Thola To Know Advertising Agency TBWA \ Chiat \ Day LA
I-TBWA \ Chiat \ Day yikhangiso egcwele-service esekelwe eLos Angeles, eCalifornia, futhi iyisigaba saseMelika se-TBWA Worldwide, inethiwekhi yomhlaba wonke. Iyingxenye ye-Publicis Omnicom Group, enezinhlobo eziningi ze-ejensi emhlabeni jikelele. Uma sekuyi-rekhodi ye-Apple, i-TBWA \ Chiat \ Day manje isekela izinsizakalo ze-Netflix, i-Airbnb ne-Nissan. Le nhlangano akufanele ididaniswe nenkampani yodadewabo we-TBWA \ Chiat \ Day NY.
Ngamafuphi
Usuku lwe-TBWA \ Chiat \ lunomlando ocebile wokukhangisa okunamandla, okuphazamiseka komhlaba, okuphazamisayo. Yasungulwa ngo-1968 ngemuva kokuhlangana phakathi kwe-Jay Chiat & Associates ne-Faust / Day Advertising. U-Guy Day waba umongameli phezu kwe-flip yenhlamvu. Futhi leso simo sengqondo esisheshayo nesilawulekile siye saba ikhadi lokubiza le-ejensi kusukela ngaleso sikhathi.
Yiluhlobo lwesikhangiso sesikhangiso sokuthi sekwephuzile uSteve Imisebenzi no-Apple befuna ukwenza ibhizinisi. Kuyisimo sengqondo sokudala, esingaguquki esikuhloniphayo futhi sikutshela ngaso leso sikhathi ukuthi lokhu akuyona inhlangano evamile yezikhangiso. Futhi uma uhamba ngaphakathi kwesakhiwo, lokho kubonakala nakakhulu. Izakhiwo zihlukile, nezihlahla, amabhentshi epaki kanye ne-basketball hoop engena phakathi kwendawo ehamba phambili. Lena akuyona inhlangano evamile.
U-Lee Clow ujoyina i-Agency
Kwakukhona ngo-1971 ukuthi le nhlangano isuke iqhamuka kumdlali ophethe amandla, ngokuqashwa kuka-Lee Clow (manje uSihlalo noMqondisi we-Global TBWA Worldwide.
Ngempela wayenomphefumulo wokudala okungenakulinganiswa okukufunwa yiChiat / Usuku. Le nhlangano yaqala ukwenza umsebenzi okhishwa ngamaklayenti afana ne-Honda, Yamaha, Alaska Airlines, bese kuthi ngo-1984, i-Apple. Kwakuyi- superbowl indawo ehloniphekile, eqondiswa yi- Ridley Scott, eyenza umhlaba wokudala uphakame futhi uqaphele amandla okudala we-Chiat / Usuku.
Ukuphila Emva kwe-Apple Superbowl Commercial
Akukona okungokoqobo ukusho ukuthi kwakuyintengiso eyashintsha imboni yokukhangisa kuze kube phakade. Kwasiza futhi amakhasimende amasha aphethwe yiChiat / Day kuhlanganise ne-Nike, i-Pizza Hut ne-Porsche enamandla. Iqembu elimangalisayo lokusho okungenani. Futhi-ke, leyo nkampani iklayenti yakhula futhi yakhula. Ngo-1990 IsiChiat \ Day sabizwa ngokuthi "i-Agency Of The Decade," futhi esiholela ekuhlanganiseni ngo-1993 owadala i-TBWA \ Chiat \ Day, elinye lama-ejensi amakhulu kunazo zonke emhlabeni wonke.
Cabanga Ngokuhlukile futhi NginguMac
Ngonyaka ka-1997, usuku lwe-TBWA \ Chiat \ luphinde lwamangaza imboni ngezikhangiso ze-Apple "Think Different", futhi futhi ngonyaka ka-2003 nge-"Ngiyi-Mac" yamandla emkhankaso. Kwaba nabalingisi abaningi futhi bafaka iMicrosoft isikhundla esingenakuvikelwa sokuzama ukuzivikela. Ngisho noCrispin onamandla, uPorter noBogusky, kanye noJerry Seinfeld, bebengakwazi ukufaka i-dent ezembatho zempi engumqondo omkhulu. Futhi nje lapho bekukhona ukuphakama kwempumelelo, i-Apple ne-TBWA \ Chiat \ Day ludonse izikhangiso ngokulungiselela olunye umkhankaso.
Isibonakaliso Esibucayi Ngaphandle Kwendawo
Ngenkathi ama-ejenti amaningi ekhetha uphawu lwesendabuko, i-ejenti eline-Lee Clow esihlokweni kwakudingeka wenze izinto ngokuhlukile. Lesi yisibonakaliso esibonisa amaklayenti amasha kanye nezivakashi ezintsha kwi-agency:
"I-Ad Agency, ngo-2001. I- narchists, i-schmoozers, abahlukumezi, abakhulukazi, abaqhamuka, ababukeli befilosofi, ababukeli bezimoto, ababukeli, abahlaziyi bezimali, ababhalisi be-akhawuntini esakhiweni segrey nephuzi.
Usuku lwe-TBWA \ Chiat \ LA LA Client Roster
I-roster yamanje roster (2016) ye-TBWA \ Chiat \ Day iyamangalisa. Igama elikhulu ukuthi i-TBWA \ Chiat \ usuku laziwa ngokusebenzisana nalo, i-Apple, alisabhalisiwe kuwebhusayithi ye-ejenti, futhi lobudlelwane buye buncipha kusukela ekufeni kukaSteve Jobs. Noma kunjalo, izindleko ze-ejenti zizungeze u-$ 2 billion ngonyaka, futhi amaklayenti wamanje afaka:
- I-Airbnb
- Abangani bangempela
- Buffalo Wild Wings
- Disney
- Energizer
- I-Gatorade
- I-Grammys
- Henkel
- Johnson & Johnson
- Miller Lite
- I-Netflix
- I-Nissan
- I-Nixon
- Isikhathi Esijwayelekile sasePacific
- Hlela
- Iqembu Eliyinhloko Yezezimali
- Redfin
- Engeningizimu-ntshonalanga
- Twitter
I-TBWA \ Chiat \ Day NY Client Roster
Kukhona ihhovisi le-TBWA \ Chiat \ Day eNew York, kanti nakuba lihlanganyela emigomeni efanayo yokusebenza njengenkampani yodadewenu, eqinisweni, inamakhasimende ahlukene. Kusukela ngo-2016, lawo maklayenti afaka:
- BNY Mellon
- GoDaddy
- I-H & M
- Izinhliziyo Ngomlilo
- UKenwood
- McDonald's
- Michelin
- I-Nissan
- I-Nutrilite
- I-SportChek
- Thomson Reuters
- Abahambi