Izikhangiso Zanamuhla Zingaba Zilimaza Ukuziqhenya Kwethu?
Nazi ezinye izibalo ezingase zishushe wena, kusukela kusihloko esihle kakhulu sikaJoel Miller kumsakazo nesithombe somzimba:
- Iningi lamamodeli linesilinganiso samaphesenti angu-23 ngaphansi kwesifazane ojwayelekile. Eminyakeni engamashumi amabili edlule, lo mthelela wawuyingxenye engamaphesenti angu-8 kuphela.
- Izinkinga zokuphazamiseka kokudla ziye zanda ngaphezu kwamaphesenti angu-400 kusukela ngonyaka ka-1970.
- Amaphesenti angu-5 kuphela ase-US eqinisweni afanelana nohlobo lomzimba lwamanje oluvezwe ngokukhangisa namuhla.
- Amaphesenti angu-69 amantombazane avumelana ukuthi amamodeli atholakale kumamagazini anethonya elikhulu emqondweni wazo wokuthi ukuma komzimba okuphelele kufanele kubonakale kanjani.
Naphezu kwemizamo kaDove yokukhombisa abesifazane bangempela ezikhangisweni zabo, kubonakala ngokusobala ukuthi imikhankaso yesikhangiso ibonisa abesifazane namadoda njengokwenyama "ngokuphelele," nabesifazane abahamba ngezimpahla ezihamba ngezimpahla ezikhombisa ubuningi bamafutha, kanye namadoda angama-naked abesilisa abahamba phambili He-Man. Isikhathi esibona ngaso sonke isikhathi "abantu abavamile" lapho sisetshenziselwa ukufaniswa namamodeli afanelekile, noma asetshenziswa ngendlela ehlekisayo, futhi lokhu kuyinkinga yangempela.
Isikhangiso esiphezulu samafutha noma i-cologne ngokuvamile iqukethe imodeli yesilisa noma yesifazane, noma inkanyezi ye-movie.
Ngokudabukisayo, lokhu kungenxa yokuthi ucwaningo luye lwafakazelwa, ngokuphindaphindiwe, ukuthi umphakathi jikelele usabela kangcono emifanekisweni yentshisekelo. Ngokusho ukuthi, "Ngigqoke amafutha afanayo njengoMnu noma u-Miss amnandi, ngakho-ke, ngisekampeni labo." Izimoto ezisheshayo = abesifazane abesilisa nabesilisa abathandekayo . Umlayezo-uma uthenga le moto, ungadonsela lezi zinhlobo zabantu.
Okufanayo kuhamba ngotshwala, ubucwebe, amawashi, amakhompyutha, amafoni, ngisho nokudla. Kuze kufike umkhankaso we-Jr. kaCarl wamuva, izikhangiso ezisetshenziselwa ukugqoka ama-burgers ngokuyinhloko zizikhangiso ezingenakuqhathaniswa , uma zikhona, zidla empilweni yangempela ukuze zigcine isimo.
Bese-ke, kukhona ukukhishwa kwesithombe sokukhwabanisa. Izibonelo eziphelele ngokomzimba ezitholakala ekukhangiseni azikho. Ngisho nalaba bantu abanobuhle bezakhi zofuzo baphathwa ezinhlobonhlobo zezokwelapha ze-Photoshop. Yonke isici nesibindi esusiwe. Izintambo ziqinisiwe. Ama-Waist aqanjwa. Izingibe nezingalo zande. Esikhathini esiningi samukela njengesithombe sangempela, kuze kube yilapho ukuguqulwa kwesithombe kufika kude kakhulu kangangokuthi kuba buhlungu ngokusobala ukuthi owesilisa noma owesifazane osemfanekisweni usebuyiselwe emuva.
Kungaba lula ukugcoba ngalokhu njengengozi; umane nje isici somphakathi wanamuhla sonke esikhuthazelayo ngoba yiyo indlela ukukhangisa ngayo. Noma kunjalo, kuya kuba yingozi nakakhulu. Umgxeki wesikhangiso uJean Kilbourne wakhuluma ngo-2015 mayelana nemiphumela enobuthi yemikhankaso yokukhangisa yanamuhla, kanye nokuxhumanisa nezidakamizwa zokudla.
"Abesifazane namantombazane baqhathanisa nalezi zithombe nsuku zonke," kusho uKilbourne. "Futhi ukwehluleka ukuphila kubo kungenakugwema ngoba kusekelwe ekungenasici okungenakho."
Manje, ngokuthandwa kwezindaba zomphakathi, futhi intsha yonke indawo ibe nekhono lokuhlambalaza nokuhlazeka komzimba abanye abasha, kuyingozi kakhulu kunanini ngaphambili. Ukuhlukunyezwa kwe-cyberbullying kuyinkinga enkulu, futhi kungaholela ekucindezelekeni ngisho nokuzibulala. Ngenkathi lokhu kungeke kubekwe icala ekukhangiseni, indima edlala ekudaleni izithombe zokuphelela ngokomzimba akukwazi ukunakwa.
Ubufakazi bubonisa ngokucacile phakathi kokukhangisa nokuziphatha okungalungile komzimba nokuzihlonipha, kuzo zobulili zombili. Ngakho-ke yini engayenza ukuze silwe nayo? Akuningi.
Ngenkathi imikhankaso yobuhle yangempela izoqhubeka nokuzama futhi iphule isikhunta, abakhangisi ngeke bashintshe kuze kube yilapho umphakathi uvotela khona nge-wallets. Phela, izikhungo zezokukhangisa, kanye nezinkampani abazimele, ziqala futhi eziyinhloko kule mali. Futhi kuze kube yilapho umphakathi usabela kahle emifanekisweni yabantu bangempela, okuncane kakhulu kuyashintsha.
Kodwa-ke, sonke singafaka ingcindezi emakethe ukuze asenzele ngezindlela ezingokoqobo, ikakhulukazi ngokuyibiza emithonjeni yezokuxhumana. Futhi-ke, kufanele sonke senze konke esingakwenza ukufundisa izingane kanye nabantu abadala abasha emhlabeni ukuthi ukukhangisa akusikho lokho okumele sikwenze, kodwa kunalokho, iphutha elihle elihloselwe ukuthengisa okuthile.