Amathiphu amahlanu Okuphumelela kwe-Advertorial
Uma unoma yiluphi uhlobo lomlobi, kungaba umkopishi, othile oxhumana nabo, noma umlobi wokuthengisa, uzocelwa ukubhala isikhangiso ngesikhathi esithile emsebenzini wakho. Abakhangisi, owaziwa ngokuthi izikhangiso zekhophi eside, noma ukukhangisa komdabu ezweni ledijithali, kukhona okuphambene nezikhangiso ezijwayelekile ezibonakala nge-90% ezibukwayo futhi azikho noma iyiphi ikhophi. Esikhundleni salokho, izikhangisi zenzelwe ukubukeka njengengxenye yendaba lapho zivela khona, futhi zihloselwe ukuba zifunde ngokuthakazelisayo; eyodwa eveza ulwazi oluningi mayelana nomkhiqizo noma isevisi.
Ngakho, ngakho konke okusemqondweni, ake sibheke ezinye zezindlela ongenza umsebenzi wakho wokukhangisa kumakhasimende wakho. Konke kuqala ngombuso owodwa-ukuwajabulisa.
Ucwaningo I-Context
Njalo inkanyezi enkulu yokukhangisa, evela e- Ogilvy naseBernbach eya eMisebenzini naseBogusky, yazi ukubaluleka kokucwaninga kwabezindaba. Uma uhlela ibhilidididi , ubheka indawo nendawo. Phrinta izikhangiso , ufunda umagazini kusukela ku-cover kuze kube sekhava. Futhi okufanayo kuya kubakhangisi. Ukukhangisa kwakho kufanele kuhloswe ekufundeni kwalowo magazini noma iphephandaba.
Ukukhangisa kokuya kumagazini we-Maxim kuzoba nezwi elihluke ngokuphelele ukusuka kokuya ku-Vogue, nakuba umkhiqizo noma isevisi ingafana ncamashi. Uma wazi abafundi kahle, uzobe uhlome kangcono ukubhala isihloko futhi ukopishe okuzobamba ukunakwa, futhi ubagcine benesithakazelo.
Izihloko Zenza Ukuphakama Okukhulu
Isikhangiso sakho akuwona umbukiso ojwayelekile womkhiqizo noma isevisi.
Yenzelwe ukubukeka njenge-athikili noma isici. Ngakho lesi akusona isikhathi sokukhipha ama-puns angabonakaliyo namahlumela amahle kakhulu. Yilapho ikhophi ibuyela khona eyedwa. Isihloko sakho sidinga ukuphoqelela, ukuthakazelisa nokufaka. Udinga ukunikeza abantu ubuso obusweni futhi bafune ukuthi bafunde.
Enye yezinhloko ezidume kakhulu ezivela kwesikhangiso eside sekhophi kuvela kuJohn Caples. "Bangihleka lapho ngihlezi epayini. Kodwa lapho ngiqala ukudlala!" Kulandelwa ikhophi eqhubekela phambili ekuhloseni - "U-Arthur wayesanda kudlala iRosary, igumbi lahlelwa ngehlombe. Nganquma ukuthi lokhu kuzoba yisikhathi esivusa amadlingozi ukuba ngenze i-début yami."
Ayikho i-pitch yokuthengisa eqinile ngaphandle kwesango. Futhi ngisho nalapho ukudayiswa kufika kuze kube sekugcineni kwengxenye yesikhangiso futhi kwenziwa nge-tonality ehlakaniphile. Kulolu suku nosuku, kulula ukungazinaki izikhangiso zekhophi eside esikhathini esidlule. Kodwa babehlakaniphile. Futhi basakwazi ukusebenza kule fomethi.
Yenza kube Nentshisekelo
Kubonakala sengathi akuyona i-no-brainer, kodwa ungakwazi ukuqondisa i-deck ye-liner liner nenani labakhangisi ababulalayo lapho. Abalobi bayohlomula uhlu lwamaphuzu okuthengisa, noma amaphuzu okuthinta, okumele abhekise kuwo. Bayophinde banikezwe ithani lokucwaninga olomile, futhi kusukela kulokhu, isikhangiso sizokwenza.
