I-Consultant ye-TV yi-Expert Research Market
Akuvamile ukucwaninga ngokucwaninga kwamakethe kanye nezindaba zethelevishini ezixhunyiwe.
Kungenxa yokuthi abantu abaningi bangacabanga ukuthi i-TVcast newscast imane imemezele ngalokho okwenzekile emphakathini, kanti ucwaningo lwemakethe yinto inkampani engayenza ngaphambi kokuqala umzila omusha wezimoto, okusanhlamvu noma izimonyo.
Kodwa umxhumanisi we-TV angabheka okungaphezu kwemililo yendlu, ukubulala kanye namacala enkantolo abakha i-newscast ejwayelekile ukuze athole ukuthi izilaleli zifunani kusuka ohlelweni lwezindaba. Lokhu kuyinzuzo umxhumanisi we-TV ngokuqashelwa ngaphandle kwenkampani - unomgama kusuka kumkhiqizo wezindaba ukuze akwazi ukubuza kalula imibuzo ukuze athole ukuthi ngabe ufinyelela yini kubabukeli bayo.
Uma isiteshini sifuna ukuthola abesifazane abaningi eminyakeni yobudala be-25-54, umxhumanisi we-TV angase ancisele ukunciphisa i-sportscast ebusuku ukuze engeza izindaba zezempilo. Umbukeli ekhaya angeke aze aqaphele ushintsho olucashile olwenzile kokuqukethwe, kodwa isiteshi singathola ukuthi izilinganiso zayo ze- Nielsen zibonisa ukushintsha ngokudweba ababukeli abaningi besifazane, okungasetshenziselwa ukuthengisa izikhangiso ze-TV kubo.
Umbonisi we-TV Uyazi ukuthi Ungasebenzisa kanjani Amaqembu Okugxila
Ingxenye ebalulekile yokuqhuba ucwaningo lwemakethe ye-TV ibambe amaqembu okugxila. Lawa ngamaqembu amancane ababukeli abuthana ukuba abuzwe imibuzo ethize mayelana nendlela abacabanga ngayo ngezindaba ze-TV zedolobha ngokujwayelekile nangokwesiteshi samakhasimende ngokukhethekile.
Ababukeli abangaba ngu-15-20 bakhethwa ngokusekelwe ubulili, ubuhlanga, ubudala kanye nokuthola imali. Ngokuvamile, umxhumanisi we-TV uzoqhuba umhlangano nabo ngenkathi abaphathi beSiteshi se-TV bebukele ngemuva kweglasi eyodwa-ndlela ukuze bangabonakali.
Imibuzo ivame ukucelwa ukuba ithole ukuthi isiteshi siklayenti sibukwa kanjani emakethe. Umxhumanisi we-TV angase abuze eqenjini lokugxila, "Yisiphi isiteshi esinezindaba ezinhle kakhulu - futhi kungani?" noma "Uyazi ukuthi yisiphi isiteshi esithi i-radar ye-Doppler ehamba phambili kakhulu?" Uma isiteshini sichitha imali eyizigidi ezingu-1 kuhlelo lwe-radar futhi ababukeli bathi eqenjini lokugxila ukuthi isiteshi esincintisanayo sinezulu elingcono, sisho kubaphathi ukuthi kunenkinga, noma ukugqugquzelwa kwe-radar noma mhlawumbe ngesigungu sezulu sesiteshi .
Amaqembu okugxila angabuzwa imibuzo eningiliziwe mayelana nesiteshi sezindaba esiteshini se-TV esiteshini se-TV. Yingakho amahange nezintatheli bengavamanga ukuba bamemezele ingxoxo yeqembu lokugxila futhi bangase bangaqapheli nokuthi kwenzekile. Uma ababukeli bebona ngokushesha ihange elide lidilizwa, ikakhulukazi ukwenza indawo yokuqasha ihange kusuka kumncintiswaneni, okungaba yisiginali ukuthi amaqembu agxile athande ithalenta lomoya onompikiswano.
Umbonisi we-TV usiza ithimba lezindaba ukuthi lihle kakhulu i-Newscast yalo
Nakuba umsebenzi we-consultant we-TV ekwenzeni ucwaningo lwamakethe kanye namaqembu okugxila ngokuvamile agcinwa imfihlo kubantu abaningi esiteshini sezindaba esiteshini se-TV, usengumuntu owaziwayo.
Kungenxa yokuthi inkontileka yomxhumanisi we-TV ngokuvamile ihlanganisa ukusebenza namahange, izintatheli, nabakhiqizi ngezindlela zokwenza i-newscast ikhangise kakhulu.
Kulabo abavela emoyeni, umxhumanisi we-TV unikeza izembatho, izinwele nezeluleko zokwenza. Ngaphezu kwalokho, kuvame ukuba umxhumanisi ukuqeqesha amahange kunikezwa ngokuzwakalayo, amakhono ad-lib, ukuthutha, nokuhamba phambili. Abamaphephandaba banikezwa izindlela zokuletha imibiko engcono yokuphila kanye nendlela yokubuza imibuzo engcono ngesikhathi sokuxoxisana.
Abakhiqizi bezindaba nabalobi abakhohliwe. Banikezwa ama-exercises ukuthi bangabhala kanjani izindaba ezilula kubabukeli ukuba baziqonde, ezingagcwaliswa ne-journalist futhi basebenzise ividiyo ephoqeleyo yezindaba abadlali abaqopha usuku ngalunye.
Umsebenzi wombonisi we-TV awukaze uqedwe. Ema- DMA amaningi, isiteshi ngasinye sinezithunywa zaso siqu senza ucwaningo olufanayo futhi siphakamisa izindlela ezifanayo zokukhulisa izethameli.
Amafemu amancane ama-consultant e-TV alawula iningi lamabhizinisi eziteshini ezweni lonke.
Lesi yisinye sezizathu esenza isiteshi esisebenzisa "Umbukiso Ongakwazi Ukuwubheka" njengoba isiqubulo saso njengoba sesisiteshi esiphakeme kakhulu ku-DMA yaso sizokopishwa ngabanye abaningi abamukela isimemo esifanayo nesimiso sokumaketha. Noma kunjalo, umxhumanisi we-TV ungomunye wabantu ababaluleke kunazo zonke ezindlini zezindaba ze-TV, ngisho noma engakaze akhokhe.