Ukuqonda indlela iNielsen Eqoqa ngayo Imininingwane Yababukeli
Imindeni icelwa ukuba ilandele imikhuba yabo yokubuka isikhathi esithile.
Iqoqo elincane lala mindeni yenza ubukhulu besampula ukuthi uNielsen usebenzisa ukulinganisa ubukhulu bezilaleli zikazwelonke noma izilaleli esifundeni esithile.
Thola umbiko we-Nielsen
Uma usebenza esiteshini sethelevishini, cela umphathi ukuthi ubone ibhuku lokulinganisa. Ngenxa yokuthi lolu lwazi lubiza kakhulu futhi lubaluleke kakhulu ekuphumeleleni kwebhizinisi, ngokuvamile kuvame ukuqapha. Uma ungeke uthole incwadi yamanje yokulinganisa, umbiko owedlule isikhathi uzosebenza futhi.
Ezindaweni eziningi zezwe, ukukhishwa okuningiliziwe kukhishwa cishe ngezinsuku ezingu-30 emva kwezinyanga ezilandelayo - ngoFebhuwari, kuMeyi, ngoJulayi noNovemba. Kwezinye izindawo futhi kumanethiwekhi, izilinganiso zilandelwa njalo futhi zikhishwe "imibiko yobusuku".
Bheka Isilinganiso Sezinhlelo
Lokho kulinganiselwa kwephesenti yezilaleli ezibukele uhlelo oluthile. Uma "I-Channel 6 News ngo-6: 00" inezinga lokulalela izilaleli zomndeni ezineminyaka engu-15, okusho ukuthi uNielsen ulinganise ukuthi izilaleli zomkhaya zamakethe zingu-15% zibukele.
Ehlangothini le-flip, u-85% wezilaleli angabuka esinye isiteshi, ukudla okudliwayo noma kumabhayisikobho.
Umlaleli womkhaya ulinganisa izindlu, hhayi abantu. Ngakho-ke, "Isiteshi 6 Izindaba ngo-6: 00" sisezindlini ezingu-15% - umuntu oyedwa angase abukele ekhaya elilodwa, amane kwelinye. Isilinganiso semindeni asiqapheli ukuthi umehluko.
Thola ukwabelana kohlelo
Isabelo ukulinganisa kwephesenti yokuthi zingaki izindlu ezisebenzisa ithelevishini zibuka uhlelo. Uma "Izindaba Ze-Channel 6 ngo-6: 00" zinengxenye yemakethe engama-30, lokho kusho ukuthi amaphesenti angu-30 emakhaya abukela i-TV ngo-6 ntambama abheka leyo ndaba. Le nombolo iqeda leyo sidlo sokupheka, kumabhayisikobho noma yenza noma yini enye. Ngenxa yalokho, isabelo sizohlale siphakeme kunalesi silinganiso. Kungenxa yokuthi i-pie yenziwe ibe encane ngokususa amakhaya angaboni i-TV.
Landelela Izinombolo Zenhlelo
Yilapho uzoqala ukubona izinombolo zabantu kunemakhaya. Umbiko weNielsen uhlukaniswe waba uhlu olude lwamaqembu eminyaka. Nakuba kungase kube nzima ukuqhathanisa izinombolo phakathi kwabesifazane abaneminyaka eyi-18-34 ngokumelene namadoda aneminyaka engu-25-54, lezi yizinombolo ezibaluleke kakhulu kubakhangisi.
Ngenxa yokuthi izilaleli zishaya manje zicutshungulwe ubulili kanye neqembu lobudala, izinombolo zizobe zanda kakhulu. Empeleni, "I-Channel 6 News ngo-6: 00" ingase ithole "-" (ngokuvamile ebizwa ngokuthi ama-hash marks) kwezinye izigaba, njengezingane. Lokho kumelela i-zero noma inombolo encane kakhulu ukuthi ingabalulekile.
Amathrendi e-Spot eMakethe
Abaphathi bemidiya bawasebenzisa ukunquma ukuthi uhlelo lwabo lunezinkinga zezilaleli.
Umbiko weNielsen ukhombisa lezi zindlela. Kodwa ngoba ukulinganisa izilaleli akukaze kube yisayensi eqondile, kungase kube khona ukubonakala okuhambayo endleleni.
Isibonelo, "I-Channel 6 News ngo-6: 00" ingenza kabi ngokuncintisana nomncintiswano wayo ezinkathini zokulinganisa ngoMeyi njalo ngonyaka. Izinombolo zingase zilulame umbiko ngamunye kaNovemba.
Isizathu singase sibe ngoba izindaba zezindaba ziheha imikhaya encane. Labo bantu baphumelele ukujabulela isimo sezulu esihle ngoMeyi futhi balahlekelwa izindaba. Babuyela njalo ngoNovemba uma kubanda.
Yenza iphutha lesigumbi
UNielsen useqedile amashumi eminyaka ethuthukisa uhlelo lwabalandeli bokulinganisa, kodwa kunezici eziningana okumelwe zicatshangelwe lapho ufunda izinombolo. I-Nielsen incike kubantu ukurekhoda ngokunembile imikhuba yabo yokubuka. Kwezinye izingxenye zezwe, lokhu kuhlanganisa ukugcwalisa ama-diary iphepha okumelwe athunyelwe ngalo.
Abantu bangenza amaphutha bese babhala isiteshi esingalungile noma bakhohlwe ukugcwalisa idayari ngokuphelele. Amasayizi wesampula amancane. I-Nielsen ayikwazi ukuqapha yonke imizi edolobheni, okungenani izwe lonke, ngakho-ke likhetha inani elincane labantu ukuthi limelele isizwe.
Indlela Amanethiwekhi Nabakhangisi Achaza Ngayo Izilinganiso
Umbiko obanzi we-Nielsen ugcwele zonke izinombolo zezinombolo, kodwa kusengumfanekiso wesikhashana ngesikhathi. Kudinga ukubuka uchungechunge lwemibiko ukuze ulinganise imikhuba yokubukela ngokunembile.Kodwa ngisho nencwadi eyodwa yokulinganisa inesigaba esilandela izinombolo ngaphezu kwesikhathi sonyaka. Leyo ndlela esheshayo yokubona amaphethini.
Iziteshi eziningi zithuthele ngaphesheya kokukhathalela ukuthi ubani oyedwa. Kungenxa yokuthi isiteshi sezindaba esiphezulu singahle sibalwe ngesithathu ntambama noma ekuseni. Kuyinto engavamile ukuthola isiteshi esiphezulu-esibekiwe nsuku zonke.
Futhi, abakhangisi banakekele kabanzi mayelana nemininingwane yabantu. Uma befuna ukufinyelela kubantu abasha, abakhathaleli ukuthi izindaba zakho ziyinombolo nabantu abangu-55 nangaphezulu.
Ukulinganisa kungachazwa ngezindlela ezingenamkhawulo. Isiteshi singasho ukuthi ukulinganisa kwayo sekuphindwe kabili ngenxa yezindaba zayo zokuvuka. Lokho kungasho ukuthi uhlelo luye kusukela ku-1 isilinganiselo kuya ku-2. Izimangalo zokuthi "isiteshini sezindaba esanda ngokusheshisa" sendawo singaba yiqiniso, kodwa sisengakhohlisa.
Gcina lokho engqondweni uma izilinganiso zisetshenziswa njengengxenye yesikhangiso . Isiteshi ngasinye (noma inethiwekhi) singathola into yokuziqhayisa uma ibukeka kanzima ngokwanele.