Ingabe Abantu Bengathanda Ukuqedela Ukuthembeka?
1: Amanga eKhomishana.
Lona olulula ukuhlukanisa ngezigaba. Amanga okuthunyelwa yilokho okushoyo okucacile, okubhekene ne-bald okuyinto ephikisana ngqo neqiniso. Ngokwesibonelo, uma othile emsebenzini eseba isidlo sakho sasemini, ubona bekwenza, futhi bathi "Angizange ngibe ngesidlo sakusihlwa," lokho kuyiqamba lokuthunywa.
Lawa amanga angenza ikhala likaPinocchio likhule unyawo noma amabili.
Ukukhangisa okungajwayelekile, uma kwenzeka, kuveza izikhangiso eziqukethe amanga wekhomishini. Kukhona abameli abaningi kakhulu abalinde ukugxila kubo. I-Bait-and-switch iyisibonelo esihle lapho lawa amanga asetshenziswa khona, kodwa ngisho nalabo bashushiswa.
2: Amanga okulahla.
Lesi simo esinzima nakakhulu. Amanga okushiya akuzona amanga. Ngokuvamile amaqiniso, kodwa ngento ebaluleke kakhulu elahlekile ukuze kutholakale iphutha elingalungile. Ngokwesibonelo, ungase uthenge imoto futhi umthengisi uzothi "kuyisithuthuthu esihle, sisebenze njalo, umsebenzi omusha wepende." Lokho abakutshelayo ukuthi kwakunikelwa njalo ngoba i-lemon enezinkinga eziqhubekayo, futhi umsebenzi omusha wepende usuka engozini imoto eyayiyiyo.
Yilapho ukukhangisa kusekhaya kakhulu. Khuluma ngezinzuzo; uyishaya indiva ukushiyeka. Akukho lutho "olungalungile" ngale ndlela ekukhangiseni, uvele utshele abantu ngazo zonke izinto ezinhle umkhiqizo wakho noma isevisi yakho.
Uma uthengisa indlu, noma kunjalo, lokhu akukona ukudalulwa okuphelele ngokugcwele.
3: Amanga Okuthonya.
Cabanga ngalokhu njengesandla sokulala kancane, kodwa ngamazwi esikhundleni samasu omlingo. Ngamanga amathonya, umqambimanga ubhekene neqiniso lokuthi iqiniso alikho eceleni kwabo. Iqiniso libabuhlungu, futhi abafuni ukukhuluma ngakho.
Ngakho-ke, bayokunika olunye ucezu wolwazi oluzozama futhi luzame umbono wakho. Ngokwesibonelo, ungase ubuze othile "ukuthi uthathe imali engu-$ 20 esikhwameni sami" futhi bazobuya "Ngivolontiya njalo ngeSonto ekhishini lesobho, ingabe lokho kuzwakale njengento engingayenza?" Bazama ukuthonya umbono wakho ngesitatimende esihle.
Ukukhangisa kuthanda amanga anethonya kanye. Yingakho ubona odume abaningi kangaka bemukela imikhiqizo. Baletha ithonya elithile kubo, ngakho ucabanga "kahle uma ephuza, kufanele kube kuhle." Nope. Ukhokhwa.
Ngaphakathi kwalunye lwezigaba uzothola ezinye izinhlobo eziningi zamanga. Zifaka amanga amhlophe, afana, amaqiniso angama-half, ukunyanyisa nokwenza izinto.
Manje, ukwazi ukuthi senzani ngamanga, nokuthi kubatshelwe kanjani, kubonakala kulungile ukubuza lo mbuzo ... ingabe abantu bangakhetha izikhangiso eziqotho, noma bafuna 'ukukhohliswa'?
Kuthiwani uma izikhangiso ziyi-100% ethembekile?
Uma sithembeke ngokweqile kithi ngokwethu, siyazi njengabazaklayenti, abaphathi be-akhawunti noma izidalwa, singabe sizibeka njengento engenakwenzeka.
Lokhu akusho ukuthi asikho ukwethembeka kulokho esikwenzayo. Kodwa vele, akekho owake waphalaza nge- Ax deodorant futhi uxoshwa abesifazane besuka kwikhathalogu ye-Victoria Secret.
Amadoda angabi abaheha kakhulu kulabo besifazane uma bephuza ubhiya. Abesifazane abatholi ibala elingenasici ngokubeka kancane isisekelo.
Ekukhangiseni, sithuthukisa inzuzo, futhi asikhulumi kahle ngokuqondene nezinhlangothi ezimbi zomkhiqizo.
Kuthiwani uma izikhangiso eziphikisayo ziphuma futhi zathi "lezi zinto zenza ama-pits akho aphunga kahle, kodwa ashiya amamaki amhlophe kuma-t-shirts akho." Ngeke uphinde ukhangele ubulili obuhlukile. " Ingabe lokhu kuzosebenza?
Esikhathini esifushane, yebo, bekuyoba ngempela. Ngoba kuyindlela entsha. Ungayibiza ngokuthi "I-Joe Yokubamba I-Pit Rescue Ethembekile" futhi abathengi babezogijimela emakilasini ngoba bathanda into entsha.
