Abamaphephandaba Nezikhulu Zabo BangamaLibali
Ngezinye izikhathi amaphephandaba atholwa ukuthi anesidingo sabezindaba . Iqiniso liwukuthi, izintatheli zivame ukukhombisa imiphakathi abasebenza kuyo.
Bangabakhokhi bentela, abazali, nabaninikhaya njengabo bonke abanye. Abaphathi bemidiya babhekana nezinkinga ezifanayo nakwezinye izimboni - ukuphatha amabhajethi aqinile, okulindelwe ngabanikazi bamasheya nokubhekana nemibutho yezomnotho engaphezu kokulawula kwabo.
Izintatheli zezindaba zithinta izihloko mayelana noshintsho ngoba ushintsho lilingana nezindaba. Ngakho uma umholi okhethiwe weqembu noma lezombangazwe ephakamisa ukuhlelwa kwesistimu, lokho kwenza izihloko. Omunye umuntu osekela isimo se-quo cishe ngeke athole. Akusilo iqiniso lokuzikhethela okukhululekile. Abakwa-Conservatives abafuna ukwehlisa ikhodi yentela yase-US bayodonsa ukusabalalisa, njengalabo abasekela ukunakekelwa kwempilo yonke jikelele.
Zonke Izindaba Zokuxhumana Zinezimo Zezepolitiki Ezingafaneleki
Amanye amanethiwekhi wezindaba zekhebula ayaziwa ngokufaka izindaba nge-slant politique. I-Fox News Channel ibonakala njengento eqondile, kuyilapho i-MSNBC ephikisanayo ibeka ukuphela komunye umkhawulo we-spectrum.
Akukho lutho olungalungile mayelana nokuhlanganisa izindaba ezombono wezepolitiki, uma nje ababukeli beqaphela lelo qiniso. Ukuziphatha kwama-journalism kuphulwa lapho kwenziwa umzamo wokufihla lesi sinyathelo esivela kuzilaleli. Ngenkathi ukugxila kwamuva kuvezwe ekusakazweni kwezindaba zethelevishini, amaphephandaba athathe izikhundla zokuhlela ezizukulwaneni.
Izikhundla zezepolitiki ekhasini lokuhlela azivimbeli ukubika okunembile kokuphanga kwasebhange ekhasini lokuqala.
Ababukeli kufanele benze umehluko phakathi kokusakaza izindaba kanye nokuhlaziya izindaba. Amazwana abanjengoBill O'Reilly noma uRachel Maddow ngokuvamile akhululekile ukukhuluma ngemibono yabo, kodwa imibukiso yabo ayibhekwa njengezinhlelo zezindaba eziqondile.
Abamaphephandaba Abangatsheli Inkulumo Yonke
Ngezinye izikhathi indaba yonke ayikwazi ukuthola. Kukhona imibuzo engaphenduliwe mayelana nokuhlaselwa kuka-9/11 kwamaphekula, okwenze izinguquko eziningi ekusakazeni izindaba. Kodwa lokho akufanele kuvimbele intatheli ukuthi abe nendaba ephrintiwe noma yokusakazwa ngalokho okuziwa ngaleso sikhathi. Abasebenzisi bezindaba balindela ulwazi olusheshayo.
Ekuqedeni izimo zezindaba , olunye ulwazi lubonakala lungalungile. Lokho kuyisimo esibi sokukhiqiza ukukhokha bukhoma njengoba izenzakalo ziqhubeka. Ababukeli babona ukwaziswa okuluhlaza okuvela emithonjeni ehlukahlukene - abafakazi bokuzibonela bangalungile, uphenyo lungabuyekezwa ukufaka amaqiniso asanda kutholakala kanye nezisebenzi eziphuthumayo ngezinye izikhathi anganikezi isithombe esicacile salokho okwenzekayo enkingeni.
Abamaphephandaba bavame ukusolakala ukuthi baxoxa ngendaba eyodwa kuphela. Lokho kwenzeka lapho abantu abahilelekile ngakolunye uhlangothi benqaba ukukhuluma.
Umnyathelisi kufanele aphishekele ukufika kolunye uhlangothi, kodwa uma kwenziwa umzamo, ngokuvamile angahamba phambili ohlangothini analo.
