I-Copywriting Exercise - Bhala i-Restaurant Radio Commercial

Ungakwazi Yini Ukubhala Isikhangiso Esikhulu Somsakazo salesi Sitolo?


Kungakhathaliseki ukuthi u-ejensi yokukhangisa noma yokukhangisa, noma ungumnikazi webhizinisi lakho elibheke ukuzithuthukisa, kuyasiza ukuzihlola ngokuzivocavoca. Lezi zivivinyo zokubhala zisiza ukukuba umkopishi ongcono, kungakhathaliseki ukuthi yiliphi izinga lakho lokukhangisa. Ukuvivinya ukukopisha kukusiza ukuthi ubhale ukuhweba kokudlela.

Sicela uqaphele: Okuqukethwe kulo msebenzi wokukopisha kuyinkimbinkimbi ngokuphelele. Noma yikuphi okufana nemikhiqizo yangempela, izimo, abantu noma izinkampani zisebenza ngokuqondile.

Ngaphambi Kokuqala:

Kufanele wazi ukuthi ukukhangisa komsakazo kunzima. Kunzima kakhulu.

Ngokuvame ukubhekwa njengendodana yesibomvu ehlotshaniswa nokubomvu embonini yokukhangisa. Ngisho namanje ngezibhengezo zewebhu, izikhangiso ze-Google, neminye imisebenzi emincane okumele yenziwe, umsakazo usengenye yalezo ziyalo ezingasabisa izinto zokudala ezincane nezindala.

Ngakho, ngaphambi kokuba uqhubekele kulo msebenzi olandelayo, qiniseka ukuthi uyazi kahle kahle. Ngeke kube nzima ukuthola izikhangiso zomsakazo; zikhona yonke indawo emsakazweni wezohwebo. Noma kunjalo, izikhangiso zomsakazo ezihle ziyanzima kakhulu ukuthola. Nazi izindawo ezimbalwa ezizoqala ukuphefumulelwa.

Kufanele futhi ukhumbule ukuthi umsakazo uyisidingo eshukumisela abantu ukuba basebenzise imicabango yabo. Ukuphawula okuzwakalayo kuma-ejensi amaningi "unayo isabelomali esingabonakali" uma ubhala isikhangiso somsakazo.

Tshela abantu ukuthi baya enyangeni emkhunjini we-rocket obanjwe ibhola basketball enkulu. Akudingeki ukuthi uyakhe, nje ukusikisela ngekhophi nomphumela womsindo. Ngakho, gcina lokho engqondweni uma ubhala. Cabanga kakhulu, futhi ungahamba omkhulu.

ISIKHATHI SOMBHALO WOKUBHALA

Izinto Zokukhangisa
I-commercial second radio yomsindo we-30

Umkhiqizo
Ukudla komndeni

Igama Lenkampani
Spencer's

I-Tagline
Ukondla Umndeni Wakho Kusukela ngo-1974

Abalaleli ababhekele
Izilaleli eziyinhloko imindeni enezingane. Le ndawo yokudlela ine-clientele esungulwe ngabantu asebekhulile ababevame ukuletha izingane zabo ku-Spencer.

Ukugxila kwe-Ad
U-Spencer uthenge isikhathi sesikhangiso phakathi no-5-7 pm ekhaya. Amabalazwe womsakazo azodinga umoya ngalesi sikhathi ukuze akhohlise imindeni ukuze weqe isidlo sasekhaya kodwa usenokudla okuphekwe ekhaya ekhaya. Abazali lapho behamba bangaya ewindini elisha-ngokusebenzisa iwindi abaqambe ngokuthi iSpencer's Express.

Ukukhuthazwa okukhethekile
Abantwana abangaphansi kweminyaka engu-12 bahlale bedla mahhala lapho bedla ekudleni. NgoLwesihlanu yiwo wonke umuntu ongadla isitayela se-buffet kusukela ngo-7: 00 kuya ku-9: 00. Futhi ngefasitela elisha-ngokusebenzisa i-deal entsha - oda nganoma yikuphi ukudla okubili kwabantu abadala, uthole i-dessert yamahhala.

Inselelo
U-Spencer ubelokhu elahlekelwa imali phakathi nesonto ngoba imindeni ikhetha ukuthenga okungabizi, okusheshayo okusheshayo kokudla. Abanikazi bendawo yokudlela bafuna amakhasimende ukuba abheke uSpencer njengendlela yokukhetha. Banefasitela entsha yokushayela, futhi konke ukudla kulungiselelwe kusukela ekuqaleni njengokungathi uzokwenza ekhaya lakho.

Ukuthengisa okufakiwe
Akuyona ukudla okusheshayo; Kuyinto ukudla okuhle okusheshayo.

Ulwazi Olwengeziwe

Lolu lwazi luhlinzekwa ukukusiza ukubhala indaba yokukhangisa. Ungasebenzisa, noma ungasebenzisi, wonke la maphuzu ngokwakho ngokwakho.