Izikhathi Ziye Zashintsha. Kanjalo Kumele Ufanele.
Kukhona amaqiniso athile abantu abaningi embonini abambelela ekuthandaneni ingane ibopha ingubo. Lezi yizona "imithetho" ezafundwa ngesikhathi ekolishi nasezinsukwini zokuqala emsebenzini, futhi ziye zakhonza wonke umuntu kahle. Kodwa-ke, eminyakeni eyishumi edlule ibonile ukushintsha okukhulu endleleni ukukhangisa, ukuklama, i-PR, nokukhangisa kukhiqizwa. Idijithali idlulile, imibono emisha ihola ukukhokha, izindlela zokudala zokwenza izinto ziyaphikisana.
Ngalezi zikhathi ezishintshayo, kubonakala kunengqondo ukubheka eminye yemithetho eminingi noma imihlahlandlela esiyilandela kuyo yonke iminyaka, futhi sibone ukuthi badinga ukubuyekezwa. Noma kwezinye izimo, kubhalwa ngokuphelele.
Umthetho Omdala: Umsebenzi Omkhulu Uzithumela
Umthetho omusha: Umsebenzi Omkhulu Ungadinga Umhumushi
Abakhiqizi kanye nokudala kuyo yonke indawo bayozikhukhumeza izifuba zabo futhi baqhekeze izimpaphe zabo emcabangweni walowo. Kodwa, ngobuchwepheshe buhamba ngokushesha kangaka, abantu abaningi abanomthwalo wokuthenga umsebenzi wokudala akuzona labo abazoke baphendule kuso. I-CEO eneminyaka engu-55 ubudala ngeke isetshenziselwe ukusebenzisa i-SnapChat ngemvamisa yengane eneminyaka engu-14 ubudala. Umsebenzi omkhulu ophinde uphinde ulalele lezi zilaleli ezibhekiswe kuzo uzobe wangaphandle kunoma ubani ongekho kulowo muntu. Ngakho-ke, kuzodinga usizo lokuthengiswa ngempumelelo. Ungasebenzisa ngisho nkulumo ethi "uma ungayitholi, lokho kuhle. Akukwenzelwe wena! "
Umthetho Omdala: Buyekeza Kwenziwa Ngokugcwele
Umthetho omusha: Buyekeza ukusebenza ku-Glance
Lokhu akusho ukusika izingxenyana, futhi ngokuqinisekile akusho ukuthi kulungile ukubuka kancane ukuqondisa ikhophi noma ubuciko ngaphambi kokushicilela umsebenzi. Kodwa, isikhathi sokubheka umthengi wanamuhla singaphansi kakhulu ukuthi sasikhona. Uma kuziwa ekubukeni umsebenzi wamafoni ahlakaniphile, amabhodi amabhodi, amaphilisi, amapheshana, izincwajana, nanoma yini enye, unesibili noma amabili ukuze ubambelele.
Uma unenhlanhla. Khumbula, ukukhangisa okungamaphesenti angu-89 kungabonakali . Ngakho-ke, ngokubonisa umsebenzi eqenjini labantu, amaklayenti, amaqembu okugxila, noma abasebenzi bokudala, ngendlela enikeza imizuzu, noma ihora lonke, ukunikeza impendulo, awukho iphuzu. Umbono wokuqala kufanele ube wesikhashana. Kufanele kufane nomthengi uyibona. Bese ubuza abantu babuyekeze lokho abakhumbulayo. Yini evelele? Ngabe babone noma yini? Bese, buyela emuva uphinde uyisakaze.
