Yeka indlela incwadi "eyethulwa" ngayo emakethe
Njengokuqalisa umkhumbi we-roketi kusukela ekudonsa phansi komhlaba, ukuqaliswa kwencwadi okuthumela ngokuphumelelayo ivolumu ezandleni zabathengi kudinga ukucatshangelwa okucatshangelwe kwenhloso yencwadi (abafundi bayo abangakwazi). Lokhu kudinga inani elikhulu lemithombo, umzamo kanye namandla ukuze linikeze ukuphakanyiswa okudingekayo ukuze kuqinisekiswe ukuthi liya lapho kufanele khona.
Usuku lokushicilelwa / usuku lokusakaza
Ngokuvamile, abamemezeli banikeza incwadi ngayinye usuku lokushicilela. Nakuba kuzwakala ngokuqondile, lokhu kuvame ukuba usuku olujwayelekile umshicileli owaziyo ukuthi le ncwadi izotholakala kabanzi. (Usuku lwe-Pub alufanele ludideke nesikhathi "sokuhamba komkhumbi," ngokuvamile okuyisikhathi lapho ibhuku lishiya isitoreji futhi lisekhona izindlela zokuhamba ngaphambi kokuba lithelele emashalofini esitolo esincane noma esitini).
Umsebenzi omningi wokuqalisa - i-hoopla yokukhangisa nokukhangisa ekhombisa ukufika kwencwadi yisikhathi sosuku lokushicilela ukuze kuqinisekiswe ukukhula okuphezulu kokuthengisa.
Iqalisa izincwadi zababhali abakhelwe kahle
Kubalobi abasungulwe kahle, njenge- New York Times abathengisa kakhulu (cabanga ngoJohn Grisham noma uDoris Kearns Goodwin), ukuqala incwadi yakamuva kusho ukuthi umshicileli udinga ukuvumela i-fanbase yabo enkulu, ekhona ekwazi ukuthi incwadi entsha ishaye amabhuku emashalofu.
Ngokwesiko, ukuqaliswa kwezincwadi okuvela kumbhali onomlando wokudayisa ithrekhi ophambili kakhulu kuhlanganisa ukucindezela "kwemidiya enkulu" kanye nezinga elithile lezitini-ne-mortar noma ukufakwa kokukhangisa kwesitolo esitolo se-intanethi ukwenza ukuba khona kwaso kubonakale kubafundi.
Ehlangothini lokumaketha, ummemezeli angase athathe isikhangiso sekhasi eligcwele ephepheni lezinsuku zonke laseNew York Times noma i- New York Times Book Review (zombili ezibhekwa njengezindawo zokuqala zokuhamba phambi kwabafundi abathandayo).
Umsakazo wencwadi uzozama ukuqinisekisa ukuthi umbhali uhanjiswe embukisweni omkhulu wethelevishini ekuseni, njenge-CBS Le Morning Morning , i- Good Morning America ye-ABC, noma i-NBC ye- Today Show , futhi le ncwadi cishe izoboniswa ngaphambili kwe-esitolo I-Barnes ne-Noble futhi evelele ukubekwa kwephromoshini ku-Amazon.com.
Ukuqalisa izincwadi ezincane ezinama-readership angavumelekile
Njengoba kungakazo izilaleli ezisekelwe, isihloko esisha (isihloko esisha) esivela kumbhali omusha noma ongenakuqinisekiswa sidinga uhlelo oluhlelekile oluzokwenza abafundi abanakho bakwazi ukuthi iyiphi incwadi-futhi ubanike izizathu zokuthi kungani kufanele bayithenge.
Ukuze wenze kahle kakhulu lokho, kunconywa ukuthi kube nokuhlelwa kahle nokuhlelwa kwesikhathi okukhangisa kanye nokuhlelwa kokukhangisa (futhi lokhu kuthatha incwadi isivele isungulwe ngesihloko esiwusizo , umbhalo onesihloko kanye nebhokisi leshidi ).
Abamemezeli nabasebenzi bokuthengisa abathengisa isikhathi sabo emsebenzini ukuze bathole ezitolo bese bathola ukunakwa kwezindaba ngesikhathi sokushicilelwa. Nakhu okudingeka ukwazi mayelana nemizamo ebeka ibhuku lakho ukuqaliswa okufanele (futhi uma uqobo ushicilela, landela indlela efanayo yokuqalisa - kunokumaketha okuningi nokukhangisa kanjani ulwazi-kulwazi kusayithi ukukusiza).
- Okungena encwadini yokukhangisa kanye nokuhlelwa kokukhangisa
- Yini ongayilindela kumnyango wakho wokumemezela ummemezeli
- Yini ongayilindela emnyangweni wokukhangisa womshicileli wakho
Ngenxa yokuthi izincwadi eziningi eziningi zishicilelwa unyaka ngamunye, ibhuku elisha liyaphikisana nazo zonke ezinye ezisetshenziselwa izakhi eziyinhloko ukuze zifinyelele phambi komthengi:
- Indawo yesikhala samabhasi esitolo (isitini-ne-mortar noma i-virtual),
- Amathuba okuphromotha namaphephandaba
- Amadola okuthengisa - kubandakanya izimali zokukhangisa zokubambisana - ezifaka ekuthengiseni kwabo.
Enye inzuzo incwadi entsha iwukuthi abakhiqizi bamathelevishini nabahleli bamaphephandaba-bendabuko-bafuna ukufaka into entsha nezindaba. Esinye isici okufanele ucabange mayelana nokwazisa ukuthi ngabe ungakwazi yini ukuhambisa incwadi yakho kumcimbi okhona, ukunikeza abezindaba i-angle entsha esihlokweni esingapheli.
Qaphela ukuthi nakuba abamemezeli bencwadi ngezinye izikhathi bechitha amabhakede amakhulu ngezihloko ezithile, iningi lezihloko liqaliswa ngokumaketha okuzenzekelayo kanye nokuhlelwa kwemali. Kodwa uma ummemezeli wakho (noma wena) enayo imali yesabelomali oyisebenzisayo, cabanga ngokuqaliswa kokukhangisa "okungeziwe," njengenhlangano yezincwadi noma ukuvakasha kwencwadi , ukuze uthole i-rocket yokukhulisa umkhankaso ngemuva kwencwadi yakho esanda kumiswa.