Kuye ngomsebenzi, imenenja yezokuxhumana yomphakathi ngokuvamile ihlotshaniswa nokwakha umkhiqizo nge-Twitter, i- Facebook , i-Google +, i-LinkedIn, i- YouTube , i- Pinterest , ukubhuloza izinkampani kanye nanoma yiziphi izinhlelo zokusebenza ezintsha ezishaya umphakathi.
Uhlu Lomholo Lomphathi WezeMphakathi
Umphathi wezokuxhumana wezenhlalo angenza noma yikuphi kusuka ku-$ 10 ngehora ukuya ngaphezulu kwezingu-100,000 zama-dollar ngonyaka. Iholo lixhomeke kakhulu kwimfundo yakho, isipiliyoni futhi uma usebenza ngokuzimela ngokumelene nesikhathi esigcwele, indawo yangaphakathi.
Imizi emikhulu efana neNew York, iSan Francisco, neLos Angeles inesidingo esikhulu sesikhathi esigcwele, abaphathi bezindaba zenhlalo. Yilapho amaholo aphakeme angatholakala khona.
Ukuqasha imenenja yezokuxhumana yomphakathi ngokuzimela kungenye indlela. Amabhizinisi amancane amancane athatha lo mzila futhi angathola umuntu okuphatha imidiya yezenhlalo ngezinga eliphansi njenge $ 10 ngehora. Lokhu akusho ukuthi ama-freelancers angcono kakhulu. Udinga ukuhlolisisa kahle amakhono omfundi kanye nokuhlangenwe nakho okuhlobene ukuqinisekisa ukuthi uqasha umphathi wezokuxhumana wezenhlalo.
Imfundo Nokuqeqesha Kudingeka Ukuba Umphathi Wezokuxhumana
Izinkampani eziqashile isikhathi esigcwele, abaphathi bama-social media abahlala endlini ngokuvamile zidinga ukuthi lowo ozobhalwa ukuba abe ne-degree ekukhangiseni, ezokungabonisi, ubudlelwano bomphakathi noma abezindaba ezintsha. Kuye ngomsebenzi, ukuhlangenwe nakho kwakho komsebenzi ukuphatha ezinye imikhankaso yemidiya yomphakathi kungacatshangwa uma ungenayo idijithi efanele.
Izinkampani ezincane zivame ukukhipha umsebenzi wezokuxhumana wezenhlalo ukuze ugcine izindleko ezingaphezulu. Lezi zinkampani zivame ukukhangisa isikhundla ngokusebenzisa izingosi ze-intanethi futhi ziqashe ama-freelancers angase abe noma angaba ne-degree. Ukukhokhela ama-freelancers kuncane kakhulu kunokomphathi wezokuxhumana womphakathi .
Amakhono akhethekile adingekayo abe nguMphathi Wezokuxhumana
Yonke imenenja yezokuxhumana yomphakathi idinga ukuba nolwazi olujulile lwezindaba zomphakathi futhi kufanele njalo ihambisane nezintandokazi zakamuva zezokuxhumana. Udinga amakhono okubhala ahle kakhulu ngokugcizelela ukupheka kwababukeli be-intanethi.
Imithetho yokuxhumana nabantu iya ngaphezu kokukwazi ukubhala okuthile okuhlakaniphile ezinhlamvu ezingu-140 noma ngaphansi. Ungummeleli we-intanethi wenkampani kanye nomsebenzi wakho ukubandakanya izethameli zakho, uhlanganyele nabo futhi ukhule izinombolo ngokusebenzisa imidiya yomphakathi.
Kufanele wazi konke ongakwenza mayelana nenkampani obhalayo ngoba uyingxenye ebalulekile yenqubo yokumaketha. Izibuyekezo kumele zilinganiswe nezinethiwekhi zokuxhumeka kwi-intanethi ukuze zikhule ibhizinisi futhi kufanele uthuthukise isu elisebenza ngqo kulolo nkampani.
Ukuba yinkosi yamaphephandaba amasha kuzoqinisa umsebenzi wakho , kungakhathaliseki ukuthi yimiphi imboni lapho ufisa ukusebenza khona.
Phela, yonke imboni ingacabangela ukusebenzisa imithombo yezokuxhumana - kusukela ezinkambeni zemidiya kuya kuma-automakers, ukunakekelwa kwempilo nokudayisa. Amathuba emisebenzi angenamkhawulo.
