Indlela uPatti Stanger eyakha ngayo ibhizinisi lakhe ngokufaka uphawu olunamandla
Owesifazane oneminyaka engu-50 ubudala, ongakaze ashade naye, uphumelela kakhulu ebhizinisini lokumaketha ukuthi amakhasimende akhokhe imali engu- $ 25,000 kuya ku-$ 50,000 ngezinsizakalo zakhe? Kungani abacebile futhi ngezinye izikhathi odumile bakhetha izinsizakalo zakhe phezu kwamanye ama-ejenti uma ehlukumezeka ngokuklabalaza i-egos yezinyathelo ezinzima kunazo zonke (amadoda, ikakhulukazi)?
Okulula: uPatti Stange r, umsunguli nomphathi we-Club Millionaire's, uyazi ibhizinisi.
Kungakhathaliseki ukuthi uyaluleka kanjani iseluleko sobudlelwane obuvela ku-Patti Stanger ongashadile, umqondo wakhe webhizinisi uqondakala futhi singafunda okuningi kuye. Angase ahlaziye igama elithi "labo abangakwazi ukukwenza, labo abangakwazi ukufundisa," kepha wakhula ibhizinisi lakhe eminyakeni eyishumi kusukela ehhovisi lasekhaya kuya enkampanini esebenzisa abasebenzi abangaphezu kuka-45 futhi manje uthengisa ama-franchises e-Club Millionaire's (kusukela ku-$ 100,000) phesheya. Ngesikhathi engakashadi umlimi; Amakhono akhe ebhizinisi aphendukile abe yedwa.
Stanger izimiso ezizwakalayo lapho eqala futhi ekhulisa ibhizinisi lakhe. Yena:
- Khetha into ayithandayo futhi enolwazi ngaye;
- Ikhonza ukumaketha okukhona ngendlela ye-niche, okwengeza ama-twist amasha kumazinga endala;
- Wahlala ngaphakathi kwakhe "kusho" ngezikhathi zokuhlela zebhizinisi lakhe;
- Ayinandaba namandla okudluliselwa komlomo; futhi
- Uqonda amandla okufaka uphawu lokufaka uphawu futhi uzihlukanise nomncintiswano.
Yisimiso sokugcina uStanger esiphezulu kuso, futhi, cishe ngeke kube yinto engaphezu kwebhizinisi elinesibindi ngaphandle.
Ukhethe ukukhathazeka kwakhe njengobuchwepheshe
Nakuba u-Stanger (owayekade esezibandakanya, kodwa wawaphula ngenxa yokungavumelani ngokuba nezingane) ongashadile, uthanda ibhizinisi lokumaketha futhi wayezimisele ukubeka inhliziyo nomphefumulo namahora amaningi amade ekwakheni ibhizinisi lakhe.
Uthanda lokho akwenzayo futhi intshiseko yakhe "yokuthandana" (okungenani njengoba eyiqonda) ikhanya.
Ukulinganisa kugijima emndenini kaStanger; ugogo wakhe nomama babengabalingisi; wayesevele enesisekelo esinolwazi mayelana nomkhakha lapho kwakhiwe khona ibhizinisi. U-Stanger uma ehlelwe esivumelwaneni somdlalo wakhe wethelevishini, "uMillionaire Matchmaker" ukuthi wenza lokho umama wakhe akwenza, kuphela umama wakhe wamukela izinkukhu zokukhokha futhi uthatha imali.
Wahlala Ngezindlela Zakhe
UPatti Stanger uqale iqembu leMillionaire's Club ngenkathi eseqashwe. Wasebenza ekhaya futhi akazange athathe izikweletu eziningi. Uxwayisa abanye osomabhizinisi ukuba "babe ne-akhawunti yokulondoloza impilo ngaphambi kokuba bayeke umsebenzi wabo wosuku."
Wayeqonda Amandla Okudluliselwa Kwamazwi Ezwi
Eminyakeni emithathu yokuqala emva kokusungula ibhizinisi lakhe, uStanger wasebenza ubusuku nempelasonto ukuze asungule iKlabhu yabaMillionaire ngaphambi kokuba ayeke umsebenzi wakhe bese ehamba ngezinyawo zombili.
Ekuqaleni, ibhizinisi lakhe elikhuphuka alizange likhiqize imali eyanele yebhajethi enkulu yokukhangisa ngakho wasebenza kanzima ukugcina amakhasimende ajabule futhi athembele kakhulu ekuthumeleni amagama.
Phakathi nezinsizakalo zokubambisana nezintandokazi ze-intanethi zakuqala zakwa-2000 zase zithinte kakhulu, kodwa ngokuthi "zinobuhlobo bothando" namakhasimende akhe, wakwazi ukuthola i-niche, ukuyisebenzela kahle, nokwakha idumela lakhe ngokuqinile - ngaphandle kwesabelomali sokukhangisa esesikweni .
