Nge-Effective Press Kit, Ungakwazi Ngempela Ukuma.
Kungenzeka ukuthi uzwile igama elithi "cindezela ikhi" elisetshenziselwa ukukhangisa kanye ne-ejensi ye-PR, futhi kungenzeka ukuthi yathola ngisho nethikili yokunyathelisa okuthile. Nakuba ifomu kanye nomsebenzi wekithi yokunyathelisa kungashintsha kakhulu ngembonini, incazelo eyamukelekile eyodwa yilezi:
"Iphakheji lezinto zokuphromotha ezinikezwe amalungu omshicileli ukuze zibafushane, ikakhulukazi ngomkhiqizo, isevisi noma ukhetho."
Lokho ngempela kuyisikhathi esibanzi nokho, futhi uma kungokwakho konke okumele uqhubeke nakho, ngeke udale amakhamishi omshini onomthelela okufanele abe nawo.
Ngakho-ke, ake sibheke kancane kancane ezingxenyeni zangempela ezingenza ikhi yokunyathelisa, nendlela yokuhlangana okunikeza umkhiqizo wakho noma isevisi ithuba elihle lokukhangisa mahhala, owaziwa nangokuthi abezindaba ezitholakale. Uma wenza ikhi lakho lokunyathelisa ngendlela efanele, uzobona ukuphindwa kaningi kakhulu kunokutshalwa kwezimali okuqala, ikakhulukazi uma ikiti ithola umkhiqizo wakho noma i-airtime yesevisi eziteshini zezindaba, noma ama-write-up amakhulu ku-intanethi nakumagazini.
Ukudala i-Kit yakho ye-Press
Ayikho ibhuku lokubusa ngokudala amakhamethi okushiwo ukuthi yiziphi izingxenye okufanele uzifake. Izinkinobho zakho zokunyakaza zizohluka ngokusekelwe kulokho okusebenzisa i-PR ukukhuthaza, kanye nohlobo lwendawo lapho uzobe usakaza khona ikhi lakho lokunyathelisa. Iningi lezinkinobho zokunyathelisa zihanjiswa ngaphandle, ngokuvamile kubantu abanomsizi womqondisi, futhi kuwumsebenzi wakho ukwenza ikhi yokunyathelisa elithakazelisayo ngokwanele ukuze idlule lowo muntu. Okuqukethwe, nesethulo, izindaba eziningi.
Ngakho-ke, lokho okufaka khona kuyisinqumo esibaluleke kakhulu ngoba ikhi yokunyathelisa iyindlela elula yokubeka i-spotlight kuwe noma ibhizinisi lakho.
Ungacabanga ngisho nokuhlanganiswa kwe-hits enkulu yenkampani yakho, ngoba uhlanganisa ulwazi ofuna abezindaba ukwazi ngawe nemikhiqizo yakho nezinsizakalo zibe iphakheji elilodwa elihle. Uma usho kanjalo, izingxenye eziyinhloko zezinkinobho zokunyathelisa ozozicabangela yizo:
1. I-Press Release
Ukushicilelwa komshini wakho wokunyathelisa ukhiphe umqondo wonke.
Uma unomkhiqizo omusha, ikhi le-press lisiza ukulifaka. Uma inkampani yakho ihlangene nomunye, inkinobho yokunyathelisa iyayikhombisa.
Ungabandakanya ukukhishwa kwamaphephandaba amaningi ku-kit yakho yokunyathelisa, noma ungakhipha ukukhishwa kwe-press ngaphambi kokuba ikhi liphume. Isibonelo, ikhi yokunyathelisa i-show show ingase iqukathe ukuhlanganiswa komshini wenkampani, ukushicilelwa komkhiqizo omusha omusha, kanye nokukhululwa kombiko okwamemezela i-CEO entsha.
Izwi lokuqapha; ungaphathi ikhi lakho lokunyathelisa ngezingaphezu kokukodwa kokushicilelwa ngoba nje. Uma uthumela ikhi yokunyathelisa kumhleli, uzodinga ukukhululwa okukodwa kuphela. Uma uhambisa ikhi lakho lokunyathelisa embukisweni wokuhweba, ukushicilelwa okuningi kwezingaphakathi kungavamile. Kodwa khumbula, uma ufaka ngaphezulu, umsebenzi omningi okwenza abantu benze. Ufuna ukwenza umsebenzi wabo kube lula ngangokunokwenzeka.
