Setha Inkampani Yakho Ngaphandle Kwabalomncintiswano Bayo
Isikhangiso se-Topical
Ukukhangisa kwezindaba ezithandwayo yiyona elula ukukhiqiza futhi inomgomo othize. Ufuna ukunikeza izethameli ucingo lwesenzo - ukuze ufunde izindaba ze-tonightcast noma ukhethe iphepha lekusasa, isibonelo.
Qinisekisa okuqukethwe kwakho. Iphephandaba lingase lifake isikhangiso sekhasi elilodwa esithi, "Qedela ibhola lezinsuku ezingu-14 eliphakeme lebhola lezinga eliphezulu esikoleni se- Sugar Valley Herald-Leader .
Isiteshini sethelevishini singakhuthaza i-newscast yayo ngokuthi, "Namuhla! Izimpi zokubhula izibhamu, yiziphi izisebenzi zehhotela ezingafuni ukuthi wazi - kulobubusuku ku-Channel 2 News ngo-6: 00."
Sebenzisa izikhangiso ezisemqoka uma unomxholo okhethekile ozophoqelela abantu ukuba bafunde, balalele noma babukele, noma uma udinga ukuthuthukiswa okusheshayo ezinamba zezilaleli zakho. Izikhangiso zesikhangiso zinempilo emfushane yethelefu. Ngemuva kokuthi ukubuka kuqala kwebhola kusakazwa noma umbhede wendaba ye-bug story, umsebenzi wesikhangiso usuqedile. Kodwa uma ucindezela uchungechunge lwezikhangisi ezihlosiwe ndawonye ezinsukwini ezimbalwa noma emasontweni, ungavula lezi zinhlayiya ezincane zokusetshenziswa zibe yimizila yesikhathi eside.
Isikhangiso sesithombe
Isikhangiso sesithombe singacatshangwa okuphambene nesicoco. Inompilo omude ngoba ayihlose ukuthola abantu e-newsstand noma kwi-newscast ngokuqukethwe okuqondile.
Esikhundleni salokho, isikhangiso sesithombe sakha umkhiqizo wakho ngokugqamisa izimfanelo ofuna izilaleli zizihlanganise nomkhiqizo wakho wemidiya.
Isiteshi se-TV singathanda ukwaziwa njengomholi ekubhideni izindaba . Kuzoveza isithunzi, isikhala sendawo yesithombe ngokuhlelwa okusheshayo kwethimba lezindaba ngesikhathi isishukhula, inkinga ye-hostage noma ukushayeka kwezindiza.
Umncintiswano angase afune isithombe esithile, somunye umakhelwane onomusa okhathalela izinkinga zakho. Isikhangiso sesithombe saso sizobonisa amalungu eqembu lezindaba emphakathini, ephoqa ingane ngokugibela egumbini lokudlala, ehambisa izimbali kumfazi osekhulile, noma eqoqa udoti emgqeni.
Leli fomu lokukhangisa kwezezindaba ngeke lihumushe esikhathini esibekiwe sokuphakanyiswa kwe-Nielsen esiteshini ngasinye. Kodwa ngoba iziteshi ze-TV zivame ukulwa nombono wokuthi zifana ngokufanayo, izikhangiso zesithombe zingahlukanisa umkhiqizo wakho kusuka kumncintiswaneni wakho. Futhi kuyindlela enhle yokukhomba izithameli zabantu ngenxa yokuthi izithombe ezithile zizokwenza kangcono nabesilisa abasha nabesifazane abadala.
Ukuqhathanisa Ukukhangisa
Ukuqhathanisa ukukhangisa kubeka eceleni imifanekiso yamaqiniso anzima. Lena enye indlela yokuzihlukanisa nezinkampani eziphikisanayo.
"Isiteshi 4 yisiteshi esisodwa esine-radar bukhoma. AkusiSiteshi 5. Asisiteshi 17. Akukho muntu kodwa isiteshi esingu-4 sinemishini yokulondoloza ukuphila," kuyindlela yokukhangisa okufaniswayo.
Uma izethameli zakho zingaboni izizathu zokuthi kungani umkhiqizo wakho wezemidiya uhlukile, izikhangiso eziqhathaniswayo zingaba yisisombululo. Kodwa ukunakekelwa kufanele kuthathwe ukuze kungabonakali kuhloswe. Uma isiteshi sakho sifuna ukuba sibonakale njengesiteshi esinobungane, esakhelene nabo, ukukhangisa ukufanisa kungase kungasebenzi nhlobo.
Unganciphisa i-punch ngokungaqambi ngokuqondile abancintisana nabo. "Ayikho enye isiteshi kodwa isiteshi sesine-radar bukhoma," sihlonipha kakhulu, kodwa ukuphuzisa isikhangiso sakho kusenza singasebenzi kahle.
