I Jewel In The Crown of Outdoor Advertising
Kuthiwa ubona izikhangiso ezingaphezulu kuka-1000 ngosuku, futhi nokho ukhumbule kuphela 7. Lezi zinsuku, ngokufika kokukhangisa kwe-digital, leyo namba yokuqala cishe iphakeme. Kodwa uma ushayela imoto nsuku zonke, ingxenye enkulu yezikhangiso ozothola kuzoba izikhangiso zebhodibhodi. Izikhangiso ze-Billboard ziza ngokuhlukahluka nobukhulu obuhlukahlukene futhi zithatha lezo zibopho ezinkulu ezinhlangothini zomgwaqo. Uzowabona futhi ezindaweni zokuhlala, futhi uthembeke, noma ngabe kuphi umakhi webhilidi angabeka ukuze athole imali.
Ngaphambi kokungena ezinhlotsheni zamabhodi amabhodi , kanye nezinzuzo nokuqeda ukuzisebenzisa, ake sibheke incazelo eyisisekelo yokukhangisa kwebhodibhodi.
Incazelo eyisisekelo
Igama lebhodibhodi lisuselwa egameni elithi "ibhodi lokukhokha," futhi isikhala esikhulu esikhulu sokukhangisa esenzelwe ukunaka abashayeli nabahamba ngezinyawo. Ngokuvamile kufakwa ezindaweni ezihamba phambili zezimoto (zombili izimoto nezingozi zomgwaqo), amabhodi amabhodi ahloselwe ukulula, ukushaya, nokudala. Eqinisweni, umnyango wokudala kunoma iyiphi i-ejensi yokukhangisa isabisa isikhala esikhwameni se-billboard, njengethuba legolide lokuwenza umsebenzi omkhulu, umsebenzi onomthelela.
Ama-Billboard Facts
- Ubukhulu obukhulu bebhodibhodi etholakalayo kunoma imuphi umkhankaso waziwa ngokuthi "i-newsletter," kodwa ubukhulu bebhodi lamabhodi bukhuluhluka ngokuya endaweni. Noma kunjalo, ubukhulu obujwayelekile besikhangiso sokukhangisa singamamitha angu-14 ubude buyizingalo ezingu-48 ububanzi.
- Esikhathini esedlule, amabhodi amabhodi akhiwe ngokusebenzisa izingxenye zephepha ezihlanganiswe ndawonye ukwakha isithombe esisodwa. Namuhla, ukunyathelisa kwedijithali kwento ye-vinyl kuvumela ukuthi yonke isithombe ishicilelwe ephepheni elilodwa futhi ingakhiwa ngokushesha futhi kalula.
- Ubude obujwayelekile besikhathi sokuthenga ibhilididi ngamasonto angu-12. Ngenxa yalesi sizathu, kubalulekile ukuthi amabhodi amabhilidi anelinye okuqukethwe okuluhlaza. Amabhodi amabhodi ayindawo ekahle yokuthumela imiyalezo yesikhathi eside, kodwa noma yini enye yokusebenza kufanele ihambe kwenye indawo.
- Amabhilidididididi edijithali avumela ukubulawa okudala okungenziwa kube ngumuntu siqu, noma kususwe nezinye izikhangiso zokudala. Ngesinye isikhathi, amaklayenti angakhetha ukufaka isikhathi sokukhangisa ngezikhangiso zabo nezinye izinkampani, ngokudala ukukhishwa okuvela kuzo zonke imizuzu embalwa.
- Amabhodi amabhilidi ayingxenye ye- OOH yokumaketha kokumaketha, okumele i-Out Of Home.
Ukusetshenziswa kweBillboard
Ukukhangisa kwe-Billboard kungabiza kakhulu kuye ngobukhulu nendawo. Noma kunjalo, lezindleko kumele zilinganiswe nomhlobo womlayezo ofuna ukuwafinyelela. Njengomthetho jikelele wesithupha, amabhodi amabhodi afundwa ngokushesha, ngakho-ke akufanele aqukethe ulwazi oluningi.
Uma umkhankaso wakho ungenye yokuqwashisa nokwazisa, ukukhangisa kwebhodibhodi kuyindlela enhle. Uma ufuna ukudlulisa ulwazi oluningi mayelana nomkhiqizo noma isevisi yakho, amabhodi amabhodi kumele agwenywe. Kuthiwa ukuthi ama-SIX AMAZWI yiyona ndlela enhle yekhophi ebhizinisini , futhi lokho kunganciphisa kakhulu ikhono lakho lokuxhumana nabathengi.
Kudingeka ucabangele okuqukethwe kanye nezwi lokudala kwebhodibhodi, njengoba lokhu kungase kube nemiphumela emibi embi. Esikhathini esedlule, amabhulogi amabhodi abangela ucansi abangele izingozi emigwaqweni nasemigwaqweni (izikhangiso ze-Wonderbra zaziwa kakhulu ngalokhu), futhi awufuni ukukhangiswa okungalungile kwezingozi zemoto okuhlobene ngqo nomkhankaso wakho wesikhangiso.
Amabhodi Amabhodi Okuhamba Ngayo
Kukhona amabhodi amabhodi avamile, futhi kukhona amabhodi amabhodi e-3D ahamba phambili ngenhla ukuze akhangele umbukeli (kanye namajaji omklomelo).
Nakuba kunomkhawulo wokuphakama nobubanzi wamabhodi amabhodi, kanye nemithetho yokuphazanyiswa, abakhangisi banakho ikhono lokususa imingcele futhi bakhiphe amabhodi akwazi ukukhuluma.
Esikhathini esedlule, amabhodi amabhodi ahlose ukuphazamiseka kwemoto, umusi osetshenzisiwe, nemiphumela ekhethekile, futhi baye baba nabantu abangokoqobo abahlala kuzo. Loluhlobo lwebhodibhodi ngokuvamile alubiza kakhulu ukukhiqiza, njengoba iningi lezindleko livela ngokuqasha isikhala. Ubuhlakani obufana nalokhu kuwufanelekile ukuhlola, njengoba kukunika i-ROI enkulu, futhi unikeze ngesikweletu somsakazo esitholile esingathola amehlo amaningi ngaphezulu emilayezo yakho.