Iseluleko sokwenza iVidiyo Eqinisweni Ithola Ukukwaziswa
Lezi zinsuku, amavidiyo we-viral akhona yonke indawo. Futhi wonke umuntu ufuna eyodwa. Kungenxa yokuthi kuyindlela ephansi yokusakaza umlayezo wakho emhlabeni.
Inkathazo, ukuthi yini eyenza i-viral video ivame ukungaqondakali kuze kube yilapho isuke isuke igciwane. Kukhona amavidiyo amaningi aphuma lapho anezakhi zonke zamavidiyo athola izigidi zamahitshi, kepha aphelelwa yisikhathi. Kukhona amanye amavidiyo angabonakali enomlingo, kodwa nokho ahlasela ikhasi langaphambili laso sonke isayithi yemidiya yomphakathi.
Ingabe kukhona inqubo yemilingo? Ungakwazi ngempela ukuthatha umbani ebhodleleni njalo uma uzama? Ake sibuke.
Okokuqala, Yikuphi Ngempela iView Viral?
Yebo, impela nje, yividiyo eyaziwa ngaphandle kokukhangisa yendabuko ukuyixhasa. Amavidiyo we-viral adluliselwa azungeze nge-imeyili, amasayithi e-intanethi namakhalekhukhwini. Empeleni, umphakathi jikelele uba umshayeli wendabuko enkulu yevidiyo. Kodwa-ke, ezikhathini zamuva, amavidiyo abe ne-viral emva kokushayela ukushayela ngezindlela zendabuko. Ngokuyinhloko, ukuthenga isikhangiso kuqala ukuqhuma (kufana nokunciphisa umshini emgodini wokugubha) bese abantu bekhala, bese kuthatha. Akukho lutho olungalungile ngale ndlela yokwenza izinto, kodwa ukulungele, akuyona ividiyo ebonakalayo kuphela.
I-Elements Elejwayelekile yamavidiyo amaningi we-Viral
Kunezinhlobo eziningi ezijwayelekile zokuthi amavidiyo we-viral ahlanganyele, nakuba okuqukethwe ngokwawo kungashintsha kakhulu. Nazi izici eziyisihlanu eziphezulu amavidiyo amaningi we-viral afana ngawo:
- Isabelomali esincane
Amavidiyo amaningi we-viral awazange afake isabelomali ngemiphumela emihle, abadlali abakhulu nezindawo ezihle kakhulu. Ngokuvamile amavidiyo ayenziwe ngemali encane kakhulu, noma ayevele efakwe ekhamera yefoni noma enye idivayisi yokuqopha eshibhile. Lokhu akusho ukuthi azikho ama-viral ama-viral amavidiyo amakhulu (nje ubheke u-Rebecca Black ngoLwesihlanu, okwakungelona eshibhile ukukhiqiza) kodwa ngokuvamile, okuqukethwe kunendlela ebaluleke kakhulu kunebhajethi. Futhi, kukhona ukubonakala kwesabelomali esincane. Thatha, isibonelo, i-Chuck Testa taxidermy yezohwebo. Kubonakala sengathi eshibhile futhi ihamba kahle, futhi kuze kube manje ibone imibono engaphezu kwezigidi ezingu-17. Kodwa, yayiqondiswa kahle yizinkanyezi ze-YouTube uRhett ne-Link for series yabo IFC TV Amakhosi Commercial. Kungakhathaliseki ukuthi, isabelomali esincane, i-whethere yangempela noma i-faked, ingaba indlela enhle yokuthola amavidiyo ahambe ngegciwane. Abantu abavami ukuthanda ukwabelana ngezikhangisi ezibucayi ezibiza izigidi zamaRandi ngaphandle uma ziningi kakhulu, zipholile kakhulu.
