I-Copywriting Ukuzivocavoca - Umkhankaso we-Social Media Campaign wokuzivocavoca

by U-Apryl Duncan

Thuthukisa i-Great Social Media Campaign ye-Toothpaste

Ukuzivocavoca kokubhala kukusiza ukuba ube umkopishi ongcono, kungakhathaliseki ukuthi izinga lakho lokukhangisa liphi izinga. Ukuvivinya ukukopisha kukusiza ukuba ubhale umkhankaso wezokuxhumana womphakathi wezinyosi. Kungaba okuncane njengesikhangiso esisodwa se-Facebook, noma into ehlanganisa wonke amacebo namapulatifomu. Isikali siphezu kuwe.

Qaphela: Okuqukethwe kulo msebenzi wokukopisha kuyingqayizivele. Noma yikuphi okufana nemikhiqizo yangempela, izimo, abantu noma izinkampani kuyinto engavamile.

Ngaphambi Kokuqala

Okokuqala futhi okubaluleke kakhulu, umkhankaso wezokuxhumana womphakathi ungaba mkhulu futhi ufinyelela kude, noma ungagcinwa ezincwadini ezimbalwa esiteshini esidumile njenge-Facebook noma i-Twitter. Isihluthulelo semidiya yezenhlalakahle ukuqonda izithameli eziqondile ozikhombayo, nokuzifinyelela kuzo ngendlela engacasulayo, engathandeki, noma "spammy." Uyazi ngokwakho ukuthi lezo zenzakalo, ikakhulukazi eselula, zingonakalisa ukusebenzisana kwakho futhi zikunikeze umqondo omubi kakhulu walo mkhiqizo.

Ngaphambi kokuba uqale ukufunda okufingqiwe, nansi ezinye izihloko ezizosiza ukusetha isiteji, futhi ikunike isisekelo kumidijithali nedijithali engasiza ngemibono yakho.

Ukukhangisa Imidiya

Izikhangiso ezithinta amapulatifomu omphakathi wezokuxhumana kubandakanya i-Facebook, i-Twitter, ne-Instagram.

Umkhiqizo

I-whitening toothpaste

Igama Lenkampani

SNOW

I-Tagline

Le nkampani ifuna ukuthi uhlakulele umugqa wamathegi.

Abalaleli ababhekele

Izinkulungwane zeminyaka. Lezi zinsizwa nezinsizwa zivulelekile kumikhiqizo emisha kodwa ungathandi ukukhangiswa. Badinga isizathu sokuthenga, ngaphandle kwemali. Bavulekile ukuhlanganyela nomkhiqizo, ikakhulukazi ekuhlaleni, kodwa bakhulume ulimi lwabo. Khuluma nabo, hhayi ku-AT.

Ukugxila kwe-Ad

Lokhu akulona ukwethulwa komkhiqizo omusha kodwa izethameli zayo ezihlosiwe zishaya kumasu wokuthengisa we-SNOW.

Lo mkhankaso uqondisa lezi zethameli ezintsha, ezincane.

Ukukhuthazwa okukhethekile

Imiphumela kuzinsuku ezingu-7 eziqinisekisiwe noma imali yakho emuva.

Inselelo

Le nkampani iye yaba nempumelelo enkulu yokukhangisa SNOW kwabesilisa nabesifazane abadala. Iningi lesabelomali sokukhangisa le-SNOW lizohanjiswa emakethe SWAZI ngokukhethekile eminyaka eyizinkulungwane. I-SNOW yenza izwa ukuthi kukhona igebe elikhulu emakethe yemilenze yemhlophe uma kuziwa ekukhangiseni umkhiqizo kulezi zilaleli ezincane.

Tone

Lesi yisixuku esincane, savvy. Bachitha amahora angaphezu kwama-3 nemizuzu engama-40 nsuku zonke emafonini abo. Bazi kabanzi mayelana nezinhlelo zokusebenza kunezinye izizukulwane, futhi zizisebenzisa njalo. Ukuze wenze lokho, awukwazi ukuzondla futhi kufanele ugweme amaphuphu (njengesibonelo se-SNOW Joke). Ithembo liwubuqili, nobungane, livulekile. I-SNOW ikhona ukuze ibuke kahle, izwe kahle, futhi ithole izinsuku.

Ulwazi Olwengeziwe

• Lesi sikhangiso sokunyathelisa sizovela ku-Esquire, GQ, Health Men, Men's Journal kanye Sports Illustrated.

• Izindleko zomkhiqizo zingama-dollar angu-22 nge-tube-ounce ye-4.5-ounce noma i-$ 14 ngensimbi ye-2.5-ounce.

• Ngenxa yentengo yomkhiqizo, iningi lamakhasimende ka-SNOW linguchwepheshe.

• I-American Dental Association (ADA) ivunyelwe.

• I-SNOW isusa zonke izitshalo ezibangelwa ikhofi, itiye, nogwayi.

• Ukusetshenziswa njalo kwe-SNOW kuvimbela amazinyo kusuka ezinkalweni ezizayo.

• Kuphephile ngokwanele ukusetshenziswa kwansuku zonke.

• Akunamabrasives anzima noma amakhemikhali abangela ukucasuka.

• Ucwaningo olusemtholampilo lubonisa ukuthi i-SNOW igcoba amazinyo angu-224 amaphesenti ngokuphumelela kunamatshe ahamba phambili wokugcoba umzimba.

• Hlela kuwebhusayithi yenkampani.

Lolu lwazi luhlinzekwa ukukusiza ukubhala indaba yokukhangisa. Ungasebenzisa noma ungasebenzisi wonke la maphuzu ngokwakho ngokwakho.