Kungani abakhengi bomongameli benjengezindaba zomphakathi ezingcono kunamasiko omdabu
Kodwa abakhethiwe benza okungaphezu nje kokusebenzisa imithombo yezokuxhumana ukuze bathumele i-selfies kusuka kumhlangano we-rally noma bavuselele abavoti endaweni yomkhankaso olandelayo wesikhankaso. Amathuluzi asetshenzisiwe afana ne-Twitter ne-Facebook ukuze agweme ukukhanya kwezindaba zendabuko .
Ngesikhathi osopolitiki abaphumelele kakhulu befunda indlela yokusebenzisa abezindaba ukuze banqobe ukhetho, abezindaba bezenhlalakahle bathatha imizamo yabo ekudleni okuningi. Kodwa kukhona ulwazi olubalulekile olulahlekile endleleni.
I-Social Media Ivumela Abafakizicelo Ukuba Ngesinye isikhathi
Yebo, ukubamba ingqungquthela yezindaba ukwenza umkhankaso womkhankaso ubheka umongameli. Uzoma e-lectern, ngokufanele nefulegi laseMelika phezu kwehlombe lakho. Yenye indlela yokuvumela abavoti ukuba bajwayele umqondo wokukubona emandleni.
Kodwa lokho kuba yi-relic. Kuyashesha kakhulu ukuthumela lokho ofuna ukukusho kuyi-intanethi, ikakhulukazi uma uqondisa umphikisi. Okhulumela uhulumeni waseRepublican uMarco Rubio wabhalwa ngo-Mashi 2:
"#TwoWordTrump: Con Artist".
Ngenkathi uRubio echazile kulowo mbono kwenye indawo, akadingi ukuhlela inkomfa yezindaba, ukusetha isistimu yomsindo nokuxwayisa abezindaba ukuthi benze isimangalo esidlangalaleni. Wathumela abalandeli bakhe base-Twitter abayizigidi ezingu-1.3 ngesikhathi esifushane, benethemba lokuthi kuzobuyiselwa ezweni lonke ngaphambi kokuba umlingani wakhe we-GOP uDonald Trump abe nethuba lokuphendula.
Abafakizicelo Bangakwazi Ukufihla Izinsolo Zabo
UDonald Trump wayesevele engumfundisi lapho esebenzisa abezindaba ukuze azuze. Kodwa wayenguchwepheshe wokusebenzisa imithombo yezokuxhumana ukuze aqhubeke nomkhankaso wakhe.
"Ngizosebenzisa i-Facebook ne-Twitter ukuveza ukungathembeki okungaqondakali kahle kweSenator Marco Rubio." I-record no-show in Senate, ihlasela iFlorida, "kusho iTweet Tweet ngoMashi 7.
Naphezu komkhawulo we-Twitter u-140, u-Trump wakwazi ukuchaza uRubio ngokuthi "ongathembeki" futhi "ongenalutho" futhi wamangalela ngokubamba irekhodi lokungabikho kweSenate ngesikhathi ehlambalaza abantu baseRussia yaseFlorida. I-Trump ithole okuqukethwe okuningi kulelo tweet elilodwa.
Inzuzo enkulu ukuthi iTrump kwakungadingeki ukuthi uphendule ngokushesha lokho akushilo. Eminye inkomfa yabezindaba, izintatheli zezindaba ezimbi zizomcela ukuba aphinde aphikisele amacala akhe ngamaqiniso. "Kungani uRubio engathembekile?" "Ingabe engekho e-Senate, evamile ukuba ilungu leCongress ligijimele umongameli, ukubeka irekhodi ngempela?" "UFlorida uhlaselwa kanjani?"
Ukusebenzisa imidiya yezokuxhumana kuvumela umuntu ozobhalwa njengeTrump ukugwema ukuphendula leyo mibuzo. Kufana nokukhanyisa induku ye-dynamite bese ugijima isembozo ngaphambi kokuqhuma. Lowo ozobhapathizwa uphephile ngenkathi yonke indawo yezombusazwe iqhuma.
Ababhaliwe Bangenza Izithembiso Ezicacile
Ukhetho lukaMengameli weDemocratic Alliance uHillary Clinton lungase lisetshenziswe kakhulu emigwaqweni yabezindaba bendabuko bebala kunanoma yimuphi omunye ukhetho. Wayenomyeni uBill Clinton phakathi nazo zonke izingxabano zakhe kusukela ngohlanga luka-1992 lomongameli, lapho abaningi baseMelika bengenayo ngisho nokufinyelela kwe-Intanethi, iminyaka eminingi ngaphambi kokuqala imikhankaso yakhe yezombangazwe.
