Imbonini yezindiza yase-Asia ikhula. Nakuba izimakethe zaseMelika naseYurophu zisesimweni esinzima, i-Asia ibone ukwanda okukhulu ekuhambeni kwezindiza, ikakhulukazi phakathi kwabahambi bebhajethi. Abathwali base-Asia babona ukwanda kwabashayeli bamabhizinisi abaphakathi abafuna izinketho zokuhamba eziphansi. Njengoba silindele ukuthi imakethe izoqhubeka nokuthuthukisa, izindiza zezindiza ziyavela e-Asia ngenqubo entsha: abathwali abangezindleko ezindizayo abahamba ngezinyawo.
Ukulandela ezinyathelweni ze-Air Asia X, i-carrier entsha esanda kuvela yi-Scoot, ophethe izinkampani ezibiza izindiza ezincane ngaphansi kwenkampani yomzali yaseSingapore Airlines.
I-Business Model
U-Scoot wangena emakethe yase-Asia ngokugxila emigwaqeni ephansi, ephezulu-imvamisa yokuhamba ngokudayisa emakethe asezingeni eliphezulu.
Kubonakala sengathi ilandela imodeli yebhizinisi eyaziwa kakhulu yeSouthwest Airlines, i-Scoot igcizelela isipiliyoni esimnandi samakhasimende ngaphandle kwamabellane kanye namakhongo. I-airline ibonisa amacebo okuthengisa angavumelani nemisebenzi efana namavidiyo we-quirky marketing, imifino engavamile, kanye newebhusayithi engakahleleki. I-Southwest Airlines kanye nabagibeli be-Ryanair bayazi kahle le model; umehluko kuphela ukuthi i-Scoot ihamba ngezinyawo phakathi nendawo nezindiza ezindala isikhathi eside kunemikhumbi yezinkambo ezimfushane.
Imizila kanye nezinhlelo zokuqalisa
I-Asia ne-Australia basebenza njengamazwe angeniso emigwaqweni ye-Scoot, elandelwa iNdiya, i-Afrika, ne-Europe.
Ukwethulwa kokuqala kuka-Scoot kwaba ngo-June 2012. Umzila wokuqala wawungumzila oqondile wansuku zonke kusuka eSingapore kuya eSydney. Imizila yesikhathi esizayo yayizohlanganisa izixhumanisi zeGold Coast, Queensland, neChina evela eSingapore. Ezinye izindawo, njengeTaipei, Tokyo, neBangkok zanezelwa kamuva.
Izindiza
Ukuqalisa ku-Boeing 777-200 entsha, u-Scoot wathola indiza yayo yokuqala evela kwenkampani yomzali yaseSingapore Airlines.
I-airline yaphinde yahlela kabusha ama-777 ngohlelo olusha lokuhlelwa kwezihlalo kanye ne-yellow bright-eye color catch scheme, kuphela ukunquma ukusebenzisa i- Boeing 787 Dreamliner kamuva.
I-airline nayo yacela izindiza ezingu-20 ze-Boeing-787 ukuba zithathe indawo yeBoing 777.
Izinkokhelo
I-Scoot inezinhlaka ezintathu zokuhamba: Fly, FlyBag, ne-FlyBagEat. Okungenani okubi kakhulu futhi okulula kakhulu kulawa yiFly, okubandakanya lutho ngaphandle kwesihlalo ngokwawo. Iphakheji le-FlyBag lihlanganisa kufika ku-kilogram eyi-15 yemithwalo ehloliwe, futhi i-FlyBagEat ihlanganisa u-kilogram 15 wamithwalo ehloliwe kanye nesidlo esishisayo.
I-Scoot iphinde inikeze indawo yokuhlala yeklasi ebizwa nge-ScootBiz, ukufaka izihlalo zesikhumba ngobubanzi obengeziwe kanye negumbi lomlenze. Abagibeli be-ScootBiz nabo bathola isabelo somthwalo esengeziwe, ukudla nokuphuza, nezinye izinsizakalo ze-premium.
I-a-la-card eyengeziwe kanye nezinsizakalo zokuthenga ngaphakathi nazo ziyatholakala, futhi u-Scoot uhlele ukuzijabulisa kwebhodi njengoba izindiza zezindiza ziyaqhubeka.
U-Scoot wamemezela ngokungabonakali ngesayithi lokuxhumana nomphakathi ukuthi ukuhanjiswa kokuqala kungaba ngu- $ 250 kumathikithi wokuqala okukhangisa eSydney, eGold Coast noma eSingapore.
Ukungabaza
Kukhona njalo ababazayo, nalabo abacabanga ukuthi i-Scoot ngeke ifinyelele emigomweni yabo bathi uhlelo olubizayo, olude isikhathi eside lubi.
Okokuqala, kungase kuthathe ibhizinisi kude nenkampani yomzali, umnikazi wefa laseSingapore Airlines, onganikeza imizila efanayo ezindiza efanayo ngenani eliphakeme kakhulu. Okwesibili, abantu abaningi bakholelwa ukuthi ukufunwa kwezindiza ezincane ezibiza izindleko ezincane akuwanele.
Enye into eqinisekile: Kukhona iklasi eliphakathi eliphakathi nendawo yebhizinisi e-Asia okungenzeka ukuthi lizuzise abathwali besabelomali. Yiziphi izindiza zezindiza eziphumelelayo emodeli ephansi, izindleko ezide zizoxhomeka ezintweni eziningi, okwenza ngisho nokubikezela okufundiswe kakhulu kunzima.