Izindlela Ezivamile Ezikwenza Usebenzise Imali
Ama-ejenti wokukhangisa nokukhangisa anekhwama lamasu okudonsa kulokho okwenza amakhasimende abeke ezandleni zabo. Ubuciko bokuzikhangisa uqobo bungamakhulu eminyaka ubudala, kodwa ngokuqinisekile sekuba nesayensi ngaphezulu eminyakeni engu-50-60 edlule, ngobuciko kanye nendlela yokusebenza esebenza ngesandla ukuze akuthengise kanzima.
Izindlela ezilandelayo ezingu-13 ezisetshenziswe ngabakhangisi zinempumelelo enkulu ekuthengiseni imikhiqizo kanye nezinsizakalo, futhi ngisho nanamuhla, uzokwehliselwa eziningana zazo.
Bafunde, futhi baqonde ukuthi kungani baphumelela kakhulu.
1. Ukwesaba amaqhinga
Kunezindlela ezimbalwa abakhangisi basebenzisa ukwesaba . Ngokusobala, isetshenziswe izinkampani emkhakheni wokuphepha, ukuphepha komuntu siqu, kanye nempilo. Ngokuyinhloko "izinto ezimbi cishe zizokwenzeka kuwe uma ungenayo le mkhiqizo noma isevisi." Kodwa kunezinye izindlela ukwesaba kungangena kumasu wokukhangisa. Isibonelo, "ukwesaba ukulahlekelwa" (owaziwa nangokuthi i-FOMO) kuya ngokuya kwanda kakhulu. Ngenkathi ulwazi lutholakala kalula kodwa luvame kakhulu, uqinisekisa kanjani ukuthi ubona konke okumele ukwenze? Yingakho udinga le foni, noma lolu hlelo lokusebenza, noma le phakheji ye-TV. Khumbula, ukwesaba kungumzwelo we-lizard-ubuchopho. Kuyinto engavamile futhi kulula ukuyifaka. Kodwa, kulula futhi ukuma futhi uthathe umoya. Ingabe kufanele ukwesaba ukungabi nalowo mkhiqizo noma isevisi ethile? 99% yesikhathi, cha, akufanele. Usukwaziswa.
2. Ukuthembisa Injabulo
Ngendlela enkulu kunazo zonke yokubamba amakhasimende amasha ukujabulisa injabulo. Kuye kwaqhubeka kunamandla kusukela ekuguqulweni kokukhangisa ngawo-1960, futhi kunamandla kunamanje kunanini ngaphambili. Isebenza kanje: okwamanje, uhlale ungajabuli; kodwa, akudingeki ube. Thenga le mkhiqizo noma isevisi futhi uzogcwala injabulo.
Kusukela ezimotweni nasezinhlobonhlobo zezinsizakalo kuya kumasevisi wokuphola kanye namagajethi kagesi, isisekelo esiyisisekelo asikaze sishintshe. Abakhangisi abakhathazeki ukuthi ujabule kanjani manje, bamane bakutshele ukuthi uzojabula nakakhulu uma wenza ukuthenga okulungile. Injabulo iyashesha (abanye abantu bayibiza ngokuthi ithengisa ukudayisa) futhi maduzane ubufuna into entsha ukuze ubuyisele leyo nhlangano oyizwayo.
3. Ukuhlasela Ukuma Kwakho Komphakathi
Shayela lokhu "ukuhambisana namaJeses." Lokhu kuye kwaba indlela yokufakaza yokuthengisa imikhiqizo amashumi eminyaka, futhi isebenza kahle. Omunye wake wathi "silinganisa injabulo noma impumelelo yethu ngabomakhelwane bethu" futhi lokho kuyiqiniso. Uma unomoto oneminyaka engu-3 ubudala we-Honda esimweni esimnandi, futhi omunye oseduze nawe ushayela ne-beater endala, ucabanga ukuthi wenza kahle. Uma lowo muntu ofanayo ebuya ngelinye ilanga nge-line line, brand new BMW, ngokuzumayo uzizwa sengathi awukwenzi futhi. Akukho lutho empilweni yakho olushintshile, kodwa ukholwa ukuthi linalo. Ngale ndlela, abakhangisi bazokucindezela njalo ukuba nenento enkulu elandelayo. Udinga lokhu, ngoba wonke umuntu ozungezile uyayithola. Iningi lethu liwela kulokhu cindezela, futhi ngokungazelelwe wonke umuntu kufanele abe ne-smartphone engu-700.
4. Ukunciphisa Ukutholakala (aka-Limited Edition)
Enye indlela yokusho lokhu "ukudala ukutholakala okungokoqobo" futhi kusebenza kahle.
