Don Campbell, Internet Marketing Expert Izimpendulo Imibuzo Mayelana WordPress
UDon Campbell uyaziwa kakhulu, ohlonishwayo ngokuthengisa i-Inthanethi isazi onguchwepheshe ekuthuthukiseni website yeWindowsPress. Ngenye yezingxoxo zami noDon amasheya amathiphu ekuthuthukiseni iwebhusayithi ye-WordPress.
I-WIB: Abanini bamabhizinisi abaningi bayanqikaza ukwethula iwebhusayithi ngenxa yezindleko eziphezulu zokuba othile adize, akhe, futhi agcine iwebhusayithi. Inkampani yakho isiza amabhizinisi akhethe amawebhusayithi abo asebenzisa i-WordPress.
Ngaphandle kokulondoloza izinkulungwane zamaRandi, amabhizinisi angabasiza kanjani ekwakheni amasayithi abo ku-WordPress? Ingabe kulula ngempela lokho?
UCampbell: Lona umbuzo omkhulu. Amabhizinisi amaningi engiwashoyo awela kwesinye sezigaba ezimbili:
Abanalo iwebhusayithi, futhi abazi ukuthi kufanele kubalwe kangakanani, noma ubani ongamethemba; noma
Unayo iwebhusayithi, kodwa ayisizi ngempela ibhizinisi labo (liyi-brochure enenkazimulo enhle.) Mhlawumbe baze bakhokhela izinkulungwane zamaRandi ngenhloso enhle. Baye balwela ukuyibuyekeza. Izikhathi eziningi, kufanele akhokhe umuntu njalo lapho befuna ukwenza ushintsho.
Ngincoma kubanikazi bebhizinisi ukuthi bazama ukushaya ibhalansi phakathi kwaleyo website ebiza izindleko, ephezulu, kanye newebhusayithi yamahhala engabonakali isithombe somsebenzi. Lokho abakudinga ngempela yiwebhusayithi eyisisekelo, engobuchwepheshe ehlelwe kahle yezinjini zokusesha nokwakhiwa ukuletha ibhizinisi elisha.
Ngicabanga ukuthi ukusebenzisa ithuluzi elifana ne-WordPress liyabasiza ukuba bathathe lesi silinganiso. Njengoba i-WordPress ikhululekile futhi ibamba ingabizi kakhulu, umnikazi webhizinisi omncane angakwenza-ke angathola izindleko eziphansi kakhulu. Futhi ngezinkulungwane zezingqikithi nama-plugin atholakalayo, angakwazi ukwenza ngokwezifiso ukubukeka kwesayithi, futhi wandise ukusebenza kwawo ngaphandle kokwazi ukuhlela.
Futhi umuntu ongenaso isikhathi sokuzibeka ngokwakhe angathola othile ukuthi azakhele iwebhusayithi yebhizinisi eprofetjhinali cishe nge $ 1,000.
5 Izinzuzo Eziyinhloko Ukwakha Iwebhusayithi Yakho ku-WordPress
Nazi izinzuzo eziyisihlanu eziyinhloko zokusebenzisa i-WordPress kuwebhusayithi yakho:
Izihloko zikuvumela ukuthi ushintshe ukuklama kwewebhusayithi yakho ngokushesha. Kunezinkulungwane zezingqikithi ezitholakalayo ze-WordPress.
Ama-Plugin akuvumela ukuthi unwebe ukusebenza kweSayithi lakho le-WordPress ngaphandle kokwazi ukuhlela. Kukhona ama-plugin angaphezu kuka-10 000 atholakalayo okusiza ukuthi ungeze zonke izinhlobo zokusebenza kumasayithi wakho, njengokukwabelana komphakathi, i-SEO, izithombe zeslayidi zesithombe, nokuningi okuningi.
Kulula ukubuyekeza. Uma ungadala idokhumenti yeZwi, ungashicilela isihloko esisha kwiwebhusayithi yakho ye-WordPress. Uma usemisiwe, ungawubuyekeza nganoma isiphi isikhathi oyifunayo, futhi kubalulekile ukubandakanyeka nezivakashi zakho kanye nezinjini zokusesha.
