Ingabe "Umlobi Wezandla" Izwi Elifanele LoJobe?
Amaqembu okudala kuma-ejenti wokukhangisa azi kahle ukuthi umkopishi ulethe etafuleni. Eqinisweni, noma ubani ojwayele ukukhangisa, ukukhangisa, nokuklama, uyazi ukuthi umkopishi ungumcabangi wokudala, onomqondo onomqondo onemibono eminingi ebonakalayo njengoba benza izixazululo ezisekelwe kukhophi.
Kodwa cela abantu abaningi ngaphandle kwezemidlalo, kuhlanganise nalabo abaphathi kanye namakhasimende we-ejenti, futhi babonakala bebancane bephonswa isihloko kanye nencazelo.
Abanye bakholelwa ukuthi umkopishi ungumsebenzi emisebenzini yezomthetho, eyomuntu obhala ukuphrinta okuncane phansi kwezikhangiso.
"O, ungumkopishi? Ngakho-ke, ubhala izinto ze-copyright ezansi zezikhangiso? Wow ... lokho kuzwakale kuyisicefe."
Awukwazi ukuqhubeka eqinisweni.
Ake sibheke ukubhala kwe-Wikipedia kumkopishi:
"I- copywriter ngokuvamile isebenza njengengxenye yeqembu lokudala. I- copywriter yomsebenzi wokukhangisa wabalingani nabaqondisi bezobuciko. Umkopishi unomthwalo wemfanelo omkhulu wokuqukethwe komkhangisi noma umbhalo, okuvame ukungena ekutholeni ulwazi lwekhophi kumakhasimende. Umkopisha unesibopho sokutshela indaba, ukuyifaka ngendlela yokuthi ibukeka ngayo nombukeli / umfundi, ngokuyiqiniso ukuveza impendulo yomzwelo [1] .
Umqondisi wezobuciko unomthwalo wemfanelo omkhulu wokukhulumisana okubonwayo futhi, ikakhulu uma kwenzeka umsebenzi wokuphrinta, angamela umsebenzi wokukhiqiza. Nakuba, ezimweni eziningi, noma ubani angase abe nomqondo jikelele wokukhangisa noma ukuhweba (ngokuvamile okubizwa ngokuthi umqondo noma "umqondo omkhulu"), futhi inqubo yokusebenzisana ivame ukuthuthukisa umsebenzi. "
Ngamafuphi, abakhophi be-copywriters kanye nabaqondisi bezobuciko bobabili banomthwalo wokulingana nalo "mqondo omkhulu." Lowo oba isisekelo somkhankaso osebenza kulo lonke ukuphrinta, idijithali, ukusakaza, i-guerrilla, nobuhlobo bomphakathi. Kodwa nokho, ngenkathi isihloko somqondisi wezobuciko sizwa sinesisindo futhi sibalulekile, isihloko se-copywriter asikwazi ukugcoba ingxenye yendima.
Owokuqala uzizwa njengomuntu osiza ukudala i-movie noma ukukhiqizwa kwemigwaqo emikhulu; lolokugcina, ezinye zezincwadi ezihlola isipelingi kanye nolwimi.
I-Copywriter Ayingaphezu Kwamazwi Amagama
I-copywriter (igama elilodwa) ngumakhi wezinto zokudala, kuqala nokuphambili. Kanjalo futhi umqondisi wezobuciko. Ekuqaleni komsebenzi, izindima zombili zingenakwenzeka ukuhlukanisa. Akekho ogxile ekubulaweni, ezithombeni, noma kumagama, kodwa kunalokho ukuqondiswa komkhankaso jikelele. Uyini umbono omkhulu? Iyini isu? Sithinta kanjani i-clutter? Umqondisi we-copywriter nobuciko basesimweni esifanayo esifanayo. Zombili zigxile emibonweni emikhulu, futhi lokho kusho ukuthi abaqondisi bezobuciko bangacabanga ngamazwi, futhi abakhophi bekhompiyutha bangacabanga ngokubukeka. Yindlela nje.
Uma lokhu sekuqedile, khona-ke imininingwane yomsebenzi iqala ukudlala. Amagama, izingqikithi, ikhophi yomzimba, bonke bawela kumkopishi ukuba benze izinto. Ukuhlelwa, ukuklama, ukukwenziwa kwezithombe, nokubukeka konke nokuzizwa kocezu, okusemaphethweni omqondisi wezobuciko.
Kubalulekile ukuphawula ukuthi ukubhujiswa okuningi okubukwayo okukhangayo kuvela kubakhophi be-copywriters, futhi abaqondisi bezobuciko babhale izincwadi eziningi eziningi. Lona uhlobo lwebhizinisi, futhi ukubeka indawo ngayinye yobuchwepheshe ibhakede elithile nemisebenzi ethile yenza ukugcinwa okukhulu kumuntu wonke, kufaka phakathi i-ejensi eqashe iqembu.
Ukufiphaza imigqa phakathi kwama-Copywriter noMqondisi wezobuciko
Kumele kuqaphele ukuthi kulezi zinsuku zokubulawa okubucayi kwamanye ama-media, kanye nokubulawa kwekhophi ehlanzekile kwabanye (imithombo yezokuxhumana ibe phambili) imigqa emkhatsini we-copywriter nomqondisi wezobuciko isanda ngokufiphala. Amanye amaphrojekthi afika kuma-ejenti wokukhangisa nokukhangisa adinga kancane, uma kukhona, i-verbiage. Kodwa badinga imibono eqinile, futhi umkopishi ngokuvamile uvame ukugqugquzela le mibono kunomqondisi wobuciko noma umklami. Ngokuvamile ngoba umlobi ujwayele ulwazi oluthe xaxa, ngoba ngesikhathi esithile kuzodingeka abhale ngakho, kube kuwebhusayithi noma encwajaneni. Futhi amasu avame ukuvela ngokubambisana phakathi kwabalobi, abahleli kanye nokuphathwa kwe-akhawunti. Ngezinye izikhathi, umqondisi wezobuciko uzoba njengomthwalo onjengoba umkopishi ngokudala umkhankaso osuselwe kumakhophi.
Uma Ungabhalisi, Yini Okufanele Isihloko Sibe Khona?
Njengoba igama elithi "umqondisi wezobuciko" lichazwe kakhulu futhi lihlonishwa kakhulu kune "umkopishi," yisikhathi sokuhlenga kabusha indima? Yebo noma cha? Futhi uma kunjalo, ungathini? Ingabe kunjalo ukuthi kufanele nje sishiye amagama athi "umqondisi wezobuciko" futhi "umkopishi" ngokuphelele, futhi esikhundleni salokho ubhekisela ezindimeni njengokunye okufana nokuthi "ukukhangisa ukudala" noma "umcabangi wokudala?" Nasi uhlu lwezihloko ezihlongozwayo eziphakanyisiwe eminyakeni edlule. Zizwa ukhululekile ukushiya iziphakamiso zakho noma imibono ngezansi.
- Kopisha Umqondisi
- Kopisha oyiKhulu
- Umlobi Wokudala
- Idea Guru
- I-Creative Thinker
- Isiqalo se-Idea
- Ukukhangisa Creative
- Kopisha Ubunikazi
- Umshini Wokucabanga
- Ukuguquka Kwemvelo
- I-Strategist ye-Creative
- Umqambi