Amagama E-Agent Yezokukhangisa Aqala Ukudala
Yingakho ukucabanga ukuthi imboni eyenza isinkwa yayo ne bhotela ne lokusungula futhi okwakhe, ukukhangisa amanye isidina kunazo amagama ejensi emhlabeni ekhaya.
Kuyafaneleka ukusho ukuthi kuphela amafemu omthetho aphikisana nale ndlela engaqinisekisiwe ngokuphelele yokuqamba igama. Kuye ukuthi nokuzitusa ingenye yezinto enzima kakhulu isisebenzeli ukwenza, wenze kahle, nokuthi ngokucacile kufakazelwa eliphuphile kanye banal igama nokukhetha abantu abakwenzayo.
Ifomula, okungenani kule minyaka engu-60-70 yokugcina, ibonakala sengathi: isithunzi sesisekelo 1 + isibongo sesisekelo 2 = igama lesakhiwo. Lokhu kuguqulwa ukuze kube uhlu lokuhlanza labalingani njengoba bejoyina inkampani, noma bakhuthazwa.
Abadlali abakhulu kakhulu banamagama amaningi kakhulu
Hlola ama-ejenti ama-25 aphezulu wokukhangisa emhlabeni wonke ngo-2016, afakwe ohlwini lwezimali. Lezi yizinhlangano ezinkulu ze-ad namakhasimende we-blue-chip.
- I-WPP Group, eLondon
- I-Omnicom Group, i-NY City
- I-Publicis Groupe SA, eParis
- Iqembu le-Interpublic of Cos., NY City
- Dentsu, eTokyo
- I-Accenture's Accenture Interactive, eNew York
- Ama-PwC Digital Services, eNew York
- IBM Corp. sika-IBM iX, i-Armonk, eNew York
- Deloitte's Deloitte Digital, eNew York
- I-Havas, e-France
- Hakuhodo DY Holdings Tokyo
- I-Alliance Data Systems Corp's e-Epsilon, eTexas
- I-BlueFocus Communication Group, i-Beijing
- AbakwaMDCC, eNew York
- DJE Holdings, Chicago
- I-Acxiom Corp, e-Arkansas
- Cheil Emhlabeni Wonke, eNingizimu Korea
- I-Experian's Experiences Marketing Services, eNew York
- I-Advantage Solutions 'I-Advantage Marketing Partners, eCalifornia
- MC Group, Berlin
- I-Engine Group, eLondon
- I-Asatsu-DK, Tokyo
- Freeman, Texas
- I-Acosta's Mosaic, eTexas
- Aimia, Canada
Futhi nansi uhlu lwamanye ama-ejenti enza imali enkulu, unyaka nonyaka:
- I-Havas Suresnes, eFrance
- I-Aegis Group, eLondon
- Sapient Cambridge, eMassachusetts
- aQuantive, Seattle
- Yenza imisebenzi yokuthengisa, i-West Chicago, i-Illinois
- Cheil Communications, Seoul
- I-Monster Emhlabeni Wonke, NY City
- WB Doner & Company Southfield, Michigan
- I-Cossette Communication Group, eQuebec City
- Richards Group, eDallas
- U-Bartle Bogle Hegarty, eLondon
- I-M & C Saatchi, eLondon
- I-Chime Communications PLC, eLondon
- I-Merkle Lanham, e-Maryland
- Weiden + Kennedy Portland, Oregon
- I-RPA, i-Santa Monica
- I-Cramer-Krasselt, e-Chicago
- I-TBWA Emhlabeni Wonke, eNew York
- J. Walter Thompson, eNew York
- Wunderman, eNew York
- I-Y & R, eNew York
- Weber Chandwick, eNew York
- Edelman, Chicago
Namanje siphapheme? Siyakuhalalisela. Kunoma ubani ngaphandle kwabanikazi bamasheya kula mafemu, amagama awakwazi ukukhunjulwa nokuthakazelisa njengendwangu ebandayo yephalishi.
Ngaphandle nje kwento eyodwa (Engine Group), Kumane uhlu ilondolo of nema isidina, tijobelelo buthuntu futhi imizamo okwakusobala ukukhulisa egos wabasunguli. I-ejensi yokudala njenge-Bartle Bogle Hegarty , ngokwesibonelo, kungenzeka ukuthi ingabi kude kakhulu nanamuhla nge-moniker enjalo futhi ekhohlwa. Empeleni, i-ejensi eyayivame ukuba "namazwi kuyisithiyo ekukhulumisaneni" njenge-screensaver yayo, ngokuqinisekile yafaka okuningi kubo egameni lenkampani. Ngeke yini okunye okudala, futhi okufushane, kube ngcono? Okuthile okufanekisela ukudala kwe-ejenti, okuyinto edala kakhulu.
