I-MMS, inguqulo yesizukulwane esilandelayo yokuthumela imiyalezo, ikuvumela ukuba uthumele okuqukethwe kwe-multimedia kufaka phakathi izithombe, amavidiyo, amafayela alalelwayo, njalonjalo. Imelela phambili okukhulu kakhulu emakhakheni okuthumela umlayezo wombhalo - ungacabanga ukuthi umehluko phakathi kokubeka isikhangiso ephephandabeni bese uqhuba ukuhweba kwi-TV.
Ukukhangisa Kwamaselula
Kuze kube manje ukumaketha okuhamba phambili kwamasevisi e-US kuye kwaba nge-SMS, ne-MMS emele iphesenti elincane kakhulu. Kodwa njengoba ama-Smartphones asebe yimaphesenti amakhulu kakhulu emakethe yomakhalekhukhwini, ukudayiswa kwe-MMS kuye kwaba usizo nakakhulu. Kusengabiza kakhulu kunomkhankaso we-SMS olinganayo ngakho-ke kungcono ukugcinwa amaphrojekthi okulindele ukuthi izinga eliphezulu lokubuya.
E-US, imilayezo ye-multimedia ivame ukusetshenziselwa ukuthumela izithombe emuva naphakathi kwabathengi, kodwa isetshenziselwe imikhankaso yokumaketha ngamabhizinisi amancane amakhulu. Isibonelo, eminyakeni embalwa eyedlule, i-Samsung ithumele isikhangiso se-MMS ngesimo samahhala somdlalo omusha.
I-Ad Response Rate vs. Ukuguqulwa Kwezinga
Ngokusho kwe-WirelessWeek, isikhangiso sithole isilinganiso se-response esingu-15% nesilinganiso se-2% sokuguqulwa. EJalimane, i-BMW iqalise umkhankaso we-MMS ophumelelayo ngisho nokuthengisa amathayi weqhwa. Le nkampani ithumele amakhasimende isithombe, esithathwe ku- CRM idatha, ukuthi imoto yabo ekhona izobukeka kanjani namathayi amasha afakiwe.
I-hitch ebalulekile yokumaketha kwe-MMS kwenzeka lapho i-Apple ikhishwa i-iPhone engenakho ikhono lokuthumela noma ukuthola imilayezo ye-MMS. Nokho, ngenxa yokufunwa okudumile, i-Apple yanezela i-MMS ku-iPhone OS yayo ngo-2009, futhi abanikazi be-iPhone manje balinganisela amaphesenti amakhulu okusetshenziswa kweMMS esiphelele.
Ngenxa yokuthi ukumaketha kwe-MMS kubiza kakhulu uma kuqhathaniswa nokumaketha kwe-SMS, futhi ngoba kuphela amadivaysi eselula anezikrini zombala angathola imilayezo ye-MMS, imilayezo ye-multimedia ingasetshenziswa kangcono njengesici esisodwa sehlelo lakho lokuthengisa lweselula.
Ukusebenzisa i-SMS yokwenza Oxhumana naye bese Ushintshela ku-MMS
Enye indlela kungaba ukusebenzisa i-SMS ukuze uxhumane nomzila obandayo bese ushintshela ku-MMS uma beqinisekisa ukuthi bafuna ukuzwa kusuka enkampanini yakho (futhi babe nedivayisi enekhono le-MMS). Noma ungakhuthaza kuphela imikhiqizo kanye nezinsizakalo eziphezulu kakhulu nge-MMS kusukela ukubuyela okungenzeka kumyalezo ngamunye oyithumelayo kuzoba ngaphezulu.
Yiqiniso, awugcini nje ukuthumela imilayezo ye-MMS - ungenza futhi ukuba yingxenye yomkhankaso wakho ukuwathola kusuka kumakhasimende akho. Amabhizinisi akhiqize amathokozi nesithakazelo ngemikhankaso yesithombe kuya kwesikrini kumakhasimende abo akhona, lapho inkampani ibuza amakhasimende ukuthi athumele isithombe esithile (ithi, omunye wamakhasimende asebenzisa umkhiqizo wakhe) futhi inkampani ibonisa lesi sithombe kwiwebhusayithi yabo.
Abanye abathengisi, njenge-Walmart, babonisa izithombe zamakhasimende ezikrini ze-TV ezindaweni zabo zokudayisa. Ngezinga elincane, ungabamba imincintiswano enikeza imiklomelo kumakhasimende athumela izithombe ezithile - futhi, lokhu ngokuvamile kuvame isithombe somuntu osebenzisa omunye wemikhiqizo yakho.
Kuthunyelwa izilayezo ze-Animated
Okunye ukusetshenziswa okujwayelekile kwe-MMS ukuthumela amakhadi okubingelela ama-animated kumakhasimende. Lona umkhankaso omkhulu wokubamba phakathi kwamaholide, kodwa kusebenza nakakhulu ukuthumela i-e-card ngosuku lokuzalwa kwamakhasimende wakho noma umkhosi wokuthenga kwakhe kokuqala kusuka kuwe.
Ungafaka futhi isipho esikhethekile nekhadi, njengesigqebhezana sokuthenga kwakhe okulandelayo.
Uma usebenzisa izithombe nezinye izithombe zibe ukumaketha kwakho okuphathekayo, qaphela kakhulu ukusebenzisa izithombe kuphela ozibamba amalungelo aphelele. Ukusebenzisa izithombe ezingavunyelwe emkhankasweni wokumaketha kungakusiza ube yisimiso sezomthetho sobukhulu obukhulu. Uma ungazitholi izithombe ngokwakho, unamathela ngezithombe ezilayisensi ngokugcwele.