Imiphumela emihle yezinguquko eziphuthumayo ze-Tagline Translation
Akukona empeleni njengokunqunywe futhi okomile njengokumane ushaya inkinobho yokuhumusha, ngenxa yezindinganiso zamasiko ezehlukene.
Ngokwesibonelo, kwamanye amazwe, kuyinto evamile ukubeka isithombe somkhiqizo ngaphakathi kwelebuli kulebuli. Ake ucabange ukuthi bangasabela kanjani ekudleni kwezingane noma ekudleni inja!
Ngakho-ke, sidlule ezinqolobaneni zokukhangisa ukuze sithole ezinye zezibonelo ezinhle kakhulu ze-tagline crash-and-burn. Nakuba kuyamangaza, kuyabiza kakhulu kulezi zinkampani (futhi kuhlazisa abakopisi). Uma bengenzi umsebenzi wabo wesikole, bangaqeda ukukhokhela izigidi zamaRandi ezindleko zokuphinda ziphindwe kabusha, ukuxolisa futhi "ukuxolisa izikhangiso." Nasi uhlu, akukho myalelo othize. Siqala ngedume kunazo zonke emashumini ambalwa adlule.
AMAKHODI
Isitayela sombhalo: Shintsha!
AH, ngubani ongathandi ibhiya elibandayo ngosuku olushisayo ehlobo? Umtaki ovela ku-Coors, Jikela U-Loose !, wawusekelwe ngokuzungezile ukubeka ukunambitheka kwe-Coors mahhala. Maye, ukuhunyushwa kweSpanishi kwenza abantu bacabange ukuthi babeka okuthile okukhululekile:
Ukuhumusha kweSpanishi: Makuhlupheke Kuhudo
I-Pepsi
Isigatshana sombhalo: Woza Uphile Nesizukulwane sePepsi
Umsindo omkhulu, akunjalo? Eqinisweni, akulona amamitha ayizigidi kusuka kwamanye amathegi asetshenziswa yiziphuzo zamandla zamanje. Noma kunjalo, ayizange ihlele kahle eChina. Ngemuva kokufakwa komshini wokuhumusha, kwaphuma njengokuthi:
Ukuhumusha kweShayina: I- Pepsi iveza izizukulwane zakho emuva kokufa
I-KFC
Umkhawulo womugqa: I- Finger Lickin 'Enhle
Mmm, mmm, mmm. Iyiphi i-connoisseur yokudla inyama ayithandi ukungena epulatifheni yenkukhu eshisayo, ephosiwe? Futhi, leli phepha lithegi lawela kabi ekuhunyushweni kweShayina, kwaba yinto ehluke kakhulu enhle kakhulu:
Ukuhumusha kweShayina: Yidla iminwe yakho
I-Parker Pens
Umkhawulo wethegi: Ngeke ugijime ephaketheni lakho futhi uhlanganise ne-embarrass wena
Akuyona umugqa wethegi onzima kunazo zonke kodwa isithembiso esenziwe ngokuqondile-brand brand. Ngempela, ngubani ofuna ama-ink amahlaya amahhashi awo nama-blames? Kodwa abantu baseParker benza i-snaffoo eyodwa encane. Babecabanga ukuthi igama lesiSpanish elithi "embumbulu" lisho ukuhlazeka. Nope. Futhi yilokho izikhangiso zagijima eMexico:
Ukuhumusha kweSpanishi: Ngeke kuvule ephaketheni lakho futhi kukhulelwe!
Ubisi
Umkhawulo wethegi: I- GOT MILK?
Ngenye yezindawo ezidume kakhulu, futhi ezikopishwe kakhulu, zithegiwe njalo. Sonke siyazi. Kodwa-ke, abathengi baseLatini bayakwazi futhi ngazo zonke izizathu ezingalungile. Kumelwe ukuba bacabanga ukuthi i-American Dairy Association yayibhema into enamandla kakhulu lapho lokhu kuphuma:
Ukuhumusha iSpanishi: INGABE UYAVELA?
I-Coca-Cola
Umkhiqizo: Coca-Cola
Esinye isibonelo sezinto ezihamba nge-haywire e-China. Ngama-1920, i-Coca-Cola yanquma ukuthekelisa umkhiqizo wayo e-China, kodwa yayifuna igama elizwakalayo elifana nezwi lesiNgisi. Ngemva kokubuya emuva nangaphandle, bahamba ngokuhumusha kwe-phonetic, futhi umphumela wawudidekile kakhulu:
Ukuhumusha kwe-Chinese: Bisha i-Wax Tadpole
I-Electrolux
Umkhawulo womugqa: Usebenzisa i-Suger Som en Electrolux.