Umthetho Omdala: Idatha Yabaphathi Be-Akhawunti
Umthetho Omusha: Idatha Yomuntu Wonke
Abantu abakudala, abathandekayo, abathandi ukubhoboza phansi izinombolo nezibalo. Lona umsebenzi kumaqembu e-akhawunti. Vumela ukuba baqhume ngokusebenzisa idatha, bathathe amaphuzu anamandla kakhulu, futhi babonise nge -creative short . Kulungile eminyakeni engama-30 eyedlule, kodwa manje, idatha iyinkosi. Futhi kukhona okuningi kulo, ngezigaba eziningi kakhulu, ukuthi sekufike isikhathi sokuba umnyango wokudala usebenzise kahle. Ungalindeli ithimba le-akhawunti ukukunika izingcingo ezincane zedatha ezingahle zingasebenzi noma ezingenakusizo. Uma ubamba imininingwane njengokudala, uzothola izinkombandlela ezintsha nezithakazelisayo zemibono yakho. Idatha enkulu izobusa izimboni zokukhangisa, ukuklama, nokuthengisa kwamashumi eminyaka ezayo.
Ukufunda ukukhuluma lolu limi kubalulekile ekudaleni kwanamuhla. Yenza kahle, futhi imibono yakho izoqeda. Yeka, futhi imibono yakho izobe ishaywa indiva.
Umthetho Omdala: Zama imiklomelo
Umthetho omusha: Zama imiphumela
Ngenkathi abantu abaningi bokudala bezama ukwenza kokubili, noma ngisho nabokuqala bokuqala, akukho ukuphika indlala ekhona yokuthola imiklomelo. Futhi ikakhulukazi, imiklomelo emikhulu efana ne-D & AD, One Show, ne-Cannes Lions. Kodwa ukwenza umsebenzi wokuwina imiklomelo akusona iphuzu lomkhakha, njengoba nje ukwenza umsebenzi nje ukuze uzuze i-Oscar akuyona iphuzu lokusebenza. Isikhathi sokubeka imiklomelo engqondweni yakho. Umsebenzi kufanele uklanyelwe ukwenza into eyodwa kahle, futhi lokho kuyothola imiphumela iklayenti. Kungakhathaliseki ukuthi ukuqwashisa ngokwengeziwe, ukuthengisa okwengeziwe, noma amakhasimende amaningi ezitolo zezitini nezomhlaba, umgomo ukuletha impumelelo kumakhasimende.
Uma, emva kwalokho sekufeziwe, umsebenzi uthathwa njengomklomelo, ngakho-ke ibhonasi. Imiklomelo ibalulekile kuma-ejensi ngoba ayasiza ukuletha, nokugcina, amakhasimende. Kudingeka. Akuzona isizathu sokwenza umsebenzi, futhi ukugxila kubo kusho ukushintsha kancane iklayenti, kanye nomsebenzi.
Umthetho Omdala: Phila Emsebenzini
Umthetho omusha: Sebenza ukuze uphile
Imboni yokukhangisa ivame ukuziqhenya ngokuthi kunzima kanjani ukusebenza ngabaqeqeshi bayo . Kulindeleke ukuba ufake izinsuku ezingu-15, amaviki omsebenzi, futhi uthathe izinsuku ezimbalwa zezinsuku zokuphumula ngangokunokwenzeka. Kubonakala sengathi ibheji lenhlonipho yokulala ejensi, noma usebenze ngokuzungezile ngehora ngokuchitha isikhathi sakho nomndeni nabangane. Lokhu kuzomele kuguqulwe. Ukukhangisa akulondolozi impilo. Akuphili izifo zomhlaba, futhi akusikhanyisi. Kukhona ukuthengisa imikhiqizo namasevisi, futhi wenze abantu abaningi bacebile. Asikho isizathu sokugaya okungapheli, futhi amakhasimende kumele aqale ukuqonda lokho. Izinkampani eziningi zicela abasebenzi bazo ukuba basebenze ngokufanele, amahora angu-8-5, kodwa-ke balindele ukuthi abasebenzi bezinkampani zesikhangiso nezobunjwa bahlasele impilo yabo yomphakathi, kanye nokuhlanzeka kwabo, ukuqaliswa komkhiqizo, umkhankaso noma isinyathelo esisha. Ibulala abantu ngokuqondile. Futhi kungenye yezizathu abantu abaningi bokudala abaya ezitolo zangaphakathi. Umthetho omusha kufanele usebenze ukuze udale impilo enhle, ungahlali nsuku zonke ukuze uzisebenze emhlabathini.