Amafomu Ahlukene Wokukhangisa NgeDivaysi

Izindlela Ezidume kakhulu ukukhangisa ku-intanethi

Eminyakeni engamashumi amabili edlule, ukukhangisa nge-digital kwakuyisigcawu sezibhebhe ezibekwe ngokucacile kumawebhusayithi. Babecasulayo, uchofoze kwenye eyodwa kuzo zonke eziyikhulu, futhi baba izisulu "zokuphuphuthekisa ubhanana." Namuhla, ukukhangisa kwedijithali kunkulu, ngezinhlobo eziningi ezahlukene zezikhangiso eziku-intanethi ezikhiqizwa ngokusekelwe kulabo abalalele, okucuketfwe kuwebhusayithi, nokushaya ucingo. Kodwa ngaphambi kokudlulela ezindlebeni, nezinhlobo ezihlukahlukene, ake sibheke incazelo eyisisekelo yokukhangisa kwedijithali (ukukhangisa okuku-inthanethi).

Incazelo eyisisekelo

Uma ubona isikhangiso kwi-intanethi, khona-ke kubhekwa njengokukhangisa kwe-digital. Eqinisweni, kunezikhangiso kuleli khasi kanye nezinye amawebusayithi owavakashelayo, njengoba zingumshayeli oyinhloko wezinkampani ze-intanethi.

Kusukela kuzikhangisi ze-banner (kufaka phakathi amabhanela wezindaba ezicebile) ku-Search Engine Optimization (SEO), ukuxhumana kwezokuxhumana, ukumaketha kwe-imeyili, izikhangiso ezihlukanisiwe ku-intanethi, ukuthatha isayithi, kanye ne-SPAM, ukukhangisa okuku-intanethi kungenye yezindlela ezisheshayo zokufinyelela izethameli.

Njengoba iwebhu manje itholakale kalula kuma-smartphone, ukukhangisa kwedijithali kuye kwasakazwa kwipulatifomu yeselula. Izinkampani zichitha izigidi zamaRandi zizama ukuthola indlela yokukhangisa kumafoni ngaphandle kokudala isipiliyoni esingathandeki noma esiphazamisayo. Kuze kube manje, indlela ethandwayo kakhulu yokwenza lokhu kuye kwaba ngezindlela zokukhangisa zomdabu (funda kabanzi kulokho lapha).

Izindleko Ezihlobene Ne-Digital Advertising

Kunamamodeli amaningi okukhangisa e-intanethi, kepha iningi liwela ngaphansi kwezigaba ezintathu ezilandelayo.

Ngaphandle kokungabaza, zonke izikhangiso ozibonayo ku-inthanethi namuhla zikhokhelwa ngenye yalezi zindlela:

• I-CPA (Izindleko Ngezenzo) - Kulo modeli, yonke ingozi iwela kumshicileli wesikhangiso. Umkhangisi ukhokha kuphela umshicileli uma othile echofoza futhi eqedela ukuthengiselana.
• I-PPC (Ukukhokha Ngokuchofoza) - Indlela evamile kakhulu yokukhangisa kwe-intanethi njengoba kubhekana nabo bobabili abahlanganyeli. Umkhangisi ukhokha uma othile echofoza isikhangiso, kodwa akudingeki ukuba agcwalise ukuthenga komshicileli ukuthi akhokhwe. Ngaphansi kwalesi simodeli, amagama angukhiye ahloswe kakhulu.

• I-CPM (Izindleko Ngama-Mille) - Eyaziwa ngokuthi yi-CPT (Izindleko Ngezinkulungwane Eziyinkulungwane), umkhangisi ukhokhela ukuchayeka ngokusekelwe kuzivakashi kwiwebhusayithi namehlo kwesikhangiso. Uma iwebhusayithi ithola izivakashi ezimbili zezigidi ngosuku, futhi isikhangiso sibonakala ngamaphesenti angu-50 kulawo makhasi, i-CPM ye $ 2 izolingana no-$ 2000.
  

Izinhlobo ze-Digital Advertising

Ukuze ubhale kuhlu lwabo konke kuzothatha kuze kube phakade, kodwa nansi ezinye zezindlela ezisemqoka abakhangisi abazithola kubathengi abathenga inthanethi:

• Izikhangisi zamabhanki (Lokhu kufaka phakathi izakhiwo zemiklamo, amabhanela agcwele, izikwele, nezinkinobho.)
• I-Adsense (Lezi zikhangiso ezinikezwa abathengi nge-Google, ngokubonisa izikhangiso ezihambisana nolwazi kunoma yiliphi ikhasi.)
• Ukukhangisa kwe-imeyili (ne-SPAM)
• Ukukhangisa Okumnyama (Lokhu kuqhubeka ukukhula nokulawula isikhala sokukhangisa ku-intanethi.)
• Izikhangiso ze-Facebook
• Izikhangiso ze-YouTube
• Ama-Tweets axhasiwe
• I-Website Takeovers
• Izikhangiso ze-Rich Media
• Izikhangiso ze-Pop Up (ne-pop-unders)
• Izikhangiso zangaphambi kwevidiyo
• Ukubhuloga

Amathiphu okuphumelela ku-Digital Advertising

Ukukhangisa kwe-Digital akuseyona ihlaya. Izikhangiso ze-banner zisetshenziselwa ukuhlekwa, futhi ama-imeyili abhekwa njengengenasici futhi ecasulayo. Kodwa manje, wonke umuntu otholakale efonini ehlakaniphile noma edivaysi yedivayisi, ukukhangisa kufanele kwenziwe lapha. Futhi lokho kusho ukuthi kufanele kwenziwe kahle, ngoba igcwele.

