Funda kabanzi mayelana Nezinzuzo Nezimpahla Zokukhangisa Nge-Infomercial
Ama-infomercials anzima ukuthengisa, ukuphendula okuqondile ngqo kwezeTV ezivame ukuhlala phakathi kwemizuzu engu-15 no-30. Lokhu kubizwa ngokuthi ukukhangiswa kwefomu elide futhi lisetshenziselwa imikhiqizo engadla amakhulu, noma izinkulungwane zamaRandi. Ama-infomercials aphakathi kwemizuzu emibili ubude ayaziwa njengezimakethe zefomu elifushane futhi ngokuvamile eze nomthamo wamanani ngaphansi kuka-$ 20. Lolu hlobo lokukhangisa luyaziwa nangokuthi luhlelo olukhokhelweyo, olunomshini wokuzikhipha umshwalense olungaphambi kwalo usebenzisa ulimi olufana nalokhu "okulandelayo yisikhangiso esikhokhelwayo se-XYZ brand." Ama-infomercials njalo acela ukudayiswa , futhi uyisibonelo esihle se-AIDA model.
Umlando omfushane we-Infomercial
Nakuba ama-infomercials athandwa kakhulu ekuqaleni kwawo-1980, kukholakala ukuthi i-first-ever yefomu ye-fomcial yabonakala ngasekupheleni kwawo-1940 i-Vitamix blender. Kodwa-ke, ngawo-1970, ikakhulukazi endaweni yaseSan Diego, ifomethi yaqedwa lapho i-TV yehora elilodwa iqhuba izikhangiso njalo ngeSonto kumakhaya wendawo. Ngo-1982, uhlobo oluthile lwesimo esiyazi kahle namhlanje luvuleleke, futhi lwalubuhle bokubuyisela izinwele nokukhulelwa. Lokhu kwakungukuqala kokunyuka kwama-modern infomercial.
Ngo-1984, baphuma ngempela, lapho imithethonqubo ye-FCC imisa imingcele yokukhangisa yaphakanyiswa. Futhi lokhu kwakuhambisana nokuphakama kwemikhiqizo yokuzisiza kanye nezitsha zokupheka ekhaya ezithintekayo. Wonke umuntu wayethembise ukuthengiswa, ukuthengisa, ukuthengisa ubu buzibulo balezi ziboniso zamandla aphezulu.
Imikhiqizo ephezulu ye-Infomercial Through the Ages
Kube namakhulu emikhiqiza ethengiswayo ngokusebenzisa ifomethi engapheliyo eminyakeni engamashumi amathathu edlule.
Kodwa abanye benza kangcono kakhulu kunabanye. Lapha-ke yizona eziyisikhombisa eziphezulu kakhulu zokuthengisa okungcono kakhulu kwe-infomercial:
- I-Foodsaver Yokugcoba I-Packaging Machine
Umshini olula kodwa obizayo (cishe u-$ 130) owandisa impilo yesheluli ngokudla kwakho izikhathi ezinhlanu. - I-PedEgg
I-grate grater yezinyawo zakho ezishaya phansi amatshe okugaya ekuhlolweni kwabathengi.
- I-Snuggie
Ayitholi elula kakhulu kunengubo ngemikhono. Kodwa iphuzu elincane le-jingle nephansi liye laphumelela kakhulu. - I-Slap-Chop
Omunye wemikhiqizo emibili ku-countdown eyabanjwa nguVince Shlomi, uBilly Mays wannabe. Indlela esheshayo nelula yokunquma noma yiluphi uhlobo lokudla, futhi wenze isaladi enkulu ye-tuna ngemizuzwana. - I-Ionic Breeze Air Purifier
Isithombe se-Sharper sithole indlela eya ezigidini zamakhaya nomkhiqizo owakhipha uthuli, izilonda kanye nesilwane sesilwane. - I-Carleton Sheets Teaching Real Estate
Mnike amahora ambalwa futhi uzokuphendula ube yi-tycoon yangempela. - I-Showtime Pro ye-Oven ye-Rotisserie
U-Ron Popeil, oyinkosi ye-infomercial yanamuhla, utshela ukuthi "uyibeke futhi uyikhohlwe" ne-countertop rotisserie esuka ku-Ronco. - ShamWow
U-Vince Shlomi futhi, ngalesi sikhathi uthengisa i-chamois kunokuba uzothola isisindo sakhe esisitshenzisiwe izikhathi eziyishumi. - I-BowFlex Home Gym
Ukuphazamisa isanqante yomzimba ophelele phambi kwezambatho zamazambane, i-BowFlex yokuzivocavoca ekhaya iyona ethandwa kakhulu umshini wokuzivocavoca owenziwe kakhulu kunayo yonke isikhathi. - Isebenza kahle
Futhi indawo eyodwa eyodwa iya komunye umkhiqizo ohlose ukuphelela, kuphela manje lesi sikhumba esiphelele. Ngeziphakamiso ezidumile futhi iphuzu lamanani aphansi, lithinte ukunakwa kwanoma ubani nanoma ubani onomunye owodwa.
