Ukuqala kwe-Apple
Konke kwaqala ngamadoda amathathu - uSteve Jobs , uSteve Wozniak, noMike Markkula - ohlangene ngasekupheleni kwawo-1970 wadala futhi wathengisa uchungechunge lwamakhompyutha we-Apple II.
Kwakuwumkhakha wokuqala ophumelelayo wokuhweba wamakhompyutha, futhi waholela ku-Apple Lisa ngo-1983 - ikhompyutha yokuqala ukusebenzisa i-GUI eqhutshwe ngegundane (isikhombimsebenzisi esibonakalayo somsebenzisi). Ngonyaka owodwa kamuva, i-Apple Macintosh yazalwa (isungulwe esinye sezikhangiso ezinkulu kunazo zonke, ngo-1984), futhi ngakho, i-legend ye-Apple yaqala ukukhula.
Ukuwa nokuvuka kukaSteve Imisebenzi
Ngo-1985, ngemuva kokulwa okude nekhonsathiwe nebhodi le-Apple, uSteve Jobs "washiya" inkampani ayisize ukudala. Abanye bathi uphonswe noma ususiwe, abanye bathi ushiye nje ukuphishekela ezinye izinhlelo. Lokhu kuthiwa, ukuthutha kwakhe okulandelayo kwaba yi-NeXT, inkampani yezobuchwepheshe eyasungula ukuthi ekhethekile emfundweni ephakeme kanye nebhizinisi.
Ngonyaka owodwa kamuva, ngo-1986, uSteve Jobs waba nesithakazelo esikhulu ekuhlukaneni okuncane kweLucasfilm Ltd. Egxilwe ekuthuthukiseni ihluzo ezenziwe ngekhompyutha yama-animated movie, inkampani manje eyaziwa njengePixar yatholwe yimisebenzi.
Kwakuyi-Stevestroke enkulu, okwathi ngokushesha wabona ukuthi kungenzeka yini inkampani (okuyinto manje sonke esiyazi njengenye yama-studio amakhulu okwenza ama-movie esikhathini sethu). Ngemuva kwamaphrojekthi amaningi amancane nokuningi kwesilingo nesiphambeko, uPixar wadedelwa i-Toy Story ngo-1995 (ukudalisa Imisebenzi njengomkhiqizi ophezulu) kanti konke okunye kuwumlando.
Ngonyaka owodwa emva kokukhululwa kwe-Toy Story, ngo-1996, i-Apple ithenge inkampani ye-NeXT eyayiyimisebenzi futhi yamcela ukuba abuyele enkambeni yobuholi. Wayengumphathi we-CEO kusukela ngo-1997 kuya ku-2000, waba ngu-CEO ongunaphakade kusukela ngaleso sikhathi kuze kube yilapho eseqedile ukuphela kuka-Agasti ka-2011.
Steve Jobs kanye ne-Apple Begin World Domination
Lapho Imisebenzi ifika ebhodini ngo-1996, i-Apple yayisengxenye yesikhulumi sekhompyutha. Ama-PC asekelwe kumaWindows ayengabanikazi abaningi, futhi amakhompiyutha e-Apple aphezulu kakhulu asetshenziswa yizimboni zokudala, kufaka phakathi ukukhangisa, ukuklama nezithombe zokuhamba.
Kodwa-ke, lokho konke kwashintsha lapho i-iPod ifika ngoNovemba ka-2001. Ngaphandle kwalapho, i-Apple ngokungazelelwe izindebe zomuntu wonke. Umqondo wokuthi izinkulungwane zezingoma zingagcinwa ngedijithi kudivayisi eyodwa encane kakhulu kunanoma yiliphi i-Walkman noma i-CD isidlali esengqondweni. I-Steve Jobs beyihola phambili umkhiqizo oshintshe indlela okwenziwa ngayo umculo futhi wabelane ngayo.
Phakathi neminyaka embalwa, i-Apple kwakuyi-technology wonke umuntu ayefuna ukuwakhe. Kwabe sekufika i-iPhone ngo-2007, eyathatha i-Apple kumdlali omkhulu kumuntu wonke umuntu ezama ukulingisa. Ngobusuku, i-iPhone yavuselela ubuchwepheshe beselula, futhi kwakungenye yokuncintisana kweSteve Jobs.
Inkampani yakhe, i-Apple, yayingumholi we-brand futhi ohola insimu.
Ngo-2010, ngemuva kokuhlukahluka kwe-iPhone, i-iPad yasungulwa ku-reception mediocre ekuqaleni. Abantu kanye namaqembu okugxila abazange abone isidingo salokho, kodwa uSteve Jobs wayazi ukuthi kuzoba nomthelela omkhulu. Futhi kwenzeka. Ngo-Mashi ka-2011, ama-iPads angaphezulu kwezigidi ezingu-15 ayesemakethe.
USteve Jobs Ukhulula Ukulwa Kwakhe Nomdlavuza
Impilo kaSteve Imisebenzi ibilokhu ibuzwa kusukela ngo-2006 lapho ukubonakala kwakhe, ukubonakala okubukeka kahle nokuthunyelwa kwezinto ezingekho ngaphansi kwempahla kwakugxile ekukhulumeni kwakhe kwe-WWDC. Empeleni, Imisebenzi yamemezele isimo sakhe (umdlavuza we-pancreatic) kubasebenzi bayo phakathi no-2004. Phakathi kuka-2003 nokufa kwakhe ngo-Agasti 2011, Imisebenzi yabhekana nezinqubo eziningi nemithi yokwelapha ukuzama ukushaya umdlavuza, kodwa yayinobudlova. Wabe esehla njenge-CEO ye-Apple ngo-Agasti 24, 2011, wafa ngemva kwamasonto ambalwa ngoSeptemba 11 th (iminyaka eyishumi yokuhlaselwa kweTwin Towers).