Cabanga emuva kokuhlaselwa kwe-Watergate. Uma i-Nixon Administration ingase ibulale indaba ngokumane nje ukwenqaba ukukhuluma, isizwe sasingeke sazi ukuthi kwenzekani ngaphakathi kweNdlu eNgcwele. I-Washington Post yayilungile ekuboniseni indaba ehlolisisiwe kahle, indaba eyodwa esekelwe kolunye ulwazi oluvela emthonjeni obizwa ngokuthi "Deep Throat" owafakazelwa ukuba yiqiniso.
Abamaphephandaba bayabonakalisa amaqiniso
Isihloko esiphezulu sephephandaba esithi "Isikhathi Sokuvutha eMkhandlwini Womuzi" sizoheha abafundi abaningi kunalowo othi "Umkhandlu Womuzi Ubambe Umhlangano Waso Wonke". Akusilo ukuzwela ukubika ngokunembile umzwelo ohilelekile endabeni.
Lapho izintatheli ngezinye izikhathi zihamba ngokweqile zenza i-hook emoyeni ibe yimbangela enkulu yendaba.
Amaqiniso asheshe afakwe esikhundleni sesichazamazwi kunazo zonke ezingatholakala kwi-Thesaurus.
Ithelevishini yilokho okuvamile. Okwenziwe kabanzi ukuthi ithelevishini ifinyelela ekhanda ngenhliziyo, izintatheli ziqhamuka ukufaka amalungu omndeni okhalayo osolwa ngokubulala endabeni yabo. Ngenkathi ubuhlungu babo bungase bukhulu ukubukela, okunye kuyindaba ebandayo, eyinyumba mayelana nezibalo zobugebengu ezingabonisi ubuhlungu obunzima bokuthi ubudlova bunemindeni.
Izindaba zibizwa ngokuthi "Okukhethekile" Uma Zingekho
Nasi isimo esivamile - umongameli unikeza inkulumo eyodwa-yodwa ku-ABC, i-CBS, ne-NBC. Inethiwekhi ngayinye izobe ibhekene nengxoxo yayo "okukhethekile", nakuba umengameli ehlezi phansi nabo bonke abathathu.
Kuba umbuzo we-semantics noma ngabe lezi zinsuku zikhethekile. Ama-CBS kungenzeka ukuthi abuze imibuzo eqondile mayelana nenqubomgomo yangaphandle ukuthi amanye amanethiwekhi ayekhohlwe ukukwenza. Kungenzeka ukuthi bathole izimpendulo mayelana nemfundo nokunakekelwa kwezempilo kunalokho.
Ezweni eliphelele, amanethiwekhi azohlala phansi futhi ngamunye athathe isihloko nomongameli, bese ehambisa izingxoxo zabo ndawonye ukuze ababukeli babone inethiwekhi eyodwa ubusuku bonke ukuze bathole ulwazi oluhlukile. Esimweni sokuncintisana njengezindaba zenethiwekhi, cishe ngeke kwenzeke.
Izindaba Zehluleka Ukuphila Kuze ku-Hype
Kungakhathaliseki ukuthi ubheka ukuxhumana kwe-TV yangakini noma inethiwekhi yokusakaza , ukubika nokunyuswa kwezindaba zezindaba ngokuvamile kuhlanganisa iminyango emibili ehlukene. Umnyathelisi uzokutshela umnyango wokukhuthazwa amaqiniso ayisisekelo endabeni, kuyilapho abakhiqizi bephromoshini bakha izikhangisi ezenzelwe ukwenza abantu babheke.
Uma ukukhulumisana phakathi kweminyango kuphuka, umphumela ungaba kalula ukukhushulwa okungafani kahle nezindaba. Ababukeli bazoklolodelwa ekubukeni i-newscast ukuze babone umbiko we-blockbuster, kuphela ukuba badumale indaba ye-lackluster abayibonayo.
Zonke izitolo zezindaba zishisiwe ngale nkinga. Kodwa uma kwenzeka kaningi kakhulu, ababukeli bazoba abahlakaniphile ekugqugquzelweni kwezimoto zomkhosi futhi bangayinaki.
Ukukhiqiza izindaba ngokushesha futhi ngokunembile akulula. Amaphutha ayenzeka emoyeni, ku-inthanethi nangokuphrinta. Kodwa izinkolelo zemithombo yezindaba eziphathelene nokuhlambalaza nokuziphatha kokuziphatha ngokuvamile ziyilokho - izinkolelo, ezingaxhaswa amaqiniso.