Indlela Abezombusazwe basebenzisa ngayo iMidiya ukuze banyathelwe

Abezombusazwe bayashesha ukusola abezindaba lapho indaba yezindaba ingababeka kahle. Kodwa osopolitiki basebenzisa imidiya ukuze banqobe ukhetho ngokuthola ukuvezwa okudingayo ukuze bafinyelele abavoti. Abamaphephandaba abanakho ukukhetha kodwa ukumboza abantu abakhethiwe ukuhola uhulumeni. Eminyakeni yokhetho, abantu abasebenza emithonjeni kufanele bazilungiselele ukuxhaphazwa okungenzeka babhekane lapho isifiso sezombangazwe ehhovisi sibhekene nesifiso sabezindaba sokufuna iqiniso.

Izinkundla Zombusazwe Ezihleliwe

Ama-Rallies aklanyelwe ukukhombisa injabulo yabavoti ngokuzenzekelayo kumuntu ozobhapathizwa. Akukho lutho olungalungile ngalokhu. Kodwa lezo zibonakaliso ezenziwe ngokwenzayo ozibonayo emoyeni zivame ukudonsa ngabasebenzi bomkhankaso ngokwabo, hhayi abantu ekhaya. Ngezinye izikhathi izixuku zenziwa ngisho nezisebenzi zomkhankaso nezisebenzi zokuzithandela ukuze amakhamera we-TV angathathi igumbi elingenalutho. Bayogqokiswa baze babonakale bengamama nobaba, abasebenzi bezakhi kanye nabothisha, kodwa lokho kungaba nje ukukhohlisa.

Qaphela ingemuva ngemuva kokhetho. Ngezinye izikhathi labo bantu bayakhethwa ngokucophelela ukuze bavele ezithombeni nasezindabeni zezindaba. Uma oshaywayo engenzi kahle nabasha abavotayo, balindele ukubona abafundi bekolishi nabantu abaku-20s ngemuva kwabo. Ukuncintisana nobulili kuyabhekwa futhi lapho kunquma ukuthi ubani ohlala noma oma phambi komuntu ozobhapathizwa ngesikhathi senkulumo yomkhankaso.

Izinkomfa Zezindaba Zezintambo

Indlela eqinisekile yokuthi umuntu ozobhapathizwa uthole ukusakazwa kwemidiya ukumemezela izintatheli emhlanganweni wesigungu "sesimemezelo esibalulekile." Leso simemezelo singase sibe uhlelo olufanayo lwezomnotho oluphuthumayo eliyi-10 lapho lowo ozobhapathizwa ememezele kabili ngeviki ezinyangeni eziyisithupha ezedlule.

Kungaba "ukugunyazwa okukhulu" kusuka othisha wakhe weSonto leSonto noma "ukufunwa kweqiniso" ngokuthi kungani umphikisi enqaba ukuphikisana.

Ngeke wazi kuze kube yilapho ufika khona ngoba umkhankaso awufuni ukuvuma ukuthi izindaba zawo ezinkulu akuyona into enkulu kakhulu yokwesaba ukuthi uzobe ungabonisi. Kufanelekile ukuba khona kulezi zinkomfa zezindaba ukuze uthole ukufinyelela kumuntu ozobhalwa.

Kodwa qaphela imithetho eyakhelwe ukukugcina ku-leash. Ungatshelwa ukuthi lowo ozobhalwa uzojabula ukukhuluma ukuthi kungani ethanda izikole ezinhle, kodwa noma yimuphi omunye isihloko, njengokwenqatshwa kwakhe ngokobulili okwamanje, kuvaliwe. Esinye isici esivamile ukusho ukuthi lowo ozobhapathizwa umatasa kakhulu futhi akakwazi ukuthatha noma yimiphi imibuzo, ngakho-ke angaba sesikhathini somcimbi wakhe olandelayo. Abantu abahlela izingqungquthela zezindaba abenzi ukuhlala kuzo zonke izifiso zabo kuqala.

"Okungaxhunyiwe" Ku-One-to-One Interviews

Ayikho into eyenza izintatheli zibe nethuba lokuxoxwa okukhethekile. Umkhankaso ngezinye izikhathi uzongena lezi zinhlinzeko nje ngaphambi kosuku lokukhethwa ukuze kuqinisekiswe ukuthi izindaba zizovela kuphi. Ochwepheshe bemikhankaso bayazi ukuthi ukuxoxwa okukhethekile kuzothuthukiswa kakhulu futhi banikezwe isikhala ngaphezulu ephephandabeni noma isikhathi esengeziwe kwi- TVcastcast njengezindaba ezijwayelekile zomkhankaso wansuku zonke. Lokho kusakazwa mahhala.