Nazi ezinye amathiphu ukuqinisekisa ukuthi umkhankaso wakho wesikhangiso uthola i-ROI enhle.

1. Yenza imikhankaso yakho ibe nokwabelana
   Noma yini oyenzayo, cabanga ngomthelela oyoba nawo kubantu abakubonayo. Ingabe bayayithanda kakhulu kangangokuthi bawuthatha inkinobho "yabelana" futhi basakaze izwi kuwe? Ingabe bazofuna abangane babo nezihlobo ukuba bayibone? Ingabe "kuzothatha igciwane?" Umkhankaso omuhle wedijithali udinga ukwabelana ukuze unikeze i-ROI emangalisayo. Ngaphandle kokuhlanganyela, usebenza kanzima ukuze uthole ukuchofoza nokuguqulwa.
2. Ungacabangi ngaphakathi ebhokisini ledijithali
   Umkhankaso wedijithali ncamashi; umkhankaso ohlala ezweni ledijithali. Kodwa, akudingeki ukuba ibe yedijithali. Ungakwazi ukukhiqiza amavidiyo, noma ama-movie stunts, bese uwabeka ku-intanethi. Ungaba nemikhankaso esebenzisa ngaphandle, i-guerrilla, nefoni. Uma nje umkhankaso uhlanganiswe ne-digital, ungadalwa kunoma iyiphi inamba yezindlela.

1. Ama-Analytics ayisihluthulelo
   Udinga ukuqapha imikhankaso yakho yedijithali ngokuseduze, futhi ulungele ukwenza lokho kulwazi kanye nenkambo-ukulungisa ngesikhathi sokuphawula kwesikhashana. Uma ezinye izingxenye zezilaleli zakho ezibhekiswe kuzo zivele zingaphenduli, shiya imali yakho yomkhankaso ezindaweni ezihamba kahle. Uma ubona ukusabela okungalungile, futhi ukuchofoza kunciphisa, qiniseka ukuthi uhlelekile ukuthi uhambe.
   

Izinkinga Nge-SPAM

Wena, ngokungangabazeki, uyayazi leli gama futhi uyazijwayele kakhulu nomkhiqizo wangempela. I-SPAM itholakala kumdwebo we-Monty Python we-classic lapho yonke into emenyu ku-cafe encane yayinogaxekile. Le bhomuyardment negaxekile yafana nendlela ama-imeyili angafuneki ahlasele amabhokisi ebhokisi angenayo abasebenzisi.

Lapho ukumaketha kwe-imeyili kwakusanda kusha, i-SPAM yayiphelile. Kodwa-ke, imithetho yokulwa ne-spamming inqume okuningi kwalesi sithuthi, ngezindleko nezinye izijeziso ezixoshwa kumaqembu anecala. Akukazanga ukuyiqeda ngokuphelele, noma kunjalo, nge-Spammers iba yinkimbinkimbi, futhi ibuye ithole izindlela ezidlule zokuhlunga okuphambene nogaxekile. Leli yi- imeyili engenamsebenzi yezwe ledijithali.

Enye ifomu ye-SPAM ukuphinga, okubandakanya ukukhwabanisa okunonya okungu-419. Noma kunjalo, lokhu kudlulela ezingxenyeni zokukhangisa futhi kube into engakho emthethweni kakhulu futhi engase ibulale impilo.

Nika abathengi indlela elula yokuzikhishwa ohlwini

Ngenkathi ukhuluma nge-SPAM, yenza konke ongakwenza ukuze kube lula kumakhasimende akho ukuba uzikhiphe ngokushesha ohlwini lwakho lwe-imeyili. Nakuba kungase kubonakale kungenasi-intuitive, awufuni ukudala isipiliyoni esibi. Ukwenza kube lula ukuphuma kuzoshiya ikhasimende ngomqondo omuhle kuwe. Kungenzeka baqhubeke bethenga kuwe, noma bangatholi ama-imeyili wakho. Ngakolunye uhlangothi, uma ubeka inkinobho yokuzibhalisa ohlwini lwama-6pt phakathi kweqoqo lekhophi yomthetho, futhi ubenze bagxume ngamahhashi ukushiya uhlu, uzolahlekelwa yilo mthengi ngokuhle.