Imikhiqizo kanye neNzuzo yokusebenzisa ifomu le-Infomercial
Kukhona ukuphakama nokunciphisa kuya kwe-infomercial njengethuluzi lokuthengisa. Ake siqale ukuthi kungani kungaba imoto ekahle yomkhiqizo noma isevisi yakho.
Izinzuzo ze-Infomercial
- Ubude . Uma unendaba ukutshela lokho angeke ifanelane nendawo yesikhashana yamafomu wendabuko, uzothanda isikhathi esinikwe kuwe ngendlela engafaneleki. Iningi lizungeze imizuzu engama-30 ubude, ikunika indawo eminingi yokudayisa yonke inzuzo futhi ucele ukudayiswa.
- Izindleko . I-infomercials, eyaziwa nangokuthi "izinhlelo ezikhokhelwe," ivame ukuvulwa ngesikhathi samahora angaphambilini. Isikhathi esisheshayo phakathi kuka-11: 00 no-6am sincane kakhulu, ngokuvamile ngenxa yokuthi abantu abaningi ababukeli i-TV. Kanti futhi, kuvame ukubiza okuningi ukukhiqiza isikhangiso se-30 sesibili kunomzuzu ongama-30 we-infomercial.
- Ukukhululeka kokukhiqizwa. Ngokungafani nezindawo ezingu-30 zesibili ezibandakanya ama-ad ad amakhulu kanye nebhajethi ephezulu, ama-infomercials alandela ifomethi elula, eqondile. Ukuze uthembeke, uma usubonile eyodwa, ubonile konke. Vele ushintshe imikhiqizo.
- Ukulandelela kwe-Real-time ROI. Ngokungafani nezikhangiso ezengeziwe mayelana nokuqwashisa ukushayela, ama-infomercials akha ukwakha ukuthengisa ngesikhathi sangempela. Ungabona izinombolo njenge-air infomercial, bese ubona ukuthi umthengi udayisa kangakanani.
- Abantu abathanda nabo. Iqiniso. Izilaleli ezithile ziyakuthanda ukufometha kwe "show show", futhi uma ucabanga ukuthi bangaki abantu abagwema ukukhangisa kulezi zinsuku, yizindaba ezinhle.
I-Cons ye-Infomercial
- I-Stigma . I-infomercial ayithathwa njengokukhangiswa kwe-premium. Imikhiqizo eminingi yiyona Ebonakalayo ku-TV uhlobo lwezinto. Ngeke uthole i-Nike noma i- Apple yenza i-infomercial (okungenani, hhayi efomeni sonke esiyifunayo), ukucwasa okunamathelayo kuzokhipha imikhiqizo enjalo. Ngakho-ke, kufanele wazi ukuthi umkhiqizo wakho uzozuza kulokhu.
- Ukubuka . I-infomercials ihlala isebenza phakathi namahora angekho amaphuzu, ngakho-ke uzoba nohlobo oluthile lwezilaleli. Izimbongolo zangasese, uhlale ekhaya abazali, abantu abadala, nokunye. Yiqiniso, uzothola izibukeli ezihlukahlukene, kodwa iningi liyoba ngabantu abanesikhathi nesikhathi sokuphila okusho ukuthi bangabuka i-TV kulawo mahora.
- I-Price Point . Kumele ukwazi ukushaya intengo ethile yokuthengisa ngesikhathi se-infomercial ukuze ulungele izindleko. Uma uthengisa iwijethi ebiza u-$ 4.99 kuphela, i-infomercial cishe ngeke isebenzele wena. Esikhathini esiningi, ubheka into efana ne "3 izinkokhelo ezilula ze $ 19.99." Ungaphakamisa noma kunjalo. Amawijethi angu-4 we $ 19.99 kanye ne-S & H kungenzeka kakhulu ukusebenza kule fomethi.