I-Ad Agency vs. Freelance Copywriters

Imisebenzi emibili efanayo, kodwa ngokuhluka okukhulu.

Ukuba umkopisi we- advertising agency noma umkopisi wokuzimela kuyisinqumo esibalulekile esingeyona nje entsha kumuntu omusha embonini yesikhangiso. Ababhalisi abaningi be-ejensi bayazibuza ukuthi kufanele baphume emisebenzini yabo ye-cushy ngemuva ukuqala i-freelancing. Ama-freelancers amaningi aphumelelayo azibuza ukuthi kufanele avalwe yini ibhizinisi labo ngoba afisa ukusebenza ku-ejenti lesikhangiso.

Kukhona umehluko omkhulu phakathi kwezindlela ezimbili zomsebenzi.

Hlola izinhlangothi zombili zomsebenzi wokukopisha ukuze unqume ukuthi iyiphi indlela engcono kuwe:

I-Clientele

I-Ad Agency Copywriter
Amaklayenti amakhulu egama cishe ahlale enesidingo esikhulu, ngaphandle kwe-ad esilondolozweni. Njengomkopisi we-ejenti e-ejensi eyaziwa kahle ephethe amaklayenti amakhulu, uzobhala ikhophi yemikhankaso yomkhankaso kazwelonke. Abaningi be-copywriters ngeke baqale ukusebenza ejensi eliphatha lezi zinhlobo zamakhasimende, noma kunjalo. Okubaluleke kakhulu ukuthi usebenze indlela yakho ekukhuphukeni kwekhredithi ukuze uthole okuhlangenwe nakho kokukopisha, okungaziwa ukuthi amaklayenti akho azoba phakathi kwezilaleli zikazwelonke.

Freelance Copywriter
Abaningi be- copywriters abazimele ngeke baphathe noma yiziphi izimpahla zezwe ngokwabo. Kuyiqiniso ikakhulukazi kulabo abakhululekile ngaphandle kwezibopho kuma-ejensi kazwelonke ngokusebenzisa umsebenzi wangaphambilini wendlu naleso sakhiwo. Lezo maklayenti "ezinkanyezi" ezinamathegi wamanani aphezulu afakwe emikhankaso yazo yokukhangisa ngokuvamile ziphathwe endlini ngendalo yesikhangiso sesikhangiso hhayi izisebenzi zokuzijabulisa.


Noma kunjalo, amaklayenti owatholayo njenge-freelancer angowakho. Amaklayenti akho angaba yizinhlangano ezikhangisa ezidinga i-freelancer ukubhala amanye amaphrojekthi abo abakhokho bezincwadi zangaphakathi abamatasa kakhulu noma i-ejensi kungenzeka ukuthi ingabi nabakhophi be- copywriters besikhathi esigcwele kubasebenzi ngoba nje abakwazi ukukhokhela ngaphezulu okuhlobene umsebenzi ohlala njalo.

Ungaphinda usebenze ngqo nabanikazi bebhizinisi abadinga umkopishi kodwa bangakwazi ukulinganisa izindleko zesitoreji se-ejensi noma babe nesidingo se-ejensi yesevisi egcwele.

Umholo

I-Ad Agency Copywriter
Ukuthi uhola okuningi kangakanani kuncike ekutheni uhlala kuphi nokuthi kangakanani i-agency. Imiholo ye-Level I engumkopisha ngokuvamile ibanga phakathi kwama-$ 30K aphansi kanye nama-$ 50K aphansi. Abanye abalobi be-Level III babika imali yokuthola imali kumaRandi angamaRandi angama-70, kanti abakhophi abakhulu bangathola amaholo ayisithupha.

Freelance Copywriter
Imali oyenzayo iseduze nawe. Ama-freelancers esigcwele isikhathi angabona amantombazane aphansi noma angathola izibalo eziyisithupha. Iholo lakho lizoshintshashintsha ngokusekelwe kumakhasimende owafunayo, amazinga akho, isipiliyoni kanye nokuthi uzibophezele kangakanani ukuletha ibhizinisi elisha.