Ngakho lapho etshela ngo-Mashi 4:
"Ake sibeke iphupho lokuqala nokuqhuba ibhizinisi elincinci elikhulayo ekufinyeleleni kuwo wonke amaMelika," kwazwakala kuhle. Ngisho nabakhethi beRiphabhulikhi bayavumelana nomqondo wakhe.
Kodwa inkinga yilabo abangenalutho. Ngesikhathi i-Twitter noma ngisho ne-Facebook ayiyona indawo yokuxoxisana kwenqubomgomo eningiliziwe, abavoti ngeke babone ukubaluleka okukhulu kwi-Twitter exhasa ibhizinisi elincane ngaphandle kokunye inyama ngemuva kwayo. Leli phupho lingase lisho ukubolekisa imali yasebhange ngaphezulu noma ukunikeza izikweletu zentela yamabhizinisi amancane. Asazi ngoba akazange athi.
Ngemuva kwezinsuku ezimbalwa, i-Clinton tweet yayinezingu-1000 zama-tweets kanye nokuthandwa okungu-2 500, ngakho-ke umuntu waqonda lokho akufake. Noma kunjalo, lezo zinombolo ezinzima uma kuqhathaniswa nabalandeli bakhe abangaphezu kwezigidi ezingu-5 ze-Twitter. Kodwa uma lo myalezo uphinde ubonise ukuthi u-Clinton "wukuthi" ibhizinisi elincani, khona-ke kunqoba kwakhe ngisho noma abavoti bengayazi imininingwane.
Okwenza lokhu kuqhubekile kuNqubo Yokhetho
Imithombo yezenhlalakahle ishintshile okhethweni lukaMengameli we-2016 futhi kungenzeka ukuthi ishintshe ezombangazwe kuze kube phakade. Ngaphandle kokuzwakala njenge-curmudgeon, kunzima ukubona ukubaluleka kwemidiya yezenhlalo ekuthuthukiseni inqubo yezombangazwe, ngaphandle kokumane nje uhambise izibuyekezo nezithombe ukusuka emkhankasweni womkhankaso.
Kwakukhona abagxekayo lapho i-TV ithatha amaphephandaba njengendlela yokuzikhethela lapho ehlanganisa abazobhapathizwa. Abafanelekayo, osombusazwe abahlakaniphile kwakudingeka bakhathazeke ngokubukeka kwabo ngokomzimba, izwi labo kanye nekhono lokwenza iziphakamiso zabo zibe lula futhi ziqondakala kalula kubantu.
Kodwa inzuzo ye-TV yilabo ababukeli bangabheka emehlweni abaqokelwe. Ngenhlanhla, ngo-1960 umjaho wezomengameli, ababukeli ababebukele ingxabano yomengameli wokuqala we-televised bathanda lokho abakubona kuJohn F. Kennedy kuqhathaniswa noRichard M. Nixon. Bakholelwa ukuthi uKennedy wayinqoba le mpikiswano, ngokungafani nalabo abakulalela emsakazweni abakholelwa ukuthi uNixon unqobile.
Ngakho i-TV ingase ishintshe umjaho we-1960. Kodwa ngabe ngabe uNixon kamuva wathi "Angiyona inkohlakalo." ngesikhathi sokuhlaselwa kwe-Watergate noma uMongameli uBill Clinton ethi, "Angizange ngilale nalo wesifazane," ngokusho kukaMonica Lewinsky, kubalulekile ukufakaza lezi zikhathi zomlando ngamehlo akho.
Ngokuphambene nalokho, imithombo yezokuxhumana ingaba ithuluzi lokusakaza inkohliso esikhundleni seendlela yokwazisa umphakathi. Akuyona iphutha le-Twitter, i-Facebook noma amanye amapulatifomu, yilokho osombusazwe abakwazi ukuphatha khona iqiniso ukuze baqhubeke nezifiso zabo.
Imithombo Yezokuxhumana Ayifinyeleli Wonke Umuntu
Ungase umangale ukuthi kuzo zonke izinkulumo zenhlalo yezokuxhumana ezithola wonke umuntu entendeni yesandla sabo, iqiniso alinalo. Kunezigidi zabantu abalahlekelwe umlayezo womfundi.
I-Trump inabalandeli baka-6 no-7 million ku-Twitter. Leyo namba enkulu iyisizathu sokuziqhenya, okungenani ngokwezokuxhumana. Kodwa cabanga ngalezi zinombolo: Ngesikhathi seviki elijwayelekile lika-2016, lezi zindaba zezindaba zokuhlwa zakwaTV zakwaTV zathatha izilaleli ezihlangene zababukeli abayizigidi ezingu-25.5.