Usuku Oluyingqayizivele Lomphathi WezeMphakathi
Imithombo yezenhlalakahle ayifuni ukulala ngakho owamisa kuqala ngosuku lomphathi wezezenhlalakahle ukuhlola ukuthi kwenzekani ngobusuku. Lokhu kuhlanganisa ukufunda ama-imeyili amasha, ukubuka ama-Twitter @ izimpendulo, ama-tweets kabusha nokukhuluma, ukuhlola i-Facebook, i-Google +, i-LinkedIn namanye amanethiwekhi omphakathi wokuxhumana, ukuphawula, ukuthunyelwa kwendonga nokuphendula uma kunesidingo.
Ngemuva kokuthi ubusuku bokubamba ubusuku buphelile, sekuyisikhathi sokuqala ngosuku lokuvuselelwa kwezindaba zenhlalo. Lokhu kuqala ngesheke kwiwebhusayithi yenkampani ukubona ukuthi yini ethunyelwe kuze kube manje engasetshenziselwa isibuyekezo. Ukuvakashela iwebhusayithi yenkampani izikhathi eziningana ngosuku kufanele.
Isheke eliqhubekayo kokusondeza ukuthola izindaba, okuthunyelwe kwebhulogi, amavidiyo kanye nezinye izikhala noma ama-tweets ukwabelana nezilaleli nakho kubalulekile usuku lonke.
Ngesikhathi esifanayo, ubheka ama-hashtag ahamba phambili ongayisebenzisa kuzibuyekezo zakho ukuze ukwazi ukuveza abantu abaningi enkampanini ngezihloko ezishisayo. Futhi uhlale uqapha lokho okushiwo yinkampani osebenzela kuyo ukuze ukwazi ukubhekana nodumo nezikhalo ngokushesha.
Ukuthumela nokuhlela izibuyekezo kwenzeka nsuku zonke kanye nokuxhumana nezilaleli ezibuza imibuzo noma ukwenza amazwana. Njengoba izibuyekezo zakho zihamba bukhoma, ubuye uqaphele ama- analytics ukubuka lapho ithrafikhi iya khona futhi ikala ukuthi yini esebenza namhlanje ukuze ubone ukuthi ungakwazi yini ukufaka imali ku-buzz.
Ngomzuzu owodwa ungase ubhale i-tweet ukuze ungene kwi-hashtag ehamba phambili, okulandelayo uyathumela ukubuyekezwa okuhlelekile ku-Google +. Ulandela lokho ngokuxhumana nomthengi othunyelwe odongeni lwe-Facebook lenkampani bese ushicilela ibhodi elisha le-Pinterest. Manje usuphelile ukuphendula amazwana embonweni entsha ye-YouTube yenkampani, kulandelwa ukubhala okuthunyelwe kwebhulogi oyokwenyusa kuzo zonke izindawo zokuxhumana zenhlalo yenkampani. Ekupheleni kosuku, uhlela izibuyekezo ukuze uhambe bukhoma ngobusuku obuthongo ngenkathi ulala ngakho inkampani ine-24/7 khona ukuze ufinyelele ama-owls ebusuku, amakhasimende kwenye indawo yesikhathi ngisho nalabo kwamanye amazwe.
Imicabango Engavamile Ngokuphathelene Nomphathi Wezokuxhumana
Kukhona uhlu olude lwezingqondo ezingalungile mayelana nokuthi imenenja yezokuxhumana yomphakathi empeleni yenza kanjani ukusiza ukukhulisa inkampani nokushayela ukuthengisa. Abaphathi bezokuxhumana bezenhlalakahle bavame ukungena ku "noma ubani ongakwenza" isigaba, esiholela kubanikazi bebhizinisi abathumelela izikhathi ezimbalwa ngosuku noma bafunde ukuthunyelwa kuma-social media. Bese bathi ama-social media ayisebenzi lapho, eqinisweni, isebenza futhi isebenza kahle uma othile onolwazi olubonisiwe elawula ama-akhawunti akho.
Abaqashi badinga ukucubungula "noma ubani ongakwenza" ukucabanga futhi ahlaziye ngokuphelele umuntu ocatshangelwa kulokhu okubalulekile. Umphathi wezokuxhumana omphakathi omubi angakulimaza kakhulu kunokuba ungabi khona nabezindaba zenhlalo nhlobo.
