Ulungele ukwakha umkhankaso wakho wesikhangiso siqu? Qala Lapha.
Uma usho lokho, uma izimali ziqinile kakhulu, futhi usanda kuqala, kungase kube nzima ukuqasha i-ejensi - ngisho nesitolo esincane, noma i-freelancer eyodwa.
Kodwa uma utshalwa ngempela kumkhiqizo noma isevisi yakho, futhi unesithakazelo sokuthola igama, kunezinyathelo ongazilandela ukuze uzenze wena ngokwakho. Mane ukhumbule, kuzodingeka uqoqe imikhono yakho bese uqala ukusebenza.
Hlela uhlelo lwakho lokukhangisa
Akukho okungakusiza ukuthi ubone izinjongo zakho ngaphezu kwecebo lakho lokumaketha. Uzofunda okuningi mayelana nenkampani yakho, abancintisana nabo, kanye nemigomo yakho yesikhathi eside ngokudala nokulandela uhlelo lwakho lokumaketha. Lokhu kubalulekile ukwazi ukuthi yikuphi uhlobo lokukhangisa okungcono kuwe.
Dala uhlelo lokusebenza
Uma usuhlelo lwakho lokumaketha, kufanele udale uhlelo lwesenzo . Lo mfanekiso ubonisa ukuthi ama-freelancers nama-ejensi afaka kanjani isenzo sabo sezenzo endaweni. Uhlelo lwakho lokusebenza lukunika imininingwane ebalulekile ongayisebenzisa ekusebenzeni isu lakho lesikhangiso.
Nquma ku-Budget yakho Yokukhangisa
Ukukhangisa kwakho kuxhomeke kanjani kwisabelomali sakho sesikhangiso. Udinga ukusebenzisa ngokwemvelo imali yakho yokukhangisa.
Uma uvumela kuphela ingxenye encane yemali ukukhangisa, ngeke ufune ukuyiphonsa konke ekukhiqizeni kwezokuhweba okuhamba ngo-2 am. Yazi kahle ukuthi uzochitha kangakanani ukukhangisa kwakho kuqala ukuze ukwazi ukwenza izinqumo ezihlakaniphile ekudalweni nasekubekeni kwazo zonke izikhalazo zesikhangiso.
Ukuqasha Izinketho Zokukhangisa ezingathengi
Ngokusobala, imali inzima uma wenza ukukhangisa kwakho ngokwakho. Ukuqalisa umkhankaso wakho wesikhangiso kusho ukuthi kufanele ube ngumqondisi wakho wezokuxhumana . Kumele uthole ukubeka isikhangiso esihle kakhulu namathuba angabizi kakhulu okulingene nesabelomali sakho. Uma ulinganiselwe kwisabelomali encane kakhulu, ungathola izindlela eziningi zokudlula izindleko zokukhangisa eziphezulu.
Yazi Abalaleli Bakho Ababhekile
Awukwazi ukukhangisa ngempumelelo uma ungawashayeli izithameli zakho ezibhekiswe kuzo. Udinga ukwazi ukuthi bangobani ngaphambi kokuba uqale ukudala izikhangiso zakho, ukuze usebenzise ngokugcwele wonke ama-dollar owasebenzisa kuma-media. Isibonelo, uma inkampani yakho ithengisa izikole kubantu abadala, awufuni ukutshala izimali kakhulu emithonjeni yezenhlalo. Abakudala bakhetha izinketho zendabuko ezingaphezulu, njengeTV yendawo, amaphephandaba, ngisho nezikhangiso ezitolo zendawo.
Memezela NgeMidamu Efanelekile
Kuzo zonke izikhala zokukhangisa ezingafani ongazisebenzisa, kufanele ukwazi ukusebenzisa lezi zikhalazo ukuze kuzuze. Ukuchitha yonke imali yakho kumkhankaso weposi ngqo uma imali yakho ye-ad yakho ingasetshenziswa kangcono kuma-social media kanye namavidiyo wegciwane azolinganisa ukuthi mangaki amakhasimende ongazizuza. Bheka ngethuluzi ngalinye, cabanga ngezithameli zakho ezibhekiswe kuzo, ubuke uhlelo lwakho lokumaketha kanye nesiteleka sakho senqubo futhi unqume ukuthi yimaphi ama-medium azoba ngcono kakhulu emalini yakho yezikhangiso.
Ungesabi Ukuqasha Abaxhasi Bamahhala
Uma ungakwazi ukuvula ukukhangisa kwakho kwi-ejensi, usacabangela ukuqasha umkopishi wokuzimela kanye / noma umklami wesithombe. Labachwepheshe bazi ukuthi yini eyenza isikhangiso esihle. Ama-freelancers amaningi asebenze kuma- ejenti wokukhangisa ukuze uthole inzuzo yobuchwepheshe bawo. Ngaphezu kwalokho, ama-freelancers angakunika ikhophi yezobuchwepheshe kanye nezinto zokwakha ngezindleko ezingabizi.
Umlayezo ohambisanayo uyisihluthulelo
Uma usebenzisa izikhangiso ze-intanethi, izimakethe ze-TV nezomsakazo, ukuphrinta izikhangiso kanye nomkhankaso we-imeyili oqondile, zigcine zihlala njalo. Sebenzisa isimemezeli esifanayo nomculo ngezikhangiso zakho. Ezinye izinto kufanele zisebenzise imibala efanayo namafonti. Sebenzisa umthamo ofanayo. Ufuna ukugcina yonke into ehambisanayo ngakho amakhasimende akho angase aqale ukukhomba umaki wakho wethegi, imibala yakho, ifonti yakho, umemezeli wakho, jingle - konke - okuhlobene nomkhankaso wesikhangiso senkampani yakho.
Ukuphindaphinda Kusebenza Izimangaliso
Ukuthenga isikhala somthengisi owodwa omsakazo ohamba ngo-4: 30 ekuseni ngeke uthole impendulo eningi. Ufuna amathengisi abe nemvamisa emikhulu ukuze ukwandise amathuba akho okushaya lelo zethameli ezihlosiwe. Uma uqhuba umkhankaso we-imeyili ngqo, unqume imvamisa yezinto zakho zokusebenza phezulu. Uma usithumele izinto zakho zokuqala ngaphandle, ungayithumela izikhathi ezingakanani izinto zokulandela? Yazi izimpendulo ngaphambi kokuba uqale ukusiza ukukhulisa impumelelo yakho isu.
Uma Ukungabaza, Thola I-Books Out
Akukho amahloni ngokuvuma ukuthi awukwazi ukuthi wenzani nganoma isiphi inqubo. Uma konke okuhlulekayo futhi uqhubeka uphendula imibuzo, kunezincwadi eziningi ongazisebenzisa ukukunikeza isiqondiso. Futhi qaphela izihloko ezisanda kukhishwa ukuze ukwazi ukugcina ngaphezulu kwezimo zokukhangisa zamanje.