Ngo-1974, u-Barnes noNoble wayengumthengisi webhizinisi lokuqala eMelika ukukhangisa kuthelevishini. Futhi, ngenkathi manje ukubhuka isaphulelo kungumkhuba okwakulindeleke, ngo-1975 i-B & N yaba yincwadi yokuthengisa yokuqala eNamerica ukuthengisa amabhuku ngezansi amanani entengo asekelwe umshicileli ngokunikeza i- New York Times i-bestseller s ku-40%.
UBarnes noNoble bandise ukuphumelela kokunciphisa ngokuvula i-Annex ye-Sale yezinyawo ezingu-40,000-skwele ngokuqondile ngaphesheya kwesitolo sayo se-flagship, bese kuvula ezinye izitolo zamabhuku ezincane ezisekelwe ku-Model Annex. Lezi zitolo zifakiwe ezisele ngaphandle kokuthengiswa kakhulu okuthengisiwe.
Ngasekupheleni kweminyaka engama-70 ubudala, uBarnes noNoble baqala ukuthola abanye abathengisi, okufaka amabhuku okugcina amabhuku, ama-Bookmasters namabhuku aseMarboro. Amabhuku e-Marboro anikeze uBarnes & Noble ibhizinisi lebhuku le-mail-oda, elinenzuzo eyengeziwe yokunikeza u-B & N olunye ucwaningo lwemakethe ulwazi kwimikhuba yokuthenga ibhuku. Lokhu kwenza uBarnes & Noble baphendule ekufuneni kwamakhasimende futhi baqale ukushicilela izincwadi zabo ezithengiswa kwisisekelo saso sokukhula samakhasimende we-imeyili. Lezi zihloko zaziyinhloko "izincwadi zokuthengisa," kuhlanganise nezincwadi ezingaphandle kokuphrinta ezaphinda zikhishwe ngekhwalithi ephakeme, izinhlelo ezingabizi, ezongeze ohlwini lwabakwa-B & N lwezincwadi ezinenani eliphezulu.
(Funda kabanzi mayelana nomsunguli we-B & N, uLen Riggio .)
Ukwandiswa kwe-B & N ne-Superstore Era
Inkampani kaRiggio yaqhubeka yanda, futhi yazama ukulinganisa amasayizi nezakhiwo ezahlukene. Ngasekupheleni kweminyaka engama-1980 kwakuyisikhathi sokwanda okukhulu: ngo-1987, uB & N wathola izitolo ezingaba ngu-800 ze-B. Dalton Chain kusukela ku-Dayton Hudson; ngo-1989, le nkampani yathola i-BookStop, i-Texas chain of superstores.
Futhi, bathole i-Doubleday Book Shops evela ku-Bertelsmann Company (ababathengile kanye ne-Doubleday, ukushicilela okushicilelwe) kanye namalungelo egameni lebhizinisi le-Scribner lokuthengisa ibhokisi kusukela kummemezeli Macmillan.
Ekuqaleni kwawo-1990, iBarnes & Noble yamukelwa futhi yahlanza ibhizinisi layo elihle kakhulu, ngemuva komqondo odumile owaphayona ngamaphethelo. Izitolo ezinkulu zinezici ezinhle, izindawo zokuhlala nokufunda amathilomu akhonza ikhofi (i-B & N ekhonza i-Starbucks), kanye nokuxuba komkhiqizo owafaka izingxenye zomculo zokudayisa.
I-Barnes & Noble Goes Public ... futhi ihamba phambili ku-inthanethi ngawo-1990
U-Riggio wathatha u-Barnes no-Noble umphakathi ngo-1993. Ngomlando omude wokuthengisa ngqo kumthengi, inkampani yazama kuqala nge-intengiso yokuthengiswa kwe-inthanethi ku-CompuServe ne-America Online ngaphambi kokuqala ibarnesandnoble.com ngo-May ka-1997.
Iwebhusayithi yeBarnes & Noble.com isebenza njengesitolo esikhulu kunazo zonke yenkampani, okuvumela amakhasimende ukuba ahlele noma iyiphi incwadi, ama-CD omculo, nama-DVD nganoma yisiphi isikhathi, kusuka noma ikuphi. With izihloko ezingaphezu kwesigidi esiyingqayizivele, iBN.com ithi inqolobane yokuma kwesayithi iyona enkulu kunoma yimuphi umthengisi we-intanethi.
I-BN.com ne-NOOK ™ Era
Eminyakeni eyishumi yokuqala ye-Twenty-First Century, njengoba indawo yokubhuka nokubhuka kwencwadi ibhekene nokushintsha kwe-tectonic, uBarnes noNoble balwela ukuhambisana nobuchwepheshe nokushintsha imikhuba yamakhasimende. Njengoba ukuthandwa kwabafundi be-e-ebonakalayo kwanda, ngoJulayi 2009, i-B & N yasungula i-e-bookstore.
Ngokungeziwe ekwenzeni i-e-books ekhishwe ngokwezifiso , uBarnes noNoble bathulise i- PubIt! Insizakalo yokushicilela ye-E-Book eyanikeza inombolo ekhulisa ngokuzenzekelayo yabalobi abazishicilela amandla okusabalalisa we-BN.com.
Ngo-Okthoba 2009 usungula umnikazi wayo, i-Android-based reader, I-NOOK ™, ukudweba ngamandla we-Barnes ne-Noble Bookseller brand kuze kube yilapho abafundi beza endaweni yayo. Kusukela ngaleso sikhathi kuqaliswe amadivaysi anekhono eliyinkimbinkimbi, kuhlanganise ne-NOOK Color ™ (Okthoba 2010), i-NOOK i-Simple Touch ™ (May 2011) kanye ne-NOOK Tablet ™ (Novemba 2011).
I-Barnes ne-Noble 21st Century Challenges & Partnership
Kusukela ngo-2009, uRon Burkle wezezimali waqala ukukhishwa ibhidi lokuthatha inzondo kumthengisi; UBarnes noNoble bamisa i-pill pilill defense, eyasungulwa ngo-2011 yiNkantolo yaseDelaware ngokukhalaza.
Njengokuthengiswa kwencwadi yokuthengisa - futhi manje izincwadi ngokwabo - izincwadi ziye zaba "ezingokoqobo," i-Barnes ne-Noble edingwa ubuchwepheshe obusha namakhophi, i-Amazon.com yokuqala ne-iPad ye-Apple.
Ngo-2013, i-B & N yathatha umlingani wezobuchwepheshe ukuze kuthuthukiswe ukusebenza kwe-PubIt !, bese uyibuyisela kabusha njenge- NOOK Cindezela . Ihlangene no-Sony (owayesevele ekhiqiza ama-e-readers) ukuze akhiqize futhi axhumane namadivayisi we-NOOK. Ngonyaka we-2014, uqale ukunikeza ukuphrinta-ngokufunwa kwezincwadi ezithintekayo.
Izinguquko Zekusasa
Phakathi nonyaka ka-2015, uBarnes & Noble ogama lakhe linguRon Boire, i-CEO yesithathu eminyakeni eyisithupha. Lowo owayengumdayisi wezokuhweba waseSears Canada wamemezela ngenhloso yakhe yokwenza i-B & N brand "yokuphila" brand, futhi ulethe ukugxila okunye kumathoyizi, imidlalo, izibalo zesenzo futhi ulethe izinguquko ezakhiweni zesitolo.
Ngo-Ephreli 2016, uLen Riggio wamemezela ukuthi uzokhipha umhlalaphansi enkampanini ekupheleni konyaka, kodwa agcine isihlalo sakhe eBhodini Labaqondisi.