Indlela Yokwakha Izikhangiso ZeBillboard Eziphumelelayo Ezinyathelo Eziyishumi
Abathengi abasasaboni amabhodi amabhodi ngendlela efanayo abayenza eminyakeni engamashumi amabili noma engamashumi amathathu eyedlule. Nakuba kungase kubhekwe njengesikhala sokukhangisa se-premium, abathengi banamathele emafonini abo, ama-tablet, nezinhlelo zokudlala. Amehlo aphansi, hhayi phezulu, ngokuphila okuningi.
Noma kunjalo, lokho akusho ukuthi ukukhangisa kwe-billboard kufanele kuthathwe isaphulelo noma kunganakiwe. Amabhodi amabhodi ahamba kuyo yonke indawo, futhi noma ngabe sikhumbula nje okuncane, bangasenomthelela onamandla wokwenza uphawu.
Ngokukhangisa kwangaphandle okwenzela izitebhisi futhi ngokuqhubeka nokuncintisana ngokwengeziwe, nokukhangisa kwedijithali kube yikhulu lokuzikhethela, kubalulekile ukwazi ukuthi ungenza kanjani ukubala kwakho kokukhangisa. Ulungele ukuthatha ukuphonsa, futhi wenze okuthile okudala ngempela? Nakhu amasu angu-10 ukuqinisekisa ukuthi ibhodi lakho linamathuba amaningi okuqaphela, futhi okubaluleke kakhulu, kukhunjulwa.
1: Amazwi ayisithupha noma aphansi ayalungile.
Uma sicabanga ukuthi sisendleleni lapho sifunda amabhodi amabhodi, asinaso isikhathi esiningi sokubambela. Amasekhondi ayisithupha asetshenziswe njengoba umkhakha wesilinganiso ufunda ibhilididi. Ngakho-ke, cishe amagama ayisithupha yiwo wonke okufanele uwasebenzise ukuze uthole umlayezo. Ungaphonsa lokhu emazwini ambalwa ngokuya ngobude bawo nokulula kokufunda, kodwa njengomthetho wesithupha, kuncane kakhulu lapha. Ukuphetha kuyinkimbinkimbi, kodwa izihloko ezincane zezigaba ngeke zifunde. Futhi lokho kusho ukuthi, uma une brand eyinkimbinkimbi, umkhiqizo noma isevisi, kufanele uhlale kude amabhodi amabhodi.
2: Yaziswa, Kodwa Ungabi Ukuphazamiseka Okukhulu.
Esikhathini esiningi, amabhodi amabhodi ahloselwe abashayeli, amabhayisikili, abahamba ngebhayisikili noma abahamba ngezinyawo (yingakho unemizuzwana embalwa ukuze uthole umlayezo ngaphesheya). Lokhu kubangela ukukhathazeka okuthakazelisayo kumkhangisi; ufuna ukuphawula, kodwa awufuni ukuba nomthwalo wemiphumela enkulu, noma encane, izingozi.
Izikhangiso ze-Wonderbra ezithi "Hello Boys" zenzakale zinecala ngalokhu. Abashayeli babethandwa kakhulu yi-Eve Herzigova ngoba bazama ukungena emipulini, abaphakathi nabomunye nomunye. Ngakho-ke, ngenkathi ukuphazanyiswa kubaluleke kakhulu emidlalweni eminingi, ibhalansi enhle nebhodibhodi.
3: Lokhu akuyona indawo yokuphendula ngokuqondile.
Kunamabhodlela amabi ngempela ahlanganiswe nezinombolo zefoni namakheli ewebhu. Futhi ngokungangabazeki, abangu-99.9% wabantu abaye bafunda i-billboard ngeke babize noma bavakashele iwebhusayithi. I-billboard yesikhulumi sokukhangisa sesibili, okusho ukuthi kungcono ukwakha umkhiqizo nokusekela umkhankaso, kodwa ngeke ukwazi ukuphakamisa okunzima. Uma ufuna ingxoxo esondelene kakhulu nezilaleli zakho ezihlosiwe, sebenzisa ukuphrinta ukukhangisa, ithelevishini, umsakazo, amaflaya, amawebhusayithi kanye ne- imeyili eqondile . Amabhodi amabhodi ayi-medium engalungile kunoma yini enye ngaphandle komyalezo osheshayo. Kodwa-ke, uma iwebhusayithi yakho noma inombolo yocingo kuyi-headline, futhi inengqondo, khona-ke unehlukile kulo mthetho.
4: Yiba Smart, kodwa Not Cleo Clever.
I-billboard ebangelisayo iyobekelwa indiva. I-smart billboard izobamba iqhaza bese ishiya umbono ohlala njalo. I-billboard ezama ukuhlakanipha kakhulu, kahle, iyolahleka ezithameli.
Ngokusemthethweni, awufuni amabhodi amabhodi ukwenza abantu baqale amakhanda abo futhi bazibuze ukuthi kwenzekani. Izifanekiselo ezibucayi ezibukwayo azikho okuhle lapha. Bathi ukukhangisa kufanele kufane ne-puzzle ukuze ixazulule, inikeza izilaleli ithuba lokugcwaliseka ukuze zikwazi ukuthi zicabanga. Kodwa amabhodi amabhodi kumele abe lula kakhulu kunalokho. Yiba ohlakaniphile, ujabule, kodwa ungabaniki abantu amapuzzli ukuthi u-Einstein uzobe enenkinga yokuxazulula. Usemabhizinisini wokukhangisa , ungabonisi ukuthi uhlakaniphile kangakanani.
