Okuyisisekelo Sokugqugquzela Amakhonsathi, Ukukhishwa Kwe-albhamu nokuningi
Ngakho-ke, unayo i-albhamu entsha, uhambo noma omunye umculo ohlobene nomculo okuzokhuthaza. Kufanele uqale kuphi? Umqondo wokuqhuba umkhankaso wokugqugquzela umculo uhlasela ukwesaba enhliziyweni yabaningi, kodwa empeleni unamandla amaningi okuthuthukisa umculo wakho kunokuba ungacabanga. Okunye ukuhlela okuhle, ukuphikelela, kanye nomthamo onempilo wokubekezela konke okudingekayo. Kungakhathaliseki ukuthi ungumculi okhuthaza iphrojekthi yakho, ilebula eyenza ukukhushulwa endlini noma ukukhishwa kwe-PR, landela lezi zinyathelo ezinhlanu ukuhlanganisa push okuphromothayo.
01 Yazi Inhloso Yakho
Ngokwemvelo, umgomo jikelele wanoma yiluphi umkhankaso we-PR ukuhlolisisa ukuqashelwa okujwayelekile kwezingcweti ezihilelekile, kodwa ungakwazi ukufeza lowo mgomo ngokuba nomunye omncane, obonakala ngaphezulu. Ngamanye amazwi, hlela umkhankaso we-PR mayelana nokukhululwa okusha, ikhonsathi, iqembu le-albhamu yokuqalisa - noma yini ethize eyenza umkhankaso wakho ugxilwe.
Imikhankaso ye-Music PR ingabuye isetshenziswe eduze kwezingxenye zezindaba. Isibonelo, uma umculi ezuza umklomelo, eqedela umkhankaso we-Kickstarter ophumelelayo, noma wenza okunye okubalulekile, ukucindezela okushicilelwe ngezindaba kungasiza ukugcina ukuqaphela kweqembu phezulu ngenkathi unikeza umkhankaso wakho womculo injongo echazwe.
02 Buyekeza i-Database yakho ye-Press
Umkhankaso wakho wokugqugquzela umculo uzofa emanzini oxhumana nabo ababi. Ungathembeli ekwakheni uhlu njengoba uhamba - kuzokunciphisa nje, futhi njengoba sizoxoxa ngomzuzwana, isikhathi siyizinto zonke.
Uma ungenayo i-database ye-press, faka ndawonye ngaphambi kokuba uqhubeke noma yikuphi okunye. Nakuba ungathenga ulwazi olusuka kwezinye izinkampani ze-PR, ungazakhela kalula nge-ntambama ku-Google nakumakhalekhukhwini wakho.
Thatha ispredishithi bese uyigcwalisa negama lezincwadi / iziteshi / njll. ukuthi uqondisa, uxhumano oluyinhloko lapho, ulwazi lokuthintana nolwazi olukhethekile, njengokuthi bathanda kanjani ama- promos , izinsuku zokushicilela njalo nokunye.
Uma usuvele une-database ye-press, buyekeza manje. Qiniseka ukuthi usenayo yonke amagama afanele, amakheli e-imeyli, izinombolo zocingo kanye nolunye ulwazi. Ukuba ne-database eqinile yokugcina imithombo ikuvikela isikhathi nemali, ngoba awuyikuchitha amaphutha (uma uthumela amakhophi angokwenyama), ukuthunyelwa nokuthumela isikhala ebhokisini kubathintana ababi.
Enye ibhonasi yokwakha ngaphambilini i-database yakho? Ukwenza kanjalo kukuphoqelela ukuthi unqume ukuthi ubani ozokukhomba phakathi nomkhankaso wakho, okusho ukuthi umkhankaso wakho uzoba lula ukuphatha.
03 Bhala i-Press Release
Ukushicilelwa kwakho kuyikhadi lakho lokumkhankaso wokuphromotha. Kunemithetho embalwa yezithupha okumele uyikhumbule lapho ubhala phansi ama-docs abalulekile. Ukuze uqale, ugcine umfishane futhi ubumnandi.