Amahora

I-Ad Agency Copywriter
Ukusebenza ejensi lesikhangiso akukaze kube nguMsombuluko odlule kuze kube uLwesihlanu, umsebenzi we-9 kuya ku-5. Elinye lama-ejenti engisebenza nabo empeleni inezinsizakalo ezifana nokugeza imoto, ukuguqulwa kwamafutha, kanye nabathengi bezinwele beza kusayithi ngoba abasebenzi babo basebenze amahora amaningi futhi bengenaso isikhathi esiningi ngaphandle komsebenzi ukuze bathole lezi zilula imisebenzi eyenziwe ngesikhathi sabo samahhala.

Ngakho lo mdlalo we-basketball owacabanga ukuthi uzoya ku-7 ungadingeka ukuthi ukhonjiswe ngoba ikhophi yakho ibuyele ngo-inki ebomvu, izinguquko ezinkulu, kanye nomhla wokugcina owedlule.

Esikhathini esiningi uzokwazi ukukala uma lezo zibusuku obude zizodingeka, kodwa ukukhangisa ama-junkies asebenza kuma-ejensi aphumelelayo uzovuma ukuthi amahora amaningi avame ukudingwa awufanelekile.

Freelance Copywriter
Uma usuhamba emsebenzini wakho wokuzimela, ungakha isimiso esiqinile. Uzokwazi ukusetha amahora akho ngomsebenzi owenzayo noma ungawenzi. Uzokwazi ukunweba amahora akho ngemiklamo egijimayo lapho ungadonsela khona wonke amaklayenti, kodwa futhi udonsela imali yokusebenza esheshayo ngenani lakho elijwayelekile.

Imvelo

I-Ad Agency Copywriter
Izikhangiso zesikhangiso ngokuvamile ziyisimo esibuyiselwe emuva. Konke okuvela ezigqoke ozigqoka ngendlela ozenza ngayo kungaba nemithetho ekhululekile.

Enye i-ejensi yenarha engiyisebenzele ukuqinisekisa ukuthi kunokudla okungenamsoco esandleni sakho ngaso sonke isikhathi.

Sichitha iminyaka emgqonyeni we-sugar buzz ngoba igumbi lokuphumula lalibukeka njenge-candy esitolo nganoma yisiphi ihora elinikeziwe. Kwakungavamile ukunciphisa izithelo zomvini ezomileyo ezigciniwe emaskini wakho bese uphuma incwajana yomkhiqizo kazwelonke. Enye i-ejensi engayisebenzela yona yathatha indlela ehlukile. Umphathi uzokhipha icala lobhiya nsuku zonke ngo-5: 00 nganoma isiphi isisebenzi esifuna eyodwa. Cabanga ukuthi ngesikhathi esilandelayo lapho uzobona khona ukuhweba kwezwe futhi uzibuze ukuthi yini okumelwe ukuthi abadalile bafike lapho befika nomqondo wesikhangiso! Kodwa-ke, lokhu "akukho mithetho" isimo sengqondo sishintsha ezinsukwini lapho amaklayenti eza ejensi ngakho kulindeleke ukuba ugqoke uphinde uziphathe, ukhulume ngakho, uma iklayenti iza ukuvakashelwa.

Freelance Copywriter
Inja yakho ingahle ikhonjiwe ezinyaweni zakho ngenkathi usendaweni yakho ye-pajamas nokuxubha amazinyo akho ngokuzithandela. Usebenza wedwa, futhi kanjalo uzosebenzisa isikhathi sakho ngakho uma ungakwazi ukusebenza ngokukhiqiza ngokugqoka i-tutu futhi yilokho okukhululekile kukho, akekho owamisa.

Fast-Paced noma Self-Paced

I-Ad Agency Copywriter
Ungase uhlale esimisweni sokucubungula mayelana nomkhankaso wesikhangiso samakhasimende amasha. Ungase uhambe endaweni lapho iskripthi sokuthengisa se-TV owabhaliwe senziwa khona. Uzothola njalo isikhathi esithile sokuthi udinga ukuhlangabezana noma ukushaya. Ijubane lihamba ngokushesha, futhi izici eziningi ezikhuphukayo ziyaqhuma ngaphansi kokucindezeleka okukhulu okungase kufike ngokusebenza ejensi lesikhangiso.


