Kodwa kulezi zinsuku, umncintiswano ukhululekile.
Kunezikole ezizinikezele ekukhiqizeni abaqondisi bezobuciko abanamakhono, abakhophi bezincwadi kanye namaqembu e-akhawunti. Kukhona abaphothule lapho abaphethe amaphothifoliyo aphethwe kakhulu kunelabo base-veteran ejensi. Futhi ama-ejensi ahlanganiswa namakhulu ezinhlelo zokusebenza ezivela ezweni lonke, kanye nezwe, ngenxa yezikhundla ezivulekile ezimbili noma ezimbili. Ngakho-ke, uzongena kanjani? Uyini uhlelo lwakho lomdlalo?
Nazi izindlela ezingu-10 zokuthola unyawo lwakho emnyango. Yiqiniso, kuzodingeka ube nomzimba womsebenzi odlulisela ku-ejensi oyisebenzisayo, kanye nobuqili bokuqhubeka nokuzama zonke izinqaba (futhi kuzoba okuningi). Kodwa, uma unesithakazelo, namandla okuhlala, ungayenza.
Ngaphakathi ku-Agency
Ngesikhungo sokukhangisa, i-intern iyinkinga yokuwina. Esikhathini esiningi, abasebenzi basebenza ngokukhululekile, noma umholo omncane, nokho bazobe benza umsebenzi ongakwazi ukukhiqiza imali enkulu ye-ejenti.
Akukhona lokho kuphela, kodwa futhi kuyindlela elula kakhulu yokuhlola-ukushayela abasebenzi abasebenza, futhi ukubamba abanolwazi ngaphambi kweyinye inhlangano ingayikhipha.
Ngakho-ke, uma unethuba lokuqeqeshwa esitolo esihle, gxumela kuso. Ukungena kuzokusiza ukuthi uthole "ku" ku-ejenti, kodwa uzokwazi futhi ukusebenza ezindaweni ezihlukahlukene ongazange uzenze.
Khuluma uphinde uvumele lo mkhakha wazi ukuthi unomdlandla futhi uzimisele ukufunda ukuzuza kakhulu emsebenzini wakho . Okuhlangenwe nakho okutholayo njengomsebenzi kuyasiza kakhulu futhi kungaholela esimweni esihlala njalo. Okungenani, uzothola umsebenzi omuhle wephothifoliyo yakho, futhi uhlobo lwezandla awukwazi ukuthola kwenye indawo.
Thatha isikhundla sezinga lokungenela
Uma ungeke uthole umsebenzi omuhle ejensi, thola umsebenzi kuphela. I-Period. Abantu abaningi baye baqala ngempumelelo umsebenzi wabo ekukhangiseni ngokuthatha noma yimuphi umsebenzi ejensi, bese besebenza ngendlela yabo. Ungesabi ukusebenza ngaphandle kwencazelo yakho yomsebenzi. Ngena lapho futhi ufunde konke ongakwenza. Uma ungeke ukwazi ukunyuka ngaphakathi kwaleyo nhlangano ethile, usengasebenzisa lolo phiko ukuze uthole umsebenzi kwenye indawo.
Abanye abantu bathi uzobheka njengalesi sisebenzi esanele kuphela ekamelweni leposi, noma umsizi kumphathi wesakhiwo. Akukho lutho. Uma unayo ikhono, uzothola indlela yokukubonisa. Thola ubungane nabantu abasebenza eminyangweni ofuna ukusebenzisana nayo. Babonise imibono yakho. Ngaphansi kwesikhumba sabo. Uma i-ejensi ingasebenzisa umuntu ongenamakhaya (okwenzeka ngempela), bangakwazi ukuqasha ezikhundleni zabo.
