Ukuhlaziywa kwe-SWOT kuzwakala njengenye inkolelo yezemfundo kusuka encwadini yeklasi yebhizinisi lekolishi, kodwa kuyindlela ebalulekile yokuhlola inkampani yakho yemidiya ngokusho komncintiswano wakho. Ukusebenzisa ukuhlaziywa kwe-SWOT kukunikeza ikhadi lombiko ozisebenzisayo ukuthola izindlela zokuthuthukisa umkhiqizo wakho wemidiya, ukufaka uphawu lokukhangisa nokukhangisa.
Ukuhlaziywa kwe-SWOT: Kuyini?
"I-SWOT" ekuhlaziyweni kwe-SWOT imelela amandla, ubuthakathaka, amathuba, kanye nezinsongo.
Kumele ubhale izici zebhizinisi lakho ngaphansi kwalunye lwezigaba ukuze ubone izindawo ozibeka engcupheni emncintiswaneni wakho nokuthi unamathuba okukhula.
Akuwona umsebenzi owenzela bonke abasebenzi bakho ukwenza. Thola abantu abambalwa abakhiye ekamelweni futhi uhlole ngokucophelela, ngobuqotho ukuthi inkampani yakho yemidiya ifanelana kanjani nomncintiswano. Mane nje uthi, "Singcono kakhulu, futhi akekho ongasishaya" ngeke akunikeze ukuqonda okudingayo ukuze uvumelane nesimo sokumaketha esishintshayo.
Kufanele ubeke ngokomzimba izici zenkampani yakho ngaphansi kwezigaba zokuhlaziya ezine ze-SWOT. Ezinye izinto zingafakwa ngaphansi kwesihloko esingaphezu kweyodwa. Isibonelo, uma izethameli zakho zithembekile iminyaka engama-40, lokho kungamandla. Kodwa futhi kungaba ubuthakathaka ngoba laba bantu bazogcina befa, futhi ukuncintisana kwakho kungadonsela abantu abancane abazobabeka esimweni sokubusa eminyakeni ezayo.
Ukuhlaziywa kwe-SWOT: Izibonelo ezivela kuMidiya
Uma kuziwa ezindabeni zethelevishini zenethiwekhi, ngamunye wezinhlelo ezintathu ezinkulu zokusakazwa unamandla amakhulu nokubuthakathaka. Nasi isibonelo esisodwa sokuthi lokho kuzodlala kanjani ekuhlaziyweni kwe-SWOT:
Izindaba ze-NBC Nightly ziyizinombolo ezilinganisweni ze-Nielsen . Kodwa-ke, lapho insimbi yezindaba uBrian Williams imisiwe ekusakazeni, i-NBC kwadingeka inqume ukuthi ingamandla, ubuthakathaka noma kokubili.
Ekugcineni, inethiwekhi yamyisa kumzila wayo wekhebula i-MSNBC, mhlawumbe isebenzisa ukuhlaziywa kwe-SWOT ukuze inqume ukuthi ingamandla enethiwekhi kodwa inesibopho sezindaba zayo ze-flagship.
I-CBS ephikisana nayo ibuye ixazulule inkinga ngokusakaza kwayo. I-newsmagazine yayo engu-60 imizuzu ingenye yezinhlelo ezibukwa kakhulu ezweni, kodwa i- CBS Evening News ihlala endaweni yesithathu ekulinganisweni. I-CBS kungenzeka ukuthi yaqhuba ukuhlaziywa kwe-SWOT ngaphambi kokubeka umxhumanisi we- 60 wamaminithi uScott Pelley esikhwameni se-anchor ngoba wayejwayele izilaleli ezingama - 60 .
Ukuhlaziywa kwe-SWOT: Ukusebenzisa Okutholakele
Ukuhlaziywa kwe-SWOT kunikeza uhlelo lwesenzo uma uthatha isikhathi sokuyisebenzisa. Yingakho amathuba nezigaba zokusongela zibaluleke kakhulu.
Umncintiswano wakho kungenzeka wenze okungcono kunawe noma okungenani unethuba. Lezo zingsongo kudingeka zidonswe phansi.
Uma usebenza emsakazweni futhi isiteshi sokuphikisana sibeka ingqungquthela enkulu yeKhisimusi eyasiza ekwakheni umkhiqizo wayo , ungakwazi ukuphikisana nalokhu nge-holide yokudla okusemathinini okugcina amaholide okuhlala kuyo yonke inyanga kaDisemba futhi ukhunjulwe isikhathi eside emva kokuhlelwa kwelanga elilodwa. Isiteshi se-TV esendaweni esibhekene nesikhwama sezindaba esithandwa kakhulu edolobheni esiteshini esincintisanayo singase sinqume ukumqasha, noma okungenani simthole umsebenzi ku- DMA enkulu ukuze umkhiphe ngaphandle kwedolobha.
Yenza ukuhlaziywa kwe-SWOT ingxenye ejwayelekile yezikhathi zakho zokuhlela okude, futhi ubheke kule mibiko eminyakeni ezayo ukulandelela intuthuko yakho. Kungenzeka ukuthi, abancintisana bakho sebevele basebenzisa leli thuluzi ukuze bazibeke ngokumelene nawe.