I-Patti Stanger - I-Brand
U-Patti uhlonipha umama wakhe nonogogo ngokumbonisa "izindophi," kodwa wathatha amakhono omndeni wokumaketha ngokufanisa phezulu ngokufaka amathuluzi anamuhla ekuhwebeni kwakhe kuhlanganise nokusetshenziswa kwezindaba, amavidiyo kanye ne-intanethi. Umama kaStanger uye wafakaza indodakazi yakhe "konke akwaziyo kodwa amagama asho kanje."
Uma ngabe kufanele ngifake igama elithi 'brand' uPatti Stanger ngamazwi amabili, ngingathi: ukushaya nokungajulile. Lokhu kungase kuzwakale kungalungile, kodwa lokhu kuhlangene sekusebenze kahle ku-Stanger, ongenzi lokho ashumayelayo futhi esheshayo ukufakazela ukuthi bonke amadoda bakhetha abesifazane ngokubukeka kwabo ngaphezu kwazo zonke ezinye izimfanelo.
Ngesikhamera, uvame ukuxosha abasebenzi bakhe, amaklayenti akhe, abagibeli abazofika lapho bezoxoxisana nabo, futhi baye baqeda ngisho nomama wakhe embukisweni wakhe, kuyilapho becela uyise ukuthi abe "okhulumayo" owake waba khona umlingisi uRandy Quaid (wayeneminyaka engu-23 ngaleso sikhathi.)
Ukwazi ngobuhlakani ukudala isidingo sokwenza imisebenzi yakhe ngokuvuma amaklayenti, bese ebaxosha ngaphandle kweqembu lakhe uma bephula "umthetho" noma bamcasule. Ukuba iklayenti akulula njengokuba yingcebo futhi ukwazi ukukhokhela imali yakhe ($ 25,000 kuya ku-$ 50,000); I-Stanger inqanda amaklayenti akhe ukuba abe neshumi ngonyaka.
Ngisho nangemva kokwamukelwa, ukuhlala kumakhasimende kuba yingozi uma ungalandeli "imithetho yeqembu" (okuyinto ngezinye izikhathi kumane nje kusho ukuthi ungamcasuli iStanger.) Lo mngcipheko wegeyimu uhlukanisile naye emncintiswaneni wakhe, umshayela ngenye indlela eyingqayizivele.
Izivakashi eziningana zangonyaka odlule zikhononda esidlangalaleni ngokuphathwa kabi nguStanger, ophikisana nanoma yikuphi ukukona (ukusola noma yikuphi ukungaqondisi kwamaklayenti akhe kumhleli wezobukiso.) Naphezu kwamahemuhemu, uBravo wayeqede isivumelwano sakhe noStanger, ngo-2011 wabamba ezinye ezimbili ukuthengiswa komsebenzi. Ngenkathi yesihlanu, uvuselele lo mdlalo ngokufaka "abacebisi abadumile" kumaklayenti akhe (uTori Spelling noJenny McCarthy bazobe banikeza iseluleko sothando kumakhasimende kaStanger.)
Ngonyaka ka-2010, uPatti Stanger wabizwa ngokuthi "Abesifazane Abathandekayo Abakhulu Abangu-10 Ku-Twitter." I-Stanger iphinde isebenzise i-Linked-In, i-Facebook, i-blogs, kanye newebhusayithi ye-fan ukuze uhlale uxhumane naye elandelayo.
Amathiphu Ebhizinisi Kusuka kuPatti Stanger
Ukuze ukhule ibhizinisi lakho, u- Stanger weluleka osomabhizinisi ukuba "banwebe umkhiqizo wabo," into akwenzile yona. Wakha umzila wokugqoka we-intanethi ngo-2012 futhi unikezela ngezinsizakalo ezisezingeni eliphezulu (kanye nezindleko eziphezulu) ngezinsiza ze-website yakhe kubandakanya abahlinzayo abahlinzeka nge-plastic, ukwelulekwa, izinsizakalo zokwenza ngcono, abapheki, nezinye izinsiza eziningi ukuthuthukisa ukubonakala kwakho nokuthuthukisa isikhalazo sakho ubulili obuhlukile. Ngaphezu kokusungulwa kweQembu LamaMillionaire, uStanger ubhale incwadi, wakhiqiza iseluleko sevidiyo esithandana naye, wenza ukubonakala komuntu siqu, futhi asebenzise kabi ukuxhumana nabantu.
Iseluleko sokugcina sikaStanger yinto enza ngayo ngokubaluleka kwakhe ngobuningi nobuhle bezocansi ngothando kunokuba amakhono akhe okufanisa: zihlukanise nomncintiswano.