Izikhathi ze-TV zishaye nini?
Ezindaweni eziningi ze- DMA zendawo, izilinganiso ze-Nielsen zithathwa ngoFebhuwari, ngoMeyi, ngoJulayi, noNovemba. Ngalinye lalezi zikhathi zokulinganisa (futhi okuthiwa "ama-sweeps") zenziwa ngaphezu kwamasonto amane.
Kuye ngobukhulu be-DMA , ukulinganisa kubhalwe ngekhompyutha noma ngedayari iphepha. U-Nielsen ukhetha inamba encane yemindeni i-TV yokubuka amaphethini azosetshenziselwa ukukhombisa ukuthi yindawo yangakini noma yesizwe sonke.
U-Nielsen uzokhipha "ngaphezulu", okungukuthi imiphumela yokulinganisa yosuku oludlule ngokusekelwe ezinombolweni ezitholakala ngekhompyutha. Yingakho ungathola isifinyezo sokulinganisa kwezinhlelo zenethiwekhi njenge- American Idol ngosuku ngemuva kokusakazwa. Ukulinganisa ubusuku bonke akucabangi ababukeli abagcwalisa idayari ngalokho abakubheke futhi bakuthumele ku-Nielsen. Lezi zinombolo ngokuvamile zithatha cishe inyanga ukuzobeka nokukhululwa.
Isizathu sokuthi i-TV idlula isikhathi senza ukuhlukumeza embonini ye-TV ukuthi yikhadi lokubika lababukeli bezinhlelo ezinjengoba bangcono futhi yiziphi abangazinaki. Kusuka ekamelweni lesigumbi esiteshini esincane sokusebenzisana kuze kube semisebenzi ephezulu kumanethiwekhi , ukulinganisa kungaholela ekufakeni, ukukhushulwa noma ukukhansela kwe-TV show.
Thuthukisa okuqukethwe kwakho Phakathi ne-TV Sweeps
Ungabhala ikhalenda yakho ezinyangeni ezine zokulinganisa futhi wazi ukuthi kuzoba izikhathi ozobona izinhlelo ezinhle kakhulu. Abaphathi be-TV bonke baphikisana ukuze banakekele.
Ngesikhathi sokuqala , uzobona izivakashi ezikhethekile, iziqephu ze-cliffhanger namanye amadivayisi asetshenziselwa ukuthola abantu abaningi ukubukela umbukiso.
Iziteshi ze-TV zendawo zilandela iphethini elifanayo ngezindaba zabo zezindaba, zenze imibiko yophenyo kanye nezici ezikhethekile ezisakazwa ngokukhethekile phakathi nenkathi yokuthungwa kwe-TV ukukhulisa izilaleli zabo.
Indlela evamile yokukhulisa okuqukethwe iwukuba "u-in-in" kwenye uhlelo. Uma umlingisi esikhwameni sesikhathi esithandwayo esithandwayo yisisulu sokudlwengulwa kwamalanga, ungakhipha umbiko wezindaba wendawo ngosuku lokudlwengulwa emoyeni emoyeni wezindaba zakusihlwa. Le nqubo itholakale nasemibukweni yezintambo zenethiwekhi, okungahle ibone kuqala isiqephu sokudlwengula idethi, ixoxisane nesisulu sokudlwengula idethi futhi ikhulume nobuchwepheshe bokudlwengula usuku - konke njengendlela yokufaka imali emgqeni wendaba ngesikhathi sokuqala.
Qinisekisa ukukhushulwa kwakho phakathi kwe-TV Sweeps
Yonke imizamo yakho yokukhiqiza okuqukethwe okunempilo ngesikhathi se-TV izishintsha uma ingakhuliswa kahle. Ukukhangisa kwakho kuyisici esibucayi sokwakha izethameli zakho.
Kulezi zinhlobo eziyisithupha zokukhangisa kwezindaba , ukukhushulwa kwama-topical kubaluleke kakhulu phakathi nokushaywa kwe-TV. Umlayezo wakho udinga ukuba kokubili ucindezela futhi ulula - "Sibheke namhlanje ebusuku."
Ukusebenzisa isibonelo sokudlwengula ngosuku, kubaluleke kakhulu ukuthi phakathi nesimiso se-prime-time esiqukethe leso sihloko kubonakala ukukhushulwa kobuciko bezindaba zakusihlwa kuveza indaba yokudlwengula idolobha lendawo.
Ufuna ukushayela izithameli zesikhathi sokuqala ngqo kwi-newscast.
Lena yindlela enhle yokuthola ababukeli ukuba basuse isiteshi sezindaba esingeyona inombolo ku-DMA. Utshela abantu okungenzeka ukuthi bashintshele esiteshini esikhombisa imakethe ngokuvamile babuka ukuze banikeze isiteshi sakho uzame ngenxa yalendaba ebalulekile.
Ezinye Izindlela Zokuthuthukisa Izilinganiso Zakho Ngesikhathi I-TV Iphutha
Abaphathi be-TV bayamakhosi ekuphatheni izethameli ngesikhathi seTV. Banezindlela ezingaphezu kokugxila kokuqukethwe noma ukukhushulwa.
Lindela ukubona ezinye iziteshi futhi ngezikhathi ezithile amanethiwekhi aveza "ukubukela" futhi "kunqoba" ama-sweepstakes noma olunye uhlobo lomncintiswano wezindaba . Amiklomelo anikezwa uma umbukeli ehlala ekhonjiwe ku-TV futhi ebiza ngegama eliyimfihlo ngesikhathi esimisiwe. Abaphathi be-TV babala abanye balaba bantu ukuthi nabo babe imindeni yaseNielsen, abazobe bebhalwa imikhuba yabo yokubuka.
Isiteshi noma inethiwekhi ngeke sikwazi ukuveza inkulumo yezentengiselwano, "Uma ungumndeni weNielsen phakathi nalesi sikhathi se-TV, khumbula ukuthi ubukele iSiteshi 4." U-Nielsen akavumeli imizamo enjalo ephikisayo yokwehlisa imiphumela yabo.
Ezinye iziteshi zingagqoka umzila ngokubeka izikhangiso ezithi, "Uma umuntu ebuza, batshela ukuthi ubukele isiteshi 4." Lokhu kungase kubonakale kuwumzamo omkhulu oqondiswa emindenini embalwa e-DMA, kodwa khumbula ukuthi ngisho noma nje ezimbalwa zazo zishintsha lokho ezibika ku-Nielsen, ingaba nomthelela omkhulu ekulinganisweni.
Konke lokhu kungase kubonakale kungenangqondo, ikakhulukazi kubantu abasebenza ezimbonini ngaphandle kwemithombo yezindaba, kodwa uma imisebenzi ye-TV isendleleni esekelwe imikhuba yokubuka yabantu abambalwa, yonke imizamo kufanele yenziwe ukushayela izinombolo. Umnyango wezokuthengisa we-TV usesebenzisa izilinganiso eziphakeme ukukhulisa amazinga abo okukhangisa ukuletha imali eyengeziwe ngokuthengisa ukukhangisa kwe-TV .