Ungamukeli noma yimiphi imibandela yokunikeza ukutholakala okunjalo okubalulekile. Ayikho imibuzo okufanele isuke etafuleni. Uma utshele ukuthi unemizuzu emihlanu nomuntu ozobhapathizwa, xoxisana isikhathi esiningi ngokusho ukuthi udinga ukudubula izithombe noma ividiyo eyengeziwe ukuze wenze indaba yakho ibe ngcono kakhulu. Ngaphandle kokuba ungene edolobhaneni elincane elibheke ukhetho lomongameli, kufanele ukwazi ukuwina leyo mpi.

Lindela umkhankaso wokuthenga ozobhapathizwa ukuze uthole amanye amathuba "okukhethekile". Kungenzeka ukuthi ube ne-6: 00 ntambama ngezindaba ze-TV kuphela, kodwa isiteshi somsakazo singathola umuntu ozobhalwa ngalo ekuseni ukuthi abonise usuku olulandelayo.

Izikhangiso ze-TV nezokuPrinta

Noma yiliphi ukhetho elinemali eyanele lizochitha enye ithelevishini bese liphrinta izikhangiso . Njengazo zonke ezinye izikhangiso, inhloso ukuthengisa umkhiqizo, hhayi ngempela ukutshela lonke iqiniso mayelana nomuntu okhethiwe noma umkhankaso wakhe.

Akumangalisi, kodwa kungenzeka ukuthi awukwazi ngemithetho eyenza umkhankaso wezombangazwe ube yinzuzo ngaphezu kwezindaba. Ngenxa yokumisa imithetho ngokuphathelene nabezindaba, isikhangiso kufanele sithengiswe ngesilinganiso esincane kunazo zonke. Akukhona nje lokho, izitolo zomsakazo zinokulawulwa okuncane kakhulu kulokho okushiwo kwisitatimende sezombangazwe, ngisho noma kuyikhohlisayo noma inkohliso engamanga.

UMthetho Wokuxhumana we-1934 uchaze ukuthi izikhangiso zezombangazwe kwakuzophathwa kanjani iziteshi zomsakazo. Namuhla, eminingi yale mithetho efanayo iyasebenza. Iziqeshana ezivela ezindabeni zephephandaba noma izindaba ze-TV zingasetshenziswa ngaphandle kwemvume, njengengxenye "yokusebenzisa kahle" imihlahlandlela - noma ngabe isiqeshana siphendukekile ukuze sisho okuphambene nalokho okwakushiwo ekuqaleni.

Ngomngane, Okungekho Mthombo Wokuxhumana

Ngabe usangazibuza ukuthi kungani osombusazwe ongenaso isikhathi sokuba yisimenywa embukisweni onjengokuhlangana ne- Meet the Press ngokuzumayo kuyatholakala ku- The Late Show noDavid Letterman ? Akukhona ukuthi isimiso sakhe sivulwe ngokuzumayo.

UMongameli Obama uye wahlala eduze noLetterman. Lolu hlobo lwesimiso luvumela isombusazwe ukuthi sibe se-TV ngaphandle kokubuzwa imibuzo engathandeki mayelana nezinqubomgomo zakhe.

Kumuntu obhekene ne-candidate encane, lokhu okuhlangenwe nakho kuyimayini yegolide yezindaba. Angakwazi ukukhuluma ngomndeni wakhe kanye nethemba lakhe lokuba umhlaba ongcono kithi sonke. Umcimbi wombukiso wezinkulumo kungenzeka ubuze imibuzo ye-softball ukuze uvumele ukuthi ozobhapathizwa avele ekhululekile futhi ekhululekile.

Ukuboniswa komsakazo we-call-in kunikeza ithuba elengeziwe. Umphathi omuhle womkhankaso uzokwenza konke okusemandleni ukuqinisekisa ukuthi angatshala izingcingo ezithathwa emoyeni. Umuntu ohambela ucingo ngemuva kokushaya ucingo oluvela kubantu abajabulele ukuthola nje ithuba lokukhuluma nomuntu ozobhalwa kufanele asole ukuthi umbukiso wakhe uthathwe ngumkhankaso. Imikhankaso yazi ukuthi ukuthola inkulumo yomsakazo wezepolitiki efanele kungasiza ekunqobeni ukhetho .

Isithombe somndeni sisakazeka

Ekuphakameni komkhankaso, akusikho okungahle kwenzeke ukuthi umagazini unendaba yokumboza okukuthatha ngaphakathi kwendoda. Ungabona umkakhe ebhaka amakhukhi ngokusiza ekhikhini lakhe elisha elithuthukisiwe futhi athole izindlela zakhe zokupheka.

