Uyini isihloko, futhi yini eyenza umuntu abe mkhulu?
Kusukela ezinsukwini zokuqala zokukhangisa kuya kokuthunyelwe kwezindaba zenhlalo yanamuhla, izinhloko zezihloko ziyingxenye yezici ezibaluleke kakhulu kunoma imuphi umkhankaso wokukhangisa. Isihloko esiphezulu singenza umthengi ozofuna ukuthenga-impilo.
Kodwa uyini umehluko phakathi kwesihlokwana esenza nje umsebenzi ufezeke, futhi isihloko esithatha ngempela ngaphansi kwesikhumba somthengi? Okokuqala, bheka ukuthi iyiphi isihloko.
Yini Eyinhloko Ekukhangiseni?
Isihloko esilandelayo ekukhangiseni sikhombisa ukunaka okufana nephephandaba.
Isihlokwana sokukhangisa senzelwe ukuthi sibe ikhophi yokuqala ekufundeni kwamakhasimende, futhi ngokuvamile kubhalwe umkopishi (kodwa futhi ingenziwa yikomidi lomqondisi wezithombe / umculi, noma noma ubani emnyangweni wokudala ). Umbhalo we-Bold, usayizi wefonti omkhulu, nemibala ehlukahlukene yizinye zezindlela ezisetshenziselwa ukwenza isihloko siphumelele kukhophi. Isihloko kufanele sibhalwe kahle ukuze sisebenze futhi sitshele umfundi kusikhangiso.
Izinhlobo zezihloko
Ngokuvamile kunezinhlobo ezimbili zezihloko.
Uhlobo lokuqala lusebenza ngezandla ngezithombe. Uma isikhangiso senziwe kahle, zombili izici zisebenza ngokubambisana ukuze zenze isikhangiso esikhulu kunezingxenye zezingxenye zayo. Isibonelo esilandelayo salokhu yisikhangiso seVolkswagon esinesikhamera esilala ngaphansi kombhede wezifo zengqondo, enesihloko esithi "ingabe sishayela imishini yethu kanzima kakhulu?" Isihloko sodwa asiyona into enkulu. Isithombe kuphela sidideka. Kodwa ndawonye, benza i-pithy, isikhangiso esingakhohlwa.
Olunye uhlobo lwe-headline lunye aludingi isithombe-noma lunezithombe ezingafaki lutho esihlokweni. Omunye nje kufanele abheke ukukhangisa kwe-classic ye-GE, "siletha izinto ezinhle ekuphileni."
Ngokwesiko, lokhu kwakamuva ukuthi izikhangiso zadalwa kanjani, zanyatheliswa futhi zanyatheliswa amashumi eminyaka. Umkopishi uzosebenza ikhanda nombhalo we-ad for ad.
Leso sikhangiso sizobe sesiya emnyangweni wezobuciko, lapho umqondisi wezobuciko kanye / noma umklami ozokwenza izithombe ezedlala isihloko esiyinhloko ngandlela-thile noma zancoma ngandlela-thile. Le ndlela yayiyindlela endala yokwenza ukukhangisa kepha yayiyilo legumbi lazo zonke izikhangiso ezidalwe ema-forties, amahlanu, nasekuqaleni kweminyaka engamashumi ayisithupha. Kwabe sekufika uBill Bernbach.
Waguqula imboni ngokubeka abadwebi bezobuciko kanye nababhalisi ndawonye njengamaqembu. Esikhundleni sokukopisha kuqala, futhi isithombe esidalwe ukuhamba nayo, wonke umkhankaso wesikhangiso wenziwa yithimba. Mhlawumbe isithombe siqale kuqala. Mhlawumbe lo mbono wasungulwa, futhi isihloko kanye nesithombe safika emva kwayo. Le fomula yisisekelo lapho wonke ukukhangisa okwakhiwa khona.
Indlela Yokubhala Izinhloko Ezinkulu
Isihloko esikhulu siqala ngokudala okudala okudala. Ngineqiniso, abaqondisi abaningi bokudala bakholelwa ukuthi isinqumo esiyingqayizivele sokuthengisa (USP) ngokufushane yisihloko sokuqala esake sabhalwa kulo mkhankaso. Kungumsebenzi womnyango wokudala ukubhala izinhloko ezingcono kunalokho. Isibonelo sivela kuJohn Hiney, umqondisi we-akhawunti ku-Abbey Life umshuwalense ogulayo obalulekile, owabhala i-USP, "Ungavumeli ukugula kwakho kukhubaze umndeni wakho." Kuyinhloko enamandla futhi i-USP enamandla.
