Yini uMqondisi Wendalo, Futhi Benzani?
Umqondisi wokudala uzwakala njengesihloko esibalulekile ngoba, ngokusobala, kuyinhloko ebalulekile. Abaqondisi bezobuciko, kungakhathaliseki ukuthi bezinkampani zesikhangiso, iminyango yangaphakathi kwendlu, noma yiyiphi enye ibhizinisi, bathatha umthwalo wokubukeka nokuzizwa emahlombe abo. Uma ucabanga ukuthi usulungele ukuthatha leso sigaba semithwalo yemfanelo, bheka ukubheka ngokucophelela umsebenzi ozayo.
Incazelo yomsebenzi:
Umqondisi Wobuningi (ngokuvamile obizwa ngokuthi i-CD) uqondisa ithimba lokudala ukusiza ukuthuthukisa umkhiqizo wokudala we-ejenti kumaklayenti.
Leli qembu lihlanganisa abakopishi , abaqondisi bezobuciko, nabaqambi. I-CD ibuye isebenze nabaphathi be- akhawunti ukuqinisekisa ukuthi izidingo zamakhasimende zihlangene futhi imigomo yokudala ilandelwa. Ama-CD ahlangene ngokujulile kuzo zonke izici zomkhankaso wesikhangiso, futhi uzocabangela lawo mqondo kumakhasimende, ahlinzeke amaphrojekthi kubasebenzi, futhi aqinisekise ukuthi izikhathi zokukhokha zikhona. I-CD ngokuvamile ithole inkazimulo lapho umkhankaso uphumelela, futhi ngokuphambene, ubeka icala lapho kuhlulekile. Abaqondisi abaningi bokudala baba yizimboni zemikhiqizo (cabanga ngo- Ogilvy , uBernbach, Bogusky, Deutsch, noBetietie) futhi uqhubeke waba abalingani emajensi abaqala ngawo.
Umholo Wemiholo :
Lokhu kuhluka kakhulu, kuye ngokuthi indawo, ubukhulu be-ejenti, kanye nesipiliyoni somfundi. Ekupheleni okuphansi, umholo wesisekelo ungaba ngu-$ 76,000, kodwa ngezinzuzo lokhu kuzoba kalula izibalo eziyisithupha.
Ekupheleni okuphezulu, isibhakabhaka singumkhawulo. Abanye abaqondisi bokudala bangathola imali engama-dollar ayizigidi ngonyaka, ikakhulukazi ngezinketho zezitoko kanye nezinzuzo. Kodwa umqondisi odala wokudala onokuvuselela okuqinile futhi iminyaka eminingi yokuhlangenwe nakho kumele athole okungenani u-$ 120,000 ngonyaka.
Amakhono akhethekile:
Umsebenzi womqondisi wokudala akuyona indima noma ubani ongakwazi ukuphuma ngqo ekolishi.
Amakhono atholakala ngenkathi esebenza e-ejensi yokukhangisa eminyakeni eminingi kudingeka adluliselwe. Zihlanganisa:
- Ikhono lokuhola, nokugqugquzela, iqembu labantu abadala
- Isizinda esiqinile sokukopisha kanye / noma ukuklama nokuqondiswa kobuciko
- Ukuzimisela ukusebenza amahora amaningi namaviki
- Ukuhamba ngokuvamile kudingekile
- Ukuhlangenwe nakho nge-Photoshop, Illustrator, InDesign, Flash, PowerPoint nezinye izinhlelo ngokuvamile (kodwa hhayi njalo) ezidingekayo
- I-HTML, i-PHP kanye nolunye ulwazi lweWebhu liyadingeka ngokushesha kubaqondisi be-Creative
- Ulwazi lwesinyathelo ngasinye senqubo yomkhankaso wesikhangiso ukunikeza ukuqondiswa kokuqondisa, ukusebenza ngesimiso nokuhlangabezana nokulindela kokukhangisa kwamakhasimende
Imfundo Nokuqeqesha:
Iningi labaMqondisi beM Creative lifuna i-bachelor degree kanye / noma okuhlangenwe nakho okuhlobene. Ama-ejensi avame ukucela okungenani iminyaka emihlanu isipiliyoni futhi isimo sibonisa abaningi babuze okungenani iminyaka engu-7 yokuhlangenwe nakho ekukhangiseni. Amadolobha amakhulu asuke ebuza okungenani iminyaka eyishumi.