- Ihlazo
Kungakhathaliseki ukuthi kuhlelwe noma cha, amavidiyo amaningi we-viral ahlekisa ngandlela-thile. Ngezinye izikhathi kungenangqondo ngokumangazayo (uRebecca Black futhi, noma ingane encane eyayicabanga ukuthi inguJedi) noma kungaba ukuwa, iqoqo lama-flubs njalonjalo. Ngezinye izikhathi, okuqukethwe okuhlabayo ngokumangalisa, kufaka phakathi i-parody, ukucula, ukudansa, iziqeshana ezivela kumbukiso we-TV, ukusika kabusha ama-trailers we-movie njalonjalo. Enye indlela ethandwayo ihlaziya umsindo omusha phezu kweziqeshana ezindala (isibonelo esihle yisitsha seju esiqukethe ulimi lwe-NSFW). Manje, amahlaya ayingqayizivele, ngakho-ke ukuthola ividiyo ukuthi ihambe ngegciwane kufanele uthinte ezintweni abantu abazitholayo ngokuzenzekelayo. Iningi labantu lithanda "ama-epic" aphumelelayo, ngakho-ke lokho kuyisinqumo esiphumelelayo. Abantu bathanda ukubukela abanye abantu benza iziwula zabo ngokwabo. UJackass wayengumdlalo ovelele we-TV ngesizathu. - Isihloko
Ukuhlala kwamanje kungabalulekile ngamavidiyo we-viral, nakuba kungabalulekile. Uma kungenjalo ngamathrendi wamanje, izindaba, ezombangazwe, umculo, amafilimu noma imidlalo, okungenani zamanje ngamavidiyo wegciwane ahamba phambili. Amavidiyo amaningi we-viral abonakele ngesikhathi uLebecca Black ngoLwesihlanu eqhuba imijikelezo ehlobene nayo ngandlela-thile. Iningi lwakamuva, okuqukethwe kwegciwane elizungeze uMongameli Trump, noma iRussia, kufakazelwe ukuthola imibono. Lezi yizihloko ezikhona manje, ezihlekisa, ezivikela noma ezihlaselayo. Ubani owazi ukuthi kuzohlala isikhathi eside kangakanani, kodwa i-SNL ngokuqinisekile ngeke ifune ukuthi iqhubeke. Imidwebo kaMelissa McCarthy's Sean Spicer yayiyimpumelelo enkulu.
- Ukucasuka
Kusukela ekukhungeni okucatshangelwayo, ngokumane nje kuvuvukala, amavidiyo wegciwane ayenayo i-viral ngoba athi noma enze okuthile okwenza umphakathi uqaphele ngandlela-thile. "OMG, ngeke ukholwe lokho engisanda kukubona" kuyisenzo esivamile kumavidiyo wegciwane. Futhi abantu bafuna ukwabelana ngaleyo mizwa nabangani nomndeni. Yingakho ukushayela okubi, ukugcinwa kwesitolo, izintambo zobuhlanga, amathoni ocansi, ezombangazwe, nezinye izingqungquthela eziningi ezivusa amadlingozi, ngokuvamile zenza imijikelezo yevidiyo yegciwane. Ngesinye isikhathi, kungasusa kakhulu futhi kugcine kususwe kusuka ku-YouTube nakwezinye iziteshi, ngakho-ke kuwumzila omuhle ukuhamba. Ufuna ukwenza abantu baxoshwe ngokwanele ukuze babelane ngakho, ngaphandle kokuxoshwa kangangokuba bakhononda kubantu abangasusa. - Okumangazayo
Lezi ziza ngezindlela eziningi, futhi amavidiyo amaningi we-"ahleliwe" awela ngaphansi kwalesi sigaba sokugcina. Khumbula lapho uRonaldinho egijima ibhola emgodleni hhayi kanye kodwa izikhathi ezine? Lokho kwakumangaza kakhulu. Kwakungakholeki. Futhi nakuba abantu bebazi ukuthi mhlawumbe kwakuyiqiniso, bayayithanda. I-Monkey Trunk kwakungenye isimanga esikhulu, futhi kusobala ukuthi inkohliso. Khona-ke kukhona amavidiyo okwethusa abantu ngobuqotho, njengemoto emnandi ezohwebo ephela nge-banshee ehlabayo ekhwazayo. Ukumangazwa nokumangalisa kungalungiswa futhi kubhalwe phansi, futhi kusekhona ithuba elikhulu lokuhamba ngegciwane. Ezinye izindlela zihlanganisa abantu abakhohlisayo ekubukeni okuthile okuhlangene, noma okuthile okudinga ukuxilongwa okuningi, kuphela ukubenza babesabise ngokuthi "gxuma ukwesaba." Isibonelo esidumile saloluhlobo lwevidiyo singabonakala lapha. Kodwa bexwayiswe ... kuzosebenza kuphela kanye kumuntu, ngakho-ke ukubukwa okuningi ngeke kwenzeke.