Zama ukuhamba isikhathi eside kunekhasi elilodwa. Ngisho noma uzizwa sengathi awutholi yonke imininingwane lapho, kungcono ukuphambukela ohlangothini olufushane kunokuba ubhale ukukhululwa kwezindaba ezilingana ne- War and Peace - uzobe usabisa izithameli zakho ezibhekiswe kuzo.
I-flipside yukuthi ufuna ukukhululwa kwezindaba ukufaka yonke imininingwane efanele ukuthi intatheli ingadinga ukuba ibhale indaba nganoma yini oyithuthukisa ngaphandle kokuthatha ifoni bese ikubiza.
Lokho kusho ukuthi ungasondela ukubhala ukushicilelwa kwakho njengokubhala indaba yezindaba. Udinga ukuthi ubani, kuphi, kuphi, nini, kanjani nokuthi kuncane kangakanani ukuthi kungani (isikhala sivumela).
Yebo, kufanele ushiye umnyango ovulekile ukuba ilungu labezindaba lixhumane nawe ngolwazi oluthe xaxa noma ukusetha i-interview, kodwa ungenzi ukuthi kudingeke ukuba benze kanjalo ukuze uthole indaba ekukhululweni kwakho.
04 Khetha Isikhathi Sakho
Njengoba kukhonjisiwe, yisikhathi konke ku-PR. Ukuze uthole ukudubula okuhle ekutholakeni kwezindaba eziningi ngangokunokwenzeka, kungcono ukuqala ukuthuthukisa izinto eziyisithupha ukuya kwamasonto ayisishiyagalolunye ngaphambi kosuku lokukhishwa / umbukiso. "Okuhle" akusho "ukuphelela," noma kunjalo. Imikhankaso ye-PR yesikhashana yinto yobuciko, hhayi isayensi.
Ukuze uthole umphumela ongcono kakhulu, hlanganisa ukubusa kweviki eziyisithupha ukuya kweyisishiyagalombili kwesithupha ngezolwazi ngezinsuku zokuphrinta. Abanye omagazini banesikhathi sokuhola kwezinyanga ezimbili, okusho ukuthi udinga ukuba nezinto zakho kubo ngaphambi kwamasonto ayisithupha ngaphambi kokukhululwa. Amanye amaphepha angenza izinto zizungeze ngesonto. Yazi ukuthi abantu basebenza kanjani ukuze ukwazi ukuzikhomba ngokuphumelelayo. Uma ubiza izinguqulo, zingakunika lokhu lwazi.
Ngaphezu kokuphrinta izinsuku, cabanga ukuthi yini enye eyenzekayo emhlabeni womculo uma wenza push yakho. UKhisimusi yilabo kuphela insimu enkulu yelebula - bayagcina ukukhishwa kwabo okukhulu ngalesi sikhathi sonyaka, futhi ukukhishwa okukhulu kudinga amakhomitha angu-colum.
UJanuwari / Febhuwari bangabantu abanobungane. Cabanga ngesimiso sokukhululwa kanye nezinhlelo zokuvakasha zabaculi abafanayo ngakho-ke awukwazi ukuncintisana nomshini ofanayo. Nakuba ungakwazi njalo ukugwema KONKE ukuncintisana, isikhathi esithile sokuhlakanipha singabangela imiphumela emikhulu.
05 Yenza Ukuthumela
Ngiyazi, ngiyazi-lena yingxenye ecacile, akunjalo? Ngandlela-thile, kungaba yinto enzima kunazo zonke ukuqedela. Ukuhlukanisa uhlu lwe-imeyli kusuka kuhlu lokuposa lweposi leposi. Imvilophu ihamba. Imiyalezo yomuntu siqu.
Le nqubo echitha isikhathi kulula ukuyiyeka kuze kube kusasa, kuze kube kusasa, kuze kusasa - kuze, ku-oops! Thola lokho kuthunyelwe kwenziwe, konke ngosuku olulodwa, bese udweba umugqa ngaphansi kwalo. Uzothola kulula ukulandelela nokulula ukuphatha uma uziphoqelela ukwenza okukodwa.