Khangisa ku-Recession MANJE ukuze Ukhule Ibhizinisi Lakho
Ngomnotho, ama-dollar yokuqala lapho inkampani evame ukusikeka ivela kubhajethi yokukhangisa. Lona iphutha elikhulu. Ukukhangisa ngokwezomnotho empeleni kuyintuthuko yebhizinisi ehlakaniphile ukukhulisa ibhizinisi lakho, kokubili manje, nangesikhathi esizayo. Akuyona ingozi ongacabanga ukuthi ikhona.
Ucwaningo lweMcGraw-Hill luqhube isifundo se-US kusukela ngo-1980 kuya ku-1980. Kuzo zonke izinkampani zamabhizinisi ezingu-600 ezihlaziyiweyo zebhizinisi-kuya-bhizinisi, labo abaqhubeka bekhangisa phakathi no-1981 kuya ku-1980 ukukhuphuka komnotho bathola ukukhushulwa kwamaphesenti angama-256 ngo-1985 ngaphezu komncintiswano wabo owaqeda noma wehlisa imali.
I-American Business Press ihlaziye izinkampani ezingu-143 ngesikhathi sokuhlaselwa kwezomnotho emuva ngo-1974 no-1975. Izinkampani ezithengiswa ngalezo zinsuku zabona ukukhula okuphezulu kakhulu ekuthengiseni kanye nemali engenayo ngesikhathi sokunciphisa imali kanye neminyaka emibili eyalandela.
Izinombolo azikho uketshezi. Bakhombisa ukuthi kukhona umvuzo wezinkampani ezihlukumezayo nemizamo yabo yokukhangisa emkhakheni wezomnotho. Nazi ezinye izizathu ezenza udinga ukukhangisa ibhizinisi lakho kumnotho omubi:
Ukuncintisana kwakho ngeke ukukhangisa
Amabhizinisi amaningi amancane anebhajethi yokukhangisa enomkhawulo. Ngesikhathi sezomnotho, kulula ukwenza amanye alawa madola ngokubambelela ekukhangiseni. Kodwa konke okwenza ngempela kuvula indawo emakethe yezincintiswano eziningi zaleyo nkampani. Ukuba khona kwebhizinisi sekusebenzise amadola ad adingekayo ukwakha manje kuyindawo evulekile yabancintisana abazimisele ukukhangisa.
Ake sithi ungumnikazi wesitolo sezingxenye zomzimba.
Abathengi badinga inkampani yakho, kungakhathaliseki ukuthi umnotho. Izimoto zisaphula. Basadinga ama-wipers okuhambisa umoya futhi abantu bayokwazi ngisho nokuthenga lezo zihlahla ze-air fresheners. Ngokukhangisa lapho zonke ezinye izitolo ziphoqa ama-pennies, ungakhipha ithani lebhizinisi elisha.
Ungakwazi Ukuhlanganisa Umlayezo Wakho Futhi Yenza Ukuthengisa Okuningi
Cabanga ngakho ngale ndlela: ngesikhathi sezomnotho okhulayo, abantu badlala ngokusheshisa futhi bekhululekile ngemali yabo, ngakho-ke ababona njengokwaziyo.
Nakuba ungakholelwa ukuthi into enhle, ingalimaza amabhizinisi amancane amancane. Imali ayiyona into, ngakho-ke ama-brand amakhulu angakhipha isikhala sokukhangisa se-premium futhi asivulele kuzo zonke izilaleli ezibhekiswe kuzo. Kodwa ngesikhathi sezomnotho, abathengi badonsela kanzima kulabo abachitha imali, futhi baqaphela kakhulu ukuthi bafaka kanjani imali yabo ukusebenza.
Yilapho ungasebenzisa khona ngempela. Ama-brand amakhulu azonciphisa ukuchitha kwabo, angakunikeli nje kuphela ithuba lokukhuluma nabantu ongasoze ukhulume nabo, kodwa futhi ulungiselele imilayezo yokulondoloza imali kuphela. Uyazi ukuthi yini ebaluleke kakhulu futhi engcono kakhulu engqondweni yabo yimali, futhi uyayisindisa. Manje, bangathola into yekhwalithi engaphansi, ngoba abakhokheli ukukhangisa nokukhangisa (Ukushaya imisindo ye-headphones kuyisibonelo esihle salokhu ... umkhiqizo osondelene, izindleko ezinkulu nezindleko zomkhiqizo). Lena yithuba lakho lokukhuluma ngokukhululekile mayelana nezindleko, nokuthi ungasiza kanjani. Uma sekudlulile ngokwezimali, uzothola isamba samakhasimende esisha esingeke siphindele emncintiswaneni.