Ukuphila e-Apple Ngemva kweSteve Jobs
Ukuthi i-Apple ilahleke kakhulu ithonya likaSteve Imisebenzi lizobe lihlehliswa yikhulu leminyaka. Steve Jobs kwakuyizinto eziningi ku-Apple, ezinye zimbi, zihle kakhulu. Yebo, wayengumuntu ophelele futhi wayene-size ye-Jupiter. Yebo, wayevame ukungakhathaleli izindleko, noma imizwa, noma abantu. Kodwa wayengumbonisi, futhi umthengisi omangalisayo wemikhiqizo.
Imiklamo yokugcina enkulu eyenziwa ngu-Apple emakethe yenziwa kanjalo ngaphansi kobuholi bukaSteve Jobs; kwakuyi-iPad, emuva ngo-2010. Cishe yonke into ekhishwe kusukela ngaleso sikhathi kuye kwaba yisibuyekezo kumkhiqizo okhona. Imiklamo emisha, njenge-iPen ne-Apple Watch, iye yamukelwa kabi kakhulu. Futhi umqondo wokubamba isibindi ekususweni kwekhanda lekhanda lomakhalekhukhwini nguSteve Jobs ongasoze avuma. Imisebenzi, okokuqala futhi okubaluleke kakhulu, kwakuwukunikeza umthengi umkhiqizo ongcono kakhulu, hhayi izinhlobo eziyi-15 zama-dongles nama-adapters. I-Apple iye yalahleka ngokucacile indlela yayo, futhi kuleli phuzu, kungenzeka ingalokothi ibuyele.
USteve Jobs wayengumbonisi, osomabhizinisi, ikhasimende lokukhangisa le-savvy, nalokho okwashiwo yilowo nalowo omaziyo, umngane omuhle. Uzolahlekelwa yiziningi, kuhlanganise ne-Apple, inkampani ebonakala ilahlekelwe indlela yayo kusukela ekudlula kwayo.
Ikusasa le-Apple ngaphandle kweSteve Jobs
Ukuthembeka, yisikhwama esixutshwe. Ngesikhathi salesi sibuyekezo, i-Apple stock iyinkokhelo ye-$ 144 ngesabelo ngasinye, nje amahloni okurekhodi $ 156 ukuthi ibekwe ngo-May 2017. Kusho ukuthini lokhu? Ngisho noma abantu emhlabeni wonke bekhathala ngokweqile ngalokho i-Apple okufanele inikeze ngakho ngaphambili, imikhiqizo yabo isabalingisi abahle kakhulu, futhi izinga lembonini ekuklanyeni, ukudala, ifilimu, umculo, nezinye izindlela ezinjalo.
Umbuzo omkhulu uwuku ... u-Apple uzokwethula yini emakethe umkhiqizo owawufana nokuguqula njenge-iPhone, i-iPod, noma i-iPad? Futhi kubalulekile ukuthi kuzo zonke izimo, imikhiqizo isivele ikhona eyayenza imisebenzi efanayo kakhulu. U-Apple noSteve banezela umbani ebhodleleni, kodwa akekho kwalezi zinto ezazisungulwa ngokuphelele. Ngakho-ke, ingabe kukhona okunye okukhona manje, okuthile okusemncane, ukuthi i-Apple ingagxuma futhi idale enye ingxenye ekhulayo yemakethe? Kukhona amathuba amaningana engqondweni.
Okokuqala, iphrinta ye-3D. Njengamanje, zitholakala ngamafomu ahlukene, kusukela kumamodeli eshalofini kuya kumathini wokuzihlanganisa, futhi zihlanganisa amabakaki amaningi wamanani. Kodwa zijwayele izinkinga zobuchwepheshe, futhi imiphumela yokuphela ayifani ncamashi. I-Apple, uma ifunda kulokho uSteve Jobs akwenzile, ingathatha lokhu futhi iwuguqule. Ihambisana ngokugcwele nemikhiqizo ayinikezayo, futhi ingaletha ukunyathelisa kwe-3D kubantu.
Enye indlela yileyo yekhaya elihlakaniphile. Ingabe i-Apple kungenzeka ekugcineni idale umugqa wemikhiqizo eyenza ikhaya lakho libe yindawo ehlangene ngokuphelele, elawulwa ngokuhlakanipha? Bheka umkhiqizo onjengeNest, ofunda ukuthi uthanda kanjani ukushisa komuzi wakho futhi uhlile, bese ubeka izinga lokushisa ngokufanele. I-thermostat ye-Apple, eyenziwe nge-Apple indlela, ingaletha futhi i-AI kuyo yonke imizi.
Futhi-ke, empeleni, kukhona imoto yokuzishayela. Kuyeza maduzane, kodwa kuyoba yini konke okungaba khona? I-Apple yaziwa ngokugxila kumikhiqizo enobungane. Vula ibhokisi, ulifake ngaphakathi, hamba. Ingabe bayobe sebekulungele ukusingatha imoto ehambayo? Futhi ingabe kuyoba yindleko engaphezu kweminye iminikelo? Isikhathi kuphela esizokutshela.