5: Amabhulogi engeziwe, Okungcono.
I-billboard eyodwa ayithethi. Kodwa futhi akuphumelelanga kakhulu noma. Amabhodi amabhodi ayimikhakha yemakethe enkulu, kodwa adinga ukwesekwa. Ngakho-ke, ufuna okungaphezu kweyodwa, futhi ufuna amehlo amaningi kubo ngangokunokwenzeka. Njalo ibhodi lokubala linokulinganisela, okuthiwa Amanani Okulinganisa Okukhulu (GRP). Isekelwe emotweni, ukubonakala, indawo, ubukhulu njalonjalo.
Lesi silinganiso sinikeza amaphuzu avela phakathi kuka-1 no-100. Uma kungu-50, kusho ukuthi okungenani ama-50% wabantu endaweni angabona elinye lamabhodi wakho okungenani kanye ngosuku. Uma unebhodi elilodwa kuphela, amathuba akho omthelela ngokusobala angaphansi kunokuba unayo ezine noma ezinhlanu. Ufuna ngempela ukubonisa okuyishumi, kodwa lokho ngeke kube eshibhile. Ungalindela ukukhokha amashumi ezinkulungwane zamaRandi ukuze u-50 ubonise inyanga eyodwa. Endaweni enkulu efana neNew York, intengo iphakamisa.
6: Ungasho, Yibuke.
Thola ubuciko ngemibono yakho yebhodibhodi. I-billboard flat is standard, kodwa akudingeki kube yinto evamile. Ungaya ku-3D, ube nezingxenye ezihambayo, ube nabantu abasebenzisana nazo futhi babe ne-billboard yakho ephilayo. Asikho isizathu sokuthi kufanele kube isikhangiso esikhulu sokuphrinta esilula. Lena yithuba lakho lokwenza okuthile okubheka amehlo nokukhunjulwa, ngakho-ke hamba. Okuphambene nalokhu kungadala imidiya eyengeziwe, mahhala. Isibonelo esiyinhloko salokho yi-billboard ye-crash eyenziwe eyatholakala kakhulu ekuvela eziteshini eziningi zezindaba. Intengo yebhodi le-3D yayingaphezu kwezindleko zemidwebo ejwayelekile, kodwa ikhokhelwa izikhathi eziningi ngaphezulu namakhulu ezinkulungwane ze-PR.
7: Gwema ukuphindaphinda kwanoma yiluphi uhlobo
Unesikhala esithile se-premium ukuze usebenze lapha. Kubiza imali eningi ukubeka ibhodi, bese uyigcina, ngakho-ke sebenzisa yonke inki yesikhala ngokuhlakanipha. Uma usebenzisa isihloko esichazayo esibukwayo, uchitha amazwi. Uma isithombe sakho singathandeki, noma asihambisani nomkhiqizo, uchitha isithuba sakho. Njengoba abakhophi bezincwadi eziningi nabaqondisi bezobuciko bazokutshela ukuthi, ukucacisa kuyinto yonke.
8: Gcina kulula, uyisiphukuphuku
I-billboard ifundwa ngokushesha. Esikhathini esiningi, uyibona njengoba udlulisela ku-55mph emotweni yakho, ngakho-ke idinga ukuthola umlayezo ngendlela ephumelela kakhulu. Lona akuwona indawo yabaqondisi bezobuciko ukuzama izakhiwo eziyinkimbinkimbi, noma kubakhophi bekhompiyutha ukukhipha izinkondlo. I-billboard iyinhlanzi ebusweni, futhi kulula, inamandla kakhulu ukuthi ijezise.
9: Qaphela Ama-Logo Usayizi
Enye yezingcezu eziningi zeklayenti ezinikezwe ngokukhangisa "yenza le logo ibe mkhulu." Isizathu salokho kulula ukuyiqonda. Iklayenti ikhokha imali eningi ukukhangisa umkhiqizo wakhe, futhi ifuna abathengi ukuba bahambe nalolo hlobo batshalwe ngokuqinile emakhanda abo. Noma kunjalo, kukhona isenzo sokulinganisa okufanele sidlalwe. Kakhulu, ku-horsey futhi kuphazamisa emlayezo. Okuncane kakhulu, kuyisiluleko esihlakaniphile somkhiqizo oxhumana naye. Ukuthi, ngezinye izikhathi ukungabonisi i-logo kungaba ucezu olunamandla lokufaka uphawu ngokwayo. U-whiskey we-Chivas Regal ushicilele izikhangiso ngaphandle kwamalebula noma ama-logos, ngoba labo abakwaziyo bayazi. Lokhu okungafani kakhulu nomthetho.
10: Ingabe ukuhlolwa kwe "Arm-Length"
Ngakho-ke, ulandele yonke imithetho engenhla. Uzenzele ibhodi elilodwa elimnandi. Kuhlanzekile, kuphephile, kunemibala ehlukile, iyathakazelisa, futhi izosebenza. Kodwa ingabe izobonakala? Ingabe izofundwa, futhi iqondwe? Nakhu ukuhlolwa okusheshayo ukuqinisekisa ukuthi awuchitheli isikhathi naso sonke isikhathi. Phrinta ibhulobho yakho ngokulingana kwekhadi lebhizinisi. Manje, yibambe ngombono wengalo. Ingabe usathola yonke into owayiyo lapho iboniswa ku-27 yakho "ukuqapha? Uma kungenjalo, ngena uphinde uyicwenge. Lokhu kudinga ukuphuma. Futhi khumbula, unemizuzwana engu-5-10 ukuthola umlayezo wakho.