Indlela Abakhangisi Ababheke Ngayo Izingane Ukuze Kwandiswe Ukuthengisa
I-FTC (Federal Trade Commission) inemithetho eminingi mayelana nokukhangisa nokuthengisa. Njengoba ungacabanga, uma kuziwa kwabantwana, leyo mithetho iphoqelelwa kakhulu. Eqinisweni, zonke iziphulwa zingabangela izijeziso zomphakathi ezifika ku-$ 16,000 ngesigameko ngasinye.
Ngaphezu kwalokho, okuqukethwe kanye nesitayela se-id yesikhangiso kuhlolwe ngokucophelela. Isibonelo, uhlobo lokugqweba nokukhangisa okuphezulu "okuphezulu" ukubonisa abadala akubhekwa ngendlela efanayo uma kuziwa ezinganeni.
Kuye ngokuthi uneminyaka engakanani yengane, kungenzeka ukuthi akakwazi ukuhlukanisa iphutha lesikhangiso esivela emqinisweni yomkhiqizo.
Uma isikhangiso sibonisa ibhayisikili ngemisindo ebizwa ngokuthi isithuthuthu, lelo bhayisikili lalingcono ukwenza lezo zomsindo empilweni yangempela. Ngaphandle kwalokho, ingane izokhohliswa ngesikhangiso.
Kodwa ngisho noma abakhangisi belandela imithetho encwadini, akubavimbeli ekutholeni izinto zokudala, nezomthetho, izindlela zokuzigoba ngezikhathi ezithile.
1. Ukuxhaswa kobuhle
Kunabantu abaningi abadumile laphaya kuma-social media, futhi bajabule kakhulu ukukhipha ama-tweets akhokhelwayo kanye nokuthunyelwe kwama-Instagram okuzobonwa yizingane. Kungase kuthathe imizuzwana embalwa ukubhalela okuthunyelwe (futhi ezimweni eziningi, kunikezwa nje kuphela ku-celebrity verbatim), kodwa bangathola imali efika ku-$ 75,000 yokuthunyelwe kwe-Instagram, ne-$ 30,000 nge-tweet. Yize lokho kuyinani lemali eliyinkimbinkimbi, i-peanuts iqhathaniswa nezindleko zendawo ye-TV, futhi cishe izoba nethonya elikhulu kakhulu.
Ngaphezu kwalokho, okuthunyelwe akudingeki ukuthi kubhalwe ukuthi yizikhangiso, okusho ukuthi izingane eziningi ezinengqondo kanye nentsha bacabanga ukuthi ama-celebs abakhulekayo angempela kulowo mkhiqizo.
2. Ama-cartoons kanye nemifanekiso enezikhalazo zendodana
Izingane nezintsha zithanda izithombe. Cabanga ngezinsuku zakho ezincane, futhi uzokhumbula ukuthi iningi lezintandokazi zakho ezibonisa ukukhula zazifakiwe.
Lezi zinsuku, kulula kunanini ngaphambili ukudala izithombe zamadijithali, futhi lokho kusho ukuthi abakhangisi kanye nemikhiqizo bayakwazi ukubamba izinhlamvu ezijabulisayo, ezinobungane nezipholile ezikhangisweni zabo. Kusukela ku-cereal kanye namathoyizi, kumaswidi kanye nokugqoka, uma izingane ziyizinhloso zezikhangiso, amathangi kanye nezithombe ezinobungane bazoba phambili nangaphakathi.
3. Okuqukethwe okuveziwe noma okuxhaswe
Ukulandela kusukela ku-animation okukhulunywe ngaphambilini, abanye abakhangisi baya phambili nakakhulu futhi bakhiqize uchungechunge noma "ama-webisodes" aqukethe izinhlamvu ezixhunywe kulo mkhiqizo. Lolu chungechunge lwe-webisodes yi-Lucky Charms lulandela ukuxhaphazwa kukaLucky the Leprechaun. Lonke uchungechunge luzocubungula ukwenza u-Lucky ahlasele izingane, obese ebona umlingiswa ebhokisini lokusanhlamvu esitolo bese ecela. Futhi masingakhohlwa uchungechunge olwakhiwe ngqo ukuthengisa amathoyizi, njenge-Transformers, He-Man, nabanye abaningi kusukela.
Ukubekwa komkhiqizo
Isihlobo esiseduze nokuqukethwe okushicilelwe, lokhu kuhloswe ukukhangisa ezinganeni ezingeni eliphansi kakhulu. Mhlawumbe isibonelo esikhulu kunazo zonke salokhu "ET-The Extra-Terrestrial," okubonisa ukuthi umfokazi omuhle ukhonjiswe endlini ngendlela yezingubo zikaReese. Kwakukhona amabhokisi we-Cheerios ngaphambili futhi aphakathi nendawo ethi "Uju, Ngabashaya Izingane," uphawu olukhulu lukaMcDonald "ku-Richie Rich," namathini kaPepsi "Ekhaya Lodwa." Ukubekwa komkhiqizo kuyintsha-mali yezigidigidi zama-brand, futhi uma ifilimu iphumelele, ingaba nethonya elikhulu ekuthengiseni.
Ngenkathi abantu abadala bekwazi ukuthi kwenzekani, izingane azikwazi ukuqonda. Emva kwe-movie, ngeke babone ukuthi kungani befuna umkhiqizo othile; benza nje.
5. Ukubonisa ezinye izingane ezithanda umkhiqizo
Izingane zifuna ukuthi yini abangane babo. Bafuna nokuthi yini ezinye izingane ezizijabulelayo. Akumangazi ukuthi izikhangiso eziningi ezihloswe ezinganeni zifaka izingane zonyaka ofanayo onothando umkhiqizo njengokungathi yiyona nto enkulu kunazo zonke ezakhiwe. Kusuka kokudla okumnandi okumnandi kwe-junk, kumathoyizi nemidlalo enemizuzu eyishumi yokudlala. Yilokho, okuyiqiniso, nje kulandela inkambo yokukhangisa. Kodwa-ke, lapho abantu abadala bebona abantu bejabule nje ngomkhiqizo, siwuthatha ngokusanhlamvu kasawoti. Izingane, azikho njengokungabaza; ikakhulukazi izingane ezingaphansi kweminyaka eyishumi ubudala. Babona ontanga yabo nje beyihleka, behlanya ngesitokisi, futhi bayayifuna.
Isici se-nag sigijimela ngaphakathi, futhi ngokuqinisekile, leso sidakamizwa sihlanganisiwe ngosuku lwakhe lokuzalwa.
Iningi lezazi kanye nezazi ziyavuma ukuthi izingane akufanele zibhekiswe ezikhangisweni, nokuthi kufanele kube nemithetho eqinile kuyo yonke indawo. Abantu abadala benza izinqumo zokuthenga, izingane azihlomanga ngokwanele okuhlangenwe nakho kokuphila ukwazi ukuthi zisetshenziswa. Kodwa, okwamanje, izikhangiso zizobe ziqondisa izingane ngoba zibiza izigidigidi ekuthengiseni.