Ukwakha uhlelo oluqinile lwe-PR lomkhankaso wakho we-PR
Umkhankaso wobudlelwane bomphakathi (PR) ungaba iphrojekthi eyingozi yokwenza. Futhi uma ungumabhizinisi amancane noma ngisho nomunye umuntu, kungenzeka ukuthi ungazi ukuthi ungaqala kuphi noma ungayithola kanjani iphrojekthi.
Ngezicucu eziningi ezihlukahlukene ezihambayo, ama-timeline amaningi kanye nokusebenzisana okucabangayo, kanye nabezindaba ukusingatha, kungaba ngumsebenzi onzima ngisho nangomsebenzi oqeqeshiwe.
Kodwa-ke, njenganoma imuphi umsebenzi omkhulu, kulula ukwenza uma uhlukanisa umkhankaso ngezigaba eziphathekayo. Landela lesi seluleko, futhi uzothola umkhankaso wakho olandelayo we-PR obulula kakhulu ukuwuphatha.
Bhala Ukukhishwa Kwezindaba
Noma yimiphi imikhankaso ephumelelayo ye-PR izodinga ukukhishwa kwezinguquko eziningana. Kungukuthi ukumba ulwazi oluzofaneleka kumaphephandaba futhi lwenze noma nini lapho unezindaba ezibalulekile ongabelana ngazo. Uzodala "umsindo" kakhulu uma ugxila abezindaba ngezibuyekezo eziningi, ngakho-ke uhlele ngokucophelela, futhi wenze ngamunye abezindaba.
Uma unezindaba mayelana nenkampani yakho nemikhiqizo yakho, bhala ukukhululwa kwezindaba bese usakaza emaphepheni afanelekile. Qinisekisa ukuthi uyakwazi ukubhala ukukhululwa kwezindaba ngenxa yokuthi kukhona umehluko omkhulu phakathi kokukhangisa nobudlelwane bomphakathi .
Yakha i-Press Enamandla Kit
Isinyathelo esilandelayo yikhi yokunyathelisa, ngezinye izikhathi ibizwa ngokuthi ikhi yezindaba. Uma uqhuba umkhankaso we-PR, lokhu kungabhoniswa ithuluzi eliyigugu ongayisebenzisa ukukhuthaza inkampani yakho.
Kusuka kumbukiso kuya ekuqalisweni komkhiqizo, kunezizathu eziningi ezinhle okumelwe udale ikhi yokunyathelisa. Nokho, khumbula ukuthi lezi kitshi zokucindezela kufanele zikwazi ukungena futhi zibheke amehlo. Iphakheji elula noma imvilophu ngeke iqede isinaphi, ikakhulukazi nge-clutter eningi kakhulu. Yenza okuthile okukhulu futhi ngesibindi.
Bona ukuthi izimbangi zakho zenzani, futhi wenze okuthile okuhlukile. Kungcono kuwe ukuthi uthole ulwazi ngaphandle kwendlela ngendlela ehlaba umxhwele, kanye nezidingo okumele zikhulunywe ngazo.
Yenza Izimemezelo Kubhulogi Lakho
Kufanele ube ne-blog, kube yinkampani, isisebenzi, noma umuntu siqu. Manje yisikhathi sokusizakala.
Ngokwenza ibhulogi yakho ibe yingxenye evamile yomkhankaso wobudlelwane bakho bomphakathi, ubeka njalo amakhasimende akho, nezintatheli, ezindabeni zakamuva mayelana nenkampani yakho. Yenza ngendlela engakahleleki, kodwa eyomsebenzi, futhi ngeke ibonakale inkulumo eningi yokuthengisa.
Sebenza Ngokubambisana Nezindaba
Abanye abantu bakholelwa ukuthi abezindaba bakhona njengethuluzi lokusetshenziselwa izimemezelo. Ungenzi iphutha, abezindaba abaphoqelekile ukukunika noma yiluphi uhlobo lokufaka. Uma kungcono usuku lwezindaba, ungathola lucky. Uma kungenjalo, udinga ukwenza into efanelekile.
Khumbula, i-PR ikunika ikhono lokuthola isaziso samahhala. Ukwazi ukuthi ungasebenzisa kanjani nabezindaba kuzokusiza ukuba uhambe njengepro noma ngabe ngabe ngumcimbi wakho wezindaba wokuqala. Ngakho, finyelela. Hlala futhi unobungane, ungabi nandaba noma ufune. Thuthukisa ubuhlobo obuhlala njalo nabezindaba ukuze uqale ukuthuthukisa oxhumana nabo embonini kanye.
Ngokwenza izinto ngale ndlela, uzokwenza ubudlelwane obungakusiza ukuthi uthole ukuhlanganisa isikhathi eside esikhathini esizayo.
Hlela Imicimbi Yezindaba
I-PR ingaphezu nje kokufiphaza abezindaba ngokukhishwa kwakho kokushicilelwa. Eqinisweni, lokhu kungaba nomphumela ohlukile. Kodwa ukuhlela imicimbi yemidiya kungaba yindlela evelele yokuthola izindawo eziningi zokuxhumana eziza kuwe, futhi ikunikeze ukukhululeka kwamahhala.
Kumele ube nokudala lapho ufika nemibono. Ngenxa yokuthi unomhlangano wezindaba akusho ukuthi abezindaba bazovela.
Umkhosi wokuhlaselwa komzimba onodumo oludumile, noma ezinye izibalo ezivelele ukubhekana nokunyuka kwezixuku, amathuba akho okuthola umcimbi phezu komcimbi ofanayo nawe kanye nabasebenzi abathile abambelela amafosholo emhlabathini. Ungenza kanjani lokho okukuyo izindaba ukuthi ube yizindaba kuwo wonke umuntu? Zibuze: "Ngingayinakekela ngalendaba?" Uma kungenjalo, ungayenza kanjani kube mnandi kakhulu, noma, okubaluleke nakakhulu, kufanelekile?
Uma usebenza ngothando lwabantwana ukukhulisa imali, abezindaba bazoba nemiphumela engcono yokubonisa uma ubamba umcimbi omnandi njengesiqhwa seqhwa ehlobo izingane ezisiza ngokusiza kunokuba ugcwalise isheke kuphela ukunikezela kumqondisi we-charity.
Funda ukuphathwa kwe-Crisis
Umthetho ka-Murphy uthi "okungahambi kahle, ngeke kuhambe kahle." Uma ungakulungele ukubhekana nokuhla, ama-ups akho azofihlwa.
Kungenzeka ukuthi uzobhekana nokukhumbula umkhiqizo, izigwegwe noma ngisho nokufa kwabasebenzi ngenkathi emsebenzini. Amathuba amaningi okungahambi kahle yizinto okumelwe uzilungiselele ngaphambi kokuba kwenzeke. Awunakulindela konke okungenzeka, kepha ungafunda ukuphathwa kahle kwezinkinga ukukulungiselela esikhathini esizayo.
Kodwa, uma usulungele ukuphoqa, ungakwazi ukucima le mililo ngokushesha, noma uguqule umphumela omuhle. Yiba ohlakaniphile, cabanga phambili, futhi ulungele ukuguqula umkhankaso wakho we-PR ibe yimpumelelo.