I-Google ithanda amasayithi we-WordPress. Ngenxa yokuthi zibuyekezwa kaningi, futhi okuqukethwe kuhlelwe kahle, ungathola isayithi le-WordPress ukusetha ngokushesha kakhulu uma kuqhathaniswa ne-static website. I-Google iye yahamba nokuqopha njengoba ikhuthaza i-WordPress kumasayithi webhizinisi (bona ividiyo ye-YouTube)
I-WordPress isekelwa ngumphakathi onentshisekelo, ohlangene. Ucwaningo lwamuva lulinganisela ukuthi cishe 8% amasayithi e-Intanethi aqhutshwa yi-WordPress. Kukhona izinkulungwane zabaqambi, abathuthukisi kanye nabathandekayo ngaphandle ukuze basize uma ubambekile. Usizo lungumlando we-Google noma we-Bing.
Ungase futhi ufunde uchungechunge lwe-Don ekusebenziseni amawebhusayithi e-WordPress amancane ukuze uthole amathiphu amaningi kakhulu ebhizinisi lakho.
I-Don Campbell yenza i-Expand2Web ukusiza abanikazi bamabhizinisi amancane ukwakha amawebhusayithi e-WordPress afaka phezulu emiphumeleni yokusesha yendawo ku-Google, Yahoo ne-Bing. Manje i-Expand2Web idala ukuqeqeshwa namathuluzi kwababonisi kanye nabanikazi bebhizinisi abancane.
I-WIB: Ngifunda kuwebhusayithi yakho ukuthi udlala upiyano futhi ufunda ukukhipha ibhodi - futhi unomfazi namadodakazi amabili. Kubaluleke kangakanani ukugcina ukulingana phakathi komsebenzi nempilo yakho? Unayo yini iseluleko kwabesifazane abanenkinga yokulinganisela kwemisebenzi njengoba bakha amabhizinisi abo?
UCampbell: Yebo, ngicabanga ukuthi ibhalansi yokusebenza ibaluleke kakhulu. Isizathu sokushiya umsebenzi wami wenkampani ukuthi nginesikhathi esincane sokuhamba futhi isikhathi esengeziwe nomndeni wami.
Ngihlale ngizibuza - "Iyini indlela yokuphila engifuna ukuphila ngayo?" Futhi ngizama ukuvumela lokho kungiqondise. Ungangitholi ngiphutha, ngiyathanda ukusebenza kanzima, kodwa kudingeke ukuthi kube ezintweni engizithandayo ukuzenza, futhi nginezikhathi eziningi zokuphumula, ngichitha isikhathi nomndeni wami, futhi uqaphele okubaluleke ngempela. Ngiyayithanda indlela umkami oye ngayo le ndlela kanye nami. Lapho sihlangana, wayenomsebenzi omuhle kakhulu, futhi wanquma ukuhlala ekhaya lapho sinezingane. Wathatha lelo thuba ukuze abuyele esikoleni isikhathi esithile, futhi ashintshe ngokuphelele umsebenzi wakhe ngokuthile okuhlukile, into ayithandayo ngempela. Manje usebenza izinsuku ezingu-2 ngesonto, futhi uqala ukubambisana nezingane zethu ekamelweni lawo, futhi asekela umndeni wethu. Nguye okwenza ngemuva kokudlala esikoleni, noma oqhuba uhlelo lokuzivocavoca esikoleni esikoleni. Nginomthelela omkhulu wokuhlonipha indlela ahamba ngayo konke lokhu, futhi sobabili sinomuzwa wokuthi siphila ngendlela esiyithandayo.
Futhi izifundo zepiyano ozikhulumile; Ngiyithatha kanye nendodakazi yami endala futhi senza okuningi okumnandi okwenza lokho ndawonye!
Noma kunjalo, ngiyakwazi ukuqhubeka nokuqhubeka, kodwa angifuni ukubeletha abafundi bakho kakhulu - ngicabanga ukuthi ukulinganisa lokho kuholela ekukhiqizeni okuningi nokudala ngendlela ejabulisayo nxazonke.
I-WIB: Uhlinzeka ngamathiphu amnandi ngempela kubhulogi yakho nasencwajaneni yakho yamahhala yokuthi ungayithola kanjani iwebhusayithi kuwekusesho lendawo. Kodwa kuthiwani ngabanikazi bebhizinisi abanendawo eyodwa yendawo ekhonza izindawo eziningi. Bangabhekisela kanjani endaweni ebanzi?