Uhlangothi lwe-flip luyiningi labantu bacabanga ukuthi imenenja yezokuxhumana yomphakathi akenzi lutho kunokuhlala ngaphambi kwikhompyutha usuku lonke ukuya ku-tweet nokuthunyelwe okuthunyelwe ku-Facebook, i-Google + nokunye okunjalo. Akuyona umsebenzi olula we-chat-chat. Kunezici eziningi emkhankasweni wezokuxhumana womphakathi ophumelelayo futhi ukuthumela izibuyekezo kungengxenye eyodwa kuphela encane.
Abasebenzi nabo bakholelwa ukuthi yonke imilayezo kufanele ibe yi-marketing-oriented futhi igxile ngokuphelele ebhizinisini. Umphathi wezokuxhumana wezenhlalakahle ungasungula noma yini okumele ihambisane nomkhiqizo, isevisi, umkhiqizo noma umuntu owakhuthazayo. Kodwa akuzona zonke izintandokazi okufanele zibe ngekhampani noma ulahlekelwa yizithameli zakho.
Imithombo yezokuxhumana ayiyona ibhokisi lesephapho yenkampani lapho iqhuba khona imithombo yezokuxhumana yezenhlalakahle yezinkinga zomphakathi usuku lonke. Esikhundleni salokho, imenenja enhle yezokuxhumana yomphakathi izobandakanya umphakathi, ugcine inkampani phezu kwengqondo yabantu njalo ngaphandle kokubona ubuso bakho.
Ukuqala Njengomphathi wezeMphakathi
Kuyisikhathi esihle sokungena emsebenzini wokuxhumana nabantu. Ukubaluleka kwemithombo yezenhlalo kuyacaca ezinkampanini eziningi nsuku zonke. Lokhu kusho ukuthi abaphathi bezokuxhumana bezenhlalakahle banesidingo esikhulu.
Abantu abaningi abaye bafika izikhundla zemenenja yezenhlalakahle baqala ngokulawula i-akhawunti yabo siqu. Kulabo abanokuhlangenwe nakho okulinganiselwe, akukho ndlela engcono yokubonisa ubuchwepheshe bakho bezokuxhumana kwezenhlalo kunokwakha abalandeli bakho be-Twitter, abalandeli be-Facebook, imibuthano ye-Google +, amabhodi e-Pinterest, njll bese usebenzisa lawo ma-akhawunti ukuthengisa amakhono akho njengomphakathi wezenhlalo imenenja .
Futhi kuyindlela enhle yokuthola ukuthi umsebenzi njengomphathi wezokuxhumana wezenhlalo ulungile yini kuwe. Njengoba ulawula umkhiqizo wakho, uzothola ukuthi ufunde kahle ukuthi ungakha kanjani ukuxhumana kwezokuxhumana komphakathi kusuka phezulu.
Sebenzisa ama-akhawunti wakho wezokuxhumana omphakathi njengokungathi ungumabhizinisi wakho. Ngamanye amazwi, akukho tweets mayelana nokuthi awukwazi kanjani ukukholelwa ukuthi uphuze kakhulu ubusuku obudlule futhi awuzange uphonswe.
Uma ubheka ukuthola amaphrojekthi ambalwa ngaphansi kwebhande lakho, thola imisebenzi ye-freelancing online. Nakuba lezi zingakhokhi kahle, zingaba yizikhombo zakho zesikhathi esizayo zemisebenzi ekhokhelwayo ephezulu, egcwele.
Imithombo yomphakathi isengumntwana ekukhangiseni. Ukuzibonakalisa ngokushesha njengendlela enamandla yokufinyelela abathengi futhi, ngenxa yokuthi ukuthumela nge-tweeting nokuthumela izibuyekezo kuzwakale kangaka, kubangelwa abantu abaningi abacabanga ukuthi umsebenzi olula, omnandi ongadingi umzamo omkhulu.
Ukuba ngumphathi wezokuxhumana wezenhlalo othola imiphumela kuthatha okungaphezu kwamathebhu ambalwa noma izibuyekezo zesimo, noma kunjalo. Sebenza kanzima endimeni yakho futhi uzothola idumela elizovula iminyango ekukhuleni, amathuba angcono.