I-Twitter ye-Trump elandelayo ayibheki cishe inkulu. Uma enza ingxoxo kuphela kwi- CBS Evening News ne- Scott Pelley yesikhombisa , lezi zilinganiso zamasonto onke zibonisa ukuthi iTump izofinyelela ababukeli abayizigidi ezingu-7.6, ngaphezu kwe-Twitter elandelayo.
Abanye abezombusazwe banokufinyelela okuncane. I-Twitter kaMengameli we-Obama elandela cishe izigidi ezingu-6, uClinton uneminyaka eyizigidi ezingu-5 kanti abanye, njengoDemocrat Bernie Sanders banamaphesenti ayi-1 no-2. Ngokuphambene nalokho, umculi we-pop u-Taylor Taylor Swift unabalandeli abangu-72 abayi-Twitter, ngakho-ke ungabona ukuthi umkhankaso wezomongameli usebenza engxenyeni encane yendawo yomphakathi.
Imithombo yezokuxhumana ayivumeli Imibuzo eminingi yabaFundi
Abakhethi bezombangazwe akudingeki baphendule imibuzo lapho basebenzisa imithombo yezokuxhumana. Yilokho nje abayithandayo, kodwa lokho kubashiya abavoti ngaphandle kolwazi olubucayi abayidingayo ngaphambi kokugcwalisa ivoti.
Ngesikhathi umqeqeshi weRiphabhlikhi uTed Cruz ethunyelwe ku-Facebook ngoMashi 4:
"Iminyaka engama-40, uDonald Trump ubeyingxenye yenkohlakalo eWashington othukuthele ngakho ..." ngaphambi kokuxhumanisa nesicatshulwa encwadini yezombangazwe ye-Conservative I-Weekly Standard eyenza ukusebenza kwempikiswano kaCroz.
Kodwa kwakungekho ubufakazi obuncane obuhlinzekwa ukuthi iTrump eboshelwe enkohlakalo, ikakhulukazi eWashington, lapho uTrump engakaze khona khona. Ukuthunyelwa okufanayo kusukela ngosuku olufanayo kubonise ingxoxo ye-Cruz ku-CNN, kodwa lokho okwamanje akuzange inikeze amaqiniso aphelele ukusekela isimangalo sakhe. Lokho kuthunyelwe kuqukethe amazwana avela kumfundi ethi:
"U-Cruz uphakathi kwaleyo nkohlakalo yaseWashington ..." okuyinto umkhankaso weCroz awufuni neze ukuwubona, kodwa futhi akenzanga lutho ukunikeza ingxabano mayelana nenkohlakalo eshiwo yimuphi umuntu.
Yingakho abezindaba bezendabuko badinga kakhulu. Bangase basolwa ngokuzikhethela uma kulula ukuba abezombangazwe benze kanjalo, kodwa bangabheka-ke. Bangakwazi futhi ukumba izingxoxo zangaphambilini lapho oshayayo ekhuluma okuphambene nalokho akushoyo manje.
Kanjalo kubavoti ukuthi bangayisebenzisa kanjani lolo lwazi uma benza isinqumo. Kodwa abavoti abakwazi ukwenza ukhetho olunolwazi ngaphandle kokwazi konke lokhu.
Okushiwo Ikusasa Lemiphakathi Yomongameli
Emuva ezinsukwini zikaRonald Reagan noBill Clinton, abagxeka abezindaba basetshenziselwa ukukhala ngezinyembezi eziyisikhombisa zomsindo ku-TV. Namuhla, leyo mizuzwana eyisikhombisa izwakala njengengunaphakade yokwenza iphuzu. U-Reagan no-Clinton bobabili babhekwa njengabaphathi lapho bekhuluma ngendlela ebusweni. Kulukhuni ukwazi ukuthi babeyosingatha kanjani i-smartphone.
Kungakhathaliseki ukuthi izihlukumezi zesikole noma izixhwanguxhwangu zezombangazwe, imithombo yezokuxhumana ivumela abantu ukuthi bathumele okuthunyelwe okuthukuthele, okulimazayo nokukhohlisa. Abezombusazwe abazange badinge ithuluzi elisha lokuqamba amanga, kodwa baqiniseka ukuthi bakutholile. Kulukhuni ukucabanga ukubuyisana kokungavumelani okuhloniphekayo ngalezi zindaba lapho ukuhlaselwa komuntu siqu kungokwakho okuzobheka.
Uma ukulimaza kwesibili kusikhatsi eside kakhulu, ngelinye ilanga i-Twitter-uhlamvu lwezinhlamvu ezingu-140 ingase ibonakale iphelile. Lokhu kungasho ukuthi izithonjana ziba yindlela yokufinyelela abavoti osombusazwe abafuna ukuhamba.