UCampbell: Lo ngumbuzo omuhle kakhulu. Emakhasini we-Google Place asethelwe ibhizinisi ukukhombisa ukusesha edolobheni noma edolobheni lapho ibhizinisi labo likhona khona. Kodwa iqiniso lokuthi izinsizakalo eziningi zamabhizinisi ezisezindaweni eziseduzane, amadolobha namadolobha aseduze. Ayikho impendulo ephelele yalokhu, kodwa lokho engikusikisela ukuthi isimangalo sebhizinisi futhi senze ngcono ikhasi labo le-Google Place, namanye amakhasi afana ne-Yahoo Local, Bing, Yelp, njll. Bese uqhathanisa lokhu ngewebsite enhle. Kulowebhusayithi, ngibadala ukudala ikhasi lamadolobha / amadolobha aseduze abasebenza kuwo, kufaka imininingwane mayelana nendawo. Isibonelo, chaza ukuthi kungani unezinkampani ezivela edolobheni eliseduzane. Mhlawumbe basebenza enkampanini ekhona lapho, futhi kulula ukuyeka ibhizinisi lakho ngesikhathi sokudla kwasemini. Ikhasi ngalinye lilungiswe kakhulu ngamagama angukhiye asemadolobheni, futhi axhumene kahle nakwezinye izindawo zesayithi nakwamanye amawebhusayithi. Nasi isibonelo sekhasi eliqondile lomuzi: http://www.northvalleptometry.com/milpitas-ca-optometrist"> iMilpitas, CA Optometrist
I-Don Campbell yenza i-Expand2Web ukusiza abanikazi bamabhizinisi amancane ukwakha amawebhusayithi e-WordPress afaka phezulu emiphumeleni yokusesha yendawo ku-Google, Yahoo ne-Bing. Manje i-Expand2Web idala ukuqeqeshwa namathuluzi kwababonisi kanye nabanikazi bebhizinisi abancane.
I-WIB: Abesifazane abaningi bebhizinisi bangibuza ukuthi ngabe kufanele yini isikhathi sokungenela imincintiswano yebhizinisi. Enye yebhizinisi lakho, u-RefMob, wayengumdlali wokugcina we-TechCrunch 50. Yini i-RefMob kanye ne-TechCrunch 50 (TC50) okuhlangenwe nakho okuzuzisa?
UCampbell: Ngokuqinisekile. I-TC50 yayiyinto ejabulisayo. Ukuqeqeshwa okwenziwa yiqembu le-TC50 kwakumangalisa. Sasizijwayeze amavidiyo aqoshiwe, futhi aqeqeshwa nguJason Calacanis noMichael Arrington; basibhekile futhi basinikeza impendulo ethize yokuthuthukisa, bese bebuyisela futhi.
Noma yisiphi isikhathi ongasethula phambi kwezinkulungwane zabantu kuyithuba elikhulu. Ngahlangana nabanye abantu abamangalisayo phakathi naleso nqubo futhi ngakha ubuhlobo obubaluleke kakhulu obuholela kwamanye amathuba.
I-WIB: Kukhona ukugcizelelwa okuningi namuhla ekwakheni izixhumanisi ezithembekile nezenani elibalulekile lamawebhusayithi. Kubaluleke kangakanani lokhu futhi uncoma ukuthi abantu bakhokhele izixhumanisi?
I-Campbell: Yebo, ukuthola izixhumanisi eziphakeme kakhulu ezibangelwa kuwebhusayithi kubalulekile kakhulu ukufaka izinjini zokusesha zamagama angukhiye owakhathalelayo. Lena yinkimbinkimbi kunazo zonke, isikhathi esiningi esidla ingxenye yokusebenza kwe-injini yokusesha. Azikho izinqamuleli. Iningi lesikhathi sokuthenga izixhumanisi akuyona indlela efanele yokuhamba. Kodwa kunezinye izindlela eziphumelelayo zokwakha izixhumanisi zekhwalithi ngaphandle lapho: Inqubo ye-PAD kaJames Martell yiyona engcono kakhulu engiye ngayibona. Udinga ukuzibophezela ekwakheni izixhumanisi ezithile zekhwalithi yesayithi lakho, noma ukuqasha isazi sokwakha isixhumanisi kusuka ejensi elihloniphekile le-SEO ukukusiza.
I-Don Campbell yenza i-Expand2Web ukusiza abanikazi bamabhizinisi amancane ukwakha amawebhusayithi e-WordPress afaka phezulu emiphumeleni yokusesha yendawo ku-Google, Yahoo ne-Bing. Manje i-Expand2Web idala ukuqeqeshwa namathuluzi kwababonisi kanye nabanikazi bebhizinisi abancane.