Uma unomsebenzi omfushane wokudala, funda konke ongakwenza mayelana nomkhiqizo noma isevisi okhangisayo. Uma kunokwenzeka, yiba nayo phambi kwakho, edeskini yakho. Uma imoto, yiqhube. Uma kungumuthi we-massage, thola massage. Udinga ukuzicwilisa emkhiqizo.
Okulandelayo, bheka lapho isikhangiso sizohamba khona. Ingabe ihamba ngebhodibhodi e-Times Square? Ingabe ingena kumagazini? Uma kunjalo, yiyiphi? Shayela phansi lapho umagazini khona. Ikhasi elibuyela emuva, ukusakazwa kwesikhungo, ngokumelene nekhasi lokuqukethwe?
Okokugcina, qala ukubhala. Ungakhathazeki ngokuthi uhlakaniphile noma udala izinhloko ezimangalisayo kusukela ekuhambeni. Vele uqale ukubhala. Bhala izinzuzo zomkhiqizo. Bhala okuhlangenwe nakho. Bhala ukungenelela komkhiqizo. Bhala amagama azoxhuma umthengi ekuhloleni komkhiqizo noma isevisi. Ufuna ukuthola konke ephepheni (yebo, iphepha elihle) ukuze imibono iqale ukwakha, futhi ihlanganise ndawonye, ekhasini.
Buyela emuva emibono yakho, futhi uzoqala ukubona ukuxhumana. Amazwi azoxhuma. Imisho izokhipha. Ngokungazelelwe, imibono emibili ebonakala ingenakuthintana ihlangene ibe isihloko esihlakaniphile, esicindezelayo.
Ama-Top Headlines angu-25 okukhangisa
Kunezinkulungwane ezinkulungwaneni zezinhloko ezifanele ukucatshangelwa kulolu hlu. Kodwa kukhona ezinye ezivele ziphakame ngaphezu, futhi akunakwenzeka ukukhohlwa. Nazi izinhloko ezingamashumi amabili nanhlanu ezifanelwe indawo yazo emlandweni wokukhangisa.
- UMcroroe ufunga ngabo - Nike
- Musa nje ukuhambisana namaJones. Dlulisa - Porsche
- Sawubona abafana - Wonderbra
- Yeka ukuphupha futhi uqale ukuphupha - Ikea
- Ngokombono wokuhlola, amaphesenti angu-100 abafundi be-Economist babe ne-The Economist
- Ikhetha abesifazane abangaphezu kukahlanu ngaphezu kweWarorghini - Daihatsu
- Thola futhi ubuciko obulahlekile bokuhlambalaza - i-Parker Pens
- "Bahleka lapho ngihlezi ephiyano-kodwa lapho ngiqala ukudlala" - US School of Music
- "Angikaze ngifunde i-Economist." - Training Trainee (oneminyaka engu-42) - I-Economist
- Ama-apula enza izaqathe ezinkulu - Apple
- "Emakhilomitha angama-60 ngehora, umsindo omkhulu kakhulu ku-New Rolls-Royce uvela ewashi kagesi" - Rolls Royce
- Lapho abesifazane obazondayo benza izinwele zabo zenziwa - iHorst Salons
- Izolo usho kusasa - iNike
- Washada Ucebile. Bulala umyeni. Phinda. - I-ABC Daytime
- Esimweni esisodwa saseMelika, inhlawulo yokuziveza wena ukufa - iTimberland
- Ingabe lesi sikhangiso esihle kunazo zonke esibhaliwe? - I-Ball Partnership
- Kungani kufanele ucabange ngokujulile ngokuzibulala - AmaSamariya
- Ungalahlekelwa yi-Zippo yakho. Abangani bokuphila bangavamile - Zippo
- Kufana nomama owavame ukwenza. Ngaphambi nje kokuboshwa kwakhe - uCider Jack Hard Cider
- Uma ungawuboni, cishe awungakulungeli - Chivas Regal
- Amawashi e-alamu. AmaHammer. Amawashi alamu - I-Target
- Kusukela ezinsukwini lapho amadoda ayengamadoda. Kwaba njalo abesifazane - iTimberland
- Ingabe wenza izinhlelo zokufa komkakho? - Abbey Life
- Ngumuphi walaba bantu ocabanga ukuthi kungcono kakhulu ekudlwengulweni? - I-Solicitors Regional Directory
- IBrazil ixazululwe inkinga yokugcina izingane zisemigwaqweni. Babulale. - Amnesty International