Uma ividiyo oyenzayo isebenzisa eziningana zalezi zakhi, inethuba elihle lokuhamba ngegciwane. Kodwa noma kunjalo, kuthatha okuningi kunokuthi kube yimpumelelo.
Ukwenza ividiyo eyi-Viral Virtual
Manje ukuthi wazi izakhi eziyinhloko zevidiyo yegciwane, yisikhathi sokunquma isu elihle kakhulu lakho. Futhi konke kuxhomeke kumkhiqizo noma isevisi ofuna ukuhlotshaniswa nevidiyo yegciwane. Okuthile okuvusa amadlingozi kunamanye amabhizinisi, kodwa kubuhlungu abanye. Ukuzijabulisa kuyisinqumo esibi kwamakhiqizo amaningi. Ngakho, thatha isikhathi ukuvumelanisa ithoni yezwi lomkhiqizo wakho ngeqhinga levidiyo yegciwane.
Uma usuqedile isu, into enkulu elandelayo inokuqukethwe. Konke okuphathelene nokuqukethwe. Amavidiyo anezigidi zama-hits awadingi amabhajethi wezigidi zama dollar, kodwa adinga imibono emikhulu. Nazi ezinye iziqalo zomqondo ongayisebenzisa:
Isiqalo se-Idea # 1 - Ividiyo ye-Viral Piggybacking
Enye indlela yokuthola ngqo kwi-adna ye-viral iwukuba i-piggyback ividiyo yamanje yegciwane noma isitayela. Uzokwazi ukuthi yimaphi amavidiyo ayenayo amagciwane, uzowabona ebhokisini lakho lokungenayo, ku-Twitter, noma kumakhasi angaphambili amawebhusayithi amaningi ezenhlalo. Yenza i-parody yayo, uyibuyisele, qinisekisa ukuthi awuphuli ilungelo lobunikazi bomuntu.
Isiqalo se-Idea # 2 - AmaView Viral anezidalwa
Enye indlela ephumelelayo ukubandakanya udumo ngandlela-thile. Akudingeki ukuba abe uhlu lwe-A, noma ngisho nohlu lwe-B, kodwa kakade bafika ngenani elithile lodumo ongayisebenzisa. Cabanga ngomunye odumile owaziwayo ohambisana nomkhiqizo wakho, unalokhu okulandelayo futhi angenza uma efaka isikhala sewebhu. Kuyamangalisa ukuthi abalandeli balowo muntu bazokusakaza kanjani ngokushesha.
Isiqalo se-Idea # 3 - AmaView Viral anabantwana noma izilwane
Kunesizathu sokuthi abantu bathande izingane nezilwane. Futhi ingagcwaliswa ngegama elilodwa - eliyiqiniso. Abafaki izinto. Izimpendulo zangempela noma izenzo zivame kakhulu ukuhamba ngegciwane ngoba abantu bathanda ukusabela okuyiqiniso. Ukuhleka okukhohlisayo kuyisicefe. Ukuhleka kwangempela kuyisifo esithathelwanayo. Ngakho, ingabe umqondo wakho ungabe uzungeza lezi zigaba ezimbili ... noma kokubili?