Lokhu kusakazeka kungenza okuningi umkhankaso kunesitatimende sesikhundla se-candidate ekulwa nokulwa nobugebengu. Abafundi bazozizwa sengathi bayayazi wonke umndeni, futhi lokho kujwayelana kuletha ukusekelwa ebhokisini lokuvota.

Kuyinto ibhalansi embi phakathi kokuthola indaba engase ikhulise ukuthengisa futhi yazi ukuthi isetshenziswa. Hlela ukuthi ngabe ukuhweba kufanele yini futhi kufanele ufune uhlobo oluthile lwezindaba kusuka kwabanye abakhethiweyo ukuze babonise ukufaneleka. Ngenkathi ufuna ukugwema imibuzo yokuziphatha yokuphathwa kwesithombe , ungavumeli umkhankaso ube nesisho sokugcina lapho izithombe zishicilelwa khona.

I-Social Media

Kuyinto evamile ukuba umuntu ozobhapathizwa agxeke abezindaba bendabuko ngokungavumeli "indaba yonke" ukuba iphume kubavoti. Umuntu ozokhethwa uzogcizelela ukuthi ingqungquthela yakhe yonke yamaminithi angu-45 ayitholakalanga ngokuphelele emaminithini angu-30, okungeke kwenzeke. Kungumsebenzi wezintatheli ukuhlela ukuze ulwazi olubaluleke kakhulu lunikezwe izethameli.

Namuhla, umuntu ozobhapathizwa angadlulisa ukusakaza nokuphrinta imidiya ukuze afinyelele abavoti bakhe abangabakhokhelwa ngokusebenzisa imithombo yezokuxhumana. Ikhasi le- Facebook lingabonisa ukuthi unabalandeli abangu-20,000, unikeze yonke inkomfa yakhe yezindaba futhi okubaluleke kakhulu, mvumele indlela engakaze ibe yinkimbinkimbi yokukhuluma. UMongameli Obama ube neqhinga lewebhu eliphumelelayo elamsiza ukuba anqobe umkhankaso wokongameli we-2008.

Umuntu ohlakaniphile kufanele aqaphele ukuthi imithombo yezokuxhumana iyithuluzi, kodwa akukafaneli ukubuyisela ukubaluleka kokuthola ubuso bakhe ekhasini eliphambili lephepha noma ngomhla ka-6: 00 ebusuku. Ngesikhathi labo abazobhapathizwa bangenza yonke "imikhankaso yabo" basebenzise imithombo yezokuxhumana ukuze baxhumane ngqo nabavoti, bayazi ukuthi bakudinga wena ngokuphumelelayo ukuwina.

Imidiya njenge-Punching Bag

Abezombangazwe abajabule ngendaba ethile yezindaba ngezinye izikhathi bayodumisa umlobi wezindaba ngokulingana nokulingana. Uma le ndaba ingekho emihle, izimangalo zezindaba zomculo zivame ukuthululela emkhankasweni.

Umnyathelisi omuhle kufanele akhombise amaqiniso ngaphandle kokwesaba noma ukuthanda futhi angafuni udumo noma ahlukane nokugxeka. Kodwa uma ophawulwayo ekhubeka noma ebonakala engakulungeli, njengoba abanye bethi owayengumengameli wePhini likaMengameli we-Republican uSarah Palin wabonakala ngo-2008, lo mkhankaso uzama ukushintsha ukugxila kumuntu ozobhalwa kumaphephandaba.

Abafakizicelo bangabantu - bakhathele, bagxilile futhi bakhathazekile ngokuhluleka. Ngezinye izikhathi lezo zintuthuko ezivamile zivela engxoxweni. Umkhiqizo wezokuxhumana ubhekene nesinqumo sokuthi ubonise abakwa-candidate uma bengenakho konke okusemandleni abo.

Esimweni sikaPalin, kwakukhona izingcingo zezombusazwe nobulili. Kodwa uBill Clinton uyindoda kanye neDemocrat, futhi umkhankaso wakhe nawo walwa nabezindaba phakathi nomkhankaso wakhe wezomongameli we-1992 lapho izinsolo zokumama zazikhuliswe kuqala. Ngesikhathi izitolo zezokuxhumana zihlaselwa ngaleso sikhathi, ukuqhuma kukaClinton ngemuva kokuhlambalaza kukaMonica Lewinsky kwabonisa ukuthi kwakuyinkinga evumelekile. Ukuxhaphaza abezindaba ngeke kuphele uma nje kukhona abantu abafuna ihhovisi elikhethiwe. Ngokuzifundisa ukuthi ungasetshenziswa kanjani, uzokwenza izinqumo ezihlakaniphile uma usendleleni yomkhankaso.