Usuku oluyingqayizivele:
Njengezindima eziningi ekukhangiseni, ikakhulukazi izindima zokudala, akukhona usuku olujwayelekile njengalokhu. Izinto zingahluka kakhulu kusukela ngosuku olulodwa kuya kwesinye. Noma kunjalo, phakathi nesonto elijwayelekile, umqondisi wokudala angalindela:
- Yiya emihlanganweni yeqhinga yebhizinisi elisha
- Hlangana nethimba lokudala ukuze uhlole isimo kumaphrojekthi wamanje uphinde unikeze amaphrojekthi amasha
- Hlanganisa izikhathi zokucabangisisa ngamathimba wokudala ukuthuthukisa imikhankaso yesikhangiso esekelwe kuzidingo zamakhasimende
- Yakha iziphakamiso zokukhangisa kumakhasimende
- Imibono ye-Pitch (ekholisayo) kumakhasimende
Imicabango Engavamile:
Abantu abaningi badidisa abaqondisi be- Creative nabaqondisi bezobuciko. Ama-CD aqondisa yonke iminyango yokudala , kuhlanganise ne- Art Directors , abaklami, nabakhophi be-copywriters. Ezinye izinkampani zize zithumele uhlu lwemisebenzi yoMqondisi wezobuciko / uMqondisi wezobuciko.
Ukuqalisa:
Abaqondisi be-Creative akungena kulolu hlobo lomsebenzi ngaphandle kwekolishi. Ama-CD avame ukukhuthazwa kulesi sikhundla sokuphatha ngemuva kokusebenza emisebenzini yokukopisha noma yokuklama iminyaka eminingi. Lindela ukuchitha iminyaka engu-5-10 emathangeni ngaphambi kokuba ufanelekele lesi sikhundla.
Amanye ama-ejenti, ngokuvamile amancane, azofuna i-bachelor degree ngokugcizelela ukuklama, ubuciko obuhle, ukuxhumana noma u-journalism. Amanye ama-ejenti azohlola ukuhlolwa kwakho komsebenzi kanye / noma ukwamukela i-bachelor degree kwezinye izigaba.
Qala ukungena ngaphakathi esikhungweni se-ad ukuze uthole unyawo lwakho emnyango bese wenza othintana nabo. Ngemuva kwekolishi, yiba umkopishi noma umklami ukuze uqale ukusebenza kuze kufike kuMqondisi Wobunjiniyela.
Amaphesenti Omsebenzi:
Ngaphandle kokukhokha, nokulawulwa kokudala, abaqondisi bokudala bangathola izinto eziningi ngesikhathi sokusebenza kwabo kwansuku zonke. Kuyinto evamile kubaqondisi bokudala ukuba bahlanganyele ezithombeni nezithombe zevidiyo, futhi ezinye zazo zingenzeka emazweni ahlukahlukene emhlabeni jikelele. Konke ukuhamba nokuhlala kukhokhelwa yinkampani. Abaqondisi bezobunjwa bangadinga imali yokukhuluma ephakeme yokuxhumana nezinhlangano zezobuchwepheshe, futhi ama-CD avame ukucelwa ukuba ahlulele umklomelo wemiboniso. Futhi, ukuhamba, ukudla, kanye nokuhlala kunikezwa. Njenge-CD uzophinde ubeke umsebenzi omkhulu kakhulu kwiphothifoliyo yakho, njengoba uqondisa amaphrojekthi amaningi ngesikhathi esisodwa.