Kodwa kubonakala sengathi bekuyilokho, eminyakeni engamashumi ayisithupha, amashumi ayisishiyagalombili, ayisishiyagalolunye, kanye nesishiyagalolunye, ukuze ama-ejenti ahambe namazinga "aphezulu ngaphezu komnyango". Ngisho ejensi kunako konke ukuze umusa embonini, kuhlanganise Doyle Dane Bernbach, Ogilvy & Mather, futhi TBWA , zonke wayehlushwa 'Ngifuna ukuba odumile!' i-syndrome.
Lesi isibonelo sokuqala se-ego sigubha okuhle kakhulu. Kunoma yikuphi isimo lapho amagama enza khona isihloko se-ejensi noma ibhizinisi, akunakugwemeka ukuthi othile uzoshiya futhi omunye umuntu uzojoyina, noma azothuthukiswa. Yingakho ugcina ngamagama e-agency ehlekisa njengo-AMVBBDO. Kakhulu, lokho kuyisobho nje sokuqala. Uma unegama elinombono, akukho okunye okubalulekile. Futhi ama-ejensi yanamuhla ayazi kahle lokhu.
Lokho kwakunjalo. Lona manje ... Ngiyabonga.
Izinhlangano eziqhubekayo ziqala ukuzungeza ngendlela yokucabanga yokudala.
Amagama asezingeni eliqinile, elikhunjulwayo kanye nokudala lokudala okwenziwa kulo mboni zihlanganisa:
- 72 Futhi ku-Sunny
- Strawberry Frog
- Amatekisi
- I-Wexley School for Girls
- I-Big Spaceship
- Ibhange
- I-Pocket Hercules
- Lalela Funda Kudivayisi kuphela Kwengeziwe Buka Kufakiwe Kids Love Jetlag
- Omelet
- UDavid & Goliath
- Walrus
- Umama
- I-Moosylvania
- Isidalwa
- I-Blammo Emhlabeni Wonke
- I-Glue Society
- Ipulazi
- Bonehook
- I-Catapult
- Okukhulu
- UMose
- I-Organic
- Zenith
- I-Cactus
- Mass Mass
Umehluko phakathi kwezinhlu ezimbili ubusuku nemini. Ngenkathi omunye, owokuqala, ubheka kakhulu ekhaya kumuntu oqoqa imali ngokubambisana nabameli, enye iqoqo elithakazelisayo lama-ejensi eliguqula indaba engaphezu kwegama.
Thatha uBlammo Emhlabeni Wonke njengesibonelo esihle. Ngokusobala banomqondo wokuhleka usulu, indlela elula yokuhamba, kodwa futhi balandisa ukuthi bayoba nethonya. Ake ucabange ukuthi bebehamba yini namagama abadlali abakhulu abane e-agency - uMcNab, Gee, uSimon no-Emslie.
Ngabe lokho kungase kutholakale ukubukeka kwesibili?
Mhlawumbe ngosuku lwabo, amaklayenti ayefuna ukuhlelwa kwesakhiwo kanye nesisekelo esiqinile ezivela ejensi yabo yokukhangisa, ngakho-ke "igama lesobho" kwakuyisinqumo esihle sokuheha amakhasimende. Kumele kuqaphele ukuthi enye yezinhlaka ezidala kakhulu ezake zikhona, uDoyle Dane Bernbach, "yayibizwa ngokuthi isobho."
Lezi zinsuku, kubonakala sengathi izingane ezintsha ebhodini zibheke izinto ngendlela ehlukile. Ngokuqinisekile, abangekho kuma-25 aphezulu, futhi mhlawumbe ngeke bacabange ubukhulu obukhulu, umlando, kanye ne-billings yabamncintiswaneni abakhokhelwayo kakhulu. Kodwa nama-ejenti afana noMama neTekisi enza amagagasi amakhulu, akufanele kusimangaze lapho bebona behamba bezithende zabafana abakhulu.
Ngakho-ke ukugcina leli mboni lihlanzekile futhi "lifakazele kunokuba lithi," kuyinselele kulabo abangu-24 kulawo ma-ejensi angu-25 - qamba kabusha. Akudingeki kuthathe isikhathi eside, noma ngisho nisho lutho. Khetha igama noma inkulumo engahleliwe; Nasi uhlu lokukusiza.
Aftershock, INTABAMLILO, Blitz, whale, Alligator, Phantom, charade, BLINKER, umjikelezo, STATION, hacksaw, Drone, ARRIVAL, IGOLIDE, juggler, plug, screwdriver, Yell, AMALAHLE, AIRPORT, sela, itende, CROWN, idube, sponge, soda, umngcele, CREAM, EMFULENI, BOOKWORM, Mint, PORTER, cherry, friction, uKUSHISA, GRENADE, futhi ATLAS.