2. Incwadi Efushane / Uhlu Lokuphakathi
Lokhu kuyasiza kakhulu kunoma yiluphi uhlobo lwekhi lokunyathelisa olufaka izinto eziningi ezihlukene, kodwa ezilinganayo. Incwadi yakho ingathunyelwa kuma-media abonga ukubonga kwabo enkampanini yakho, bese unganikeza isifingqo sezinto ezifakiwe.
Qinisekisa ukwenza igama lomxhumanisi wakho wezokuxhumana, futhi uxhumane nolwazi, vula kuleli khasi ngoba kuyoba owokuqala azobona.
Zonke lezi zici zisiza okuqukethwe kwakho kuhlangane futhi kuhlelwe kuhle kakhulu kunamaphepha kanye namasampuli angena kuwo ifolda.
3. Incwajana
Izinzuzo ze-PR zisebenzisa amakhamethi wokumemezela umkhiqizo omusha, kodwa ungafaka futhi incwajana yakho. Izincwajana ziwusizo ngokukhethekile ukuchaza umkhiqizo noma isevisi yakho ngaphandle kokushicilelwa okulula. Kuyinto eyodwa ukwakha ithuluzi lokunyathelisa uhlobo olusha lwe-snack yezempilo; kungenye into ngokuphelele ukwakha ikhi yokunyathelisa eliletha umkhiqizo omusha wezezimali emakethe yokutshala izimali.
Ukuze uthole inkinobho yokunyathelisa ibhizinisi, ungafaka inamba yamabhulogi anika umhleli / intatheli ulwazi oluningi mayelana nomkhiqizo / isevisi yakho. Lokhu kubasiza ukuba banqume ukuthi ngabe bafuna yini ukumboza lokho okunikezelayo ukuchayeka kwemithombo yamahhala.
4. Amasampula omkhiqizo
Uma umkhiqizo wakho uncane ngokwanele, futhi ungakwazi ukukwenza kanjalo, kufanele ufake isampula ngaphakathi kwikhasi lokunyathelisa.
Lokhu kunikeza abahleli nezintatheli ithuba lokuhlola umkhiqizo ngokwabo, futhi banikeze izithupha zangempela phezulu noma izithupha.
Uma umkhiqizo wakho mkhulu kakhulu futhi uzobe ubambelela ekubonisweni kwakho, faka leyo mininingwane ukuze umhleli / intatheli angene endaweni yakho bese ezandleni zakhe. Noma uma ibhuloho lakho lokuhweba libonisa ukuthi likhona i-demo, enye enye indlela enhle yokunikeza inani elikhulu labahleli nabathengi bevela ezweni lonke indlela yokubona umkhiqizo wakho isenzo.
Uma ungakwazi kuphela ukuthumela amasampula ambalwa ngaphandle, wadala i-tiered press kit yokuthumela. I-top tier ingaba namathemba amahlanu kuya kweshumi nje kuphela, kodwa azoba ebaluleke kakhulu. Bamukela into yangempela. Amanye amathaya athola kancane, ngokusekelwe ethonyeni lawo. Abanye bangathola nje iposi noma incwadi ehlanganisa imininingwane eyisisekelo.
5. Impendulo Yesikhathi esidlule
Uma uthola ukusabalala kwamahhala we-media ngaphambili, ungafaka ishidi elichaza imininingwane yalezi zindawo zokuxhumana. Ezinye izinkampani zithanda ukufaka amakhophi e-athikili alotshwe ngazo ku-kit yabo yokunyathelisa, futhi enezela izinga lokuthembeka emkhankasweni. Vele ungahambi. Ukushicilela impumelelo yangaphambilini yinto eyodwa, kodwa iseshini sokuziqhenya siyasusa.
Uma uhlanganisa ama-athikili, amakhasi ambalwa azoba okungaphezulu kokuqukethwe okwenzelwe ikhi lakho lokunyathelisa. Thola ukuthi ishidi elilula elikhomba lezi zitolo kunalokho kungcono ukukhonza ikhi lakho lokunyathelisa kanye nomhleli / intatheli.
6. Iphepha Lokusebenza
Lokhu kungaba ukwengeza okukhulu kwikhi yokunyathelisa ngoba imininingwane ichaza, izinzuzo, nolunye ulwazi oluthile ngendlela efundisa intatheli noma umhleli mayelana nenkampani yakho kanye / noma imikhiqizo nge-hits esheshayo yolwazi. Amashidi angempela angasetshenziselwa ukuqaliswa komkhiqizo, cindezela kitshi mayelana nemisebenzi emisha , izingqungquthela zezindaba kanye nezinye izindawo lapho ufuna khona ukunikeza amaqiniso ayisihluthulelo omhleli angase afune ukusebenzisa igama ngegama.
