Ukukhetha Ifomu Yomsakazo Kungaba Nethonya Ekukhangiseni Imali
Yonke isiteshi somsakazo sinobuntu bayo, ngomculo owenzayo, ithalente yayo yangaphakathi kanye nama-jingles ayo. Kodwa iziteshi eziningi ziwela ngaphansi kwezigaba ezithile zefomethi yomsakazo ezisetshenziselwa ukulandelela izethameli nokuheha abakhangisi ukuze isiteshi sikwazi ukwakha brand yayo yemidiya .
Kuyini i-Radio Format?
Ifomethi yomsakazo, ngezinye izikhathi ebizwa ngokuthi ifomethi yokuhlela, ibhekisela kokuqukethwe jikelele kwesiteshi. Ezinye iziteshi zisebenza izinhlobo eziningi, kodwa iningi linethoni yesignesha nesitayela. Amafomethi omsakazo akhethiwe ukuba akhankane eminye imininingwane yabantu kanye niches, njengeqembu elilodwa leminyaka noma ubuhlanga.
Amafomethi avamile afaka:
- Izindaba, inkulumo, nemidlalo: Lezi ziteshi zifaka izindaba nezingxoxo, kunomculo. Zivame ukukhangisa izinto zezindaba zendawo, zesifunda nezesizwe kanye nokwaziswa kwezemidlalo. Bazophinde bahambise izibuyekezo zomgwaqo, esinye sezizathu eziyinhloko ezenza izethameli zingene.
- Izwe : Iziteshi zezwe zidlala ukuxuba kwezingoma zamuva kanye nezingoma zakudala ezinhlotsheni zabo. Lezi ziteshi zinezikhalo ezibanzi ezinkathini zabantu.
- I-Contemporary: Iziteshi zesikhathi esigcwele ngokuvamile zigxila ekuhlaleni okuphezulu okungama-40 okwamanje, kufaka phakathi umculo we-pop, i-hip-hop nokuningi. Lezi ziteshi zikhomba izixuku ezincane, ezifana nentsha.
- Idwala nokunye: I- rock Classic ingenye yamafomethi athandwa kakhulu; izindawo eziningi zamadolobhana ngokuvamile zineziteshi eziningi zama-classic rock. Iziteshi zeDwala nezindlela ezihlukile zidlala i-rock yamuva, idwala eliyingqayizivele, umculo we-punk nessimbi.
- I-Urban: Iziteshi zasemadolobheni, okuvame ukubizwa ngokuthi izitembu neziteshi ze-blues (R & B), zivame ukuhlangabezana nezilaleli ezincane. Baqokomisa abaculi ku-R & B, umphefumulo, i-hip-hop, ne-rap.
- Zasendulo: Umculo we-Classical ngokuvamile uhloselwe izithameli zakudala futhi akuvamile. Benza imisebenzi yabakhiqizi njengoBeethoven, u-Chopin, no-Bach.
- Inkolo: Uhlelo lwezenkolo ludumo ezindaweni ezithile, ikakhulukazi emazweni aseningizimu. Kusukela kumculo ogxile osemusha ukukhuluma umsakazo, lezi ziteshi ziqokomisa okuqukethwe okungokomoya. Imidwebo ihlose abantu abahlukene ngokuhlela ngezikhathi ezahlukene.
- Ikholeji: Amakholeji amaningi namanyuvesi aneziteshi zabo zomsakazo, equkethe umculo ovela phezulu nabaculi abazayo. Ukugijima ngamavolontiya, lezi ziteshi zivame ukuba nezindawo ezincane zokusakaza. Izethameli zivame ukuba niche kakhulu, njengabafundi bekolishi kuleyunivesithi ethile.
I-Radio Format nabakhangisi
I-Arbitron yinkampani eshicilela ukulinganisa kweziteshi zomsakazo. Iluhlu lwamafomethi esiteshini somsakazo asetshenziswa njenge-barometer yokukala izethameli zesiteshi somsakazo.
Lapho abakhangisi bebukeka bebeka amathenda emsakazweni, badinga ukwazi ukuthi isiteshi sidlala umculo wezwe noma i-hip-hop. Lokhu kubasiza ukuba banqume indlela yokukhomba umlayezo wabo ukufinyelela izilaleli ezithile.
Abahleli bezesiteshi somsakazo bawajwayela njalo amafomethi abo ukuze baphendule ekuthandeni okuthandwayo kumculo.
Isiteshi esiphezulu sama-40 singase siphumelele edwaleni elidala noma elidala eliphila ngesikhathi esifanayo ukushaya izithameli ezingakhulile, okungenzeka ukuthi abakhangisi bangakhetha.