I-press release release ingavula iminyango
Ukukhishwa kwezindaba kuyithuluzi elibalulekile lokuthola igama mayelana nebhizinisi lakho noma iklayenti lakho. Futhi izindaba ezinhle, akudingeki ukuba ube pro PR ukubhala eyodwa. Uma ulawula umkhankaso wakho wobudlelwane bomphakathi , ukubhala okushicilelwe kufanele kube masinya kakhulu kuwe. Uma unezindaba mayelana nomkhiqizo wakho, isevisi noma inkampani, usukulungele ukuzwa amandla okukhishwa kwezindaba.
Futhi okuhle kunazo zonke? Kumahhala! Kodwa okokuqala, ake sibheke ukukhululwa kwezindaba ngokwayo.
Ngakho-ke, yini nje ukukhululwa kwezindaba?
Kulula. Ukukhishwa kwezindaba kuyidokhumenti eyodwa kuya kweyodwa yamaphepha asetshenziselwa ukunaka inkampani yakho nemikhiqizo / izinsizakalo zayo. Zibhalwe ngezindlela ezisemqoka kakhulu, futhi ngezizathu ezinhle. Amakhulu, uma kungenjalo ayizinkulungwane, kulezi zinkampani zokushicilela, eze esiteshini nsuku zonke. Uma bonke bathatha amafomethi ahlukene, kungaba yinkinga yokucindezela ukuthi ucindezelwe.
Ngokwenza kube lula ukufunda, ngokufometha okulula nezindawo ezilindelekile zezinsuku, izikhathi, izinhloko nokunye, wenza umsebenzi wezombhali ube lula kakhulu. Futhi uma wenza ukuphila kwabo kube lula, cishe uyothola ukutholakala ephephandabeni, umagazini, iwebhusayithi, noma ukusakaza izindaba.
Kulezo zizathu, kubalulekile ukufunda izakhiwo zokwakha indlela yokubhala inkulumo ngaphambi kokuthi uqale ukuhambisa ukukhishwa kwakho kumaphephandaba.
Uma kungenjalo, uzoqala ukuthola idumela lokuthi ungumateur futhi ukushicilelwa kwakho kuzokwenziwa indiva.
Ukuthumela ukukhishwa kwezindaba - Eziyisisekelo
Uma usulungele ukusabalalisa kwamahhala we-media, uthumela ukukhishwa komshini kubahleli neziteshi ze-TV. Lokhu akusona isiqinisekiso sokuthi uzothola umbukiso wamahhala, noma kunjalo.
Kukhona umehluko omkhulu phakathi kokukhangisa nobudlelwane bomphakathi naku-PR, abezindaba akudingeki ukuba bahlanganise indaba yakho. Uthumela ukukhishwa kwakho kokuphelelwa ithemba ukuthi bazoyithatha umagazini wabo, izindaba zephephandaba noma zendawo.
Kodwa kufanele ube nesineke. Ezinye izincwadi zingathatha izinyanga ezimbalwa ukushicilela ukushicilelwa kwakho. Futhi-ke kukhona nezinye izincwadi ezizophrinta ukukhululwa kwakho ezinsukwini ezimbalwa. Konke kuxhomeke ezindabeni zakho kanye nesimiso sabo.
Futhi iziteshi zethelevishini ziyindaba ehlukile ngokuphelele. Uma uzama ukuthola i-airtime ngomcimbi, thumela ukushicilelwa kwakho kumaphephandaba wakho wangakini we-TV okungenani izinsuku ezimbili kusengaphambili. Njengoba izindaba zihluka kusukela ngosuku nosuku, ukushayeka kwezimoto kungavimbela iziteshi ukuba zihlanganise umcimbi wakho. Kodwa amathuba akho aphansi nakakhulu uma athola ukukhululwa kwe-press yakho ngosuku olufanayo.
Ukukhululwa kwezindaba kumele kube yizindaba
Ukukhishwa kwezindaba kuyaziwa nangokuthi kukhishwa izindaba. Emuva ezisekelo, kusho lokho kuphela: izindaba. Uma uke wathengisa ukushisa okufanayo okuyiminyaka engu-20 futhi akukho lutho olushintshile, asikho isizathu sokubhala ukukhishwa kwezindaba. Abahleli bazokhipha izindebe zabo bese beka phansi ngezansi zamathrekhi abo.
Tshela ukushisa kwakho manje kunomshini othomathikhi owakhelwe kalula.
Kukhona izindaba zakho! Kunezinhlobo eziningana zokukhishwa komshini ongabhala. Ukuqala ibhizinisi. Ukuba nabasebenzi abasha abajoyina ithimba lakho. Inkampani yakho iwina imiklomelo. Usebenza ne-charity. Noma noma yini entsha noma ehlukile ngebhizinisi lakho nomugqa womkhiqizo wayo yikhiphelo lokushicilelwa kwezindaba.
Kunamasu okubhala ukukhishwa kwemishini, noma kunjalo. Umlayezo wakho kufanele ube nezindaba ngaphandle kokuzwakala njengesikhangiso esicacile. Ukukhululwa kubhaliwe ngendlela engafanelekile ukuze umfundi abe nethemba lokuthi ulwazi luqondile.
Noma kunjalo, kukhona ukucaca okucacile phakathi kokukhangisa nokuxhumana komphakathi. Kodwa uma zilotshiwe kahle, ukukhishwa kungashintsha nakakhulu kunokukhangisa.