7. Inkambu Yenkampani
Ukubhala ikhasi lomlando wenkampani kungabaluleka kwamakikithi omshini wamanje nesikhathi esizayo. Le mlando imininingwane yokuqala yenkampani yakho; kusuka lapho uke waba khona, ukuya lapho uya khona, nezinhlelo zakho zokunwetshwa nokuthuthukiswa kwemikhiqizo. Qinisekisa ukuyibuyekeza ngokufezekisa kwamuva kanye nezinye izindaba ezinhle emlandweni wakho.
8. I-Executive Bios
Kungakhathaliseki ukuthi i- CEO entsha , i-PR entsha, noma ilungu elisha ebhodini lakho labaqondisi, leli yindawo yokukwazisa abantu ngabo.
I-bios ye-Executive, kanye nezithombe eziphezulu zokuxazulula, unikeza umhleli ulwazi olulandelayo oludingekayo mayelana nabantu abasemuva kwenkampani. Ezinye izincwadi ziphrinta igama elithi bio ngegama, ngakho-ke bhala i-bio kumuntu wesithathu iphuzu lokubuka esikhundleni sokuqala komuntu umbono. Futhi, ngaphandle kokusho, qiniseka ukuthi i-bios inembile futhi iyamanje. Kungaba namahloni ukufaka ulwazi loxhumana nabo kubantu abayeke ukuyeka, noma bavunyelwe ukuhamba.
9. I-Quote Sheet ne-FAQ
Imininingwane yakho yoxhumana naye kumele ibe lula kakhulu kunoma imuphi umhleli ukuthola iminye imibuzo mayelana nekhamera yakho yokunyathelisa. Kodwa ishidi lokucaphuna (eliqukethe izingcaphuno eziqondile ezivela kubantu enkampanini yakho) lingasetshenziswa futhi ukunikeza izingcaphuno zabahleli abamatasa badinga ukuqedela i-athikili ngaphandle kokulandela phansi umuntu we-PR yenkampani.
Leli shidi lingabhala izingcaphuno ezivela kubasebenzi bakho, abakhiqizi bemikhiqizo, kanye nokuxhumana no-PR. Esinye isicatshulwa sezingcaphuno singaphendula imibuzo ecacile kunazo zonke umhleli angase abe nayo, futhi ingabeka efomeni elinobuchwepheshe nolwazi. Ufuna i-quote ngayinye ukuthi ibonakale kahle ephepheni ngoba leyo ngcaphuno izobe isetshenziswe ngokuphrinta.
10. Hi-Res Izithombe kwi Flash Drive
Ingabe izithombe zihambisana nekithi lakho lokunyathelisa? Uma kunjalo, qiniseka ukuthi ziyizithombe eziphezulu zokuxazulula, zilondolozwe kudivayisi ephathekayo efana ne-flash drive, noma i-CD / i-DVD.
Ungaphinda uhlanganise izithombe eziphezulu kakhulu kwiWebhusaythi yakho ukuze abezindaba bakwazi ukulanda. Vele uqiniseke ukuthi uhlanganisa ukuxhumana okuqondile negalari yezithombe zakho ezakhiweni zakho zethuluzi lokunyathelisa.
11. Ama-CD, amaDVD, ama-Flash Drives, i-Software, neVidiyo
Lezi zinto zingabiza uma udala izinkinobho zokucindezela ezinombolweni eziningi. Ingabe kudingeka? Hhayi ngaso sonke isikhathi. Kodwa ukuthi ziphumelela kangakanani kuncike kulokho okufunwa khona.
Uma udala ikhi yokunyathelisa ibhendi, i-CD yedemo noma isixhumanisi somculo olandwayo sizokuthola i-mileage engaphezulu kunkinobho yokunyathelisa ngaphandle kokukhishwa kokumemezela. Uma uzama ukuthola amavidiyo wevidiyo yenkampani yakho, i-CD enezinhlobo ezimbalwa zezinguqulo zezihloko zakho zindlela engcono kakhulu yokuthola isithakazelo somhleli kunezinguquko ezinhlanu zokushicilela . Uma usanda kuvula isikhungo esisha sokukhiqiza futhi uthumele izinto zakho kubahleli / izintatheli ezikude kakhulu ukuvakasha, i-DVD inganikeza ukuvakasha kwevidiyo kule ndawo. Futhi-ke, njengoba ubuchwepheshe buguqukela, kufanele futhi imishini yakho yokunyathelisa. Ungafaka ikhodi ye-QR ethumela abantu kwiwebhusayithi eyingqayizivele, ngomlayezo owenzelwe kubo kuphela.