Yenza umsebenzi we- Freelance
Uma unesithakazelo ekubeni umkopishi noma umklami wesithombe, cabanga nge-freelancing njengendlela yokungena ebhizinisini. Ukuza ngamazinga akho, umkhankaso wakho wokuzikhangisa ngokwakho, nokusondela amabhizinisi amancane (kanye nama-ejensi) wonke amathuluzi ongawasebenzisa ekuzingeleni umsebenzi wakho. Kufanele ube nephothifoliyo e-intanethi ilungele ukuhamba futhi itholakale kwinethiwekhi njenge-crazy.
Lokhu akuyona nje indlela enhle yokwenza inethiwekhi eningi, nokwakha iphothifoliyo yomsebenzi oshicilelwe oshicilelwe, kodwa ikunika uhlu olubanzi lwamaphrojekthi nemikhankaso yokulungisa amakhono akho. Ngolunye usuku usebenza ku-ayisikhilimu, okulandelayo ngamakhadi esikweletu noma amavithamini. Futhi uthola isiyalo sangempela, esheshayo ngempela.
Dala izikhangiso ezicacile
I-SPEC ADS ithatha amafomu amabili. Okokuqala, zingamane zibe yindlela yakho, noma ukuzijabulisa, isikhangiso esishicilelwe.
Ungase ucabange ukuthi ungenza kangcono kunezikhangisi ezinkulu zokuphrinta zika-automaker ezisebenza kumagazini wakho ozithandayo. Noma izikhangiso zephephandaba zendawo ye-barber zendawo zingase zidinge ukuvuselelwa kabusha.
Ngakho-ke, uyayenza futhi, kodwa kungcono. Ungaphinda wenze okuthile ngokuphelele odongeni, ngemikhiqizo kanye nemikhiqizo engekho. Inhloso yokusebenza ngokucacile ukukhombisa ubuhlakani bakho, nokuthi uxazulula kanjani izinkinga. Uma isikhangiso sakho se-spec sikwanele, singase sihambe ngegciwane. Uma ihlasela imibono eyizinkulungwane (noma ngisho nezigidi), noma ku-YouTube, i-Tumblr, noma enye ifomethi, izikhungo zesikhangiso zizoqaphela.
Iziteshi zokuxhumana zomsakazo nezethelevishini
Iziteshi eziningi zomsakazo ne-TV zinezisebenzi ezibhalela ngokukhethekile ukuhweba. Bangase bakhiqize izinhlobo ezithile zemiboniso yesiteshi. Lena ithuba elikhulu ukuthi uqale ebhizinisini. Njengoba iziteshi eziningi zomsakazo neziteshi ze-TV zingakhokhi kakhulu kulezi zinhlobo zezikhundla, kukhona kokubili inzuzo ephezulu kanye nethuba labantu abanokuhlangenwe nakho okuncane noma okungenakuhlangenwe nakho ukungena emkhakheni.
Ngeshwa, umsebenzi omningi okwenziwe lapha ngeke ube ovuzayo, ngobuciko noma ngokuhlelekile. Izikhangiso ziyi-formulaic, futhi amaklayenti avame ukuwathanda ngaleyo ndlela. Ngokuyisisekelo, isimo sokucindezela esichaza inzuzo yomkhiqizo noma isevisi, kulandelwa ukufunda okuningi kwenombolo yocingo noma iwebhusayithi. Kodwa-ke, ungenza othintana nabo abakhulu lapha abangabangela amathuba amakhulu futhi angcono.
Thola Imfundo Yokukhangisa
Ukuthola imfundo ekukhangiseni akusebenzi nje kubafundi basekolishi. Uma uzimisele ngokusebenza ejensi, ungafunda okuningi ngokuthatha inkambo. Lokhu akusho ukuthi kufanele upake uphinde uthuthe esikoleni sakho sokukhangisa esiseduzane.
I-intanethi inike abantu abaningi kangaka ithuba lokufunda ngokukhangisa nokuthi yini okudingekayo ukuyenza ebhizinisini kusukela ekuthuthukisweni kwekhaya labo. Uma okwamanje usebenza endaweni ethile yomsebenzi, cabangela amakilasi ebusuku noma izifundo ze-intanethi ezingenziwa nge-flexible schedule.