Isibonelo, abakhiqizi abaningi bazokhipha izinguqulo ezingezansi zemikhiqizo yabo ukuze bahlanganise ne-movie yamanje noma uchungechunge lwe-TV, futhi banikeze izinhlelo ezilinganiselwe zazo. Abantu bazophelelwa ukuthenga lokho okuwumkhiqizo ofanayo ovamile, ngoba nje unokufaka uphawu oluthile phezu kwalo. Umkhiqizo ngokwawo awutholakali nhlobo; ukuhlukahluka kuphela. Futhi ukwethembeka, bangenza izigidi. I-Nike ikhiqiza imigqa emigqumeni, futhi abantu bakhokha imali enkulu emakethe yesibili. Zibuze, udinga lokhu nje ngoba azikho eziningi zazo?
5. Ukuba abangani nawe
Uthemba abathengi bakho ngaphezu kwakho okwenza abantu abangabazi, ngakho-ke abakhangisi bathole izindlela zokuzenza zikhange nakakhulu kuwe. Imikhankaso yemidiya yezenhlalakahle yenze umsebenzi omangalisayo wokungena kumbuthano wakho wabangani, ngamavidiyo amnandi nemilayezo eyenza ukuthi usebenze kangcono nomkhiqizo nsuku zonke.
Uma kufika isikhathi sokuthenga umkhiqizo noma isevisi ethile, qagela ubani ophezulu kwengqondo? Amabhizinisi, kanye nezinkampani ezinkulu ngemuva kwabo, abafuni ukuba umngane wakho; bafuna imali yakho, nokuthembeka kwakho. Futhi bafuna kuphela ukwethembeka kwakho ngoba kusho imali engaphezulu. Ungakhohliswa ngale ndlela. Ungathanda umkhiqizo, kodwa uwubeke ngaphansi kokuhlolisiswa okufanayo njenganoma yimuphi omunye.
6. Ukudala Izinhlangano Ezihle
Kukhona odumile ngaphandle lapho nezigidi zabalandeli. Bathandwa, bahlonishwa futhi bayathandwa. Ungase uthande uJerry Seinfeld, noma ungathola uKim Kardashian igama elikhulu kunesitayela. Amabhizinisi athatha le nhlangano enhle futhi ayisebenzise ngenzuzo yabo, athole izidumi ukuvumela imikhiqizo yabo ukuze uyithenge. Usuvele uzizwa ulungile ngomuntu, ngakho-ke lo mkhiqizo ungena kulokho. U-Nike osebenzisana noMichael Jordan, nezinye izinkanyezi eziningi zezemidlalo, uye wadala izigidigidi ngemali engenayo. Ziyizicathulo ezifanayo, zinegama eliboshwe kubo kuphela. Amabhizinisi azozifaka futhi kuma-movie nakubonisi be-TV (eyaziwa ngokuthi ukubekwa komkhiqizo) ukuze uthole umphumela ofanayo.
Buka Kufakiwe 7 Making You laugh
Kungani izikhangiso eziningi kangaka ze-Super Bowl zihlekisa? Kungani ukuthunyelwa okuningi kwezindaba zenhlalo ngemikhiqizo kukwenza uhleke? Impendulo ilula; ukuhleka kuwumzwelo omuhle, futhi uma uhlanganisa into enhle ngaleyo brand, cishe uyakhumbula, futhi uyithenge. Ngisho nezinkampani zomshuwalense namabhange zisebenzisa amahlaya, futhi lokhu akuyona indawo iningi lethu elifuna ukuzitholela umculi. Kodwa okubalulekile ukuthi, amahlaya asebenza ngokushesha kakhulu kunokuthile okukwenza ucabange kancane, noma ushiya ukuzwa kwakho ngobumnene. Kuyinto ithuluzi elinamandla ku-arsenal yomkhangisi, futhi kufanele wazi ukuthi lisetshenziselwa ukwephula izithiyo futhi usebenzise imali.
8. Ukuzithoba Izinto Nezilwane
Kuyaziwa ngokuthi i-anthropomorphism, futhi ekukhangiseni, kuyindlela eqinisekile yokumisa ukuze uhlale futhi uqaphele. Izilwane ezikhuluma (i-Geico gecko, idada le-Aflac, uTony the Tiger) iyisibonelo esihle sale nqubo. Akulindelekile, ngokuvamile kuvamile, futhi kwenza kube lula ngathi ukuthi sixhumane ngokomzwelo nomkhiqizo. Amanye amasu afaka phakathi ukunikeza izici ezifana nomuntu ezifakiwe noma izinto ezingapheli, ngisho nokunikeza lezi zinto imizwelo (ifilimu enhle yiPixar ebizwa ngokuthi iLuxo Jr. iyisibonelo esihle sale nqubo, nakuba ayengasetshenziselwa ukuthengisa noma yimuphi umkhiqizo). Uma ubona izikhangisi zihlakulela izilwane nezintwana, ziyazi ukuthi zenza kanjalo ukuze zifinyelele ohlangothini lwakho oluhle, bese ufaka imali.