Uthethelelwe uma ungazi ukuthi kusho ukuthini umugqa wamathegi. Kuyinto isiSweden futhi livela emzini Sweden odumile umshini vacuum cleaner Electrolux. Kodwa-ke, lapho basebenzisa umtapo we-USA e-USA, lihunyushwe kahle ngephutha elilodwa elibi - eU.SA, "ucela" unencazelo engaphezu kweyodwa:
Ukuhumusha kwe-English: Akukho lutho olufana ne-Electrolux
General Motors
Umkhawulo wombhalo: Umzimba kaFisher
I-Body By Fisher akuyona inkinobho yamathegi kodwa i-sub-brand ye-GM. Kwakuyisisekelo esiyinhloko semisebenzi yomzimba eyenziwa ngezimoto zeGM (futhi wathengwa yi-GM ngo-1925). Yiqiniso, kwakukhona i-glitch negama. Lesi sikhathi, kwakuyiBelgium eyayinenkinga, futhi akuyona into eyenza noma iyiphi imoto idonsela phambili:
Ukuhumusha kweBelgium: Isidumbu sikaFisher
Ford
Umkhiqizo: i- Pinto
Futhi, hhayi umdwebo omude, lokhu kwakuyisibonelo semoto owazi kahle kakhulu. Kodwa eBrazil, akuyona ibhontshisi. Kulungile, ngaphandle kokuthi ukhuluma ngo "obala noma ubhontshisi." Yebo, i-PINTO cishe igama elihle kunazo zonke ongayinika imoto. Bashintshele ku-CORCEL, okusho i-HORSE. Into enhle futhi:
I-Brazilian Humusha ion: Tiny Male Genitals
Inkukhu yasePerdue
Umgqa wokulinganisa: Uthola umuntu onzima ukuba enze inkukhu yezinkukhu
Inkukhu yasePerdue ibilokhu ikhiqiza imikhiqizo yayo kusukela ngo-1920, futhi yazibeka kuyi-TV ithi leli gama elibi kakhulu "kudinga indoda enzima ukwenza inkukhu yethenda." Ukudlala okuthandayo ngamazwi ... ngesiNgisi. Yiqiniso, lapho lihunyushwe ngesiSpanishi, kukhona okungahambi kahle, futhi uFrank wayesethi into engcono kakhulu efakwe esigabeni se-WTF:
Ukuhumusha kweSpanishi: Kuthatha Umuntu Ovusiwe Ukwenza Inkukhu Yothando
Otis Engineering
Umkhawulo womugqa: Isixhobo sokuqedela
I-Otis Engineering inezibopho eziphawulekayo kuHalliburton, ngakho-ke kuyindlela ehlukile yokwahlulela okuvame ukugoba isikebhe lapha. Kodwa-ke, lapho u-Otis ecelwa ukuba ahlanganyele embukisweni waseMoscow, wenza kanjalo futhi wathola usizo oluncane emnyangweni wokuhumusha. Kungenzeka ukuthi yayinentshisekelo enkulu kunazo zonke ezake zenziwa emikhiqizweni yayo:
Ukuhumusha kweRussia: Izinsiza ze-Orgasims
Clairol
Umkhiqizo: I- Stick Mist
Kwenzenjani? Akuyona i-déodorant kodwa i-curling iron. UClairol wethule umkhiqizo eJalimane ngaphansi kwegama elifanayo, engaqapheli ukuthi "imfucuza" ngumquba kuleli zwe. Ukuthengisa komkhiqizo kwakuhlekisa:
Ukuhumusha kweJalimane: Ukunamathela komquba
Hunt-Wesson
Umkhiqizo: Gros Jos (Ubhontshisi Bhaka)
Ekugcineni, i-flub engazange ihlukumeze ukuthengisa! Futhi maduzane uzobona ukuthi kungani. Lapho u-Hunt-Wesson eqala umkhiqizo wayo webhontshisi ephekiwe eCanada, wamangala kuma-sales figures. Babengaqapheli ukuthi leli gama lisho, kuhle, zibonele wena:
Ukuhumusha kwesiFulentshi-kweCanada: Amabele Amakhulu
McDonald's
Umkhiqizo: I- Big Mac
Uma ubuke ubuke i-Pulp Fiction (futhi uma kungenjalo, kungani??) Uzokwazi ukukhishwa kukaMcDonald ne-Royale With Cheese. Kuvela, Yebo, ukuthi kukhona enye inkinga etafuleni. I-Big Mac, ehunyushwe ngesiFulentshi, yaba iGros Mec. Futhi lokhu kusho into ehluke kakhulu:
Ukuhumusha kwesiFulentshi: Big Pimp
Braniff Airlines
Umkhawulo wethegi: Fika ngesikhumba
O, yisiphi isithembiso. Ngo-1987, i-Braniff Airlines yazisa izihlalo zesikhumba ezisha kanye nezitayela ezindizeni. I-tagline ibonakala ihle kakhulu kuze ihunyushwe ngesiSpanishi. Khona-ke, yisiphakamiso iningi lethu esingafuni ukuba kwenzeke, nhlobo:
Ukuhumusha kweSpanishi: Ukuhamba nge-Fly Naked