Kodwa isikhathi esiningi, sifunda okuningi njengokungena ku-Wikipedia kunento eheha futhi ekhanga. Khumbula, usesebhizinisi lokukholisa. Kumele uthathe ithemba elibandayo bese ubanikeza isizathu sokubiza, vakashela iwebhusayithi noma i-imeyili iklayenti.
Okuhlukanisa abalobi beqiniso kusuka kuma-hacks yikhono lokuthengisa ngenkathi bezijabulisa futhi bekwazisa, futhi yilokho okungathatha isikhathi ukuqonda.
Sebenzisa izithombe nemidwebo ngokuhlakanipha
Uzobona ezinye izikhangiso ezigcwele izithombe noma imidwebo, enekamelo elincane lekhophi. Nakuba lokhu "okulula ukufunda" kungase kubonakale kuwumqondo omuhle, ngokuyisisekelo uchitha ithuba oye wanikezwa ukutshela ngaphezulu indaba mayelana nomkhiqizo wakho. Uma uzosebenzisa i-advertorial njengesithombe sokubonisa isithombe, ungase wenze nje isikhangiso esivamile. Lesi yisikhathi sokubamba okuqukethwe okubukwayo futhi uyisebenzise kokubili, futhi ngokuhlakanipha. Ingabe lezi zithombe zisiza ukuthengisa lo mbono, futhi uhambise indaba phambili? Ingabe banezincaphuno ezivela emzimbeni? Kufanele uhlale ubheka lokhu njengokungathi uyothinta iphephandaba noma isihloko somagazini.
Uma kunezithombe eziningi kakhulu, amagama akanayo amandla wokwakha indaba futhi agcwalise ukudayiswa.
UNGAKHOLELE UKUFANELEZA
Uma konke kushiwo futhi kwenziwa, lokhu cishe kuyiseluleko esibaluleke kakhulu ongayithola uma ubhala isikhangiso. Khumbula, lokhu kuyisiqeshana sokukhangisa okuyinto iThrojani Horse. Ungase ube nebutho lokuthengisa amaphuzu alungele ukukhuphula izilaleli zakho, kodwa ngeke zifunde uma zibona ziza. Akekho ofuna ukufunda isikhangiso; bafuna ukufunda okuthile okuthakazelisayo, futhi kuwumsebenzi wakho ukwenza lokho. Futhi ngencazelo, ukuthengisa ulimi kanye nemigodi yokushaya kanzima akuyona into ethakazelisayo. Kubantu abaningi, bayamcasula.
Ngakho-ke, wenza kanjani lokhu? Kulungile, kufanele wenze i-advertorial enokuqondile, futhi enengqondo, uxhumano nomkhiqizo noma isevisi yakho. Uma uthengisa umkhiqizo wokuhlanza, i-athikili mayelana namagciwane angabonakali ahlala endlini yakho azosebenza kahle. Uma uthengisa ithuluzi, bhala ngemiklamo eyishumi elula ye-DIY engenziwa noma ubani. Uma nje ungasebenzisa ngokuzenzekelayo iphrojekthi yakho ethize izikhathi ezimbalwa, uzobopha ndawonye bese uhlwanyela imbewu ephendukela ekudayiseni. Kodwa noma yiluphi uhlobo lolimi lokuthengisa olungacacile ngeke luguqulwe abantu abaningi kumakhasimende.
Futhi enye inothi lokugcina. Ungakha isikhangiso esimangalisayo esibhaliwe esiletha umfundi kusukela esihlokweni kuze kufike esigabeni sokugcina. Kodwa uma ngokuzumayo uhamba ngolimi lwesitayela somhleli, "manje uthenge lo mkhiqizo nge $ 19.99 kuphela" uzobona abantu behla. Kuyinto eningi kakhulu ye-tonality jump. Gcina imilayezo yokuthengisa ithoniwe