I-Movie Yomdlalo Eqhamukayo Ukufaka Izikhangiso Eziqotho
Ku-movie ebizwa ngokuthi "Crazy People," ehambisana noDarryl Hannah kanye noDudley Moore osekupheleni kwesikhathi, ukudalulwa kwesikhangiso kwavunyelwa esikhungweni sengqondo sokuzama ukudala izikhangiso ezikhuluma iqiniso lonke.
Lo wayeyindoda ekugcineni kwendophi yakhe, ekhathele ngokwenza amanga amanga futhi enza umsebenzi obophayo. Kube nomphumela weziphi izikhangiso eziye zaphambuka ngengozi.
"Thenga ama-volvos." "Boxy kodwa ahle."
"Jaguar. Kubantu abafana nemisebenzi yezandla kusuka kwabesifazane abakhulu ababazi."
"Woza eNew York. Akuyona into engcolile njengoba ucabanga."
"I-Metamucil. Ikusiza ukuba uye endlini yangasese. Uma ungayisebenzisi, uthola umdlavuza bese ufa."
"Woza IN THE Bahamas."
Uthola isithombe. Abantu bahamba ngamantongomane (baxolise i-pun) kubo, nemikhiqizo ethengiswa ngezinombolo zokurekhoda. Yebo, kunjalo benza, kwakuyi-movie. Kodwa uma lokhu kwenzeka empilweni yangempela, ngabe umphumela uzoba yini? futhi empeleni, abathengi abavamile bangathanda umoya wokuphefumula.
Okwesikhashana.
Khona-ke iqiniso lizolahlekelwa ngokungazelelwe, futhi abantu babuyele emikhiqizweni engabakhumbulanga ngezici zabo ezingathandeki.
Umshini Wobhejane Ozama Ukuwugcina Uyiqiniso.
Lokhu kwakungeyona nonsense, ukuzithemba okuphelele kwenkohlakalo kwaqiniswa kwahlolwa kanye, ngohlobo lwegwayi oludayiswe e-UK. Bayibiza ngokuthi ugwayi we-DEATH, futhi ukupakisha kwakumnyama, nge-skull kanye nama-crossbones agxile kuwo. Awutholi ngempela ukwethembeka okuningi kunalokho.
Futhi kwenzekani?
Kulungile ekuqaleni, umphumela wawunembile. Inkampani ayikwazanga ukuyithengisa ngokushesha. Amantombazane aziqhayisa ngokuthi bangakwazi kanjani "ukubamba iqiniso" futhi bafuna umkhiqizo owawuqondisa. Izindaba ze-TV namaphepha agijimela izindaba kulezi zigwayi ezisha, ezithembekile, ezinonya ezisho ukuthi ukufa kuseduze. Kwakuwubuciko obuhle bomphakathi.
Kodwa emva kokuthengisa okuphazamisayo kwafika ukuphahlazeka okungenakugwemeka nokushisa.
Amashalofu ayekade engenalutho aqala ukugcwele amaphakethe kagwayi okungekho muntu owawufuna ukuwathenga. Ababhemayo babuyela emikhakheni yabo emikhulu emhlambini, bethi bakhetha ukunambitheka. Futhi ngemva kweminyaka emine nje, inkampani yavala iminyango yayo.
Kodwa-ke, ukunambitheka kwakuncane kakhulu ukukwenza ngokuvalwa kweminye iminyango yenkampani. Kwakungeyona into ehlobene nomkhiqizo uqobo, kwakufana kakhulu nokunye okunye. Kwakumane nje ukuthi ababhemayo abazange bathande ukukhunjuzwa ukuthi babulala ngokwabo. Bakhetha amanga ukuthi nakuba ugwayi ubulala abantu abaningi, ngeke baphathwe kabi ngoba bangenwa umdlavuza wamaphaphu. Ukungazi okujabulisayo, okuhambisana nokucabanga okunethemba.
Ngakho-ke, abantu bafuna ukwethembeka?
Yebo no cha. Abantu empeleni bafuna ukukhohlisa ukwethembeka. Bafuna ukucabanga ukuthi batshelwa iqiniso, futhi abafuni ukuqamba amanga. Endaweni ethile phakathi kwalelo grey indawo yayaziwa ngokuthi ukunyusa, ukuhleka nokuhlelwa kolimi.
Abesifazane ngeke bakuxoshe uma ufaka iphunga lomuntu kuwe. Kodwa ... bangase bathi nje ku-bar. Ngeke ube inkanyezi ye-movie enezinwele ezimhlophe ngokusebenzisa i-shampoo ... kodwa ungase uthole abantu abaningi ukukubona. Njalo njalo.
Iqiniso lonke liphilisi elinzima labantu abaningi ukugwinya lezi zinsuku. Futhi ukuthandwa komkhankaso we-VW bug kusukela eminyakeni engamashumi ayisithupha kuyashesha ukuba kube amathuba okungabazeki.