Freelance Copywriter
Ukuphila kwe-freelancer kusengcupheni, kodwa unokulawula okungaphezu kwesisindo sakho. Uma usuqala ukuzwa ushiswe ngamanani amaphrojekthi owakubhalayo, ungadonsela emuva futhi uyeke ukwamukela amaphrojekthi amaningi kangaka ngezikhathi ezincishisiwe.

Ukusebenzisana noLone Ranger

I-Ad Agency Copywriter
Uzosebenza noMqondisi Wobunikazi kanye nethimba lonke lokudala ukuthuthukisa imiqondo yomkhankaso yamaklayenti, futhi ungase ubandakanyeke emigodini yamaklayenti. Ikhophi yakho ingase ivunyiwe ngo-10 ekuseni, futhi emini uhlezi phansi nomklami odwebayo ukubuka phezu kwesakhiwo sekhophi yakho ngaphakathi kwesikhangiso. Ukusebenzisana kubalulekile kunoma yikuphi ukuphumelela kwe-ad agency, futhi indima yakho ibalulekile ekusebenzeni kahle kuwo wonke umkhankaso.

Freelance Copywriter
Uma usebenza namakhasimende wendawo, ungase ube nemihlangano ngezikhathi ezithile nabo, kodwa isikhathi esiningi uzobe wedwa. Ama-freelancers azijwayele kakhulu izindonga ezine ezisebenza ngaphakathi, futhi yilokho okumele ucabange uma ucabanga ngokuqala phansi le ndlela yokusebenza. Uma ungeke ukwazi ukubekezelela ukuchitha isikhathi esiningi ngedwa, i-freelancing ingase ingabi yindlela engcono kakhulu kuwe.

Zisebenzela i-boss noma yiba yi-Boss

I-Ad Agency Copywriter
Ngeke uhlale edeskini bese ubhala ikhophi usuku lonke njengomkopisi wenkampani. Uhlale uyilungu lethimba lokudala, futhi lokho kusho ukuthi uneminye yemithwalo yemfanelo eqenjini lakho namakhasimende. Umqondisi wakho Wokudala kungenzeka ukuthi usebenze ku-pitch iklayenti, uhlezi emihlanganweni, uthuthukise imiqondo emisha nezinye izinto, phakathi kweminye imisebenzi. Ama-Agencies anezindlela zawo siqu ukuthi zidonsa kanjani ukukhiqiza imikhankaso yesikhangiso ngakho kuzomele uvumelane nalokho umphathi wakho akufunayo kuwe. Kusho ukuthi ungasebenzisa isikhathi esiningi kude nekhibhodi yakho esikhundleni sokususa izinto zokukhangisa ezintsha.

Freelance Copywriter
Nguwe ithimba lokuthengisa ukusiza ukukhulisa ibhizinisi lakho. Ungumnyango wezokuphendula ukuthumela ama-invoyisi ukuze ukwazi ukukhokhelwa. Uyiqembu lokudala elibhalela ikhophi yezinhlelo ezihlukahlukene. Uzogqoka izigqoko eziningi njenge-freelancer ngoba uyibhizinisi. Njengomphathi wakho, kufanele uqondiswe ngokwanele ukwenza zonke izici zebhizinisi lakho zihambe kahle. Awusitholi usuku ngoba nje uzizwa uthanda ukukhanda endaweni yakho yokufunda ukuze ufunde incwadi. Kukhona okunye okumele ukwenze, kungakhathaliseki ukuthi yimiphi umnyango osebenzayo okwamanje.

Kungakhathaliseki ukuthi yiliphi ithrekhi yomsebenzi wokukopisha oyikhethayo, yiba nezimo futhi ugcine ingqondo evulekile. Njenge-copywriter ye-agency, kungenzeka ukuthi ufile uzimisele ukusebenza ngaphakathi kwe-ejensi yokuphila, kodwa awukwazi ukuthi ukudilizwa noma ukushisa kungakuhlasela. Njenge-freelancer, ungase uthande inkululeko onayo njengomphathi wakho, kodwa ngolunye usuku ithuba elihle elinomkhakha wesikhangiso liza indlela yakho.

Indlela ngayinye yokusebenza inezinzuzo zayo, futhi awukaze ungene kulowo mzila owodwa owakhethile ekuqaleni. Ungakwazi ukushintsha njalo ingqondo yakho, futhi yonke into yokubhala ikhophi oyitholile izokusiza endleleni.