Hamba i-Social Media Manager
Ukwenza umkhankaso wakho wezokuxhumana wezenhlalakahle ukhokhe kuzothatha okuningi kunokushicilela ama-tweets ambalwa nezibuyekezo ze-Facebook.
Uyakwazi yini isihloko sezindaba ezishisayo kunazo zonke manje? Iyini i-hashtag ephezulu futhi ungayisebenzisa kanjani ukuveza umkhiqizo wakho kuzigidi? Ungakwazi yini ukushicilela ama-tweets akho ne-Facebook okuthunyelwe 24/7, ikakhulukazi uma ama-analytics akho abonisa ukuthi abantu abaningi babheka ama-akhawunti wakho wezokuxhumana?
Yilapho umphathi wezokuxhumana wezenhlalo angena khona futhi athathe izinsolo. Kunezizathu eziningi okufanele uqashe umchwepheshe wezokuxhumana wezenhlalakahle futhi lezi zimbalwa nje. Uma unesibindi ngokubuyisela emizamweni yakho yezokuxhumana, udinga umphathi wezokuxhumana womphakathi ophethe irekhodi elilandisiwe lokuthola imiphumela.
Sebenzisa wonke ama-Platforms we-Social Media
Izinkampani eziningi zenza iphutha lokuweqa amapulatifomu owodwa noma ngaphezulu ezokuxhumana emphakathini kumkhankaso wabo wezokuxhumana. Bangase bangene ngemvume ku-Twitter futhi bangabanye noma baqaphele ku-Instagram naku-Facebook.
Ingabe ufuna ngempela ukulahlekelwa yizigidi zabalandeli abangakwazi ukungazinaki noma yiliphi i-platform yezokuxhumana yomphakathi?
Qinisekisa ukuthi ubhalisele wonke ama-media media platform, kufaka phakathi i-Twitter, i-Google + ne-Facebook, i-Pinterest, i-Instagram ne-YouTube. Thumela ngokugcwele kuwo wonke ama-akhawunti wakho wezokuxhumana. Akukho okunye.
Yenza i-Hashtag yakho
Akukona ukuthi abantu bakudala babuza, "Kuyini i-hashtag?" Manje, abantu basebenzisa igama elithi "hashtag" ezinkulumweni zansuku zonke.
Yenza i-hashtag yakho. Thuthukisa i-hashtag ehlukile kumkhiqizo wakho futhi uyisebenzise ... kukho konke. Faka i-hashtag yakho kuwebhusayithi yakho, ibhulogi yezinkampani, emoyeni uma uyisiteshi se-TV noma umsakazo, uma ushicilelwe uma ungumagazini noma iphephandaba. I-hashtag yakho ingasiza ukukhulisa umkhiqizo wakho futhi ube njengento ebonakalayo ngomkhiqizo wakho wemidiya njenge logo lakho.
Khuthaza ama-akhawunti wakho we-Social Media Offline
Kulula ukumbozwa ngokuphromotha kwe-intanethi kuma-akhawunti wakho wezokuxhumana omphakathi okulahlekelwa yinye yezindlela eziphumelela kakhulu zokuzikhuthaza: ngokusebenzisa umkhiqizo wakho. Uma ngabe uyisiteshi se-TV noma umsakazo, khuthaza ama-akhawunti wakho wezokuxhumana emphakathini emoyeni. Uma ungumaphephandaba noma umagazini, khuthaza ama-akhawunti wakho wezokuxhumana ekunyathelweni.
Kunezindlela eziningi ezinhle zokusebenzisa imidiya yezenhlalo emoyeni noma ukuphrinta futhi ungakwazi ukuhlanganisa umkhankaso wakho wezokuxhumana womphakathi ngokuqondile emasakazweni noma ezincwadini zakho. Ungakwazi ukwandisa ukuxhumana kwezokuxhumana komphakathi futhi ukhule ubukeli bakho / ukufunda, futhi ushayela izindlela zomgwaqo zombili.
Thola Abasebenzi Bakho Ku-Ibhodi
Usuvele unamabutho amancane alungele ukusiza ukwakha abalandeli bakho. Abasebenzi bakho basebenzisa ama-social media njengamanje. Ngabalandeli nabalandeli babo kanye nokuxhumana nama-akhawunti wakho wezokuxhumana, bangakwazi ukuwazisa umkhiqizo wakho ngenkathi beqhuba abantu ngqo kuwe.
Kufanele uqale ngokudala inqubomgomo yezokuxhumana zenhlalo ukuze abasebenzi bakho bangapheli ukulimaza umkhiqizo wakho kunokuba uwakhe. Into yokugcina oyifunayo isisebenzi esabelana ngezithombe zeBhister ubusuku bakhe besibhiya futhi ungeze i-hashtag yenkampani yakho kokuthunyelwe. Isinyathelo sakho esilandelayo ukuphatha ama-akhawunti omphakathi wabasebenzi bakho ngokusiza ekudaleni noma ekuguquleni amagama abasebenzisi ukuze aguquke futhi akhuthaze umkhiqizo wakho. Izinhlamvu zakho zekholi kumsebenzisi wabo we-Twitter, ngokwesibonelo, vumela wonke umuntu ukuthi ayingxenye yethimba lakho ngenkathi ekhuthaza umkhiqizo wakho ngamazwi onke abhalayo. Lapho beyithumela ngaphezulu, abantu abaningi babona ama-akhawunti akho futhi bakulandela nawe.