9. Ukusebenzisa i-Reverse Psychology
Akusebenzi nje kuphela kubantwana. Njengabantu abadala, singakwazi kalula ukuthathwa ngezindlela eziphambene nezengqondo ezisebenzisayo ekukhangiseni. Kungaba sobala ukuthi isikhangiso sikaPatagonia esidumile esithi "Ungayithengi Lesi Sikhwama," noma esicashile kakhulu, njengesikhangiso esimangalisayo se-"Lemon" se-VW. Babiza imoto yabo ilamula, kodwa lapho uthola ukuthi kungani, wawufuna kakhulu. Lokhu konke kuhlobene nomqondo wamanga wokulawula nokuphakama kunika umthengi. Empeleni, "ungitshele ukuthi ngenzeni noma ngicabange, ngizokwenza lokho ngokwami." Ngokungazelelwe, uzithola uzama ukuphikisana nomkhiqizo, ukuwuthenga ukuze ubonise ukuthi ubani ophetheyo.
Ukusebenzisa i-Sex ne-Imagery Provocative
Ithengisa. Kwenza ngempela . Sekuyiminyaka, abakhangisi bebelokhu besebenzisa isithombe esithweswa ucansi futhi ulimi lukushukumisela ukuba sithenge izinto, kusukela kumawele weCorors Light, kuya kuWerke ye-Diet Coke. Ubulili buyathengisa iziphuzo , izimoto, amafoni, izingubo zokugqoka, ama-cheeseburgers (ekubuka i-Carl's Jr.) kanye nefenisha . Futhi ... sonke siwela kuso. Impendulo ejulile kakhulu, futhi ekupheleni kosuku, sithathwe izithembiso ezingenalutho nokufana okukhohlisayo.
11: Ukwenza uzizwe ungenalutho ngaphakathi
Ngokudabukisayo, ufunda lokho ngokufanele. Isu elivamile ekukhangiseni elisetshenziswe ngempumelelo amashumi eminyaka, futhi lisasetshenziswa namuhla. Yiqiniso, abakhangisi abazisho ngokugcwele ukuthi "impilo yakho ithokoza kodwa uzozizwa kangcono uma uthenge lo mkhiqizo." Noma kunjalo, bangayiphakamisa, futhi bayayenza kahle. Izithombe zabantu zibuka kancane, mhlawumbe zihamba kancane kancane, uma ziqhathaniswa nezithombe emva kokuba zijabule manje ngoba zinejazi elisha, noma libuka noma imoto. Izikhangiso zebhiya zenza kubonakale sengathi uzokuzijabulisa kuphela emva kwamaphuzu ambalwa. Futhi kunezikhangiso ze-jewelry (isibonelo, Waya ku-Jared) obonisa ukuthi udumazekile futhi awusizi kanjani bobabili uzomuzwa uma ungayitholi indandatho evela endaweni efanele.
12: Ukuhlanganisa uMkhiqizo noma Isevisi Nabantu Obathandayo (ne-Trust)
Ukugunyazwa kobukhulu ibhizinisi elikhulu. Eqinisweni, lezi zinsuku ezinamapulatifomu afana ne-Instagram, Twitter, ne-Facebook, zikhulu kunazo zonke. Futhi isizathu silula - kusebenza. Umkhiqizo we-makeup oqhubekayo ekuthungeni ungase usebenze umkhankaso wokwazisa nge-dollar wezigidi kanye nomkhankaso wokuqwashisa, noma ngabe umane ucele uKim Kardashian West ukuba awamukele nge-Instagram ngo-$ 250,000 futhi abe yi-hit esheshayo. Kulungile, uKim uqobo ukhokhisa ukuthi kufanele athathe isithombe sakhe ngomkhiqizo, kodwa ngebalandeli abangaphezu kwezigidi ezingu-105, unikezela ama-brand amaningi ngengoma.
13: Ukubonisa Bonke Abangane Bakho Kuyayenza
Njengabathengi, iningi lethu lithandi ukuba khona lapho ekupheleni kwegazi lomkhiqizo omusha noma isevisi. Kukhona abamukelayo ekuqaleni, bese kukhona izixuku ezithengayo lapho zithole ukuthandwa okwanele. Ngakho-ke, ngokukutshela ukuthi ungomunye wabantu kuphela kuqembu lontanga yakho elingathengi umkhiqizo we-X noma isevisi, bakwenza ube nomuzwa wokuthi ungaphandle. Wonke umuntu unayo i-Netflix, kungani? Zonke izingane ezipholile zinama-iPhone, awufuni ukuba yedwa ongekho, akunjalo? Ngokuyisisekelo, uma ungekho nathi, awukho othintana naye.