Ungayakha Isikhundla Sesikhathi Eside Ibhizinisi Lakho
Ukuma ngaphandle emakethe kunzima lapho wena nomncintiswano wakho bekulwela emhlabeni jikelele.
Njengoba ukuncintisana kwakho kudonsela emuva ekusebenziseni isikhangiso, ukukhangisa kwakho kungadlula ngaleyo ndlela.
Abathengi bangase bangabizi imali kodwa basebenzisa imali. Uma ungewona inkampani abayicabangayo uma beyichitha, ukuthengisa kwakho kuzokwehla. Ngenkathi ukuncintisana kwakho kunciphisa, unethuba lokuba abathengi benkampani bechitha manje ngenkathi bethola ibhizinisi labo elizayo njengoba uqhubeka nokukhangisa ngezikhathi ezinhle nokubi.
Ungasungula Oxhumana nabo Wokukhangisa
Lesi yisikhathi esiphelele sokusungula ubuhlobo nomuntu ozokwenza ibhizinisi naye eziteshini ze-TV, iziteshi zomsakazo, omagazini, inthanethi, njll. Isikhulu se- Akhawunti singaba ukuxhumana kwakho ukuze uthole izikhangiso zakho ekubekeni okuyinhloko, ukuxoxisana ngamadili amahle ngamanani futhi uthole ngisho nokunye okuphonswa kuzo izikhangiso zakho.
Ungasebenzisa futhi lobu buhlobo obusha ukuze uthuthukise ibhizinisi lakho.
Khuluma ne-AE mayelana nokuxhaswa, ukuhweba nokuhwebelana.
Uzothola iziphesheli ezingcono ekukhangiseni
Yilapho ungasebenzisa oxhumana nabo bakho abasha bokukhangisa. Ukusungulwa kwesikhangiso kusadingeka kuthengiswe. Iziteshi ze-TV, iziteshi zomsakazo, amawebhusayithi, abathengisi bangaphandle, namamagazini banamabhajethi okwenzayo.
Manje yisikhathi esihle sokuthola amadili kusikhala sakho sesikhangiso. Ungathola ukuchayeka okwengeziwe ngokubeka isikhangiso esengeziwe futhi ngisho namahholo wefrikhthi afakwe engxenyeni. Uma uzama ukuthola i-airtime ku-TV, isibonelo, isiteshi singase siphinde sinikeze ukukhangisa kwe-intanethi kuwebhusayithi yayo njengengxenye ye-deal. Noma ukuze ube nenembile ngalezi zinsuku, ukuthenga inani elikhulu lesikhala ku-inthanethi kungaholela ekubonweni okwengeziwe kwenye indawo, iphinde iphonswe njengokunikezwa okukhethekile.
Ungakwazi Ukukhuluma Ngokuqondile Abaqashi Abahle
Ungesabi ukubhekana nomnotho omubi ekukhangiseni kwakho. Amakhasimende afuna amadili amahle. Abanye abakhangisi bezwe bayisibonelo esihle salokhu.
I-Travelocity yenzelwe ukuhweba okulula ukumemezela ukuthengiswa kwayo kwe-Silver Lining Sale. Emasekhondeni amathathu okuqala, ubona amagama athi, "Siyazi ukuthi izikhathi ziqinile."
U-Wal-Mart uqhuba njalo imikhankaso yokukhangisa esebenzayo ezimweni ezimbi zezomnotho. Izimakethe azisho ukuthi, "Hhayi, phuma. Sine electronics, izingubo, ezemidlalo izimpahla, nemigomo kanye ngaphezulu ngezindleko eziphansi." Esikhundleni salokho, izikhangiso zigxila ezintweni eziqondile kakhulu nokuthi uzongena ngaphezu konyaka ngokuthenga lezi zinto ngqo kusuka ku-Wal-Mart.
Emnothweni omubi, kunamathuba amaningi okuveza ibhizinisi lakho kumakhasimende amasha angahlali njalo emnothweni omuhle. Ngamunye wabo angabonwa ukuze akusize uqine indawo yakho ebhizinisini futhi uphume kusuka kumncintiswaneni wakho.