isiteshi esendaweni esinekampani ngaphandle kwenethiwekhi. Oxhumana nabo uthwala eziningi zezinhlelo ezifanayo noma izinhlelo zomsakazo njengenethiwekhi yomphakathi. Zihlukile kuneziteshi eziphethwe futhi eziqhutshwayo, eziphethwe yinethiwekhi yomphakathi.
Indlela Abalingani Abasebenza ngayo
Iziteshi ezithwala izinhlelo zenethiwekhi zisayina isivumelwano sesivumelwano nenethiwekhi.
Inkontileka ichaza izingxenye eziyinhloko zobudlelwane nezidingo zomuntu ohlangene, njengezincaphuno ezithile. Izivumelwano ngokuvamile zihlala phakathi kweminyaka emithathu kuya kwemihlanu, nakuba zingase zibe isikhathi eside.
Ngenkathi amanethiwekhi amaningi nabambisene nabo begcina ubuhlobo babo isikhathi eside kakhulu, ngezinye izikhathi inethiwekhi izosusa uhlelo lwayo futhi iya kwesinye isiteshi abacabanga ukuthi bayothola phambili. Amanethiwekhi amahlanu okusakaza amathelevishini okusakaza ezentengiso yi-ABC, CBS, NBC, Fox kanye ne-CW. Lawa amanethiwekhi agcwalisa iziteshi ezinezingxenye zezimali zokukhangisa zikazwelonke.
Imithethonqubo
E-United States, i- Federal Communications Commission (FCC) ilawula inani leziteshi ezinamanethiwekhi ezifinyelelekayo emakethe. Ngakho-ke, amanethiwekhi asebenzayo futhi asebenzayo, kunokuba iziteshi ezihambisana, ngokuvamile zikhona ezimakethe ezinkulu kakhulu, njengeNew York City. Bathembela kubambisene nabo bonke ukufinyelela kwabo.
Iziteshi zivame ukusakaza uhlelo olugcwele lokuhlela kusuka kunethiwekhi yomphakathi, kodwa akuphoqelekile ukwenza lokho. Bangakwazi ukunquma imikhosi ngaphandle kwe-slot prime time, ukuthenga ezinye izinhlelo zokugcwalisa amashejuli wabo ngisho nemiboniso yomoya engazange ikhiqizwe yinethiwekhi enkulu. Abanye abathintekayo bakhetha futhi ukuveza imicimbi yendawo, njengekolishi noma ibhola lezinga eliphezulu esikoleni, kunokuhlelwa okuhleliwe.
Isevisi yokusakaza yomphakathi
Ngokungafani namanethiwekhi amahlanu amakhulu, i-PBS ayiyona inethiwekhi ngempela. Esikhundleni salokho, ngumsakazo wohlelo ohlinzeka okuqukethwe kanye namasevisi kumalungu, kunokuba abambisene nabo. Iziteshi zamalungu zibhekene nokuqukethwe kwendawo, njengeziboniso zabo zezindaba kanye nokwebiwa komcimbi wendawo.
Enkundleni yendabuko nobuhlobo bobulungu, abambisene nabo bakhokhela izingxenye zezimali zabo zokukhangisa kwinethiwekhi ukuze babe nelungelo lokubonisa izinhlelo zenethiwekhi. Isevisi Yokusakazwa Komphakathi (PBS) isebenza ngokuhluke kakhulu futhi ihlose ukushintsha ibhizinisi lohlelo.
Iziteshi zamalungu e-PBS zikhokha iziboniso ezitholakalayo futhi ziqhutshwa isahluko sazwelonke. Ngenxa yalokhu, iziteshi ze-PBS zinokuzimela ngaphezulu kuneziteshi ezinezentengiselwano.
Iningi lezimali ze-PBS zivela kwizibonelelo nokuxhaswa imali. Bacela iminikelo evela kubantu ngabanye, izinkampani futhi babambe amathelevoni phakathi nohlelo lwabo.
Izinguquko kumanethiwekhi nakwabambisene nabo
Okuqukethwe kwe-Digital kanye ne-intanethi kuphela kube yinselele kunethiwekhi ye-network kanye ne-affiliate. Noma kunjalo, izinhlelo zezindaba zethelevishini zendawo zihlala ziwumthombo owodwa wemininingwane yabantu ngabanye.
Njengoba kunomncintiswano okhulayo ovela eziteshini zedijithali, iziteshi zendawo ziningi isikhathi esinzima ukukhulisa imali.
Kwezinye izimo, banesabelo semali engama-60% kumanethiwekhi, okwenze kube nzima iziteshi zendawo ukuba ziphumelele. Ngenxa yalokho, uhlelo lwekhaya luya ngokuya ngokushintshela kumafomethi e-intanethi, ukubonisa izinguquko kwinethiwekhi nobudlelwane obambisene nabo.