Ubufakazi beKhasimende
I-ad testimonial ad ivumela umsebenzisi ukuthi akhulume, efaka izinzuzo zenkampani yakho yemidiya. Lezi zikhangiso zivame ukubhekwa njengokwethenjelwa kunezinye izinhlobo zokukhangisa ngoba "abantu bangempela" kubonakala sengathi banokwethenjelwa kakhulu kunommemezeli okwenza umgodi.
Umzali angabonakala ethi, "Ngangivame ukuqala usuku lwami ngephepha lendawo noma ngokuhamba nge-morningcastcast. Kodwa manje ngiya kuwebhusayithi yangasemakhaya ukuze ngazi ukuthi izingane zami zigqoke kanjani esikoleni nokuthi iyiphi indlela yokushayela sebenzela ukugwema ithrafikhi. Le webhusayithi inikeza konke engikudinga ukwazi, okusheshayo. "
Ngenkathi umzali ebonakala ekholelwa ngaphezu kommemezeli noma isisebenzi sewebhusaythi, iqiniso liyiqiniso lamanyenti alabo ubufakazi obubhalwe phansi.
"Umzali" angase abe umlingisi okhokhelwe lapho ukuhlelwa kwekhaya empeleni kuyisethi ye-studio.
Ukushayela isikhangiso sobufakazi, noma usebenzisa amakhasimende wangempela noma umlingisi, kubalulekile ukusekela umkhiqizo wakho. Uma uzama ukunxusa izithameli ezincane, qiniseka ukuthi ungafaki umuntu kuma-60s akhe kusikhangiso sakho.
Isikripthi sibalulekile. Uma ubhala okuthile ukuze umuntu asho, qiniseka ukuthi kuzwakale ukuxoxa. Okunye ukuvumela umuntu ukuthi akhulume ingqondo yakhe ngalokho akuthandayo mayelana nenkampani yakho.
Jump on the Bandwagon
I-jump-on-the-bandwagon isikhangiso kuvamile ekukhangiseni. Ifuna ukuveza ukuthi "wonke umuntu uthenga umkhiqizo, ngakho akufanele yini?"
Isiteshi somsakazo esiphezulu se-Top-40 singazama ukukholisa abalaleli ukuthi "wonke umuntu wenza inkinobho" kude nomncintiswano olinganiselwe isikhathi eside # 1. Lokhu kungathonya abantu abafuna ukuba yingxenye yethando futhi abafuni ukushiywa ngemuva.
Ngenxa yokuthi lolu hlobo lwe-pitch luyindawo yonke, lusebenza kahle uma lisetshenziswe ngolunye uhlobo lokukhangisa. Uma kungenjalo, kuzobonakala kungenalutho uma uthi "uyisiteshi somsakazo esisheshayo esisheshayo" edolobheni onokunye okusekela isimangalo sakho.
Lokhu kuseyindlela ephumelelayo yokukhangisa kwezindaba ngoba amakhasimende akakwazi ukubonwa. Akekho ovame ukucabanga uma iphephandaba, isiteshi somsakazo noma iwebhusayithi isithandwa - ngokungafani nokubala izimoto ngaphandle kwesitolo sokudlela ukuthola ukuthi ufuna ukudla lapha. Umsebenzi wakho wonke ubukhulu bezilaleli zakho.
Ubufakazi bokusebenza
Ubufakazi bokusebenza kwe- ad, noma i-pop, buhlukile uma kukhishwa ngemuva komcimbi omkhulu. Ufuna ukukhombisa ukuthi inkampani yakho yemidiya isebenze kanjani indaba enkulu, njengobusuku bokukhethwa noma isiphepho.
"Lapho i-Hurricane Hilda ibetha ogwini, i-Action News yayilapho. Sinezimpendulo eziphilayo, ulwazi oluphuthumayo futhi sikugcine uphephile kuze kube yilapho ingozi iphelile. Ngesikhathi esizayo isimo sezulu esibi sisongela, vula ku-Action News."
Ufuna ukukhumbuza abantu ngalokho okwenze kangcono kunanoma ubani omunye. Ngisho nabantu abaphuthelwe ukukhishwa kwesikhwama sakho bazokwehliswa kulokho ofezile futhi bazoshiywa ngomyalezo wokuthi esikhathini esizayo kunesimo esiphuthumayo, kudingeka bakunikisele ngolwazi.
Kodwa qaphela ngokuziqhayisa kakhulu. Lokhu kungaba ukuguqulwa, ikakhulukazi enkingeni ehilela ukulahlekelwa impilo. Awufuni ukusho ukuthi, "Lapho abantu abangu-10 befa, besibe ngowokuqala ukukutshela!" futhi ube nezilaleli zakho zikuphikise ngokungahambi kahle.
Isu elihle kakhulu lokukhangisa kwezindaba alithembeli kuphela kunoma iyiphi yalezi zindlela zokukhuthazwa kwezindaba. Ngokudala ukuxuba kwezikhangiso, ungakwazi ukukhomba izidingo zesimo esithile ukuze uthole imiphumela eningi ezithameli zakho.