Zethule Wena Kubantu Abakhulu
Uma ufuna isikhundla esihlangweni sokudala sokukhangisa, thumela i-imeyili noma ubhale incwadi kuMqondisi Wobunjiniyela . Zethule ngokwakho ngombono onobungane, ochwepheshe futhi unikeze i-bio emfushane. Ungase uze ngisho nokudala umkhankaso wakho wezokuxhumana womphakathi, noma ividiyo yegciwane.
Qinisekisa ukuthi uthola ukuthi ngubani uMqondisi Wobunikazi futhi hhayi nje ulandelele incwadi yakho: "Okungakhathazeka Kukabani ." Ufuna ukusondela kulo muntu njengoba nje ubungathanda umngane ukuze athole igama lakhe kanye nelungelo lokupela isipelingi. Ungakwazi ukulandela amasonto ambalwa ngencwadi eyengeziwe noma unganika uMqondisi woMcingo ucingo. Vele ungababizi kuqala kuqala. Noma ubani e-ejenti uzoba matasa futhi ikakhulukazi umuntu ophethe isikhundla olawula amaphrojekthi amaningi ngesikhathi esisodwa.
Inethiwekhi, Inethiwekhi, Inethiwekhi
Lokhu kungomunye walawo mabhizinisi ahlala ngokubusa, "akukhona nje lokho owaziyo, yi-WHO owaziyo." Ngezinye izikhathi, konke okuhlukanisa abantu ababili abanekhono kakhulu ukuxhumana nomuntu e-agency. Ungabi yilowo oshiywe ngemuva ngoba awukwazi abantu abalungile.
Funa amathuba okuhlangana nabantu bakini abasebenza ngokusebenza embonini. Amadolobha amaningi anezinhlangano zokukhangisa zendawo ezixhasa imicimbi ekhethekile, imihlangano yemfundo, kanye nama-workshops ochwepheshe. Phuma lapho futhi uhlangane nabantu abangaba umqashi wakho ozayo.
Zama ukusebenza ku-Sales noma PR
Akufani ncamashi. Kukhona umehluko omkhulu phakathi kokukhangisa nokuthengisa, kodwa ukuthi ube ngumphathi we-akhawunti kumthengisi wemoto, isibonelo, kungakusiza ukuba uhlanganise igebe phakathi kokungenazikhathi nokusebenza ejensi. Futhi kuyindlela enhle yokuhlangana nabantu, ithuthukise amasu akho okuthengisa, futhi uthole amandla akho kanye nobuthakathaka bakho.
I-PR nokukhangisa kufana kakhulu, kepha futhi, akufani. Kodwa-ke, kukhona iningi le-crossover lapha, futhi uma uthola inhlangano ehle ye-PR, i-PR, ungenza umsebenzi ofanele kakhulu nomklomelo.
Yiba Nomdlandla Ngempela
Ingabe unentshisekelo yokusebenza ekukhangiseni? Uthande ngempela? Ungumuntu okhuthele ozimisele ukwenza umsebenzi, ngisho noma lokho kusho ukuthi usebenza kahle kudlula 9-5?
Lezi ezinye zezinto ozozihlola ngempela uma ufuna ukuphishekela umsebenzi wokukhangisa . Uma ungasho ngobuqotho ukuthi, "Yebo, ngokuphelele," kuzomele udlulisele lokho kumqashi ongase abe khona. Ngisho nakulolu suku nosuku lokuzikhandla, abaqashi bajabule ukubona umuntu onothando oluqotho nomdlandla.
Kunesizathu sokuthi bangena ensimini futhi amandla akho yisikhumbuzo salokho. Abantu abanokuhlangenwe nakho okuningi baye bashaywa umsebenzi ngomuntu onokuhlangenwe nakho okuncane kodwa enenhliziyo eningi. Ubuntu buhamba ngendlela ende.