I-WIB: Iwebhusayithi yakho ikhuluma ngokubaluleka kokwandisa iwebhusayithi kanye nokuyigcina isisha ngokuthola uhlelo lokuqukethwe. Bangaki abantu okufanele bavuselele amawebhusayithi abo noma amabhulogi uma befuna ukuhlala bekhuphisana kumajini?
Campbell: Ngokuvamile ngangokunokwenzeka. Ukuba nomgomo wokuqukethwe omuhle kubalulekile ekuphumeleleni kwewebhusayithi. Ngiyazi ama-SEO amaningi angeke asebenze neklayenti uma engeke azinikele ohlelweni lokuqukethwe.
I-Google crawler ikhula ngokuqukethwe okuyingqayizivele kokuqala okushicilelwe njalo. Njalo uma ushicilela, i-Google ithola "i-ping" icela umgibeli ukuthi abuye futhi avakashele isayithi lakho. Inselele, ikakhulukazi kubanikazi bamabhizinisi amancane, ukuthi bafuna ukukwenza, kodwa basematasa kakhulu abaqhuba ibhizinisi labo. Ingxenye yepulani lokuqukethwe kufanele ibe ukuhlola okungokoqobo ukuthi umnikazi wesayithi angabhala okuqukethwe, noma uma kufanele aqashe umkopishi ukuba abasize. Ngithole abakhophi be-copywriters abamangalisayo ukungisiza ngamakhasimende ami ngisho newebhusayithi yami siqu, ngezindleko ezifanele kakhulu.
I-WIB: Ngitshele mayelana nokuqeqesha okuzobe usinikeza maduzane.
I-Campbell: Nginezifundo ezintathu okwamanje, kanye nendawo yokubambisana, okuyinto yomphakathi abaxhumanisi bewebhu nabanikazi bebhizinisi abancane be-DIY bonke ukufunda, ukusizana kanye nokubhekelana ibhizinisi komunye nomunye. Sikubiza ngokuthi i-Expand2Web Group Experts Group
Nanka izifundo ze-intanethi esizinikele:
- Ukwakhiwa nokuhlelwa kabusha ngewebhusayithi yakho ye-WordPress: Kule nkathi yezinyanga ezingu-4 abafundi baqala kusukela ekuqaleni futhi ekugcineni banomsebenzi osebenzayo ngokugcwele weWebPress futhi bayazi ukwakha okuningi.
- Inqubo ye-Circle ye Trust Trust Local SEO: Sakhe indlela ephumelelayo yokuthola imiphumela yamabhizinisi amancane okuthiwa inqubo ye-Circle ye Trust SEO. Kule nkambo sifundisa indlela yokusebenzisa le nqubo eqinisekisiwe, ehlanganisa ukuhlelwa kwewebhu, isu lokuqukethwe, ukubuyekezwa kwe-inthanethi, ukuhlelwa kwephrofayli yendawo, nokuxhumanisa kanye nokwakhiwa kwesitatimende kumawebhusayithi amancane webhizinisi.
- I-Social Media Blueprint yabanikazi bamabhizinisi amancane: Kule nkambo sifundisa indlela yokusebenzisa i-Facebook, i-YouTube ne-Twitter yamabhizinisi amancane. Ngempela sakha ikhasi le-Facebook lebhizinisi ngamathebhu womkhuba, futhi wabelana ngezifanekiso zethu.
Lezi zifundo ziye zaba yinto enkulu - abafundi bethu baphuma futhi bakhe amawebusayithi, amakhasi e-Facebook, nokwenza amaphrojekthi we-SEO ukusiza abanikazi bamabhizinisi amancane baphumelele ku-intanethi. Ingxenye engcono kakhulu kimi, ukwakha umphakathi wabantu abafana nomqondo ongakwazi ukusizana ukuze baphumelele. Ngijabule kakhulu ngokuthi lokhu kuhamba kuphi!
I-Don Campbell yenza i-Expand2Web ukusiza abanikazi bamabhizinisi amancane ukwakha amawebhusayithi e-WordPress afaka phezulu emiphumeleni yokusesha yendawo ku-Google, Yahoo ne-Bing. Manje i-Expand2Web idala ukuqeqeshwa namathuluzi kwababonisi kanye nabanikazi bebhizinisi abancane.