Isiqalo se-Idea # 4 - Amavidiyo we-Viry Voyeuristic
Sonke sisebenza ngendlela ehlukile. Inombolo yeqiniso ekhombisa ezikrinini zethu ze-TV bufakazela lokho. Ngakho, cabanga ngendlela ividiyo yakho engaba ngayo into eqoshwe "ngaphansi kwe-radar." Kusuka kumasu wekhamera efihliwe kuya emaphethini wokubheka, okwenza abantu bazizwe sengathi bayangena kulokho okumele kube yimfihlo kuyindlela enhle yokuthola ukunakwa.
Isiqalo se-Idea # 5 - Izingoma zevidiyo yamaVirva
Lezi zikhona yonke indawo futhi zithola ithrekhi enhle. Ungangeza ingoma yevidiyo esevele ikhona, yenza eyodwa, wenze i-parody, i-remake, uyiqambe. Uma kuziwa ezingoma, ungakhathazeki ngokuzama ukwenza iBillboard 100. Konke ofuna ukukwenza ukuthola into efanelwe ukudluliselwa nxazonke. I-classic yiyona, eyenziwa ehhovisi, okungenzeka yenziwe nganoma iyiphi inamba yemikhiqizo.
Manje, Thola ividiyo yakho Phandle
Ukuthumela ividiyo ku- YouTube , i-Metacafé noma enye enye indawo yevidiyo ayanele. Ungathola lucky; umuntu onabantu abayizinkulungwane wabalandeli angayibona, futhi abuyele ku-Tweet noma aphinde ayifake. Kodwa kaningi kunokuba kungenjalo, kuzohlala kukhanya. Lokhu kuzothatha omunye umsebenzi.
Okokuqala, thumela kubantu abaningi ngangokunokwenzeka. Sebenzisa inethiwekhi yakho yoxhumana nabo ukusiza ukusabalalisa. Bathumele ku-Tweet mayelana nayo, yibeke ku-FaceBook, kubhulogi bomuntu siqu nakwezinye izindawo ukuthi babekhona khona kuwebhu. Uma izixhumanisi ezingaphezulu kwevidiyo yakho zishicilelwa kaningi, kungenzeka ukuthi unomathuba omningi kunomuntu ochofoza lesi sixhumanisi.
Okulandelayo, yibeke kumasayithi amakhulu okuxhumana nabantu, njenge-Reddit.com, Digg.com, ne-Stumpleupon.com.
Okokugcina, xhumana nabahleli bezinye izindawo ezinkulu ezixhumanisa kula mavidiyo. Umuntu we-imeyli onesixhumanisi angasebenzisa izimanga. Uma kuhlobene nendaba abayisebenzayo, kangcono nakakhulu. Ngezinye izikhathi, amawebusayithi weziteshi azodla okuthile okuthiwa yi-viral, njalo afuna okuqukethwe. Sebenzisa ngokunenzuzo yonke imithombo yezindaba. Njengoba bethi, awukwazi ukunqoba ilotho ngaphandle kokuthi uthenge ithikithi. Kulesi simo, zonke izixhumanisi ngaphandle kwevidiyo yakho yithekithi yedumela le-viral jackpot.
Landela ividiyo yakho ye-Viral
Uma ividiyo yakho ihamba nge-viral, futhi iphuma emakhulwini ambalwa kuya ezinkulungwaneni zokubukwa, zihalalisele. Kodwa ungaphumuli emakhayeni akho. Manje unethuba lokuphinda uphumelele futhi imingcele eminingi ebhekene neyokuqala ihlehlisiwe. I-Terry Tate: Uchungechunge lwe-Officebackback Office luyisibonelo esiphelele sokugibela umvuthwandaba wegciwane. Ngemuva kokukhangisa kokuqala, abantu babezimisele kakhulu. Futhi uReebok unikezwe. Ngakho-ke, ulungele ukudubula ividiyo engaphezu kweyodwa, futhi ube nomphumela wokulinda emaphikweni.
Ukuze uthole amanye amathiphu ekudaleni amavidiyo we-viral, sicela ubheke le ndaba enhle kakhulu yi-Women In Business Guide Lahle Wolfe.